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Quality for the many people Christina Freij Larsson © Inter IKEA systems B.V. 2021 Purchasing & Logistics Area Manager Quality Compliance Manager Chris Bird

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Quality for the many peopleChristina Freij Larsson

© Inter IKEA system

s B.V. 2021

Purchasing & Logistics Area Manager Quality Compliance Manager

Chris Bird

“Throw-away” products are not IKEA. Whatever the consumer purchases shall give long-term enjoyment .”

Ingvar Kamprad“The Testament of A Furniture Dealer”, 1976

“ Quality must always be adapted to the consumers’ needs. ”

© Inter IKEA system

s B.V. 2021

See quality through the eyes of the customer

© Inter IKEA system

s B.V. 2021

© Inter IKEA system

s B.V. 2021Our visionTo create a better everyday life for the many people

© In

ter IK

EA

Syste

ms B

.V. 2

00

8

© Inter IKEA system

s B.V. 2021

© Inter IKEA system

s B.V. 2021

Our key values

Togetherness

Caring for people & planet

Cost-consciousness

Simplicity

Renew and improve

Different with a meaning

Give and take responsibility

Lead by example

To offer a wide range of home furnishings with good design and function at prices so low that as many people as possible will be able to afford them.

Our business idea

© Inter IKEA system

s B.V. 2021

9500 articlesdeveloped by IKEA of Sweden

© Inter IKEA system

s B.V. 2021

ODDRUNThrow, Blue€ 8

443 stores

in 59 countries

© Inter IKEA system

s B.V. 2021

Democratic

DesignFORM

LOW PRICE

SUSTAINABILITYQUALITY

FUNCTION

© Inter IKEA system

s B.V. 2021

Production oriented retailer

© Inter IKEA system

s B.V. 2021

1600

© Inter IKEA system

s B.V. 2021

suppliers

Where we purchase

America

2.6%

Europe incl. RU, TR, Africa

57.4%Asia Pacific & Middle East

40%

© Inter IKEA system

s B.V. 2021

IKEA Business Model

© Inter IKEA system

s B.V. 2021

SMALLchanges

BIGvolume

X

a HUGEdifference

© Inter IKEA system

s B.V. 2021

© Inter IKEA system

s B.V. 2021

BILLYBookcase€ 25

BILLYBookcase€ 69

Quality on the business agenda

© Inter IKEA system

s B.V. 2021

HEKTARFloor Lamp€ 49

© Inter IKEA System

s B.V. 2018©

Inter IKEA systems B.V. 2021

Quality for Life Trust

Proud co-workersHappy customers

Quality cultureLeadership

One view on quality

Long

last

ing

valu

eat

low

pri

ces

Qua

lity

in

ever

y to

uchp

oint

Qua

lity

thro

ugh

tran

spar

ency

Quality for Life

Main responsibility

Quality in IKEA Supply• Product Quality

Development, Deviation handling, Compliance

• Supply Quality Development, Deviation handling, Compliance

© Inter IKEA system

s B.V. 2021

Definition & Scope

Quality Movements in Supply©

Inter IKEA systems B.V. 2021

Create Quality and Compliance in every touchpoint

Quality in a Multichannel environment right from the beginning

Quality Matrix in IKEA SupplySupply & Engineering Quality Community

Quality Mind-set: every customer counts, every product countsI am responsible – I care!

IKEA Supply Strategy A stronger IKEA offer that many can affort / An IKEA offer reachable for the many more / A supply chain I trust

Compliance

© Inter IKEA system

s B.V. 2021

Definition & ScopeEnd-to-end approach

Low prices go hand in hand with high standards.

© Inter IKEA system

s B.V. 2021

© Inter IKEA system

s B.V. 2021Quality … a learning journey

• Keep quality on the business agenda

• Controlling => Development

• Risk based approach regarding verification

• Customize support based on needs

• Synergies in compliance

• Remote meetings and audits during pandemic times

• Remain curious and open to learn and explore

Our partners make us better!

© Inter IKEA system

s B.V. 2021

SNOFSAClock€14,99

© Inter IKEA system

s B.V. 2021

Trust

ÖSTERNÄSLeather handle€10/2pk

Over 2 300 000 reviews17 markets4.5 stars average rating93% recommend a friend

© Inter IKEA system

s B.V. 2021Our customers love our products

Ratings and Reviews:

© Inter IKEA system

s B.V. 2021To create a better everyday life for the many people.