2020 FESTIVAL INSIGHTS C onnect with 91,00091,000 health conscious visitors annual ly

mel bourne sydney brisbanemel bourne sydney brisbane

Exhibitions and Events Australia (EEA) is Australia’s leading health and wellbeing exhibition organiser and we are thrilled that you are considering exhibiting at the MindBodySpirit Festival!Our passionate team understand the importance of identifying and meeting customers’ needs, so we tailor solutions to ensure every client has a rewarding exhibition experience.

BRISBANEBRISBANE

2020 calendar2020 calendar

The MindBodySpirit Festivals are Australia’s largest, most popular health, wellbeing and natural therapies events. Each Festival brings together 200+ expert exhibitors, inspirational guest presenters, psychic readings, meditation classes, healthy cooking demonstrations and much more.

MELBOURNE SYDNEY BRISBANE36,400+ 36,300+ 15,100+

the festivalsthe festivals

visitor reachvisitor reachWe’ve got your major markets covered, reaching an average network of over 87,800 health conscious buyers across 3 major Australian cities, with 5 Festivals per year.

28 FEB - 1 MARCH28 FEB - 1 MARCHBCEC, SOUTH BANKBCEC, SOUTH BANK

sydneysydney12 - 15 MARCH12 - 15 MARCH

22 - 25 October22 - 25 Octobericc sydneyicc sydney

melbournemelbourne5 - 8 june5 - 8 june

13 - 15 november13 - 15 novembermcec, south wharfmcec, south wharf

oh hey there!

of visitors are female, aged 25-54 with a strong interest in health and wellbeing

of visitors are satisfied with the overall Festival and what is on offer

of visitors will make a purchase during their visit to the Festival

of exhibitors are satisfied with the total number and quality of visitors at the Festival

festival facts

a targeted audience

EXHIBITORS GENERATE SALES DEDICATED VISITORSof exhibitors rate the Festivals as important to their business

FESTIVALS ARE VITAL FOR EXHIBITORS

87% of business is generated by the Festivals each year$25.5 M

(million)

of visitors are repeat Festival goes, choosing to return in the following years74%

71%

81%

89%

82%

Our exhibitors report strong trading after each Festival.

Here’s a snapshot of the impressive results we deliver:

visitors want your products

exhibitors get results

SPIRITUAL ANDPERSONAL DEVELOPMENT

CANDLES ANDAROMATHERAPY

HEALINGS

BODYTHERAPIES

PSYCHICREADINGS

BOOKS AND PUBLICATIONS

66% 56%

48%

54%

41%

53%

41%HEALTHY FOOD AND NUTRITION64%

CRYSTALS64%

NATURALREMEDIES

MEDITATION AND YOGA

SKINCARE AND COSMETICS

VITAMINS AND SUPPLEMENTS

FITNESS AND WEIGHT-LOSS

60% 52%

35%

27%

24%

JEWELLERY

of exhibitorsare likely to exhibit again at the MBSFestival

78%of exhibitorsare satisfied with the level of brand awareness generated

78%of exhibitorsare satisfied with the overall Festival performance

82%of exhibitorsrate the Festivals as important for their business

87%

Our comprehensive marketing campaign targets and

delivers 25 – 54 year olds with a strong interest in

health & wellbeing who are ready to spend.

With more than 90% of the target audience identifying

‘online’ as their most frequently used media, this proven

campaign mix includes Google re-marketing, profiling,

display and video advertising along with a strong social

media campaign.

Our regular Festival goers are rewarded and kept up-

to-date via our mailing list of over 252,000 active

subscribers and over 97,700 Social Media followers.

Targeted advertising campaign across digital platforms including Google re-marketing, interest profiling, YouTube and strategic digital titles

Focused digital direct mail, marketing your brand to 252,000+ Festival subscribers

Comprehensive website with over 575,000 visits annually. Connecting you to your audience with a personalised 6-month exhibitor profile

Engaging social marketing to 77,000+ Facebook followers and 20,700+ Instagram followers

16 page Festival guide keep-sake magazine distributed to over 87,800 visitors

marketing to the buyersmarketing to the buyers 2019 campaign highlightsD IG I T AL

P HY SICAL

MELBOURNE

100,600+

SYDNEY

101,000+

BRISBANE

51,000

Exhibiting benefits extend well beyond the event with various extras and opportunities available to increase exposure, including:

We have been attending the festival for over 30 years, it is an important part of our calendar and contributes greatly to both cash flow and client base. we encourage any new business to seriously consider including the MBS around Australia.

Roger // Herbal Lore Liqueurs

The vibe of MBS is like no other, it was a community of like minded souls working

together for the greater purpose of helping all who came in contact with us.

It is beautiful to witness and be part of.

Courtney // Serendipity House & Co

exhibitor testimonials Our Festival exhibitors are happy exhibitors!

We book out our retreat each year, just from the one weekend.

It is completely worth it for us! The marketing is impressive, the

reputation is outstanding and the staff are lovely! The energy and the people

the event attracts is just beautiful!

Belinda // Pearl Of Contentment

more than a Festival

stand package

6-month online profile New product promotion Editorial articles

FREE

eDM / web advertising Lead / data collection

PAID

Door prize sponsorship Festival guide advertising

Pre-built StandCarpet / PowerPoint

Interested in boosting your sales and aligning your brand with Australia’s leading health and wellbeing events? The EEA team is here to answer your questions and assist with your event preparation. e: mbsfestival@eea.net.au p: 03 9276 5555 w: eea.net.au w: mbsfestival.com.au

Nameboard6-month online exhibitor profile

Festival Guide ListingExposure to 80,000 active subscribers

Additional advertising in Festival guide, both printed and digital versions is available.

JO IN T HE F ES T IVAL FAM ILY T ODAY NO W!JO IN T HE F ES T IVAL FAM ILY T ODAY NO W!

Festival guide directory listing