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“I am very happy to present VÉRO magazine,
a project close to my heart. There are
several values that I use as guiding principles
throughout my life and I hope to share them
with our readers: joie de vivre, respect for
others, beauty in all its forms, compassion, and
savouring moments every day. Thank you for
being part of this wonderful adventure.”
A WORD FROM VÉRO
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VÉRO magazine ranks 1st in Quebec for newsstand sales
per issue and ranks 3rd in Canada. A TRUE SUCCESS!
A MULTI-PLATFORM BRAND IN CONSTANT EVOLUTION
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MISSION STATEMENT
This women’s magazine is packed with resources that will inspire you to:
FEEL HEALTHY IN BODY AND MIND / ENJOY THE MOMENT / TAKE A BITE OUT OF LIFE!
In the spirit of Martha Stewart Living magazine, O, The Oprah Magazine, and Every Day with Rachael Ray magazine, VÉRO magazine
embodies all that is Véronique Cloutier, a beloved Québec media personality. This invigorating magazine offers concrete solutions,
suggestions and concepts for enjoying a better life.
WHAT INSPIRES US Culture, gift ideas and other little treats Discover what to
see, read, listen to and offer to others:
we share our latest finds in restos,
entertainment, exhibitions, music, books,
and gift ideas. Discover our favourites
of the season!
THE WORLD OF WOMEN Stars, vox pop, inspiring profiles Encounter with
a leading figure we love / Profiles of
passionate, inspiring and engaged women
from here and abroad / Opinion column /
Vox pop where readers fill in this statement:
«I love myself because…»
FASHION Looks, trends, shopping, tips The latest trends of the season (must-have
pieces), styling ideas (1 piece, 2 looks) and
our tips for enhancing your silhouette / Style
in photos with a VIP guest, shopping and
accessories / Expert secrets
BEAUTY Looks, trends, shopping, tips Beauty and trend reports about hair and
makeup / Products tested and loved by
the VÉRO squad / Skin care for every age
/ Expert secrets
FAMILY Lifestyle, opinion, moms’ stuffReports that shed light on family issues /
News / Thought-provoking commentary /
Proven tips from moms!
HEALTH Vitality, staying in shape, tips to ward off stress Health reports / Bite-sized
info / Zen zone / Getting in shape using
expert tips from Véro’s trainer, Serge Pelletier
MENTAL HEALTH Reports, psychologist advice, decoding Psychology, children/teens,
love, work, society and deep thought… for
overall personal wellness and being your best
with others. With collaboration from Rose-
Marie Charest who was the president of l’Ordre des psychologues du Québec for 17 years
THE WORLD OF MEN And now, a word from men! A first in women’s media!
Discover what inspires them, what appeals
to them / Interview with a guy we know
and love / Guys’ night out on a hot topic
/ Opinion column.
THE ART OF LIVING Recipes, shopping, tips Dinner is served with Stefano Faita: unique
and delicious recipes, created by the beloved
italian chef! / Shopping for culinary art
TRAVEL Reports / Local and international
getaways / Tips and bite-sized info
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TOTAL READERSHIP
552 000PUBLISHED 5X PER YEAR
READER PROFILE
SOCIAL MEDIAS
59%ARE BETWEEN THE AGES OF 25 AND 54
44%HAVE CHILDREN LIVING AT HOME
63%ARE IN A RELATIONSHIP
$73,678AVERAGE HOUSEHOLD INCOME
24%HAVE A HOUSEHOLD INCOME OVER $100,000
34MINUTES
55,700 FOLLOWERS(average engagement: 4,6%)
327,306 FOLLOWERS
1,693 FOLLOWERS
335,000 FOLLOWERS
59,400 FOLLOWERS(average engagement: 5,2%)
256,000 FOLLOWERS
25%
1,5OUT OF
3READERS
are their household’s principal grocery shopper
HAVE A BACHELOR’S DEGREE OR HIGHER
Average reading time
VÉRO MAGAZINE
VÉRONIQUE CLOUTIER
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A RENOWNED MAGAZINEThe most popular magazine on Quebec newsstands,
with an average of 65,000 COPIES SOLD PER ISSUE.
DEVOTED READERS
“There is no doubt. In my view,
VÉRO is the ultimate women’s
magazine in Quebec! […] I read
VÉRO from cover to cover…
hours of joy, I love it! Thank you
for giving us this little gem!”
– Pascale Bélanger, Saint-Constant
“Hello to the whole team. I have to confess… I
typically only read American magazines… but
while I was at the grocery store the other day
I accidentally stumbled upon VÉRO magazine
(what luck!). I have fallen in love! Congrats and
great work! I will certainly be a loyal reader…”
– Manon
“I am not a follower of fashion or gossip magazines. FINALLY a
magazine that responds to interests of women such as myself!
The articles are interesting, and the beauty and fashion columns
are both informative and fun to read. VÉRO is the only magazine I
purchase religiously. Thank you!”
– Tracey Champagne, Sainte-Sophie
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DIGITAL WORLD
IN NUMBERS
VÉRO magazine is much more than a
printed version. It is a beloved brand
that is very present on social media
and in the digital world.
WEBSITE WEBSITE TRAFIC NEWSLETTER
426,000 MONTHLY PV*
62,950 FOLLOWERS(open rate: 31,5%)
27,340 OPT-IN FOR OUR PARTNER PROMOTIONS
(open rate: 26%)365,400 MONTHLY VISITS*
267,990MONTHLY UNIQUE VISITORS*
30%ON DESKTOP
*3 months average, June, July, August 2019. Source: Google Analytics
42% ON MOBILE
28%ON TABLET
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2020PRODUCTION
CALENDAR
ISSUES AD BOOKING ARTWORK NEWSSTAND
Winter 2020 December 5th December 11th January 9th
Spring 2020 February 27th March 4th March 26th
Summer 2020 May 7th May 13th June 4th
Fall 2020 July 23rd July 29th August 20th
Holiday 2020 October 8th October 14th November 5th
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FORMAT 1-2X 3-4X 5X +
Inside front cover spread
$18,450 $17,890 $16,600
Inside front cover $16,910 $16,405 $15,220
Inside back cover $8,460 $8,200 $7,610
Back cover $9,995 $9,690 $8,995
FORMAT 1-2X 3-4X 5X +
Full single page $7,690 $7,455 $6,925
Double page spread $15,370 $14,915 $13,835
1/2 page $5,375 $5,210 $4,835
1/3 page $4,325 $4,200 $3,895
1/2 page spread $10,740 $10,425 $9,670
2020 RATECARD
(GROSS)
All advertisement runs across print and digital editions.
GUARANTEED POSITIONS
RATES
*All magazine will run a static replica ad in the digital edition for FP, DPS and Advertorial ads*Guaranteed and Special Positioning subject to 15% premium
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AD SIZE TRIM LIVE AREA
Build Documents to Trim size.Add .125” bleed beyond trim on all sides
Live Area is .25” in from all sides.
Build Documents to Live Area. Live Area is .25” in
from all sides
Double Page Spread 17.375” x 10.75” 16.875” x 10.25”
Full Page 8.6875” x 10.75” 8.1875” x 10.,25”
1/2 Page Horizontal 8.6875” x 5.375” 8.1875” x 4.875”
1/2 Double Page Spread 17.375” x 5.375” 16.875” x 4.875”
1/2 Page Vertical 4.375” x 10.75” 3.875” x 10.25”
1/3 Page Horizontal 8.6875” x 3.5” 8.1875” x 3”
1/3 Page Vertical 2.875” x 10.75” 2.375” x 10.25”
ADVERTISING SPECS
ADVERTISING INFORMATION
NOTE: All content not intended to trim must be kept a minimum of .25” from outside trim edges and include .125” gutter allowance for spreads. Publisher is NOT responsible for the lineup of content running through the gutter on spreads or on single pages adjacent to inserts. Running content through the gutter is STRONGLYdiscouraged, as folding and trimming are subject to variation.
InDesign CS3 or higher templates for ALL ad sizesare available at addirect.sendmyad.com (selectAd Sizes from the left-hand navigation menu).
PRODUCTION PROCESSPrinting Method High-speed, web offset lithographyBinding Method Perfect boundMagazine Trim Size8.6875” Wide x 10.75” Tall
SUPPLIED AD MATERIALSPDF/X-1a:2001 created to Magazines Canadaspecifications, sent online using MagazinesCanada AdDirect at addirect.sendmyad.com.For information regarding Magazines Canadaspecification, refer to magazinescanada.ca/advertising/production/dmacs_specificationsor contact the Production Manager (see ContactUs page) for details. KO Médias doesnot accept responsibility for material content orcolour trapping. Text type should be a minimum of 8 point. Reverse type less than 12 point is not
suitable for reproduction. We are not responsible for reproduction of type sizes smaller than thosementioned for thin, serif type. The ad MUST beuploaded as a press-ready PDF file. Informationon creating a proper PDF file is available on theMagazines Canada website magazinescanada.ca/advertising/production/tools/. Keep all coloursCMYK. Do not use Spot colours or RGB art. Keepany black/gray type as one-colour black (no four colour black text).
ADDIRECT INSTRUCTIONS
1 Log into Magazines Canada’s AdDirect™ Ad Portal (addirect.sendmyad.com). Note: A user account will have to be set up upon the first visit.
2 Select the publisher/magazine you are advertising with. Complete the relevant ad info, then click Upload.
3 Follow the onscreen preflight process.4 Approve your ad.
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National sales (Montréal)
KATHY MARQUIS
T 514 827-8324
National sales (Toronto and Vancouver)
KYM WYATT
T 647 710-0740
KO MÉDIA651, Notre-Dame Street West, Suite 100
Montréal (Québec) H3C 1H9
T 514 933-2462
Local salesSANDRINE DAHAN
T 514 449-7438
CONTACT US
