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2019 WEB STATISTICS
WEB SESSIONS USERS
TOP COUNTRIESTOP ROUTES
TRAFFIC CHANNELS
55% Desktop
45% Mobile
3.42 minsaverage session duration
Calculations based on analytics collected from January 01 to December 31, 2019 www.eurovelo.com
2019 RANKING OF EUROVELO ROUTES (SORTED BY SESSIONS)
1 EuroVelo 15Rhine Cycle Route
SESSIONS
234 839USERS
203 12348% DESKTOP
52% MOBILE
TRAFFIC CHANNELS
52% ORGANIC27% DIRECT
19% REFERRAL 1% SOCIAL
TOP 3 COUNTRIES
DEU FRA CHE
2 EuroVelo 6 Atlantic - Black Sea SESSIONS 151 873 USERS 165 697 46% DESKTOP 54% MOBILE 46% ORGANIC 54% DIRECT 46% REFERRAL 2% SOCIAL FRA DEU GBRTRAFFIC CHANNELS
TOP 3 COUNTRIES
3 EuroVelo 19 Meuse Cycle Route SESSIONS 133 134 USERS 112 306 46% DESKTOP 54% MOBILE 57% ORGANIC 27% DIRECT 13% REFERRAL 2% SOCIAL DEU NLD BELTRAFFIC CHANNELS
TOP 3 COUNTRIES
4 EuroVelo 8 Mediterranean Route SESSIONS 126 665 USERS 113 628 54% DESKTOP 46% MOBILE 46% ORGANIC 54% DIRECT 46% REFERRAL 2% SOCIAL FRA DEU ESPTRAFFIC CHANNELS
TOP 3 COUNTRIES
5 EuroVelo 13 Iron Curtain Trail 54% DESKTOP 46% MOBILE 39% ORGANIC 28% DIRECT 31% REFERRAL 2% SOCIAL DEU AUT FRATRAFFIC CHANNELS
TOP 3 COUNTRIES
6 EuroVelo 1 Atlantic Coast Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
7 EuroVelo 3 Pilgrims Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
8 EuroVelo 12 North Sea Cycle Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
9 EuroVelo 10 Baltic Sea Cycle Route TRAFFIC CHANNELS*
TOP 3 COUNTRIES
10 EuroVelo 4 Central Europe Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
11 EuroVelo 5 Via Romea (Francigena) TRAFFIC CHANNELS
TOP 3 COUNTRIES
12 EuroVelo 7 Sun Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
13 EuroVelo 17 Rhone Cycle Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
14 EuroVelo 9 Baltic - Adriatic TRAFFIC CHANNELS
TOP 3 COUNTRIES
15 EuroVelo 2 Capitals Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
16 EuroVelo 11 East Europe Route TRAFFIC CHANNELS
TOP 3 COUNTRIES
* EuroVelo 10: besides these channels, paid advertising accounted for around 28% of traffic.
SESSIONS 71 950 USERS 78 543
SESSIONS 60 359 USERS 101 517
SESSIONS 41 836 USERS 82 191
SESSIONS 31 646 USERS 63 236
SESSIONS 29 979 USERS 48 331
SESSIONS 29 453 USERS 60 430
SESSIONS 28 244 USERS 51 704
SESSIONS 27 409 USERS 65 674
SESSIONS 15 546 USERS 35 929
SESSIONS 13 969 USERS 28 815
SESSIONS 12 474 USERS 37 529
SESSIONS 9 987 USERS 30 330
48% DESKTOP 52% MOBILE 59% ORGANIC 29% DIRECT 11% REFERRAL 1% SOCIAL FRA GBR DEU
47% DESKTOP 53% MOBILE 52% ORGANIC 31% DIRECT 14% REFERRAL 4% SOCIAL FRA DEU BEL
46% DESKTOP 54% MOBILE 58% ORGANIC 29% DIRECT 12% REFERRAL 1% SOCIAL FRA GBR DEU
52% DESKTOP 48% MOBILE 42% ORGANIC 20% DIRECT 05% REFERRAL 12% SOCIAL DEU POL FRA
52% DESKTOP 48% MOBILE 61% ORGANIC 27% DIRECT 11% REFERRAL 1% SOCIAL FRA DEU GBR
48% DESKTOP 52% MOBILE 63% ORGANIC 26% DIRECT 09% REFERRAL 1% SOCIAL FRA DEU BEL
46% DESKTOP 54% MOBILE 62% ORGANIC 21% DIRECT 13% REFERRAL 5% SOCIAL DEU FRA ITA
47% DESKTOP 53% MOBILE 63% ORGANIC 28% DIRECT 08% REFERRAL 1% SOCIAL FRA CHE DEU
41% DESKTOP 59% MOBILE 68% ORGANIC 20% DIRECT 12% REFERRAL 1% SOCIAL AUT DEU POL
48% DESKTOP 52% MOBILE 54% ORGANIC 31% DIRECT 14% REFERRAL 1% SOCIAL GBR DEU FRA
51% DESKTOP 49% MOBILE 59% ORGANIC 22% DIRECT 15% REFERRAL 5% SOCIAL DEU FRA POL
2019 TOP TEN EUROPEAN COUNTRIES (SORTED BY SESSIONS)
1 FranceSESSIONS
335 374USERS
222 96950% DESKTOP
50% MOBILE
TOP 3 EUROVELO ROUTES
EuroVelo 15Rhine Cycle Route
EuroVelo 6Atlantic - Black Sea
EuroVelo 8Mediterranean Route
2 Germany SESSIONS 292 299 USERS 204 004 47% DESKTOP 53% MOBILE TOP 3 ROUTES Rhine Cycle Route Meuse Cycle Route Atlantic - Black Sea
3 United Kingdom SESSIONS 175 040 USERS 111 854 45% DESKTOP 55% MOBILE TOP 3 ROUTES Atlantic - Black Sea Atlantic Coast Route North Sea Cycle Route
4 Netherlands SESSIONS 99 026 USERS 67 417 47% DESKTOP 53% MOBILE TOP 3 ROUTES Rhine Cycle Route Meuse Cycle Route North Sea Cycle Route
5 Switzerland SESSIONS 95 711 USERS 62 502 49% DESKTOP 51% MOBILE TOP 3 ROUTES Rhine Cycle Route Atlantic - Black Sea Rhone Cycle Route
6 Belgium SESSIONS 92 568 USERS 59 309 60% DESKTOP 40% MOBILE TOP 3 ROUTES Meuse Cycle Route Pilgrims Route Via Romea (Francigena)
7 Spain SESSIONS 69 878 USERS 45 985 45% DESKTOP 55% MOBILE TOP 3 ROUTES Mediterranean Route Atlantic Coast Route Atlantic - Black Sea
8 Italy SESSIONS 49 365 USERS 34 275 45% DESKTOP 55% MOBILE TOP 3 ROUTES Sun Route Mediterranean Route Rhine Cycle Route
9 Austria SESSIONS 38 937 USERS 26 908 46% DESKTOP 54% MOBILE TOP 3 ROUTES Iron Curtain Trail Atlantic - Black Sea Baltic - Adriatic
10 Poland SESSIONS 26 297 USERS 18 382 50% DESKTOP 50% MOBILE TOP 3 ROUTES Baltic Sea Cycle Route Baltic - Adriatic East Europe Route
DEFINITIONS
SessionsThe period of time a user is active on the site. By default, if a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave the site and return with-in 30 minutes are counted as part of the original session. This metric gives an exact estimate of the number of times visitors opened EuroVelo website(s).
UsersA visitor to the website(s). Google Analytics keeps track of visitors on the website by auto-matically creating a user ID. The browser stores this ID as a cookie.
Device categoriesShows the percentage of sessions by device type, typically divided into desktop (PC, laptop) and mobile (smartphone, tablet, wearables) devices.
Traffic channelsShows the percentage of sessions by their acqui-sition method. Users typically start a session by arriving to the website(s) through organic (search engine), direct, referral (other website) or social (Facebook, Twitter, etc.) channels. Users arriving through paid advertising are counted seperately. During 2019, only one paid campaign was run for the EuroVelo web platform, specifically for EuroVelo 10.
CountriesShows the number of sessions from a particular country for either the whole EuroVelo web platform or specific routes websites.
EuroVelo is the European cycle route network – a network of 16 long distance cycle routes that connect the whole continent. The network is developed and coordinated by the European Cyclists’ Federation (ECF) and it is envisaged that the total length of the network will be almost 90,000 km when completed. The routes can be used by long-distance cycle tourists, as well as by local people making daily journeys.
Route information, maps, guides and other resources available at www.eurovelo.com
Copyight 2020 © European Cyclists’ Federation
