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SCRANTON GILLETTE COMMUNICATIONS | WWW.FURNITURELIGHTINGDECOR.COMCOVER IMAGE: LILLIAN AUGUST DESIGNS
T H E O N E - S TO P R E S O U R C E F O R H O M E F U R N I S H I N G S P R O F E S S I O N A L S
2 0 2 0 M E D I A P L A N N E R
2 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
Crafting and sharing the stories of our industry makes an impact with customers, whether retailers, designers or consumers. In the home furnishings industry, we want our products and services to spark emotion and interest through the knowledge and style that differentiates us.
At Furniture, Lighting & Decor, we provide the platform for sharing that differentiation through our media channels — the pages of our monthly publication, our website and emails, and upcoming events. As we continue to evolve to meet the needs of retailers and interior designers — our audience and your customers — you will see an updated approach to our content, designed to make it even easier to fete out the pearls of wisdom that help that audience grow their businesses. We’ve been quietly working toward this all year.
In our monthly publication, starting in January 2020, watch for themed issues focused on the business topics and consumer trends driving the home business — profitability, experience, wellness, home design influences, visionaries and more. In addition to in-depth features on these topics, our Style Boards, Product Galleries and Departments will offer tangential content and the
trending products associated with each theme. Each issue will include significant takeaways on its topic, sharing stories and experiences from designers and retailers so we can all learn from each other.
In the coming months, you’ll also see an improved website experience with a refreshed, easy-to-navigate design and streamlined content — The Scoop (industry news); Smarts (the educational content); and Style (inspiration through trends, new products and the stories that connect our industry). We’re scheduling our in-depth content so our readers always know when to check back for the latest.
Through these initiatives, we continue to engage our retail and designer audience with timely and relevant content pertinent to their businesses and crafted to serve them with the resources they need to navigate the home furnishings business’ evolving landscape.
Looking forward to an incredible 2020 together!
Susan JonesPublisherFurniture, Lighting & Decor [email protected]
smart. stylish. significant.
Furniture, Lighting & Decor S E RV E S T H E
$ 1 1 0 B I L L I O N H O M E F U R N I S H I N G S M A R KE T.
AVA I L A B L E O N A L L M E D I A P L AT F O R M S — P R I N T, D I G I TA L A N D i O S A P P.
Furniture, Lighting & Decor Furniture, Lighting & Decor is the only comprehensive resource covering the whole home with features and
educational content focused on the why behind what’s going on in the industry and where we’re headed. We connect retailers, designers and smart manufacturers driving the
business. We go to markets where the trends start.
ICONS: FREEBIRD & COLORLIFE - STOCK.ADOBE.COM
furniturelightingdecor.com
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winter markets recap
furniturelighting &decor
furniturelightingdecor.com
SEPTEMBER 2019
indoors outinterior style, nature drive outdoor design trends
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3 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
CORE:71,389
40,549(print / digital
subscribers monthly)
+30,840
(newsletters & enews recipients)
UNDUPLICATED AUDIENCE:
50,278
O U R A U D I E N C E : E X T E N S I V E . E X P E R I E N C E D . E N G A G E D .
BUSINESS/OCCUPATION BREAKOUT OF MAGAZINE CIRCULATION*
*PUBLISHER’S SWORN STATEMENT OF
MAGAZINE CIRCULATION, DECEMBER 2019
40,549 TOTAL QUALIFIED MAGAZINE
CIRCULATION (DECEMBER 2019)
*PUBLISHER’S SWORN STATEMENT OF MAGAZINE CIRCULATION, DECEMBER 2019
20,323RECEIVE THE PRINT EDITION*
+20,226
RECEIVE THE DIGITAL EDITION*
+26,500
ADDITIONAL COPIES DISTRIBUTED AT ALL
MAJOR MARKETS AND INDUSTRY EVENTS
C LI C K TO V I E W A N D D OW N LOA D
P U B LI S H E R ' S S WO R N
S TAT E M E N T O F M AG A Z I N E C I R C U L AT I O N
ICONS: FREEBIRD & COLORLIFE — STOCK.ADOBE.COM
30.3%
33%
2.5%
6.6%
3.3%
18.1%
6.2%
Home Furnishings
Retailer
Lighting Retailer
Lighting Design Firm
Custom Builder
Manufacturer / Manufacturer Reps
Architectural Design Firm
Interior Design Firm
ENHANCED DIGITAL: 21,810
13,489(website unique visitors monthly)
+8,784
(social media followers )
PROGRAMMATIC RETARGETING AUDIENCE
FROM FB: 22,000
furniturelightingdecor.com
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BUSINESS /
OCCUPATION
BREAKOUT
OF QUALIFIED
CIRCULATION
FOR ISSUE OF
DECEMBER 2019
BUSINESS TOTAL QUALIFIED
PRINTEDITION
DIGITALEDITION
Pres/Owner/VP/Corp
GM/Store or Branch Mgr Buyer Interior Designer/
Architect Sales
ManagerLighting
Designer Other
Retailers
Lighting Retailer 7,353 3,835 3,518 2,669 2,102 88 256 779 551 908
Home Furnishings Retailer 12,278 8,043 4,235 6,173 3,287 318 552 1,107 25 816
Designers
Interior Design Firm 13,384 6,453 6,951 5,588 579 279 6,218 193 49 478
Lighting Design Firm 1,328 718 610 779 113 6 55 59 161 155
Others
Custom Builder 2,679 552 2,127 2,449 95 11 45 29 5 45
Architectural Design Firm 2,527 593 1,934 727 65 4 1,657 13 17 44
Manufacturer/Mfr. Reps 1,000 149 851 460 69 5 17 190 12 247
Total 40,459 20,323 20,226 18,845 6,310 711 8,800 2,370 820 2,693
4 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
O U R C O N T E N T: C O N N E C T E D . C R E AT I V E . C O M P E L L I N G .
Inside Every IssueTOPICAL FEATURES Each month, we talk to retailers, designers, experts and industry leaders to craft articles on topics that have an impact on the home furnishings business.
DESIGN NOTEBOOK Designers offer an intimate snapshot of their inspirations.
RETAIL GUIDE We share expert strategies, tips and tricks that are designed to help retailers increase sales and grow their businesses.
DIGITAL BULLETIN How to create an online presence with social media, web tools and software.
CONSUMER SNAPSHOT A deep, data-driven dive into how consumers today shop in stores and online, and what they want from retailers.
DESIGN STOP We share the stories of the players who are changing the industry as retail, interior design and product design blend and evolve.
STYLE BOARDS Discover the why behind the trends, categories and new products that are driving the home furnishings industry.
PRODUCT GALLERIES Each month we drill down to showcase category- specific trends impacting home furnishings design.
WHERE'S FURNITURE, LIGHTING & DECOR? Our editors attend markets and events all over the country. Get a behind-the-scenes glimpse of where we are each month.
LAST LOOK Designers share their breathtaking projects, along with inspiration, insights and details for each room’s design.
STYLE REPORTS In these category-specific special sections — 6 times a year — we drill down in specific categories — hospitality, top of bed, flooring and more — to learn what’s changing, trending and why.
Trusted AdvisorsA DVI S O RY B OA R D M E M B E RS :
Johne Albanese, Steven Avitable, Patti Carpenter, Kristina Christopher, Dwayne Clark, Mary Liz Curtin, Colleen Daly, Jeff Dross, Bob Gaynor, Shay Geyer,
Kerrie Kelly, Julie Messner, Freddie Naimer, Laura Van Zeyl, Comer Wear
TH E S CO O P A N D TH E S CO O P: N E WS F E E DAlternating weekly e-newsletters (Thursday) with industry news, retail
and trend reports, our latest contributed blogs and new products. Plus, The Scoop includes a video letter from Editor-in-Chief Diane Falvey.
Who’s Visiting Furniture, Lighting & Decor online?
FURNITURELIGHTINGDECOR.COM: Approximately 14,000 unique visitors a month
ALSO FIND US ON
FACEBOOK | INSTAGRAM | PINTEREST
Our Audience of engaged iPhone App followers and readers continues to grow.
S M A RTS & S T Y LI S HOur new alternating Smarts and Stylish e-newsletters (Tuesdays)
focus on the tools, tips, trends and products designed to take your business to the next level.
5 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
ENGAGEMENT AUTOMATION
An automated trigger email is sent after a known user engages with a particular content topic or completes a specific task like answering a question.
PROGRAMMATIC RETARGETING
Reach a targeted audience as they engage with third party sites and apps. Our audience's direct engagement with our publication and website varies; however, we
can still reach them with content even after they've completed viewing the issue.
SOCIAL SPONSORED
POSTS
Reach our brand CRM offline audiences, online pixel audiences, brand social followers,
and look-alikes. Ad types include static image, video, carousel and lead generation.
SPONSORED TOASTS
Our proprietary audience engagement platform is integrated with our brand websites and our audience database. Use toasts
(pop-ups) to engage our brand site visitors with recommended content, surveys, polls, or to gate content for lead generation.
TRENDING NOW
– EDITORIAL
Work with our brand editors to curate several pieces of existing brand
content. This content is sent in an editorial newsletter to a target audience. Opens of that email then trigger advertiser content to be deployed via email 24-48 hours later.
GEOTARGETED
ADVERTISING
Using location services on mobile devices, market your location or presence to
targeted audiences while they are nearby. Want to promote your brand's presence at an event or trade show? Geotargeted advertising reaches the right people when they're in the right place.
D I G I TA L P R O D U C T S M E N U
DELIVER YOUR MESSAGE ANY WAY, ANY TIME, ANYWHERE, TO
ANYONE YOU CHOOSE. LET US WORK WITH YOU TO OFFER SMART
SOLUTIONS TO YOUR BRAND CHALLENGES.
CONTENT DEVELOPMENT
EBOOKS
DIGITAL AND PRINT
PUBLICATIONS
SHOW DIRECTORIES
EMAIL CAMPAIGNS
TRENDING NOW
NEWSLETTERS
CASE STUDIES
SPONSORED CONTENT
PROGRAMMATIC CAMPAIGNS
SEO SERVICES
WEBSITE/SEO AUDITS
GEOFENCING
VIDEOS
BLOGS
BROCHURES
eNEWSLETTERS
FOCUS GROUPS
ROUNDTABLES
SOCIAL MEDIA MANAGEMENT
SUPPLEMENTS
WHITE PAPERS
SYMPOSIA
Let us develop an idea for you:
OUR CUSTOM
CONTENT DIVISION
OFFERS CLIENT SERVICES
IN CONTENT CREATION,
DESIGN, DATA, RESOURCES
AND MARKETING, AND
CAN HELP YOU PRODUCE
CUSTOM BRANDED
PROJECTS THAT
INCLUDE:
To learn more about the ROI a custom branding project can bring to your marketing plan, contact your Integrated Media Consultant or the Custom Content Division.YOU CAN ALSO VISIT US AT: WWW.SGCCONTENTMARKETING.COM
Marketing Tools to Deliver Your Message
ICONS: VIKIVECTOR, IIIERLOK_XOLMS, ZAURRAHIMOV; LIGHT BULB: ALESMUNT - STOCK.ADOBE.COM
6 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 E D I T O R I A L C A L E N D A R
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
January: The Experience IssueFeatures
Treating the Customer Winter Market Previews LED Lighting Update Rug Report
Style Board
The “Sit” Factor: Test Driving Upholstery
Product Galleries
Furniture: BedroomLighting: Table Lamps Decor: Seasonal / Holiday
Style Report
Designer’s Guide to a Good Night’s Sleep: Bedding and Top of Bed
Bonus Distribution
Dallas, Atlanta, KBIS, Las Vegas Market
Editorial Materials Due
11/27/19
Ad Close
11/29/19
Ad Materials Due
12/6/19
February: The Wellness IssueFeatures
The Spa Experience Connected Lighting & Ceiling Fans Sustainable Home Furnishings Home Fragrance
Style Board
Smart Home: Innovations and What’s Next
Product Galleries
Furniture: Office Lighting: Task LightingDecor: Cozy Decor
Bonus Distribution
NY Now
Editorial Materials Due
12/27/19
Ad Close
12/27/19
Ad Materials Due
1/3/20
March: The Profitability IssueFeatures
Profiting in Design and at Home Furnishings Retail
Design / Retail Niches to Watch Portable Lighting Report Retail Road Trip ARTS Winners
Style Board
Resimercial: The Home / Hospitality Crossover
Product Galleries
Furniture: Dining Room Lighting: Sconces Decor: Wall Art
Style Report
Finishing Touches: The details that make a house a home
Editorial Materials Due
2/4/20
Ad Close
1/31/20
Ad Materials Due
2/7/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
furniturelightingdecor.com
AUGUST 2019
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7 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 E D I T O R I A L C A L E N D A R
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
May: The Social Media IssueFeatures
Elevating Design, Retail with Social Media Instagrams to Follow SOTY Finalists Performance Fabrics Report
Style Board
Outdoor Living: The Art of the Oasis
Product Galleries
Furniture: OutdoorLighting: Landscape LightingDecor: Planters / Artificial Outdoor Plants
Bonus Distribution
ICFF
Editorial Materials Due
4/1/20
Ad Close
4/3/20
Ad Materials Due
4/10/20
June: The Builder's IssueFeatures
Attention to the Details on a New Build/Renovation
Dallas Market / Lightovation Preview
Getting Fixed Lighting Right Retail Roadtrip
Style Board
Kitchen & Bath: Trending Materials, Finishes and Functionality
Product Galleries
Furniture: StorageLighting: Ceiling FansDecor: Poufs / Multifunction Seating
Style Report
Under Foot: Everything Flooring and Rugs
Bonus Distribution
Dallas Market / Lightovation
Editorial Materials Due
4/30/20
Ad Close
5/1/20
Ad Materials Due
5/8/20
April: The Bricks & Clicks IssueFeatures
Bridging the Brick & Mortar and e-commerce gap
High Point Market Preview Motion Furniture Report Lighting as Art for the Home Top of the Table
Style Board
The WOW Factor: Standout Home Furnishings and why they appeal.
Product Galleries
Furniture: Console, Credenza Lighting: Pendants Decor: Pillows
Style Report
Hospitality
Bonus Distribution
High Point Market, Dallas Design Week, Lightfair, HD Expo
Editorial Materials Due
3/3/20
Ad Close
3/6/20
Ad Materials Due
3/13/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
furniturelightingdecor.com
MAY 2019
table arta mix of vintage & new define today’s dining rooms
furniturelighting
&decor
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2 0 2 0 E D I T O R I A L C A L E N D A R
September: The Luxury IssueFeatures
Engaging the Luxury Client Luxury Lighting Permanent Botanicals
Style Board
Case Goods and Upholstery Designed for Luxury Consumer
Product Galleries
Furniture: Bar StoolsLighting: Floor LampsDecor: Sculptural
Style Report
Color the Home Beautiful: Fabrics, Finishes and the Designs That Pull It Together
Bonus Distribution
ALA Conference, Dallas Design Week, Design Chicago, Casual Show
Editorial Materials Due
8/3/20
Ad Close
8/7/20
Ad Materials Due
8/14/20
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
July: The International IssueFeatures
International Influences on Today’s Home Summer Market Preview Lighting the Small Spaces Design/Retail Associations
Style Board
Functional Furnishings for Small Space Living
Product Galleries
Furniture: Accent TablesLighting: LED LightingDecor: Mirrors
Bonus Distribution
Atlanta,Las Vegas Markets
Editorial Materials Due
6/1/20
Ad Close
6/5/20
Ad Materials Due
6/13/20
August: The Branding IssueFeatures
Building a Brand That Engages Customers SOTY Winner Profiles Up and Coming Soft Goods Report
Style Board
Artisanal, One-of-a-Kind Furnishings
Product Galleries
Furniture: MotionLighting: Strip LightingDecor: Rugs
Bonus Distribution
NY Now
Editorial Materials Due
7/1/20
Ad Close
7/3/20
Ad Materials Due
7/10/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
9 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
2 0 2 0 E D I T O R I A L C A L E N D A R
October: The Made in America IssueFeatures
Leveraging the US Made Message High Point Market Preview Domestic Lighting Report Wall Decor Report Retail Road Trip
Style Board
US Made Furniture
Product Galleries
Furniture: Coffee Tables/Side TablesLighting: ChandeliersDecor: Wallpaper
Bonus Distribution
High Point Market
Editorial Materials Due
9/1/20
Ad Close
9/4/20
Ad Materials Due
9/11/20
November: The Influences IssueFeatures
The Lifestyle Trend Influences on Home Furnishings
Maison & Objet Recap Pattern & Home Decor Lighting Influences
Style Board
A Look Ahead: Colors & Patterns for 2021
Product Galleries
Furniture: Night StandsLighting: Outdoor LightingDecor: Tabletop
Style Report
Hospitality
Bonus Distribution
BDNY
Editorial Materials Due
10/1/20
Ad Close
10/2/20
Ad Materials Due
10/9/20
December: The Visionaries IssueFeatures
The Visionaries Influencing Home Design Instagrammable Influencers Retail Innovation Time to Compete: How Entering Contests Can Raise a Profile
Style Board
Designer / Celebrity Home Lines to Watch
Product Galleries
Furniture: Upholstered SeatingLighting: SMART Lighting/FansDecor: Frames
Editorial Materials Due
11/3/20
Ad Close
11/6/20
Ad Materials Due
11/13/20
In Every Issue: DESIGN NOTEBOOK, CONSUMER SNAPSHOT, RETAIL GUIDE, DIGITAL BULLETIN, DESIGN STOP, LAST LOOK
EMAIL EDITORIAL SUBMISSIONS: [email protected] & [email protected]
furniturelightingdecor.com
SEPTEMBER 2019
indoors outinterior style, nature drive outdoor design trends
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O U R D E S I G N : E L E G A N T. E X C I T I N G . E N L I G H T E N E D .
furniturelightingdecor.comJULY 2019
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furniturelightingdecor.comfurniturelightingdecor.com
OCTOBER 2019
custom luxeconsumer lifestyles drive direction for luxury home
furniturefurniturefurniturefflighting lighting &decor
Award-winning designer Kelsey Craig takes outstanding content developed by the Furniture,
Lighting & Decor editors and the striking images they curate each month to create the beautiful and
luxurious designs that inspire and inform.
W W W . F U R N I T U R E L I G H T I N G D E C O R . C O M
Our redesigned website offers the industry’s news, education and inspiration in an easy-to-
navigate format tailored to the audience’s needs.
1 1 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
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OUR TEAM
Leaderboard: 970 x 90 pxFor leaderboards to render properly on mobile devices please include a Mini Boom 300 x 100 px Maximum file size: 100 KB------------Boom Box: 300 x 250 pixels Maximum file size: 100 KB
All Digital Ads:File formats: GIF, JPG, third party tags, HTML 5 Supply URL for link
Press-optimized PDF using Acrobat PDF/X-1a job option is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Offset printer marks outside of artwork for bleed ads.
Any other type of file may require the use of an outside vendor and will result in additional charges.
Unless SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
MECHANICAL DATA Publication Trim Size: 10” x 12” (width x height) Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression. Binding: Perfect bound
Mechanical Requirements: SWOP speci-fications apply. Magazines are trimmed to 10” x 12” by trimming 1 /8” off the head, face and foot. Live matter (text, logos and non-bleed elements) should be kept at least ¼” away from the trim size.
AD MAILING INSTRUCTIONS Advertising material, SWOP proofs, space contracts, insertion orders, correspondence and copy should be addressed to:
Traffic Department, Furniture, Lighting & Decor 3030 W. Salt Creek Lane, Suite 201 Arlington Heights, IL 60005-5025
Ad production is available for a rate of $75/hour and includes two rounds of revisions.
ACCEPTED DIGITAL FORMATS
All ad sizes are included in the digital edition with links.
STYLE REPORTS: Full page–$2,500 | 2 page spread–$4,000
*Additional costs for content creation
1 2 2 0 2 0 M E D I A P L A N N E R w w w . f u r n i t u r e l i g h t i n g d e c o r . c o m
C O N TA C T U S
SUSAN JONESPUBLISHER
KATIE REEVES INTEGRATED MEDIA CONSULTANT
AMY MCINTOSHMANAGING EDITOR
DIANE FALVEYEDITOR-IN-CHIEF
KIMBERLEY WRAYSENIOR CONTRIBUTING EDITOR
KATIE CARONASSOCIATE EDITOR
KELSEY CRAIGDESIGNER
RE ACH O UT TO US WITH S TO RY I D E A S , N E W
PRO D U C T I NTRO D U C TI O N S AN D TH E N E WS
YO U ’ D LI KE TO RE ACH YO U R CUS TO M E RS .
