2020 Media Kit

Sources: Government of Canada Immigration Plan 2018 - 2020 & Open Government Portal.

Moving2Canada Media KitA B O U T U S

Our Start

Our Mission

Our Value

Starting as a simple Facebook

community in 2011, Moving2Canada’s

news and information has helped

millions of people successfully plan,

move to, and settle in Canada.

We want to enable our community

with the best education, tools and

advice for their move to Canada.

Our readers count on us for

recommendations and advice on their

immigration and settlement needs.

About Us

Our Stats

4 6 0 , 0 0 0 M O N T H LY U N I Q U E U S E R S

3 5 0 , 0 0 0 F A C E B O O K R E A C H

1 1 0 , 0 0 0 E M A I L S U B S C R I B E R S

1 S T F O R C A N A D I A N I M M I G R A T I O N N E W S U P D A T E S

0 . 2 6 % D I S P L A Y C T R A C H I E V E D

Our Clients

Moving2Canada Media KitO U R C L I E N T S

Source: Solutions Research Group (SRG) 2017 Study of New Canadians

Moving2Canada Media KitT H E N E W C O M E R A D V A N T A G E

The Newcomer Advantage

O P E N T O I N F L U E N C E

B I G G E R S H O P P I N GB A S K E T S

D I G I T A L LY E N G A G E D

K E Y D E M O G R A P H I C S

Studies show that newcomers:

• Are more open to influential advertising from a trusted source• Have greater buying needs• Spend more time on their mobile devices

80%Newcomers

20%Average

A D I N F L U E N C E D P E R S O N S

3.1Newcomers

2.5Average

P E R S O N S P E R H O U S E H O L D

2.5Newcomers

1.5Average

M O B I L E U S E H O U R S P E R D A Y

N E W C O M E RH O U S E H O L D S

$52,400Household Income

31%Families

31.7Average Age

Sources: Solutions Research Group (SRG) 2017 Study of New Canadians; Vivid Data 2016 Q4 Readership and Product Database

The Newcomer Journey

Moving to a new country can be an

overwhelming and stressful process, with lots

to think about, plan and organize.

Newcomers often make hasty descisions with

little realistic knowledge of the Canadian

market. This is why, and where, we step in.

Moving2Canada gives advertisers a unique

opportunity to engage the pre-arrival

audience.

We create a relevance for brands, to build

awareness and convert customers even

before they’ve stepped off the plane.

Moving2Canada Media KitT H E N E W C O M E R J O U R N E Y

C O N V E R T Y O U R N E W C U S T O M E R S B E F O R E T H E Y A R R I V E .

The Newcomer Journey

Moving2Canada Media KitT H E N E W C O M E R J O U R N E Y

PRE -ARR I VA L

ExploreThose who want to

come to Canada but don’t know how.

PlanThose who have already been granted a visa, now preparing for their move.

LandFresh arrivals finding

their feet, seeking accommodation & jobs.

SettleSettled newcomers,

researching visa extensions and putting down permanent roots.

M A R K E T I N G O P P O R T U N I T I E S :POST -ARR I VA L

M A R K E T I N G O P P O R T U N I T I E S :

Source: Q1 2018 Google Analytics traffic on moving2canada.com

Our Audience

O U R 4 6 0 K U N I Q U E M O N T H LY V I S I T O R S C O M E F R O M A L L O V E R T H E G L O B E :

Moving2Canada Media KitO U R A U D I E N C E

Source: 2019 Google Analytics traffic on moving2canada.com

U A E 2 %

P H I L I P P I N E S 2 %

U K & I R E L A N D 6 %

U S A 1 9 %

C A N A D A 2 7 %

N I G E R I A 3 %

A U S T R A L I A & N Z 3 %

W I T H I N C A N A D A :O N 5 2 %B C 2 2 %A B 1 0 %

Q C 8 %M B 2 %N S 2 %S K 2 %

I N D I A 1 9 %

What We Offer

We are experts in overseas marketing to the newcomer segment.

We offer out-of-the-box marketing services at all stages of the pre-arrival and post-arrival journeys. With enhanced segmentation capabilities, we can ensure your message reaches only the most relevant audiences.

N E W C O M E R M A R K E T I N G S E R V I C E S W I T H W O R L D W I D E C O M P L I A N C E .

Moving2Canada Media KitW H A T W E O F F E R

We offer unique display opportunities across our website, with geographical

segmentation leaveraging the industry’s best ad serving platform.

Home page and entrance page takeovers are also available.

We know the arrival dates of our 100,000 subscribers.

That gives you the opportunity to directly target them with the right

message, at the right time.

Moving2Canada Media KitW H A T W E O F F E R

Email Marketing Geo-Targeted Display

What We Offer

Moving2Canada Media KitW H A T W E O F F E R

We’re proud of our active Facebook community which has a

growing reach of over 350,000.

We create the perfect environment to get your product or service to our

audience with credibility.

Custom Content Social Media

What We Offer

Our community’s trust is central to our success.

We are fully compliant with GDPR (European General Data protection Regulation) and aim to provide all community members with simple convenient ways to interact with our services and retain control over the information they choose to share with us.

Ensuring the responsible handling of member data has always been part of the ‘social contract’ we have with the Moving2Canada community.

O U R S T A T E M E N T O N G D P R

Moving2Canada Media KitT A R G E T E D & C O M P L I A N T

Targeted & Compliant

We only use world-leading digital marketing platforms like:

B E S T P A R T N E R S , B E S T S E C U R I T Y

Our Values: Community First

We too were newcomers to Canada.We have walked the path before.

We understand every stage of the newcomer journey and build trust

with our community through timely, accurate and impartial content.

Community first — it serves us all.

W E A R EC O M M U N I T Y M I N D E D

It’s in the DNA of newcomers — a willingness to be open-minded and

the courage to embrace the new and different.

It has helped us grow over the years, building trusting relationships and

evolving to meet new opportunities along the way.

W E A R E O P E N T OP O S S I B I L I T I E S

Moving2Canada Media KitC O M M U N I T Y F I R S T

Sometimes the journey doesn’t go to plan and you meet with detours

and obstacles.

It happens, but we don’t give up. We are resourcesful, we adapt to challenges and bring our focus

back to the ‘destination’ — there’s always another path.

W E A R E T E N A C I O U S

Let’s Connect

Managing Director

+ 1 7 7 8 8 6 1 1 2 4 4

ruairi@moving2canada.com

E M A I L

Ruairi Spillane