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AWS Summit
Johannesburg21 May 2020
Gallagher Convention Centre
globalsponsorships
Sponsorship Prospectus
TABLE OF CONTENTS
AWS Global Summits 2020 Overview 3
Event Details 4
Why Sponsor AWS Summit Johannesburg 2020 5
Audience Profile 7
Sponsor Package Overview 8
Marketing Promotional Opportunities 14
FAQs 15
Next Steps 16
2 Interested in Sponsoring? Contact [email protected]
AWS Global Summits are free events designed to bring together the cloud computing community to connect, collaborate, and learn about AWS.
Over 40 summits are held in major cities around the world and attract technologists from all industries, segments, and learning levels who want to find out how AWS can help them innovate with speed and deliver services with scale, flexibility, and reliability.
In 2020, 74,000+ attendees, business users and developers across 14 EMEA Summits will benefit from technical content that covers AWS core topics and embraces the emerging technologies we are developing.
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
EVENT OVERVIEW
3 Interested in Sponsoring? Contact [email protected]
AWS Summit Johannesburg 2020
21 May 2020Gallagher Convention Centre
3000+ Attendees
20 May
18:00 - 20:00 Exhibitor Move in
21 May
07:30 - 08:30 Exhibitor Move-In08:30 - 09:30 Registration09:30 - 11:15 Opening Keynote11:30 - 12:15 Breakout Sessions12:15 - 13:30 Partner Expo & Lunch13:00 - 14:15 DeepRacer Workshop13:30 - 17:30 Breakout Sessions 17:30 - 18:15 Networking Reception in the Expo 18:15 - 19:15 Exhibitor Move-Out
EVENT DETAILS
4
Agenda timing subject to change.
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
4 Interested in Sponsoring? Contact [email protected]
Sponsoring AWS Summit Johannesburg 2020 gives you direct access to 3000+ targeted attendees focused on growing their business on the AWS cloud.
A variety of sponsorship packages are offered to meet your objectives and budget - all including opportunities to engage with attendees, expose your brand and generate leads.
As part of our long term investment in South Africa, we will be opening an AWS Africa (Cape Town) Region in early 2020. The new Region will offer AWS customers and APN partners low-latency connectivity and the ability to run their workloads and store their data close to home.
WHY SPONSOR AWS SUMMIT JOHANNESBURG 2020
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Brand ExposureAWS Summit
Johannesburg gives you brand exposure to 3000+ attendees
Generate Leads Sponsors will be
able to capture leads at AWS Summit
Johannesburg 2020
Thought Leadership OpportunitiesDedicated speaking sessions for Platinum sponsors
Engage with AttendeesAWS Summit Johannesburg 2020 gives you the ability to engage face to face with attendees through 10 hours of Expo Environment
5 Interested in Sponsoring? Contact [email protected]
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
GOLD SPONSORS
SILVER SPONSORS
BRONZE SPONSORSTR AINING PARTNERS
GLOBAL SPONSORS
PL ATINUM SPONSORS
6 Interested in Sponsoring? Contact [email protected]
AWS SUMMIT JOHANNESBURG2019 SPONSORS
31+21+11+10+27+M 45+22+5+1+27+M36+23+22+19+M26+24+8+5+37+M 32+21+7+6+34+MLevel ofAWS Usage Job Role Company
TypeCompany
SizeIndustry
AUDIENCE PROFILE
*Based on AWS Summit Cape Town 2019 Attendance Data. AWS Summits target a technical audience, typically over half of the attendeesare from a Developer or IT professional background. Sponsors are encouraged to tailor their presence to this audience.
31% Evaluating / experimenting on AWS
21% Run multiple production workloads
on AWS
11% Run dev / test workloads on AWS
10% Run a production workload on AWS
27% Do not use today
26% Developer / Engineer
24% IT Professional / Technical Manager
8% Solutions or System Architect
5% Advisor / Consultant
37% Other
45% Enterprise
22% Small-Medium Business
5% Education
1% Government / Public Sector
27% Other
36% 1 - 100 Employees
23% 10,001+ Employees
22% 101 - 1000 Employees
19% 1001 - 10,000 Employees
32% Software & Internet
21% Financial Services
7% Computers & Electronics
6% Professional Services
34% Other
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
7 Interested in Sponsoring? Contact [email protected]
SPONSORSHIPPACKAGES OVERVIEW
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Platinum* Gold* Silver Bronze Training Partner
Exhibitor Elements
Turn-Key Booth incl Flooring / Lighting 25 sqm 15 sqm 9 sqm 4 sqm
Are you an official
AWS TrainingPartner (ATP)?
Contact us for exclusive ATP Sponsorship
Opportunities
Graphic Production • • • •
Furnishings • • • •
AV Screen Screen Screen Screen
Lead Capture Device(s) 5 3 2 1
Wi-Fi • • • •
Hardwire Internet •
Staff Registration 8 6 4 2
Meeting Space • •
Attendee Engagement
Ability to Invite Customers & Prospects to Event • • • •
Staff Lunch • • • •
Reserved Keynote Seating 4
Advance Access to Registrant Company List • •
Demographic Audience Reports - Pre and Post Event • • • •
* - Available to Advanced and Premier APN Partners** - Partner Qualification Required
8 Interested in Sponsoring? Contact [email protected]
Platinum* Gold* Silver Bronze Training Partner
Awareness & Promotion
Website Brand Recognition • • • •
Are you an official
AWS TrainingPartner (ATP)?
Contact us for exclusive ATP Sponsorship
Opportunities
Mobile App Brand Recognition • • • •
Keynote Recognition • • • •
On-Site Recognition • • • •
** APN Partner Concierge Campaign • • • •
** APN Marketing Central Assets • • • •
** AWS Marketplace Benefits • • • •
** AWS Competency Benefits • • • •
Thought LeadershipSpeaker Passes 2
Speaking Session 45 mins
Sponsorship ManagementAccess to a Centralized Exhibitor Resource Center (ERC) • • • •
Best Practice Guidance • • • •
Ongoing Planning Support • • • •
MPO Option to Purchase MPOs • • • •
SPONSORSHIP COST $25,000 $18,000 $14,000 $9,000
SPONSORSHIPPACKAGES OVERVIEW
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
* - Available to Advanced and Premier APN Partners** - Partner Qualification Required
9 Interested in Sponsoring? Contact [email protected]
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
** - Partner Qualification Required
PLATINUM PACKAGE$25,000Available to Advance and Premier APN Partners
Exhibitor Elements
• 25sqm Customisable Turn-Key Booth incl Flooring and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 5 Lead Capture Device(s)• Wi-Fi• Hardwire Internet• 8 Booth Staff Registration• Shared Platinum Sponsor Lounge
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Reserved Keynote Seating for 4• Advance Access to Registrant Company List (No Other
Information Will be Provided)• Demographic Audience Reports - Pre and Post Event
Thought Leadership
• 45 minutes Speaking Session - Customer Case Study Required• 2 Speaker Passes
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls
(these are group calls)
MPO
• Option to Purchase MPOs
Interested in Sponsoring? Contact [email protected]
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
** - Partner Qualification Required
GOLD PACKAGE$18,000Available to Advance and Premier APN Partners
Exhibitor Elements
• 15 sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 3 Lead Capture Device(s)• Wi-Fi• 6 Booth Staff Registration• Dedicated Meeting Space within Booth for 4 Persons
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Advance Access to Registrant Company List (No Other
Information Will be Provided)• Demographic Audience Reports - Pre and Post Event
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls
(these are group calls)
MPO
• Option to Purchase MPOs
Interested in Sponsoring? Contact [email protected]
SILVER PACKAGE$14,000
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Interested in Sponsoring? Contact [email protected]
** - Partner Qualification Required
Exhibitor Elements
• 9sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 2 Lead Capture Device(s)• Wi-Fi• 4 Booth Staff Registration
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Demographic Audience Reports - Pre and Post Event
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls
(these are group calls)
MPO
• Option to Purchase MPOs
BRONZE PACKAGE$9,000
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Interested in Sponsoring? Contact [email protected]
** - Partner Qualification Required
Exhibitor Elements
• 4sqm Customisable Turn-Key Booth incl Carpet and Lighting• Graphic Production - Sponsor to provide artwork for AWS
Approval• AV - One Wall Mounted Screen (approximately 40")• 1 Lead Capture Device(s)• Wi-Fi• 2 Booth Staff Registration
Attendee Engagement
• Ability to Invite Customers & Prospects to Event• Staff Lunch• Demographic Audience Reports - Pre and Post Event
Awareness & Promotion
• Website Brand Recognition• Mobile App Brand Recognition• Keynote Recognition• On-Site Recognition• ** APN Partner Concierge Campaign• ** APN Marketing Central Assets• ** AWS Marketplace Benefits• ** AWS Competency Benefits
Sponsorship Management
• Access to a Centralized Exhibitor Resource Center (ERC)• Best Practice Guidance• Ongoing Planning Support incl Weekly Conference Calls
(these are group calls)
MPO
• Option to Purchase MPOs
MPOs
Marketing Promotional Opportunities (MPOs) are à la carte enhancements available only to contracted sponsors, relevant to each individual AWS Summit program and venue.
MPOs are designed to customize and enhance a sponsor’s participation through unique engagement, brand awareness and experience opportunities. MPOs are available on a first come, first serve basis.
MPOs are not offered at all programs. Where available a list of MPOs will be communicated direct to sponsors approximately 2-3 months prior to the event.
Available in 2020
14
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
Interested in Sponsoring? Contact [email protected]
FAQsOverview Why Sponsor? Audience Packages FAQsMPOs Next Steps
AWS sponsorships are reserved for APN Partners with some packages requiring APN Tier Qualification. Not an APN Partner? Learn more here: https://aws.amazon.com/partners/.
All AWS sponsorships are contracted adhering to the AWS Global Sponsorship Terms & Conditions.
All sponsors will be expected to comply with the AWS EMEA Sponsorship Program Exhibitor Rules & Guidelines. AWS reserves the right to request sponsor code of conduction changes if sponsor is found to be in violation.
All sponsor branding, presentations and giveaways will be held accountable to APN Partner Marketing Guidelines. AWS reserves the right to request branding changes and or the removal of giveaways if items are found to be in violation.
AWS Sponsorship EligibilityAWS Sponsorship Terms & Conditions
AWS EMEA Sponsorship Program Exhibitor Rules & Guidelines APN Marketing Guidelines
15 Interested in Sponsoring? Contact [email protected]
Overview Why Sponsor? Audience Packages FAQsMPOs Next Steps
12 weeks prior 6 weeks prior 5 weeks prior 3 weeks prior 2 weeks prior 1 week prior
Exhibitor Resource Center (ERC)You will receive log in details for the Exhibitor Resource Center (ERC) to help you prepare for your presence at the AWS Summit
GraphicsSubmit your booth artwork for AWS content review and graphic production
Additional InternetOrder dedicated internet if required for your demos
Shipment InformationEnsure you know where to send any collateral required for your booth
Exhibitor Booth Staff PassesEnsure that all of your booth staff have been registered using the booth staff passes
MPOsMarketing & Promotional Opportunities will be released for each region approximately 2/3 months out from the event
Promotional MaterialSubmit examples of your promotional material, collateral and giveaways for review
Lead RetrievalOrder additional lead retrieval if required
KBYG EmailAll booth staff pass holders will receive a Know Before You Go Email with relevant information one week prior to the event
Note: These dates are generic. As soon as you sign your contract exact deadlines and deliverables will be provided.
Need additional information? Contact [email protected] for questions.
Ready to secure a sponsorship package? Sponsorships are available on a first come, first serve basis. Sponsorships will be contracted via a consolidated, single EMEA Summit sponsorship agreement. Secure your sponsorship package now. [email protected]
Sponsorship sales open November 20, 9am CET. Sponsorship requests prior to this date and time will not be valid.
16 Interested in Sponsoring? Contact [email protected]
NEXT STEPS
AWS Summit
Johannesburg21 May 2020
Gallagher Convention Centre
globalsponsorships
Thank You!We look forward to working with [email protected]
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