2 020 EVENT SPONSORSHIP OPPORTUNITIES

“I knew I would fi ght it. I’m sure every woman or anyone who’s a cancer survivor

of any type knows this — you just get into a warrior mode … We’re all fi ghting

hard as survivors. We need someone out there fi ghting for us, that can do the

research and fi nd out why this is happening.”

— Kim, 23-year breast cancer survivor

CINDY B., 23-year survivor

SARAH, 5-year survivor

VICTORIA, 6-year survivor

LINDA, 28-year survivor

CINDY, 17-year survivor

GAYLE, 15-year survivor

mother & daughterDELLA, 18-year survivor

and TINA, 5-year survivor TAMMY, 14-year survivor

NADIA, 12-year survivor

KIM, 23-year survivor

MARY ELLEN, 5-year survivor

2

2020 Sponsorship Brochure

TABLE OF CONTENTS

4 Foundation Focus and Overview

5 Donation Allocations

6 Research Progress

8 Classic Overview

9 Classic Sponsor Level and Benefi ts Chart

10 Tickled Pink Overview

11 Tickled Pink Sponsor Level and Benefi ts Chart

BE the HOPESPONSOR AN EVENT

3

FOCUS AND DETERMINATIONof the Vera Bradley Foundation for Breast Cancer

The Vera Bradley Foundation for Breast Cancer raises funds for breast cancer research to find a cure and to improve the lives of the many affected by this disease. The Foundation has contributed $34.6 million to the Vera Bradley Foundation Center for Breast Cancer Research at Indiana University School of Medicine in Indianapolis, Indiana. The Center is focused on developing and dramatically improving therapies for some of the most difficult-to-treat types of breast cancer, including triple negative breast cancer.

Indiana University Melvin and Bren Simon Cancer Center, which houses the Vera Bradley Foundation Center for Breast Cancer Research, has achieved the federal government’s most prestigious designation: Comprehensive Cancer Center. This is the highest level of recognition awarded by the National Cancer Institute for research excellence. The IU Cancer Center is the first Comprehensive Cancer Center in Indiana, only the 51st in the nation, and the first new Comprehensive Cancer Center in the Midwest in more than a decade.

Vera Bradley’s co-founders began raising funds after losing a dear friend, Mary Sloan, to the disease in 1993.

Vera Bradley Foundation Center for Breast Cancer Researchat Indiana University School of Medicine4

Mary Sloan

Breast Cancer Research Laboratories New project funding is provided for researchers all with a single focus: better outcomes for patients.

Monogrammed Medicine Monogrammed Medicine research takes into account individual variables in genes, environment and lifestyle when developing prevention and treatment strategies. Combining this information yields therapies tailored to each patient – precision therapeutics that are best tolerated by the patient and that precisely target the tumor.

Four Vera Bradley Foundation Chairs Funding of these specific chairs allows for the expansion of expertise in the Vera Bradley Foundation Center for Breast Cancer Research at the Indiana University School of Medicine:• Vera Bradley Foundation Chair in Oncology • Vera Bradley Foundation Chair in Breast Cancer Innovation• Vera Bradley Foundation Chair in Breast Cancer Discovery• Vera Bradley Foundation Chair in Breast Cancer Research

Vera Bradley Foundation Scholars Post-doctoral fellows who are training with members of the breast cancer research program are provided with specific funding to pursue breast cancer research projects, including those that support Monogrammed Medicine.

At-a-glance summary of how the Vera Bradley Foundation directs the allocation of its donations to the Indiana University School of Medicine.

DONATION ALLOCATIONSto the Indiana University School of Medicine

+ + + =45% 27% 20% 8%

BREAST CANCER RESEARCH

LABORATORIES

MONOGRAMMED MEDICINE

VERA BRADLEY FOUNDATION

CHAIRS

VERA BRADLEY FOUNDATION

SCHOLARS

A CURE IS ON THE HORIZON

5

Xiongbin Lu, Ph.D.Vera Bradley Foundation Chair in Breast Cancer Innovation

For more Information visit verabradley.org/research

PROGRESS SNAPSHOT Some of the research happening at the Vera Bradley Foundation Center for Breast Cancer Research

PREVENTION AND EARLY DETECTIONPreventing breast cancer starts with understanding how healthy cells become cancerous. The researchers are investigating which cells change and what influences the changes. This information will help women at high-risk for breast cancer make informed decisions about prevention choices.

In Depth Jaeyeon Kim, PhD, and Vera Bradley Foundation Scholar Olga Kim, MD, PhD, are examining the role hormones play in breast cancer development. Their research reveals that a hormone produced from the ovary may play a crucial role in the development of breast cancer in women with the BRCA1 and BRCA2 mutations. Understanding the process that links the hormone to the development of a breast tumor may lead to accurate predictions about who will likely develop cancer.

NEW DRUG DEVELOPMENTMany of the laboratory researchers focus on developing new drugs to treat aggressive breast cancers. Once their laboratory work is completed, the FDA determines which drugs will move to the clinic for testing safety and effectiveness with patients. If successful, these new drugs may become breast cancer treatments of the future.

In Depth Charlie Hao, MD, PhD, identified a way that cancers essentially throw out the trash, which most likely includes proteins that control their growth, thus allowing the tumors to thrive. He and Anita Bellail, PhD, discovered that a particular protein that drives cancer growth and have now developed a potent inhibitor (SMIC1007) that turns off this protein. In the laboratory, SMIC1007 inhibits the growth of multiple cancers including breast, colorectal, and lung. Laboratory research is moving rapidly to the clinic, and he is anticipating that the first clinical trial with this drug will be within three years.

6

TRIPLE NEGATIVE BREAST CANCER Triple-negative breast cancer (TNBC) is an especially aggressive type of breast cancer with a high likelihood of recurring and spreading. It often does not respond to treatment. The researchers are developing personalized treatments with the goal of developing effective treatments for women with this disease.

In Depth Kathy Miller, MD, designed the first clinical trial combining two new drugs that genetically target metastatic triple negative disease. Milan Radovich, PhD, who developed the laboratory evidence to pursue the clinical testing, is now studying biopsy samples to understand why it worked for some women but not for all. Clinical research will continue with a refined approach that further individualizes treatment for women with metastatic TNBC disease.

AGGRESSIVE AND RECURRENT DISEASEIn Depth Kathy Miller, MD is taking a Vera Bradley Foundation Center finding and leading a national clinical trial to block an enzyme that is expressed when cells become resistant to standard chemotherapies. The trial adds a commonly used ulcer drug to inhibit the enzyme with standard chemotherapy. Her hope is that with the addition of the new drug that the chemotherapy continues to be an effective cancer inhibitor.

HEALTHY SURVIVORSHIPFor women with breast cancer, treatment steals precious time from their lives and treatment can lead to long-term health issues. Funding from the Vera Bradley Foundation for Breast Cancer is helping researchers make therapy more effective and less toxic.

In Depth Bryan Schneider, MD, has spent his career studying why women, based on their genetics, respond differently to the same cancer medications, often with debilitating or life-threatening side effects. He has recently received a new grant to work with African American women diagnosed with breast cancer to develop information to explain their increased risk for neuropathy from taxane drugs and engage in shared decision-making with their oncologists to reduce this harmful side effect.

Kathy Miller, M.D. with a breast cancer patient

7

27th AnnualVera Bradley Foundation for Breast Cancer

CLASSICMay 30–June 1, 2020 Fort Wayne, Indiana

Something special happens when we come together — we get closer to realizing our dream that one day we can tell everyone diagnosed with breast cancer that their disease is treatable and beatable.

The annual Vera Bradley Foundation for Breast Cancer Classic brings together more than 2,500 guests, players and volunteers in early summer. One of our cornerstone fundraising events, the Classic has grown to include golf, yoga and pickleball, in addition to a dinner gala, silent auction and exclusive sponsor reception. It’s always a beautiful weekend grounded in a powerful purpose: raising money for critical, life-saving research.

Last year we were joined by: • Over 150 yoga participants who enjoyed Pink Yoga in the park• More than 75 female pickleball players who served up friendly competition in doubles matchups

• Nearly 420 female golfers playing in 9-hole and 18-hole tournaments

• Close to 900 guests at our tented Classic Celebration Dinner

We would love for you to join us! Treat your team and your clients to complimentary tickets to the event, our special donor reception, or let us help you plan a one-of-a-kind experience. Enhance the visibility of your commitment by featuring your company’s logo in event materials, signage and the Vera Bradley Foundation for Breast Cancer website.

2019 Classic total media impressions was over 60 million. (That’s a big number!)

8

Benefi tsSponsorEnhanced

2020

Cla

ssic

Sp

onso

rshi

p Le

vels

and

Ben

efi t

sPi

nk

Dia

mon

d$5

0,00

0

Dou

ble

Dia

mon

d$2

5,00

0

Cha

mpa

gne

Dia

mon

d$1

5,00

0D

iam

ond

$10,

000

Ruby

$5,0

00Sa

pphi

re$2

,500

Pear

l$1

,000

On-

stag

e re

cogn

ition

of y

our

dona

tion

with

a r

epre

sent

a-tiv

e fr

om y

our

com

pany

dur

ing

Cla

ssic

Cel

ebra

tion

Din

ner

Pres

enta

tion

by a

Ver

a B

radl

ey F

ound

atio

n re

pres

enta

tive

to y

our e

mpl

oyee

s at

a c

ompa

ny e

vent

or m

eetin

g; in

clud

es

up to

100

sm

all V

era

Bra

dley

gift

s fo

r em

ploy

ees

Com

plim

enta

ry te

am p

artic

ipat

ion

in a

Ver

a B

radl

ey C

lass

ic

even

t of y

our

choi

ce:

18-h

ole

golf,

9-h

ole

golf

or p

ickl

ebal

l; in

clud

es C

eleb

ratio

n D

inne

r 4

21

1

Your

com

pany

’s lo

go a

nd li

nk o

n th

e V

era

Bra

dley

Fo

unda

tion

web

site

(250

,00

0 v

isits

per

yea

r)

Your

com

pany

info

rmat

ion

or lo

go it

em (u

pon

appr

oval

) in

clud

ed in

eve

ry C

lass

ic p

artic

ipan

t bag

(60

0 p

iece

s)

Com

pany

men

tion

and

illum

inat

ed c

ompa

ny lo

go a

t Cla

ssic

C

eleb

ratio

n D

inne

r (1

,00

0 to

tal g

uest

s)

Com

pany

trib

ute

or li

stin

g in

Cla

ssic

Pro

gram

Boo

kSp

read

Fu

ll Pa

ge

w/B

leed

Full

Page

Full

Page

Hal

f Pa

geQ

uart

er

Page

Prog

ram

Li

stin

g

Nam

e pr

omin

ently

dis

play

ed a

t all

Cla

ssic

eve

nts

Invi

tatio

n fo

r tw

o gu

ests

to S

unda

y ev

enin

g pr

ivat

e re

cept

ion

Cla

ssic

wee

kend

, May

31,

2020

14

128

52

1

Com

plim

enta

ry ti

cket

s fo

r an

exc

lusi

ve s

pons

or s

hopp

ing

expe

rienc

e at

the

2020

Ver

a B

radl

ey A

nnua

l Out

let S

ale,

Tu

esda

y, A

pril

1425

020

015

010

060

4020

Com

plim

enta

ry s

eatin

g to

Mon

day

even

ing

Cla

ssic

C

eleb

ratio

n D

inne

r, Ju

ne 1

, 20

2024

2016

106

22

Com

pany

nam

e on

sig

n at

one

Cla

ssic

eve

nt; g

olf h

ole,

pi

ckle

ball

cour

t or

yoga

sta

ge

9

17th AnnualVera Bradley Foundation for Breast Cancer

TICKLED PINKA Gathering of Girlfriends October 2, 2020 Fort Wayne, Indiana

Held each year in October during National Breast Cancer Awareness Month, our annual Tickled Pink: A Gathering of Girlfriends event is a one-of-a-kind party with a powerful purpose. Each year we gather to celebrate the funds we’ve donated for critical breast cancer research.

The Vera Bradley Design Center is the perfect setting to welcome our special guests. Nearly 500 women ages 21 – 101 attend each year to savor creative culinary selections and fi ne cocktails featuring the best of Fort Wayne’s caterers and restaurants while mixing and mingling with Vera Bradley’s co-founders, designers and team members.

With an incredible silent auction and an exclusive behind-the-scenes glimpse into the newest Vera Bradley colors, styles and trends, Tickled Pink guests come back, again and again, wondering what we’ll think of next! And, no one leaves empty handed! An exclusive Vera Bradley Outlet Sale shopping opportunity and a Tickled Pink parting gift rounds out the night.

We’d love to host you and all your friends, colleagues and clients as we celebrate women and champion our shared commitment to fi nding a cure. Join us in 2020 as we connect, share and celebrate our path of progress!

10

2020

Tic

kled

Pin

k Sp

onso

rshi

p Le

vels

and

Ben

efi t

sM

agen

ta$2

0,00

0Ro

se$1

0,00

0B

lush

$5,0

00Pe

ony

$2,5

00C

arna

tion

$1,0

00Pr

esen

tatio

n by

a V

era

Bra

dley

Fou

ndat

ion

repr

esen

tativ

e to

you

r em

ploy

ees

at a

com

pany

eve

nt o

r mee

ting;

incl

udes

up

to 1

00

sm

all V

era

Bra

dley

gift

s fo

r em

ploy

ees

Com

pany

men

tion

on s

tage

at e

vent

(a

ppro

xim

atel

y 50

0 g

uest

s an

d vo

lunt

eers

)

Com

plim

enta

ry in

vita

tions

to T

ickl

ed P

ink

168

42

2

Your

com

pany

info

rmat

ion

or lo

go it

em (u

pon

appr

oval

) in

clud

ed in

eve

ry T

ickl

ed P

ink

gues

t bag

(50

0 p

iece

s)

Your

com

pany

’s lo

go a

nd li

nk o

n th

e V

era

Bra

dley

Fo

unda

tion

web

site

(250

,00

0 v

isits

per

yea

r)

Your

com

pany

’s n

ame

liste

d in

eve

nt p

rogr

am b

ook

Invi

tatio

n fo

r tw

o gu

ests

to S

unda

y ev

enin

g pr

ivat

e re

cept

ion

Cla

ssic

wee

kend

, May

31,

2020

8

52

1

Com

plim

enta

ry ti

cket

s fo

r an

exc

lusi

ve s

pons

or s

hopp

ing

expe

rienc

e at

the

2020

Ver

a B

radl

ey A

nnua

l Out

let S

ale,

Tu

esda

y, A

pril

1420

010

060

4020

Com

pany

nam

e on

sig

nage

at e

ntra

nce

to e

vent

Com

pany

nam

e on

sig

nage

auc

tion

or h

ospi

talit

y ar

ea

11

Benefi tsSponsorEnhanced

The Vera Bradley Foundation for Breast Cancer

is an incorporated 501(c)(3) nonprofit organization.

For more information, please call

The Vera Bradley Foundation for Breast Cancer.

(260) 207-5283

verabradley.org