2020

GOODMAN® APLUS DEALER® PROGRAMNEVER LEAVE THE HOME WITHOUT A SALE.

The 2020 Goodman APlus Dealer program is designed to provide residential replacement dealers with a powerful suite of marketing and business tools to drive sales growth and profits, setting Goodman APlus Dealers apart from the competition. Through our outstanding accrual program, the Goodman APlus Dealers will have the opportunity to earn generous accruals on Goodman brand HVAC equipment. The 2020 Goodman APlus program is flexible and easy to use, bringing together Goodman brand dealers with our best products and services. The primary focus of the Goodman APlus Dealer program will be to provide our valued dealers with the tools they need to be more profitable. All of this is backed up with the APlus Dealer “Service Advantage” designed for smooth and efficient transactions at every Goodman Company-Operated Distribution branch — every time!

Outstanding benefits for APlus DealersAccural funds should be used for advertising and marketing expenses. Prior review and approval from a sales or marketing authorized contact is suggested.

Lead generationWe are committed to providing the Goodman APlus Dealer with industry leading web-based lead generation programs designed to “make the phones ring.” We have teamed with cutting-edge technology companies to provide the Goodman APlus Dealer with search engine marketed lead results that can dramatically increase lead traffic.

AdvertisingTo help increase sales and p r o f i t s , G o o d m a n A P l u s

Dealers will have access to professional advertising tools that highlight the dealers’ professionalism. Choose

from a full assortment of pr int c ampaigns , broadcast, radio, TV,

and SEO and SEM internet options. Dealers can utilize t h e s e c h o i c e s o f a d v er t i s in g mediums, as well as their choice of

ad agencies to help retain and grow their ex is t ing customer base.

Sales and marketingWe offer outstanding dealer website solutions to assist homeowners in the HVAC decision making process. In addition, we have on-line tools that will assist in putting state-of-the-art material and information at your fingertips and generate new customers via your company's website.

Consumer financing Consumer financing can be one of your most effective tools when closing the sale in the home. Closing sales with Consumer Financing takes your customer off the market, and helps you increase profits through upselling, and provides a quicker close at the kitchen table. Goodman APlus Dealers will have access to many competitive and innovative Consumer Financing programs to grow your business.

Extended service plans*

Asure SM Extended Service Plans will give homeowners that additional peace of mind associated with a worry-free system. Multiple service plan offerings are available to meet every need.

Selling Goodman brand HVAC products with extended service plans can help you make additional gross margin dollars.* Extended service plans may have additional restrictions.

Dealer must register with ASURE to participate. See your Territory Sales Manager for more details on the ASURE Extended Service Plan program.

2020

GOODMAN® APLUS DEALER® PROGRAM

APlus DealerThere is no cost to join the APlus Dealer program and no annual fee!

100% of accrued funds available, no matching dealer funds.

Benefits for APlus Dealers■ Customizable consumer

brochures■ Live and webinar based training■ Variety of in-home selling tools1

■ Advertising templates and broadcast ads

■ NATE testing reimbursements■ Membership dues

reimbursement available for any of our Strategic Alliance groups2

■ Search Engine Optimization (SEO) services for more prospective leads

■ Goodman“Dealer Locator” listing■ Discounts with many APlus

Preferred Vendors3

■ Staged orders in will call

1 Up to $2,500 per year may be claimed with available accrual funds for approved in-home selling tools and business operation software.

2 Up to $4,000 reimbursement for annual membership dues for any of our Strategic Alliance groups can be claimed annually with available accrual funds. Please contact your distributor sales representative for more details on our Strategic Alliance group programs..

3 Please contact APlus Preferred Vendors for details on specific discounts available.

APlus Dealer accrual program100% of accrued funds are available. No dealer matching funds required.The 2020 APlus Dealer program features generous accruals on all Goodman brand serialized equipment and Daikin ductless serialized equipment. The Goodman APlus Dealer program will allow dealers to maximize their marketing efforts by allowing them to earn and utilize valuable accrual funds. These accrual funds can be used for consumer advertising, SEO and SEM efforts, training, and much more. All of these dealer benefits are accessed through an easy and straight-forward accrual program.

And since it’s an accrual fund, and not a “co-op”, 100% of the accrual funds become available to APlus Dealers, once program minimum purchase requirements are met.

2020 accrual rates†

PRODUCT DESCRIPTION ACCRUAL RATE18 SEER A/C and Heat Pump Condensing Units 6%Modulating and Variable Speed Gas Furnaces 6%16 SEER A/C and Heat Pump Condensing Units, 16 SEER and 15 SEER Packaged Units, and all Dual-Fuel Packaged Units.. 3%

96%+ AFUE Two-stage and Variable Speed Air Handlers 3%Daikin Ductless Residential Equipment and Clean Comfort® Products 2%80% AFUE Two-stage, Multi-speed Gas Furnaces 2%96%+ AFUE Single-stage Gas Furnaces 1%13 SEER and 14 SEER A/C and Heat Pump Condensing Units (except GMC) 13 SEER and 14 SEER Packaged Units 1%

80% AFUE Std and Multi-speed Gas Furnaces (except GMC) 1%

Accrual program guidelines◊

■ APlus Dealers must purchase a minimum of $50,000 in serialized equipment, less taxes and freight charges, to become eligible for accrual fund usage. Accrual amount will include the initial $50,000 in equipment purchases.

■ Accruals for APlus Dealers registered by March 31, 2020 will begin on January 1, 2020. Accruals for APlus Dealers registered from April 1, 2020 through August 31, 2020 will begin the first day of the month in which they were registered. Deadline for registration is August 31, 2020.

■ Accruals will be calculated through December 31, 2020. The Deadline for utilization of 2020 accrual funds is March 31, 2021.

† Standard accrual rates may vary depending upon participation in other programs such as volume rebate programs. Promotional priced equipment does not qualify for accruals. See your Goodman Distribution, Inc. APlus Program Manual for complete program terms and conditions, limitations and exclusions.

◊ We reserve the right to exclude special quoted products, promotionally priced equipment and to change the program as necessary. Complete APlus Program terms and conditions available from your Goodman Distribution, Inc. Sales Representative.

‡ Upon request by Dealer.

APlus Platinum DealerP l a t i n u m D e a l e r s t a t u s i s aw arded to Goodman A Plus Dealers that purchase a minimum of $200,000 annually in total purchases, maintain at least 50% of technicians/installers as NATE certified, HVAC Excellence certified, or equivalent. All other APlus Dealer qualifications apply.

Extra benefits for APlus Platinum Dealers■ SEO/SEM marketing benefit

exclusive to APlus Platinum Dealers

■ Corporate Digital Marketing Specialist available for consultation at no fee‡

■ Two free after hour branch openings per month for emergencies

■ Two free deliveries per month

Sales, product and technical trainingAs a Goodman APlus Dealer, you’ll enjoy access to high-quality, targeted, and robust training to support your business needs. Our Goodman APlus Dealers enjoy industry leading technical training courses designed to keep their technical workforce at the top of their game. Your sales and management teams will also have access to HVAC sales and business literacy

training that can help increase revenue, and can grow your business profitably.

These courses will have offerings such as Financial Management courses, Retail In-Home Selling courses, specific “Selling Tech” training, Maintenance and Tech Lead Conversion training, Customer Service training, and much more.

Please visit www.GoodmanBusinessToolbox.com

for more details and to locate a workshop and request one in your area.

DB-APLUS 01-20

Our continuing commitment to quality products may mean a change in specifications without notice. © 2020 Goodman Manufacturing Company, L.P. Houston, Texas · USA · www.goodmanmfg.com

Never leave the home without a sale.■ Accrual Program■ Advertising Support■ Superior Products■ Consumer Financing■ Product and Technical

Training■ Sales and Business Training

■ Sales and Marketing Support

■ Extended Service Plans■ Branded Web Sites■ Outstanding Limited

Warranties*

* Complete warranty details available at www.goodmanmfg.com.

2020

GOODMAN APLUS DEALER PROGRAM

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