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DISCLAIMER: This document contains privileged or other confidential information. If you are not the intended recipient, any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please reply to the sender immediately indicating that fact and delete the copy you received. Thank you.
2020 Media Kit
Trusted Content Enables Physician Access
2
• Distributed through POC, Digital and Print channels
• 20+ therapeutic specific editions with relevant content
• Credible 1st & 3rd party editorial
• Consumed within physician’s schedule
• Validated & Audited Distribution
Wallboards
Reaching ~52% of physicians
Digital
Reaching ~82% of physicians
Reaching nearly 100% of physicians
20 Specialties and Growing
1. Allergy & Immunology
2. Behavioral Health
3. Cardiology
4. Critical Care
5. Gastroenterology
6. Dermatology
7. Diabetes
8. Emergency
9. Infectious Disease
10. Nephrology
11. Neurology
12. OBGYN/Women's Health
13. Oncology Cancer Centers
14. Ophthalmology
15. Pain
16. Pediatric
17. Primary Care
18. Pulmonology
19. Rheumatology
20. Surgery
21. Specialties added as requested
Unique Differentiators
4
• 100% SOV across Promoted Channels
• Block the Competition
• Own the Audience
• Deliver Undistracted and Undiluted Messaging
• Right of First Refusal
• Competitive Pricing
• Physician Level Data Reporting
Product Suite
5
CUSTOM
DIRECT MAIL
JOURNAL
SPOTLIGHTS
SPOTLIGHT
Spotlight/Custom
Issue Wallboards
POINT OF CARE,
HCP WALLBOARDS
ONLINE,
eNEWSLETTER &
CUSTOM EMAIL
EXAM ROOM
WALLBOARDS
POC HCP Wallboards
6
• Proven Effective for Over 35 Years
• 20 Specialty Wallboards Editions
• 34 Disease Specific Editions
• Located in HCP Only Areas
• Reaches Entire Treatment Team
• List Match Targeted
• Digitally distributed to Target List HCPs
• Augmented Reality On Every Edition
• Offers Exclusivity
• 24/7 Exposure
• 100% Share of Voice
• Blocks Competition Kantar MediaAnnual Read/Looks Avg.
227 per Physician
PW Tactic HCP Wallboards
Ad Creative Planning Timeline 21 days – 4 weeks
KPIs Estimated Exposures
Reporting PLD Reporting Available
Pricing Scalable. 100 Locations, 3 month Min: $42,000
HCP Disease State Wallboards
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Special Issue, Disease State Wallboards
Within Therapeutic Areas
Native Ads in eNewslettersDrive readers directly to brand.com
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• Include Custom Content in our Newsletters
• Sends reader directly to Brand.com
• Content promoted to Target HCPs in Weekly Newsletters
• Investment made on Cost per Engagement Model
• 100% SOV, delivering Undistracted and Undiluted Messaging
PW Tactic Native Ad in eNewsletter
Ad Creative Planning Timeline 10 days – 2 weeks
KPIs Clicks
Reporting PLD Reporting Available
Pricing Cost per click, $100. Min: $10,000
eBlastsMaximize exposure and engagement with a Custom email campaign
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• Maximize your brand’s exposure with a custom email campaign featuring your content
• Utilize our trusted reputation to reach your target audience
• Target specific therapeutic areas
• Average open rate of 8-12%*
• Reach ~82% target physicians digitally
*Results will vary depending on specialty
PW Tactic eBlasts (custom email)
Ad Creative Planning Timeline 10 days – 2 weeks
KPIs Opens
Reporting PLD Reporting Available
Pricing Min: $10,000, $1.33/send for 10,000 emails. Volume discounts apply.
Condition Centers: 8-10 Editorial Articles Specific to condition directed to Targeted HCPs
2. Content promoted to Target
HCPs in Weekly Newsletters
Delivered to target HCPs
1. Condition Center on
PhysiciansWeekly.com• Editorial content minimizing MLR review
• Content promoted only to targeted HCPs
• Investment made on Cost per Engagement
Model
• 100% SOV, delivering Undistracted and
Undiluted Messaging
Migraine Condition Center Example
Your Ad Here
Your Ad Here
PW Tactic Custom Condition Center
Ad Creative Planning Timeline 7 days – 2 weeks
KPIs Unique Monthly Visitors
Reporting PLD Reporting Available
Pricing Cost per unique monthly visitor, $80. Min: $250,000
Meeting Brief/Conference PackagesExclusive Sponsorship of PW Conference Coverage
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3. HCP Wallboards
Your Ad Here
1. Pre, Daily, and Post-Conference Emails
Your Ad Here
2. Conference coverage pages on
PhysiciansWeekly.com
Your Ad Here
Your Ad
Here
PW Tactic Meeting Briefs
Ad Creative Planning Timeline Digital: 7 days - 2 weeks, Wallboards: 21 days – 4 weeks
KPIs Email opens, Online page views, Wallboard est. exposures
Reporting PLD Reporting Available
Pricing
Focused Reach: $75,000 to reach 5,000 email targets and 250 matched wallboards.
Broad Reach: $100,000 to reach 10,000 email targets and 500 matched wallboards.
Extended Reach: $120,000 to reach 30,000 email targets and 750 matched wallboards
Peer to Peer Series PackageProviding Education to Targeted HCPs
3. POC Wallboards
Targeted Brand List
1. Six (6) Part Email Series – Peer to Peer
Interviews & Insights
(Editorial or Med Legal Approved)
Delivered to Brand target list
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2. Specialty Peer to Peer pages on
PhysiciansWeekly.com
Banner Ad
Banner
Ad
PW Tactic Peer to Peer Series Package
Ad Creative Planning Timeline Digital: 7 days - 2 weeks, Wallboards: 21 days – 4 weeks
KPIs Email opens, Online page views, Wallboard est. exposures
Reporting PLD Reporting Available
Pricing $250,000 to reach 15,000 email targets and 750 matched wallboards
Your Ad Here
Digital Takeover+ PackageExclusive sponsorship of specialty content blocks the competition and amplifies offline exposure
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• 100% exclusivity: one month digital roadblock of all specialty
content and eNewsletter editions (4-5x per month)
• PLD provided back on all client list matched physicians
(eNLs and site)
PW Tactic Monthly Digital Takeover
Ad Creative Planning Timeline 7 days - 2 weeks
KPIs Email opens, Online page views
Reporting PLD Reporting Available
Pricing $20,000-$40,000 per month depending on specialty
Appendix
14
Client Feedback
“I’ve had the pleasure of partnering with Physician’s Weekly since 2015. I chose to invest in the wallboard program due to its ability to reach
targeted HCPs within their workflow. The program
has consistently delivered on ROI goals and has
played a major role in my brand’s success. The PW team has become a trusted strategic partner as
they’ve routinely consulted with wallboard content and placement to ensure I get the most from my
investment.”
Brand Manager
Large Vaccine Manufacturer
“Physician’s Weekly is one of the only marketing solutions that can get our message in front of
prescribers at the point of care. It is a sales force
multiplier, delivering our message when our sales
professionals are not in the office.”
Brian Smith
Senior Product Manager
Allergan
“We chose to utilize the Physician’s Weekly wallboards for the launch of STEGLATRO, as we
were looking for an efficient way to increase brand
awareness with target customers. The location of
the Physician’s Weekly boards in HCP offices (close to the decision making) combined with the fact
they had a high percentage of target customers in
their network, made Physician’s Weekly an ideal option. They were great partners determining the
best locations and clearly understood our internal
processes, so everything was simple and easy to
execute on our end.”
Kevin Patek
US Marketing, Oncology
Merck & Co., Inc
“Creating a network of critical care physicians was a daunting but necessary task for our brand. With
most key accounts being hospital-based, we were
sure that traditional promotional communications
were not reaching our target customers in the
hospital.
Physician’s Weekly did everything-- with minimal
time or effort on my side—to cultivate this network
of critical care physicians in their actual offices. The
best part was completely trusting that their team
of experts understood this need, and could create
this crucial new network for us.
Knowing that our key brand messages, featured in
Wallboards, are now in the direct line of sight in
approximately 250 practices reaching our pivotal
hospital-based customers, has made an impact on
not only our current brand plans, but also for our
planned launches.”
Kristine Kramer,
Promotions Manager, Zerbaxa
Merck & Co., Inc.
Trusted by Physicians & their HCP Staff
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I believe that periodicals like Physician’s Weekly are very useful in highlighting important clinical
articles for practicing physicians.
I feel Physician’s Weekly is a great way to have quick recaps of interesting and informative articles on a variety of medical topics. As physicians, we are often too busy to go in depth
into many articles, so having your type of publication is very helpful.
I think the format and style of Physician’s Weekly is an excellent way to make busy professionals aware of
new information that is relevant to their practice.
It is very well written and easy to
understand for everyone,
including healthcare staff.
There is never enough time to read through all the journals and
press on a regular basis, and your publication helps to focus
attention on high-impact selected content.
Producing Measurable & Transparent Results
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Return On
Investment
Symphony Health independent
analysis yielded:
• 7:1 ROI in group
practice networks
• 5:1 ROI in hospital
networks
Additional ROIs have been
performed and are available
upon request.
Spotlight
Performance
Orion Associates research on
our peer to peer Spotlight
wallboard found:
• 55% of physicians are more
likely to prescribe brand
after exposure
• 53% of physicians had
increased awareness of
brand’s key messages
Standard
Spotlight
MediaVitals Ranked PW:
• #2 in integrated delivery networks
• #2 in hospitals
• #3 in group practices
for noticing information/materials sponsored
by pharmaceutical and/or medical device
companies.
Kantar Media Readership Study
Physicians read/look at Physician’s Weekly227 times/year on average
Ad Impact Results
MMS, Inc. and Orion Associates Ad Impact Research found that compared to the control
group, PW physicians are:
• 54% more likely to have conversation with pharmaceutical rep after being exposed to ad
• 48% more likely to recognize the ad compared to those not exposed
• 19% more likely to prescribe product over physicians who do not receive wallboard
Physician’s Weekly can provide reports of brand targets and bonus physicians reached for measurement of NRx, TRx and
dollars with data including NPI number, tactic ID, tactic name, event dates.
Promotion Response/ROI Analytics
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Measure Your Campaign’s Effectiveness with Prescriber-Level Promotion Response Analysis
In partnership with trusted third-party analytics and consulting firms, Physician’s Weekly leverages best-in-class data and analytics to measure return on investment for pharmaceutical and biotech
manufacturers advertising in network.
CONFIDENTIAL
Timelines for Research Delivery
Learning plans are developed in collaboration with our clients. Timelines for delivery will vary based on client specification but typically take 4-6 weeks from the
availability of data associated with the campaign reporting period.
Physician’s Weekly Measurement Approach
Physician’s Weekly conducts pre/post, test/control analyses to measure the impact on prescribing for advertised brands. These promotion response analyses
determine if advertisements airing on the Physician’s Weekly Network are effective in generating incremental new prescriptions as a result of exposure to
programs.
Per an industry standard approach, Physician’s Weekly:• Links its network of exposed physicians to a third-party pharmacy (or medical) claims database
• Matches network prescribers (test) to like prescribers not exposed to the campaign (control) based on characteristics such as prior prescribing behavior,
specialty, geography, etc.
• Compares changes in prescribing behavior for the brand among test and control prescribers
• Reports statistically significant findings and calculates campaign ROI
* Approach and timing estimates based on third-party partnership.
ROI Research Metrics
Physician’s Weekly provides clients with key performance indicators aligned with clients’ campaign objectives, including Impact on New Prescriptions Written and
Return on Investment.
Note: Results may be segmented by key prescriber or campaign dimensions for additional program insights.
PW Tactics Overview
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PW Tactic Ad Creative Planning Timeline KPIs Reporting Pricing
HCP Wallboards 21 days – 4 weeks Estimated Exposures PLD Reporting Available Scalable. 100 Locations, 3 month Min: $42,000
HCP Spotlight Wallboards 21 days – 4 weeks Estimated Exposures PLD Reporting Available 40% Upcharge on Wallboard program
Exam Room Wallboard 28 days – 5 weeks Estimated Exposures PLD Reporting Available Scalable. 100 Location, 6 month Min: $84,000
Direct mail including Spotlight Journals 28 days – 5 weeks Sends Sends Varies
Custom Email 10 days – 2 weeks Opens PLD Reporting AvailableMin: $10,000, $1.33/send for 10,000 emails. Volume
discounts apply.
Native Ad in eNewsletter 10 days – 2 weeks Clicks PLD Reporting Available Cost per click, $100. Min: $10,000
Custom Condition Center 7 days – 2 weeks Unique Monthly Visitors PLD Reporting Available Cost per unique monthly visitor, $80. Min: $250,000
Peer to Peer Series
• Peer to Peer email
• Onsite Banner Ad• Wallboards
• Email: 7 days - 2 weeks
• Online: 7 days - 2 weeks
• Wallboards: 21 days – 4 weeks
• Email: Opens• Online: page views
• Wallboards: est. exposuresPLD Reporting Available
$250,000 to reach 15,000 email targets and 750 matched
wallboards
Meeting Briefs
• Meeting Email• Onsite Banner Ad• Wallboards
• Email: 7 days - 2 weeks
• Online: 7 days - 2 weeks
• Wallboards: 21 days – 4 weeks
• Email: Opens• Online: page views
• Wallboards: est. exposuresPLD Reporting Available
Focused Reach: $75,000 to reach 5,000 email targets and 250
matched wallboards
Broad Reach: $100,000 to reach 10,000 email targets and 500
matched wallboards
Extended Reach: $120,000 to reach 30,000 email targets and
750 matched wallboards
Monthly Digital Takeover
• eNewsletters
• Run of Section Online
• eNL: 7 days - 2 weeks
• Online: 7 days - 2 weeks
• Email: Opens• Online: page views
PLD Reporting Available $20,000-$40,000 per month depending on specialty
Contact Information
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Media Kit & Sales related inquiries
(908) 766-0421
Production related inquiries
(908) 766-0421