Namita AroraNamita Arora Delhi Phone: 921-210-2750 namitapasrija@gmail.com

16+ years experience in Product Marketing (UnR), Operations & Business Excellence in Insurance & Telecom

Industry.

Skills Base Management & UnR Campaigns Customer Communications Corporate Alliances Base SAS tool knowledge

BI & Data Analytics Product Development & Pricing Base Segmentation Green Belt in Six Sigma

Key Projects Phenomenal activations of Speed Booster Packs, generating a Revenue Upside @ ~ 15 Million in the

first quarter of launch Network Optimization Project which created a Revenue Generation Opportunity of 58 Crore ER (Revenue per MB) enhancement project, whereby ER increased from 0.15p to 0.20p Evolution and Improvement of Six Sigma Initiative in the organization from Employee Engagement

Initiative to Business Improvement Initiative. 54 Green Belt Projects of Tata Teleservices certified by Motorola in H1 of FY 2010- 11.

Professional ExperienceTATA TELESERVICES LTD, DELHI – Spearheads Tata Group’s presence in the telecommunication sector.Job Role – Senior Manager – Product Marketing (UnR), 8/2011 to Present12/ 2016 to Present

Tracking and enhancing key KPI of Revenue growth, ARPU increase from existing base as per defined AOP.

Segmentation of base into Gold, Non Gold basis various parameters for segmented Product Offerings. Inculcate behavioral patterns like Online Recharge, On Time Payment, High Usage through segmented

campaigns Enhance value for money by providing freebies through alliance with other companies. Exploring new modes of communication to customers to increase penetration/ reachability. ARPU Increase through customized offerings ‘My Best Offer’.

Job Role - National Lead for U&R (Postpay) - Large Screen Data Product8/2011 to 12/2016

Tracking and enhancing key KPI of Revenue growth, Churn/Decay reduction, ARPU increase from existing base.

Creating and running offers to increase revenue, i.e. upselling Add On Packs, VAS Services, Device and Plan Upgrade based on customer segmentation.

Designing and executing offers to drive a impact/drive customer behavior e.g. Online Bill Payment Offer, Pay on time Offer

Namita AroraNamita AroraPage 2 Phone: 921-210-2750

Strategizing actions for achievement of AOP against each KPI and reviewing them timely. Product/Campaign/ Retention tools planning and execution throughout the product lifecycle for

Existing Base Controlling Churn through Customer Life Cycle Management Optimization of Network Resources to manage Revenue per MB Creating alliances to increase value for money for customers System changes and developments to improve customer experience and reduce Revenue Leakages Hands On experience on Base SAS Software for advanced analytics. Green Belt in Six Sigma by Motorola University

Job Role - National Lead for PROPEL Six Sigma, MumbaiYr 2009 to Yr 2011

As a National Lead for PROPEL Six Sigma Initiatives, Identification of High Impacting Projects by involvement of senior leadership ensuring alignment with the Business imperatives, primarily in the Areas of Marketing, Customer Service and Technology.

Project Review and Validation by Business Experts Committee (Internal to TTSL) and Technical Review by Six Sigma Experts to ensure usage of DMAIC Methodology (External).

Project Certification Sustenance Monitoring for High Impacting projects for a period of 3 months Reward and Recognition of Best Projects through National ProPel Championship Training to high potential candidates for Green Belt and Yellow Belt Projects

Job Role - Team Member- Business ExcellenceYr 2005 to Yr 2009 As a Team Member- Business Excellence, responsible for

o Driving Six Sigma Improvement projects and training.o Process & Quality Audits for Customer Service function.o Knowledge Management across functions and circles.

ICICI Prudential Life Insurance, Location – Delhi & Chandigarh – Leading Life Insurance Company11/2000 to 2/2005

As a Branch In-charge handling entire Branch Operations including Application Login, Under Writing, Bank Reconciliation, and Customer Services.

Login and Underwriting of Applications received in accordance with the guidelines Handling Bank Reconciliation of Cash and cheques received Customer Service – Handling Requests, Complaints and Queries Training to Operations & Sales Staff Team management - Managed a team of about 20 employees

Education Masters of Commerce from , Himachal University, in 2002 Bachelor of Commerce, Delhi University in 1999. Completed 10+2 from Central Board of Secondary Education, Air Force Bal Bharti School, Delhi