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2019
State of the Wedding Industry
In Clark County
Clark County Clerk’s Office
Lynn Marie Goya
Clark County Clerk
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Since 1909Over 4.78 Million Marriage Licenses
1967: Elvis and Pricilla marry1979: MLB opens 24 hours on weekends and holidays2002: Decline begins2003: “What happens here, stays here” is launched2006: Graveyard shift ends in MLB (hours reduced)2007: “Great Recession” starts
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5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
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20,000
40,000
60,000
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140,000
1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Marriage Licenses Issued Visitor Volume
Visitor Volume vs. Marriage Licenses
2008-2018National Marriage Trends
2009 2010 2011 2012 2013 2014 2015 2016 2017 20180
500000
1000000
1500000
2000000
2500000
Year
Year National Marriages
National Marriages up 4.5% in last decadeClark County Marriages down 20 %
2018 Clark County Marriage Statistics74,534 Licenses Issued
16,414 15,760 15,167
79,906 49,583 47,295
11,579
12,843 12,072
107,899
78,186 74,534
2 0 0 7 2 0 1 7 2 0 1 8
Clark County US Tourist
Foreign Total
Top Origination Sources
Weddings State / Country
15,547 NEVADA
12,950 CALIFORNIA
4,721 TEXAS
2,000 - 3,000 ARIZONA, ENGLAND, FLORIDA
1,853 - 1,835 WASHINGTON, CANADA
1,200 - 1,500ILLINOIS, MICHIGAN, OHIO, GERMANY
1,000 - 1,200 UTAH, COLORADO, PENN, NY, WISC., OREGON, GEORGIA, FRANCE
CA
AZ
UT
Clark County Generation Trends
Clark County Marriage Age Trends From 2010 people get married in 30s not 20s
15orLess 16and17 18and19 20s 30s 40s 50s 60s 70s 80s 90s 100+
2018 1 88 935 36,154 48,978 33,496 20,269 7,068 1,834 223 22 -
2017 1 110 1,023 39,628 51,600 34,290 20,616 7,172 1,660 248 24 -
2016 4 156 1,144 42,050 54,275 35,599 20,389 7,150 1,660 218 5 -
2015 2 148 1,097 42,111 54,689 35,620 20,665 7,165 1,540 242 23 -
2014 - 164 1,109 43,020 54,741 34,932 19,120 6,597 1,520 252 21 -
2013 1 211 1,212 44,989 54,880 33,723 18,171 6,222 1,492 223 28 -
2012 1 304 1,506 50,574 58,467 35,166 18,340 6,462 1,353 224 11 -
2011 1 368 1,874 54,445 59,876 36,147 18,384 6,166 1,290 236 15 -
2010 1 369 1,993 58,634 62,127 35,658 17,581 5,928 1,281 208 11 1
2009 1 522 2,367 61,361 61,099 35,042 17,777 5,854 1,311 254 18 -
2008 - 573 2,557 64,119 62,949 35,614 18,572 6,064 1,347 260 19 2
2007 1 783 3,191 70,854 70,694 41,246 20,627 6,625 1,494 267 16 -
1 783 3,191 70,854 70,694 41,246 20,627 6,625 1,494 267 16 -- 573 2,557
64,119 62,949 35,614
18,572 6,064 1,347 260 19 2 1 522 2,367
61,361 61,099 35,042
17,777 5,854 1,311 254 18 -1 369 1,993
58,634 62,127
35,658 17,581
5,928 1,281 208 11 1 1 368 1,874
54,445 59,876
36,147
18,384 6,166 1,290 236 15 -1 304 1,506
50,574 58,467
35,166
18,340 6,462 1,353 224 11 -1 211 1,212
44,989 54,880
33,723
18,171
6,222 1,492 223 28 -- 164 1,109
43,020 54,741
34,932
19,120
6,597 1,520 252 21 -2 148 1,097
42,111 54,689
35,620
20,665
7,165 1,540 242 23 -4 156 1,144
42,050 54,275
35,599
20,389
7,150 1,660 218 5 -1 110 1,023
39,628 51,600
34,290
20,616
7,172 1,660 248 24 -1 88 935
36,154
48,978
33,496
20,269
7,068 1,834 223 22 -
Lice
nse
s Is
sued
New Art
Pop-Up MLB at Airport(February 13-16)
2018 Initiatives• Celebrity launch • Valleywide wedding vendor participation• Royal Pajama Party at Topgolf Las Vegas
with more than 200 in attendance• Local, national and international media
coverage as well as Times Square billboard!
• 65 sponsoring vendors• More than $70,000 in goods and
services donated• 11 couples participated, both
weddings and vow renewals• Local and national press
• Launched August 30, 2018• 42.7K Swipes• 4.6K Uses• 166.7K Views
2018 Media Highlights
Married couples renewing vows in Las Vegas can now get a certificate
Proclaimed May as Royal Wedding Month in Clark County
Las Vegas Marries the Military
Dot Vegas
• 2018 Nevada Press Association Advertising Innovation Award
• Produced in partnership with the Las Vegas Wedding Chamber of Commerce
• Distributed by TravelNevada at industry trade shows and Nevada Commission on Tourism trade missions both internationally and domestically
• Spearheaded the inclusion of wedding pages in the state’s official travel guide as well as our Events & Shows magazine
Southern Nevada Wedding Guide Produced by Nevada Magazine
Events & Shows produced by Nevada Magazine
• Bi-monthly magazine
• 100 southern Nevada locations:
Courtyards by Marriott
Holiday and Hilton Inns
RV parks
Rental car agencies
• Northern Nevada locations:
Chambers of Commerce
Reno hotels: Atlantis, Silver Legacy and Eldorado
Other cities: Fallon, Virginia City, Carson City and Minden/Gardnerville
Through paid distribution, Certified Folder delivers the Events & Shows publication to concierges throughout Nevada who give it to visitors requesting information at the following properties:
Las Vegas:WynnEncore Treasure IslandPalazzoVenetian
Reno/SparksSilver Legacy, Eldorado & Circus CircusAtlantisPeppermillHarrah’sSparks Nugget
Greater China MarketMarried in Vegas
129158175
316
376
491
732
823838
891
781756
0
100
200
300
400
500
600
700
800
900
1000
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007 2009 2011 2013 2015 2017
TAIWAN
MACAU
HONGKONG
MAINLAND
Total
2007~2018:
6466 Licenses issued;
80% Mainland China Residence
China Market – Growing Opportunity
A decline in marriage rate, BUT:
2018 population 1.4 Billion X 7.3‰ marriage rate= 10 Million Weddings
Over $100 Billion industry！($10K/wedding)
9.90 9.55
8.91
8.27
7.65
6.80 6.90 6.90 7.00 6.9
4.00
5.00
6.00
7.00
8.00
9.00
10.00
11.00
2013 2014 2015 2016 2017
Marriage Rate (‰)
PRC
U.S.
China Market – Getting Married Late
Largest marriage group:
Before 2012: Age 20~24
After 2012: Age 25~29
Why:• Higher educated• Increasing housing
expenses• Changes of lifestyles
37.60%36.60%
35.50%
34.20%
35.20%
38.00% 39.40% 38.20%
36.90%
30.00%
32.00%
34.00%
36.00%
38.00%
40.00%
2010 2011 2012 2013 2014 2015 2016 2017
Among Total MarriagesAge 20~24 Age 25~29
Chinese Destination Weddings• 90% - choose Bali, Phuket, Maldives
(Bali: visa free/privacy/services/culture/climate/6-hr flight)
• Less 5% - choose European Castle/Church
Chinese High Net Worth Households
“Affluent households” with CNY 6 million assets in mainland China reached 3.62 million, growth rate 7.1% (by Jan. 2017)
Chinese Marriage Licenses 2018
Travel Time:
February 16 - Chinese New Year (23%)
October 1 - National Day (19%)
Top Cities：
Shanghai
Beijing
Shenzhen
Hong Kong
40
10
6
48 6
3 70
56
45
45
95
11
7
27 4
4
Jan
Feb
Mar
Apr
May Jun Jul
Aug Sep
Oct
Nov
Dec
China Wedding Expo
Say Yes to the Vegas Dress
Hitched in Vegas
Joshua Vides Installs Black & White Wedding Chapel in Las Vegas
Wedding Tourism Fund
Through Dec. 2018: $2,980,890.18 to LVCVA
The Wedding Capital of the World
