T H E H E N K E L L F R E I X E N E T M A G A Z I N E EDITION 02 \  2019

W W W.H EN KELL-FREIXEN ET.COM

M E R R Y C H R I S T M A SOur favourite holiday traditions around the world

P U R E A D R E N A L I N EPROSIEBEN IN CONCERT powered by Wodka Gorbatschow

W H E R E I T ’ S AT2019 Bar Convent review

T H E S P A N I S H E X P E R I E N C E WE TRAVELLED TO SEGURA VIUDAS IN SPAIN AND EXPLORED

THE HEIGHTS OF THE VINEYARDS AND THE DEPTHS OF THE CAVA

WINERY. JOIN US ON OUR TOUR AND FIND OUT WHAT IT TAKES

TO MAKE A HIGH-QUALITY CAVA.

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DEAR READER,CELEBRATE

In keeping with our motto, “Celebrate Life”, we would like to give consumers

around the world, our customers in more than 150 countries and our brands many

more magic moments like these. This is our incentive. After all, the “starry wines” that

we produce increase our quality of life and help make all those magic moments

unforgettable, be they great or small.

We hope you spend some enjoyable moments with this issue of PEARLS as well.

Join us as we take a look behind the scenes at the Segura Viudas winery in Spain, find out

how people around the world celebrate Christmas, drop by the Pop-Up Sektmanufaktur

at the KaDeWe in Berlin, discover our new products and go on tour with Henkell Piccolo.

I wish you a peaceful Advent season, a merry Christmas with your family and

friends and a happy and healthy New Year.

Kind regards,

D r A n d r e a s B r ok e m p e rSpokesman of the Management Board of Henkell Freixenet

COME QUICKLY, I AM DRINKING THE STARS! WITH THESE WORDS,

THE MONK DOM PERIGNON SET THE HISTORY OF ONE OF THE

MOST EXQUISITE DRINKS IN MOTION, EXACTLY 350 YEARS AGO:

SPARKLING WINE. WHETHER YOU PREFER CHAMPAGNE, CAVA,

PROSECCO, OR WHAT THE GERMANS CALL “SEKT ”, IT IS ALWAYS

THE “STARS IN THE WINE” THAT MAKE THESE PRODUCTS SO

UNIQUE, DESIRABLE AND POPULAR THROUGHOUT THE WORLD.

THIS FASCINATING INDUSTRY ALSO EXPERIENCED A VERY SPECIAL

EVENT THIS YEAR: THE MARRIAGE OF TWO OF ITS OWN STARS, SO

TO SPEAK: HENKELL & CO. GROUP AND GRUPO FREIXENET, NOW

HENKELL FREIXENET.

LIFE

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PORTRAIT: SEGURA VIUDAS 6 

WORLDWIDE: CHRISTMAS AROUND THE WORLD 14

ON TOUR: THE POP-UP SEKTMANUFAKTUR AT THE KADEWE 18

RECIPE: LACED CAKES 20

TREND: IS EVERYTHING COMING UP ROSÉ FOR PROSECCO? 24

PARTY: PROSIEBEN MEETS WODKA GORBATSCHOW 28

ONLINE: PICCOLO ON TOUR 30

ON TOUR: BAR CONVENT BERLIN 34

What s InsideDO IT YOURSELF: FÜRST VON METTERNICH ADVENT DECORATION 36

BLOGGERS: HENKELL SPARKLE PARTY 38

TIPS: SPARKLING TIMES – SPARKLING WINE CRASH COURSE 40

GLOBAL: GLOBAL TRAVEL RETAIL IN CANNES 42

CANADA: MIONETTO COCKTAIL COMPETITION 46

GOLD LABEL: OUR AWARD-WINNING PRODUCTS 48

NEW: SCHLOSS VERMOUTH 50

PREVIEW AND IMPRINT 51

P.   42GLOBAL:ON TOUR

The TFWA trade fair in Cannes

P.  28 PART Y: PROSIEBEN MEETS WODKA GORBATSCHOWPartying in Berlin

P.  34 ON TOUR:SHAKE IT, MIX IT, DRINK ITBar Convent in Berlin

P.  6 PORTRAIT:SEGURA VIUDASThe Spanish experience

P.  20RECIPES:

LACED CAKESDelicious baked treats

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These small grapes of the Xarel.Io variety melt in your

mouth and taste pleasantly sweet. “Xarel.lo is considered

the most characterful grape in Catalonia. It ripens early and

is one of the most important grapes in the manufacturing

of Cava”, says Toni on his way to the first quality control that

the grapes now have to pass before they are unloaded and

crushed to make juice.

“AT THE BEGINNING OF THE PROCESS, WE

CHECK THE GRAPES’ SUGAR CONTENT,

AMONG OTHER FACTORS”,

explains Toni and warmly greets the other waiting viticulturists

with a handshake. Gradually, more and more small tractors

reach the yard of the Cava winery, which is located about a

forty-minute drive from the outskirts of Barcelona.

“I was born here, in Torrelavit. I’ve known many of the

viticulturists since my childhood”, Toni laughs and adds,

“FOR US, TREATING OUR VITICULTURISTS

WITH RESPECT AND FOSTERING A FRIENDLY,

HOMELY ATMOSPHERE IS IMPORTANT. MOST

OF THEM HAVE BEEN ASSOCIATED WITH

SEGURA VIUDAS FOR DECADES. WE TRUST

EACH OTHER IMMENSELY.”

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Along with Xarel.lo, the Parellada and Macabeo white

grape varieties are the most important foundation for

manufacturing high-quality Cava. Like Freixenet, the Segura

Viudas winery is located in the middle of Penedès, the most

significant wine region in Catalonia in the north-east of

Spain. The entire area comprises more than 30,000 hectares

of vineyard area. Ascending from the coast, the soil in this

area is divided into the zones Baix Penedès, Mitja Penedès

and Alt Penedès.

“OUR REGION IS CHARACTERISED BY A

MEDITERRANEAN CLIMATE THAT YIELDS

PARTICULARLY AROMATIC WINES.

The Segura Viudas winery owns around one hundred

hectares of land, covered with pine and olive trees as well

as with grape vines, which are around thirty years old on

average. In the next forty to fifty days, we will harvest and

process around one million kilograms of grapes”, explains

Toni as he looks out onto the vineyards, which are open to

visitors as well. Every year, around 3,000 people come to

Torrelavit to find out more about Segura Viudas and the

traditional Cava manufacturing process – with a rising

tendency. “We offer visitors various ways to discover and

get to know the winery”, says Silvia Ros, PR Manager at

Segura Viudas. “Our guided e-bike tour of the vineyards

is particularly popular. It’s a great and active way to find out

everything there is to know about Sigura Viudas and what

makes us unique.”

ONE IMPORTANT ASPECT IS THE COMPANY’S

CONTINUOUS DEVELOPMENT – ESPECIALLY

WHEN IT COMES TO SUSTAINABILITY AND

ENVIRONMENTAL PROTECTION.

For this reason the winery, which was founded by Manuel

Segura Viudas in 1957 and was purchased by the Freixenet

family in 1982 / 83, has completely done without pesticides

for the past fifteen years, to name just one example. “We’ve

seen a variety of species return to our vineyards as a result,

which is a good sign and confirms our actions. We also

operate our own water treatment plant on our premises.

At Segura Viudas, we aim to establish a way of working that

is one hundred percent organic, and soon”, says Toni.

To achieve this goal and manufacture high-quality

Cavas that are in demand throughout the world, around

150  people are hard at work at Segura Viudas alongside

Toni and Silvia – in manufacturing, administration and

logistics. Every year, up to seven million bottles leave the

original buildings that house the winery, the cellars of which

currently store more than twice that amount.

SEGURA VIUDAS HAS HUGE POTENTIAL AND WE WILL MAKE EVERY EFFORT TO BE A REFERENCE POINT IN GLOBAL WINE TOURISM.Pedro Ferrer, Vice President, CEO and CTO, Grupo Freixenet

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NATURE TOUR This tour is one of the most active tours we offer. Lace

up your hiking boots and enjoy a short and easy hike

through the vineyards. Alternatively, you can discover

the Mediterranean landscape on e-bikes, which we

also offer on this tour. Before you return to the original

buildings that house the Segura Viudas winery for a

guided tour of the wine cellars, we offer a small picnic

and refreshments in the vineyards. The tour ends with

a traditional breakfast including a Cava tasting.

FOR FURTHER DETAILS, PLEASE VISIT WWW.SEGURAVIUDAS.COM

TRADITIONAL WINERY TOURIf you’ve always wanted to know how wine and Cava

are made, this is the right tour for you. This tour takes

you to the heights of the vineyards and the depths of

the Segura Viudas wine cellars. A tasting including a

small breakfast rounds off the experience.

CULINARY TOURIf you love wine, Cava and good food with a regional

touch, then you can’t afford to miss this tour. After

exploring the vineyards and wine cellars, a small,

Spanish brunch awaits you, including a wine and

Cava tasting.

“SEGURA VIUDAS IS POPULAR, AND NOT JUST

IN SPAIN. WE EXPORT SEVENTY PERCENT OF

OUR BOTTLES ABROAD, EVERY YEAR.

Our most important markets are the USA, Canada, Japan,

Belgium and the Netherlands”, explains Toni on our walk

through the large, tunnel-like cellar system that spans

three hectares and in which the Cava quietly ferments here

in the dark.

“Our assortment comprises five different wines and seven

different Cavas. Our premium product is our Reserva

Heredad, which is one of the world’s top sparkling wines”,

says Silvia and shows us an elegant, green bottle with a

solid iron base, which makes this Cava stand out from

the rest of the range visually, as well. It takes at least nine

months until the “second fermentation” in the bottle

has been completed; after fifteen months, the Cavas are

classified as Reserva, after thirty months as Gran Reserva

– like the Reserva Heredad, for example. Regardless of

how long the bottle fermentation takes, once it has been

completed, the riddling of the bottles starts. This process

ensures that the yeast slowly settles in the neck of the

bottle, where it freezes and is then removed by opening the

bottle. Finally, the Cava bottles are topped up with liqueur

d’expédition, a sweet liquid, and then corked before they

make their way to customers around the world.

AS WE STEP BACK OUT INTO THE DAYLIGHT,

A FEW TRACTORS ARE JUST LEAVING THE

WINERY’S YARD.

The steady chug of their engines disappears into the

vineyards, where more grapes await harvest. “See you

tomorrow”, Toni calls after the viticulturists – and waves

goodbye with a smile.

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ON THE BEACHWe tend to have one year at home with all the family on the back deck.

Last year we had 25 people. Every alternating year, we go down to the

beach. We love going down to the beach, no fuss, no frills, just chill. Most

Aussies head to the beach around this time of year. But who knows,

maybe we will celebrate a more traditional Christmas one year in Austria,

as my wife would love to see the Christmas markets, even though we are

not used to the cold during Christmas.

Seán Shortt, Director Sales & Marketing, Wingara

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In Mexico, the Christmas festivities start on 16 December, with Las

Posadas. A posada reenacts Mary and Joseph’s search for a place

to stay for the nativity of Jesus. Participants sing the posada song

in two groups, with one group asking for a room at the inn, and the

other answering. The last posada is held on Christmas Eve. Piñatas

also play an important role at Christmas time. Piñatas are made

of papier mâché that is filled with sweets and then hung up by a

string. Children are blindfolded and then try to hit the Piñata with a

stick to make the sweets fall out. Mexicans celebrate Christmas on

Christmas Eve. At midnight, they lay Baby Jesus in the manger, and

then open their presents.

Christmas is celebrated in summer here, as well. But that doesn’t

stop people from putting up wintry decorations, including snow

and sledges as well as magnificent light installations. Carols by

Candlelight: In many cities, people come

together to sing carols by candlelight. At the

larger events, they are joined by renowned

artists, who perform for the crowd. Gifts are

exchanged on Christmas Day, and dinner

includes either Christmas Pudding or a

traditional Australian Christmas dessert:

Pavlova, a meringue-based cake with whipped

cream and fruits.

Christmas

around the world

MEXICO

ARGENTINA

AUSTRALIA

NO MATTER WHEN AND WHERE YOU CELEBRATE CHRISTMAS: TRADITIONS BELONG TO THE HOLIDAYS, THE SAME WAY A GLASS OF SPARKLING WINE BELONGS TO A TOAST. WE SPOKE TO OUR COLLEAGUES AROUND THE WORLD TO FIND OUT MORE ABOUT THE MOST FESTIVE INTERNATIONAL HOLIDAY TRADITIONS. SO LEAN BACK, ENJOY THE READ, AND MOST OF ALL: HAVE A MERRY CHRISTMAS!

JUST THE FAMILYFor us, Christmas is traditionally a family holiday. The whole family comes

together – grandparents, parents, siblings, nieces and nephews... And as

it is summer, with extremely long and hot days, we usually get together at

6 pm. We start the celebration with refreshing drinks for the adults whilst

the children enjoy a dip in the pool.

Before dinner, we take the official Christmas picture and sing songs in

English, German, Spanish and Hungarian, accompanied by the piano

and guitar. After we have opened our presents and enjoyed dinner, we go

outside at midnight and watch the fireworks and paper lanterns that light

up the night.

Marc Woerner Recasens, Brand Development, Latam

In Argentina, Christmas is in summer! The holiday resembles European

Christmas traditions, however, there are a few differences. Christmas

trees are usually put up on 8 December, along with other Christmas

decorations such as mangers, wreaths

and garlands. On Christmas Eve, many

families go to church and then eat

together, until midnight, when the Christ

Child brings presents. The holiday often

closes with fireworks and paper lanterns

that ascend into the sky. Another typical

tradition takes place on 6 January.

Children put their shoes outside the door

the night before and find them filled with

presents in the morning.

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JAPANEven though Christmas is not an

official holiday, Christmas parties

are immensely popular in Japan,

especially among friends and

colleagues. The parties include

giving gifts as well as a white

Christmas cake, often garnished

with strawberries. Christmas Eve is a

great opportunity for a lot of couples

to get to know each other, go on a

very special date and give each other

presents. They also enjoy taking a

walk through the streets adorned with

Christmas decorations.

Here, Christmas is celebrated in the

middle of summer. Which is possibly

why Brazil decorates palm trees as

well as traditional Christmas trees. The

bay of Rio de Janeiro is home to the

world’s largest floating Christmas tree. An

elaborate firework display at midnight is

one of the highlights on Christmas Eve,

which is spent celebrating merrily with

lots of elaborately cooked food. When

it comes to decorations, mangers play a

huge role.

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GOOD DEEDSIn Spain, the Three Wise Men traditionally bring the children their presents,

not Santa Claus. At Freixenet, we follow this tradition and cooperate with

a charity that looks after adults in need. Since 2013, we have been working

with Arrels, a foundation that offers support to homeless people. And,

like the children in Spain, the homeless people write a list of what they’d

like for Christmas as well. The charity then passes these wish lists on to

us – and we give gifts to people in need. Every year, it is a pleasure to take

part in this campaign. Freixenet even has a special team dedicated to this

project. We love being able to give people in need a wonderful Christmas.

Marta Raventos, PR Manager, Freixenet

Large parts of Spain primarily celebrate on

6 January, which is also the day on which

children are given their presents. Christmas

preparations start in December, with the

holidays themselves starting on 24 December.

This is the day on which the extended family

will come together for a traditional evening

meal, which includes a Spanish dish called

Turrón. The families also often go to Mass

together.

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WHAT GIVES SPARKLING WINE ITS BUBBLES? WHAT DOES DISGORGING MEAN? AND WHAT DOES SPARKLING WINE TASTE LIKE STRAIGHT AFTER THE YEAST HAS BEEN REMOVED? THESE WERE JUST SOME OF THE MANY QUESTIONS SURROUNDING SPARKLING WINE THAT VISITORS ASKED AT THE POP-UP SEKTMANUFAKTUR AT THE KADEWE IN BERLIN. AND WE WERE HAPPY TO ANSWER.

IN HIGH

DEMAND

THE POP-UP SEKTMANUFAKTUR AT THE KADEWE

For two weeks, the food department of this popular and long-

established department store became the new workplace

of oenologist Kira Schnürer, Head of the Sektmanufaktur

at Henkell Freixenet, and her team. “We developed a unit in

cooperation with bulthaup that includes an integrated cooling

bath and a workstation for removing yeast, and were offered

the opportunity to set it up in the promotion space in the still

and sparkling wine area, right next to the wine bar.

WHICH TURNED OUT TO BE THE IDEAL

PLACE FOR THE POP-UP SEKTMANUFAKTUR,

AS CUSTOMERS TAKING THE ESCALATORS

TO THE SIXTH FLOOR BASICALLY WALKED

STRAIGHT INTO OUR STAND AND COULDN’T

REALLY MISS US”,

says Kira, fondly remembering the past July. Despite outside

temperatures of up to 40 degrees Celsius, the pop-up drew

throngs of visitors who all wanted to find out more about

how sparkling wines are made.

The Menger-Krug base wines were disgorged (i. e. the yeast

was separated from the wine) live in front of the KaDeWe

audience.

“IN THIS TINY AREA, WE CREATED A TRUE

EXPERIENCE FOR THE SENSES”,

Kira explains and adds, “We wanted to use the promotion

space to offer a very special experience that perfectly fits

this target group with its high appreciation of culinary

delights. The Pop-Up Sektmanufaktur allowed us to create

a captivating mixture of experiencing the brand on the

one hand, and, on the other, gaining knowledge on the

manufacture of sparkling wine based on traditional bottle

fermentation. This interactive experience brought us face-

to-face with our visitors, meaning we got to see the many

enthusiastic faces, and it also resulted in positive sales

numbers for the finished Menger-Krug sparkling wines. We

were delighted to see how well our concept worked at the

KaDeWe.”

KADEWE The Kaufhaus des Westens, which translates to

“ Department Store of the West” and is known as

KaDeWe for short, is both the most well-known

department store in Germany and one of the

most popular sights to see in Berlin. Every day,

up to 50,000 visitors fill the sales rooms in the

Tauentzienstraße – twice as many in the days leading

up to Christmas. The KaDeWe is particularly renowned

for its exclusive fashion and luxury brands, and for a

food department that is second to none. The store

opened in 1907 and is one of the largest department

stores in Europe with a sales area of 60,000 square

metres. The food department ranks second in global

comparison, due to its sheer size and offer.

Whether shoppers prefer the finest fish and meats,

exotic fruits and vegetables, selected cheeses,

the best chocolates or exquisite sparkling wines:

The KaDeWe has something for every gourmet and

connoisseur.

Once the sparkling wines had been freshly disgorged,

visitors were offered a taste on the spot – a brand-new

and unique experience for many visitors and KaDeWe

employees alike. And whilst our guests enjoyed tasting the

freshly disgorged sparkling wines, they were also extremely

interested in the direct sensory comparison to the finished

Cuvées (with added dosage).

“OUR TIME AT THE KADEWE WAS VERY

REWARDING.

The cooperation across departments was excellent –  for

which we would once again like to thank everyone

involved – and we are already looking forward to the Pop-Up

Sektmanufaktur’s next assignments,” says Kira.

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SPICED

CHOCOLATE

CUPCAKES

WITH

MULLED WINE

FROSTING

1. Whisk the eggs in a mixing bowl. Add sugar, salt, vanilla sugar, milk, oil, sour

cream, 50 ml Mederaño mulled wine, orange zest and juice, mix. Mix flour, cocoa

powder and gingerbread spices and stir in with the dough.

2. Line a 12-hole muffin tray with the paper baking cases. Divide the dough into

the cases. Bake for approx. 20 minutes in a pre-heated oven (electric oven: 175° C / fan: 150° C / gas: 2). Remove cupcakes from the oven and leave to cool.

3. In a pan, simmer 300 ml Mederaño mulled wine over a low heat for approx.

5 min. Mix starch and 2 tbsp cold water until smooth, then add to the boiling mulled

wine. Bring mixture to the boil and simmer for approx. 1 min. Remove the pan from the

heat. Cover with cling foil and allow to cool.

Makes 12:

3 eggs (size M)

125 g brown sugar

A pinch of salt

16 g vanilla sugar

225 ml milk

50 ml sunflower oil

1 tbsp sour cream

350 ml Mederaño mulled wine

Zest and juice of 1 organic orange

250 g flour

2 tbsp cocoa powder

1/2 tsp gingerbread spices

2 tbsp starch

250 g butter

100 g icing sugar

150 g dark couverture

chocolate

12 cocktail cherries

Slices of dried orange to garnish

12 paper baking cases

Cling film

Ingredients

Method

4. Using an electric mixer, whisk butter and icing sugar until creamy. Fold the mulled

wine mixture into the buttercream. Roughly chop the dark chocolate and melt in a bowl

over a pan of simmering water. Fill the mulled wine frosting into a piping bag with a round

open nozzle and pipe onto the muffins. Drizzle with melted chocolate and cool in the fridge

for approx. 20 minutes. Garnish with cocktail cherries and dried orange slices to serve.

Preparation time approx. 1 3/4 hours.

Approx. 1,970 kJ, 470 kcal per serving.

Protein 8 g, fat 29 g, carbohydrates 54 g

2322

MINI BABA AU RHUM

WITH APRICOTS

AND WHIPPED

CREAMMakes approx. 14:50 g + 500 g butter

1 vanilla pod

125 g sugar

4 eggs (size M)

16 g vanilla sugar

100 g flour

60 g starch

8 g baking powder

1 tin (235 g) pineapple

1 pomegranate

250 g + 100 g white chocolate

200 g cream

50 ml Batida de Coco

150 g icing sugar

1 baby pineapple

White chocolate chips and coconut

to garnish

Baking parchment

Ingredients

Ingredients

Ingredients

NAKED BATIDA

DE CÔCO-CAKE

WITH PINEAPPLE,

POMEGRANATE

AND CHOCOLATEPreparation time approx. 3 hours.

Approx. 3,520 kJ, 840 kcal per serving. Protein 14 g, fat 61 g, carbohydrates 69 g

Makes approx. 6:

200 g ground almonds

100 g flour

1 egg yolk (size M)

325 g sugar

150 g softened butter

3 sheets of gelatin

1 organic lime

200 g mascarpone cheese

200 g cream cheese

75 g icing sugar

325 ml Henkell Trocken

200 g cream

3 small bananas

2 tbsp pistachio kernels

Dried peas for pre-baking

Lemon balm to garnish

Fat to grease cases

Baking parchment

Makes 12:

100 g butter

250 ml milk

21 g yeast

225 g + 2 tbsp sugar

Salt

500 g flour

100 ml Pott rum

3 apricots

1 tbsp clarified butter

200 g cream

1 tbsp icing sugar

Red currants

Flour to dust the working surface

Fat to grease cases

Preparation time approx. 1 3/4 hours.

Approx. 1940 kJ, 470 kcal per serving. Protein 7 g, fat 20 g, carbohydrates 63 g

BANANA TARTS WITH A LIME AND SPARKLING WINE CREAM TOPPED WITH SPARKLING WINE SYRUP

Preparation time approx. 1 1/2 hours. Cooling time approx. 3 hours.

Approx. 1,630 kJ, 390 kcal per serving. Protein 14 g, fat 20 g, carbohydrates 34 g

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2019IS EVERY THING

COMING UP

ROSÉ FOR

PROSECCO

UP TO AROUND A DECADE AGO, THERE WERE NO CLEAR PROVISIONS ON THE CONDITIONS UNDER WHICH A PRODUCT COULD BE SOLD AS A PROSECCO.

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“Prosecco was the name for a white grape variety – nothing

more and nothing less”, remembers Alessio Del Savio,

Management Committee Spokesman at Mionetto, and adds,

“Eventually, in the summer of 2009, the grape variety was

termed Glera. Since then, at least 85 % of the grapes used

for producing a Prosecco have to be of this grape variety. The

cultivation area, the locations for manufacturing and bottling

as well as the packaging have also since been clearly defined.”

But despite strict regulations, Prosecco has once again been a

topic of discussion in the industry in the past two years.

“ THIS IS BECAUSE OF THE CONTINUING ROSÉ

TREND”, EXPLAINS PAOLO BOGONI, CHIEF

MARKETING OFFICER, MANAGEMENT BOARD

EXECUTIVE AT MIONETTO.

Even though various wineries already produce rosé Spumante,

users are hard pressed to find one with an official DOC

label. This label designates the cultivation area, which in turn

comprises nine provinces in the Italian Veneto region. In May

this year, the DOC Consortium finally decided to expand the

category – to the delight of most Prosecco manufacturers.

“SUBJECT TO EU APPROVAL, WE EXPECT A

SPUMANTE VARIETY OF ROSÉ PROSECCO DOC

TO BE AVAILABLE FROM 2020 OR 2021 ONWARDS.

This means that ten to fifteen percent of the wine has to

be pressed from Pinot Noir grapes”, says Alessio Del Savio,

summarising the most important specification. This should

finally enable manufacturers to use the Prosecco category

to satisfy the increasing demand for rosé products as

well, something currently reserved for still and sparkling

wines. “For Mionetto, this category expansion represents

a great opportunity – and means even more diversity for

our port folio”, comments Alessio Del Savio on the ongoing

discussion, which still awaits a definite conclusion.

Quite unrelated to the discussion on rosé Prosecco, this summer marked the

announcement that the hills between Conegliano and Valdobbiadene in the north-

east of Italy are now a UNESCO World Heritage Site. In this region, in which Mionetto

Prosecco literally has its roots, the winemakers’ work shaped the landscape over the

course of centuries. It is characterised by the thousands of grape vines that grow on

the steep hillsides. The entire region offers numerous other sights that are also worth

a visit:

ABBEY OF SANTA MARIA IN FOLLINA

The former Cistercian abbey in the municipality of Follina is

situated beside the Soligo river. In the past one hundred years,

the building has been elaborately renewed and restored. The late

Romanesque cloister is thought to be one of the most beautiful

cloisters Italy has to offer and is definitely well worth a visit.

VILLA DI MASER

Villa di Maser is also known as Villa Barbaro. This impressive building, which was

planned and constructed between 1554 and 1558, is situated about 10 kilometres from

Valdobbiadene, on a gentle hill with a great view of the region. As the villa is privately

owned, admission is only possible during opening times.

THE CANOVA MUSEUM AND CAST GALLERY

The Canova Museum and Cast Gallery is situated in the small town of Possagno and is

home to the largest collection of models by Italian sculptor Antonio Canova. Besides a

tour of the museum, visitors can also view the artist’s birthplace.

VALDOBBIADENE WORLD HERITAGE SITE

WHAT DOES “DOC” MEAN?DOC is a designation of origin for Italian wines.

DOC stands for “Denominazione di origine

controllata”. This area is located in Veneto, in

the five provinces of Treviso, Venice, Vicenza,

Padua, Belluno and the four provinces of the

Friuli Venezia Giulia region (Gorizia, Pordenone,

Triest and Udine).

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As the very first song began, there was no

holding back – German rapper KONTRA K started

his show at the Columbiahalle in Berlin with his

song “Adrenalin”. Hundreds of fans sang along,

danced and partied like there was no tomorrow –

no small feat in a location that normally has

room for an audience of several thousands.

Great musicians in an intimate setting – and

concert tickets that are not for sale, but only go

to contest winners:

This is both the concept of the PROSIEBEN IN

CONCERT series and the secret of its success.

Powered by Wodka Gorbatschow, this co-

operation with German TV channel ProSieben

Welcome

to the

club

PROSIEBEN IN CONCERT POWERED BY WODKA GORBATSCHOW and famous artists is the perfect opportunity for

the brand to enter the music scene and with it, a

highly emotional environment that loves to party.

On this Saturday evening at the end of

September, fans enjoyed an exclusive concert

and an after-show party with delicious Wodka

Gorbatschow drinks. And as if winning concert

tickets wasn’t enough, they got to try their luck

again, at the Wodka Gorbatschow Claw Crane,

where they could grab various branded give-

aways. All in all, pure adrenaline.

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POST A PHOTO

TO INSTAGRAM

WITH HASHTAG

#Piccolo

OnTour

FOR A CHANCE TO

WIN1 OF 3 FULLY LOADED

PICNIC BASKETS!

Must be legal drinking age. No purchase necessary. Enjoy Responsibly.

HENKELL Piccolo on Tour

1.7" x 3.97" Diecut Sticker

1475 Eastern Drive

Port Coquitlam, BC V3C 2S5

tel 778.840.0928

dave@vanaertdesign.com

CLIENT Mark Anthony Wine & Spirits

FILENAME 2256_Henkell_Piccolo_On-Tour_Sticker.ai

CREATED May 31, 2019

MODIFIED n/a

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PICCOLOON TOUR

AS PART OF THE FIRST INTERNATIONAL

HENKELL PICCOLO CAMPAIGN, THIS

SUMMER WE ENCOURAGED CONSUMERS

TO TAKE PICTURES OF THEIR FAVOURITE

DRINK WHEREVER HENKELL PICCOLO WAS

A PART OF THEIR LIVES. THE CAMPAIGN

WAS SUPPORTED BY AN EXTENSIVE

PACKAGE OF COMMUNICATIONS

MEASURES – FROM PUBLIC RELATIONS

AND PROMOTIONS IN STORES TO

CO OPERATIONS ON SOCIAL MEDIA AND

WITH INFLUENCERS.

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“HENKELL PICCOLO’S COMPACT SIZE

OF JUST 0.2 L MAKES IT A PERFECT

COMPANION FOR TYPICAL SUMMER

MOMENTS – HOLIDAYS, A GIRLS’ DAY

OUT IN THE PARK AND OPEN-AIR

CONCERTS.

One of our campaign goals was to position and

promote Henkell as a sparkling wine lifestyle brand

in this exact environment”, says Catherine Gärtner,

Corporate Communications & PR at Henkell

Freixenet, providing context on the campaign.

“To date, the campaign has reached several

hundred thousands of people around the world,

and many shared their Henkell Piccolo moments

on Instagram and other social media channels,

using the #PiccoloOnTour hashtag”, adds Vanessa

Lehmann, International Marketing and PR Manager

at Henkell Freixenet, visibly pleased with how things

have gone. Even though the campaign finished in

most countries some weeks ago, it is just about to

launch on the other side of the world:

MONTENEGRO— Campaign period: July and August 2019

— Prizes: A weekend trip to Petrovac, an exclusive

dinner for two, Henkell air mattresses and Henkell

Trocken products

instagram.com/henkellme

CANADA— Campaign period: August and September 2019

— Cooperations with 15 micro-influencers

— In-store promotions: Stickers on Henkell Piccolo

bottles

— Prizes: Henkell picnic baskets – bursting with

amazing surprises

instagram.com/henkellca

GERMANY— Campaign period: June to August 2019

— Cooperations with bloggers and micro-influencers

— Media cooperations and touchpoint sampling

— Prizes: A travel voucher worth € 2,000 and Henkell

prize packages

instagram.com/henkell

“WE ARE REALLY LOOKING

FORWARD TO RUNNING THE

CAMPAIGN IN AUSTRALIA.

We are cooperating with several micro-

influencers – which proved to work really well

in Canada. We can’t wait to find out how and

where Henkell Piccolo goes on tour with our

consumers down under”, says Vanessa.

AUSTRALIA— Campaign period: December 2019 to February 2020

— Cooperations with micro-influencers

— Prizes: Personalised luggage tags,

travel voucher worth 1,000 AUD

instagram.com/henkellau

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FROM 7 TO 9 OCTOBER, HENKELL FREIXENET IMPRESSED VISITORS AT THIS YEAR’S BAR CONVENT IN BERLIN WITH MANGAROCA BATIDA, CARDENAL MENDOZA AND OTTO CRAFT KORN.

At the world’s largest trade fair for the bar and spirits industry, visitors tried

our cocktails with that certain coconut-something and Korn-based signature

drinks, and discovered the perfect culinary combination of cigars and chocolate.

Once again, over 10,000 visitors – among them bartenders, bar owners and

distributors – flocked to STATION Berlin and the neighbouring Kühlhaus, making

this event an outstanding success.

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Advent

deco rations

à la Fürst von

Metternich

AS THE ADVENT SEASON APPROACHES, WE ONCE AGAIN ASK OURSELVES: HOW SHOULD I DECORATE THE HOUSE THIS YEAR?

IF YOU’RE PLANNING ON MAKING YOUR OWN DECORATIONS, WE HAVE A VERY SPECIAL DIY TIP FOR YOU. ALL YOU NEED TO MAKE THESE VERY SPECIAL ADVENT LIGHTS ARE FOUR OF OUR ELEGANT, MATT BLACK FÜRST VON METTERNICH SPARKLING WINE BRUT BOTTLES, A FEW OTHER MATERIALS AND A BIT OF CREATIVITY.

Step 1Remove the labels from four empty bottles. This

is extremely easy if you soak the bottles in water.

Once the labels have been removed, wipe the

bottles with a damp cloth and leave to dry.

Step 2Using a special paint marker for glass surfaces,

first outline the numbers one to four on the

bottles, drawing one number on each, and then

colour them in. Leave to dry again.

Step 3As soon as the bottles are completely dry, put

candles into the bottlenecks and add other

decorations. And as always, the only limit is your

imagination. We chose eucalyptus, sage and silver

accessories to complement our decorations. This

creates an elegant Christmas atmosphere, and it

smells incredible, too!

OUR TIP:

HOST A DIY EVENT WITH YOUR BEST

GIRLFRIENDS AND ENJOY THE BOTTLES’

CONTENT. IT’S SURE TO TURN PREPARATIONS

INTO A SPARKLING EXPERIENCE. AND

YOU’LL HAVE THE EMPTY BOTTLES FOR THE

DECORATIONS TO BOOT!

For more DIY tips, visit

MY-SPARKLING-WINE.COM

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RESTAURANTS, BARS, GALLERIES, CLUBS AND PUBS: WHEN IT COMES TO GOOD FOOD, DRINKS AND PARTYING, KING STREET WEST IS THE HEART OF TORONTO – MAKING IT THE PERFECT PLACE FOR AN EX CLUSIVE HENKELL SPARKLE PARTY.

Sparkling wine at its bestTHE HENKELL SPARKLE PARTY

In mid-July, the big day finally arrived: Fifty bloggers

accepted our brand’s invitation and spent an unforgettable

evening, Henkell-style. Our guests mingled with celebrities

such as Real Housewives star Jana Webb, sommelier and TV

presenter Angela Aiello and Kelly Samuel, founder of social

media agency Qode Social. Surrounded

by gold-shimmering balloons, masks,

hats and Piccolo and Magnum bottles,

our guests spent a thrilling evening that

provided a lot of culinary highlights.

Whilst celebrity cook Charlotte Langley

whipped up the appetizers – such as

fresh oysters with Henkell Trocken

foam – the Pink Bubble Bowl, invented

by Jack Astor’s and one of Canada’s

favourite drinks made with Henkell

Rosé was served. Violinist Sara Phina

provided additional entertainment and

played all night long – decked in Henkell

colours, of course.

“ THE HENKELL SPARKLE

PARTY WAS AN ALL

AROUND SUCCESSFUL

EVENING. OUR GUESTS GOT

TO EXPERIENCE THE BRAND

AND THE EVENT DEFINITELY

RAISED BRAND AWARENESS.

We are delighted that so many guests partied with us

and shared their experience with their followers”, says

Gianmaria Bottos, Area Manager Canada, happily reviewing

the event.

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... is the Spanish name for quality

sparkling wines. Cava has been

manufactured using the traditional

bottle fermentation method in the

Catalonian wine-growing district

Penedés since 1872. Freixenet

Carta Nevada Semi Seco promises

Spanish temperament and

sparkling passion.

CAVA CRÉMANT

“SEKT” PROSECCO

CHAMPAGNE

... is a sparkling wine category with a protected

designation of origin. Sparkling wines made of the Glera

grape variety, which grows in nine provinces in Veneto in

the north of Italy, are the only ones allowed to carry the

Prosecco DOC name. They are available as Spumante

and Frizzante, the latter of which sparkles slightly less.

Our flavourful Prosecco Spumante Mionetto DOC Treviso

Brut is made in the province of Treviso.

... exclusively designates sparkling wines that

are made in the Champagne region. Using

a traditional bottle fermentation method

(Méthode Champenoise), these wines are

primarily manufactured using three grape

varieties: Pinot Noir, Pinot Meunier and

Chardonnay. When it comes to quality and

craftsmanship, Champagne is considered

the premium class among sparkling wines.

The small, award-winning Alfred Gratien

Champagne winery offers this impressive

and elegant Brut Rosé.

... is the most popular designation for quality sparkling

wines in Germany and also denotes wines that have

been refined in a second fermentation. Before they

can be delivered, these sparkling wines have to mature

for at least six months. Fresh and fruity Henkell

Trocken and our premium sparkling wine, Fürst von

Metternich Sparkling Wine Extra Dry, are ideal for a

toast on any occasion.

... is also manufactured using the traditional

bottle fermentation method. However, the

wines used to make Crémant all originate in

wine-growing regions that are situated outside of

the Champagne region. Traditional Crémants, for

example, come from Burgundy, Alsace and the

Loire Valley. Like this first-class Gratien & Meyer

Crémant, the Loire Cuvée Diadem Blanc Brut.

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BIKINI BERLIN GANT TRAINER This snow-white trainer by Bikini Berlin

shines with its subtle, gold highlights.

Making this elegant yet discreet shoe

suitable for festive occasions, as well.

NEUBAU EYEWEAR ROLAND GOLD MATTE

A thick blanket and sunshine has

to be the most wonderful winter

combination. And provides a welcome

reason to don sunglasses, despite the

cold. Especially an elegant model like

this one.

HAVAIANAS SLIM CRYSTAL GLAMOURFlip flops and Swarovski crystals? Those can

be a great match as you can see. This elegant,

shimmering version is great to wear to the

pool bar. Meaning flip flops and Champagne

are a great match too. Trust us.

KAPTEN & SON CHRONO GOLD MESH

Tell the time in style: The Kapten &

Son Chrono’s sleek mesh watchband

shimmers in pure gold. The face, on

the other hand, is unobtrusive and

classic. Its date display, stopwatch

function and quartz movement make

the Chrono a reliable companion.

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AIR TRAVELLERS CAN’T MISS IT: THE DUTY-FREE AREA. WHETHER THEY ARE TRAVELLING FOR BUSINESS OR PLEASURE, EVERY DAY, MILLIONS OF PEOPLE PASS THROUGH THESE AIRPORT SHOPS THAT TYPICALLY OFFER CONFECTIONERY, TOBACCO AND ALCOHOLIC BEVERAGES IN ADDITION TO PERFUMES, COSMETICS AND GIFTS. DUTY-FREE SHOPS ARE PARTICULARLY POPULAR AS THEY ARE SITUATED BETWEEN TWO CUSTOMS OFFICES – MEANING THE GOODS THEY OFFER ARE NOT SUBJECT TO DUTIES OR VAT.

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be it due to their premium quality, a particular Cuvée,

unusual (gift) packaging or practical packs. “Our

Henkell Piccolo pack of five is an extremely good

and successful example, as is Freixenet Pinot Noir

Sparkling”, says Philippe. The overall importance of this

business area became abundantly clear at TFWA, one

of the largest global travel retail trade fairs, which took

place at the beginning of October.

FOR FOUR DAYS, CANNES IN FRANCE

REVOLVED AROUND ALMOST 3,000 BRANDS

FROM THE FIELDS OF CONFECTIONERY,

COSMETICS, JEWELLERY, WINES AND SPIRITS,

FASHION AND TOBACCO.

As the world’s leading manufacturer of sparkling

wines, Henkell Freixenet participated in the trade fair

and presented visitors the convincing international

alignment of our Freixenet, Henkell and Mionetto

brands.

“IN 2019, THE GLOBAL TRAVEL RETAIL SECTOR

SOLD 19.3 MILLION BOTTLES OF SPARKLING

WINE.

Back then, the share of products from the Henkell

Freixenet portfolio amounted to 28.2 percent”*,

explains Philippe. Now, he aims to further expand this

market share. “We are already very well positioned

in Europe. Now, we are focussing on Asia and North

MARKETING’S WINDOW TO THE WORLD

“REQUIREMENTS ON THE DUTY-

FREE MARKET – ALSO KNOWN AS

GLOBAL TRAVEL RETAIL – DIFFER

SIGNIFICANTLY FROM THOSE IN

WHOLESALE AND RETAIL TRADE”,

emphasises Philippe Jamme. As Head of Sales

in the GTR field at Henkell Freixenet Global, he is

well aware of the particular importance global

travel retail holds for the company. “This sector

yields high sales, and in addition, it is incredibly

important for Henkell Freixenet and our portfolio

from a marketing perspective. A lot of people

look forward to passing the time spent waiting

for their flights at the duty-free shops, buying

gifts and souvenirs. Nowhere else are our brands

perceived that consciously.

YOU COULD EVEN SAY THAT THE

GLOBAL TRAVEL RETAIL AREA IS

MARKETING’S WINDOW TO THE

WORLD”,

explains Philippe. Another feature makes this

market so unique: Consumers expect to find

particularly high-quality products that differ from

the usual range found at the local super market –

America in particular, as these are two regions that offer

huge potential for growth,” says Philippe. To achieve this

goal, Henkell Freixenet continuously works on expanding

its exclusive global travel retail portfolio, which comprises

Freixenet Prosecco DOCG, Italian Pinot Noir Sparkling and

Henkell Cuvée Unique, to name a few.

“AT TFWA, OUR PRODUCTS RECEIVED A

THOROUGHLY POSITIVE RESONANCE.

We are extremely satisfied with the attendance figures

and the quality of the conversations”, says Philippe,

briefly reviewing the trade fair. “And now it’s time to use

these new contacts and ensure that air travellers choose

our brands even more often than they are already doing”,

adds Philippe – and gives us a confident smile.

*IWSR 2018, sparkling wine category excl. Champagne

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DURING THE MIONETTO COCKTAIL COMPETITION, BARKEEPERS FACE A THRILLING CHALLENGE: TO CREATE AN EXTRAORDINARY COCKTAIL THAT BRINGS OUT THE PARTICULAR QUALITY AND TASTE OF MIONETTO PROSECCO.

ENDLESS POSSIBILITIES

The competition comprises a total of four events, spread

out across Canada. The first event, which was held in

Toronto in mid-September, was extremely well attended.

“We couldn’t have wished for a better location for the kick-

off event than the Thompson Hotel, the first address for

Prosecco in all of Canada”, says Gianmaria Bottos, Area

Manager Canada at Henkell Freixenet, in review. On this first

evening, ten barkeepers competed to put together the most

creative drink, giving the jury, made up of Bobby Panchu

(LCBO Buyer), Tricia Stoutley (Drirector of Food & Beverage

at Thompson Hotel) and Gianmaria Bottos (Area Manager

Canada, Henkell Freixenet) a run for their money. In the end,

Sebastian Schwarz of the Thompson Rooftop Bar won first

place with his convincing Mionetto Speziato creation.

Follow Sebastian on Instagram:

@SebSchwarz

“WE ARE ALREADY LOOKING FORWARD TO THE

COMING MIONETTO COCKTAIL COMPETITION

EVENTS.

This series allows us to increase Mionetto’s brand

recognition in Canada and ensures greater visibility for

our products in bars. This in turn means an increase in

demand in retail, as consumers want to enjoy our Prosecco

in the comfort of their own homes”, explains Zach Strom,

Brand Manager of Mark Anthony Wine and Spirits, Henkell

Freixenet’s partner in Canada, providing more context on

the campaign, which was created as part of the Henkell

Freixenet Opportunity Budget. Our Opportunity Budget also

helped us win the Thompson Hotel as a future Mionetto

account– one of the top accounts for Prosecco in Canada.

“The Opportunity Budget allows international customers to

implement unique marketing campaigns for Mionetto and

Henkell”, says Sandra Janetzki, Senior Vice President Henkell

Freixenet Global. This year, the jury, which is made up of

representatives from the fields of marketing, sales and

controlling, received seventeen suggestions from thirteen

countries. They ultimately selected five ideas, among

them the Canadian Mionetto Cocktail Competition. “The

Opportunity Budget was established two years ago and we

are delighted with the successes we have already achieved

thanks to it. It fosters our customers’ creativity, which

in turn results in thrilling events with our brands for our

end customers”, adds Sandra. Customers in Montenegro,

New Zealand, Jordan and South Africa were also selected

for their convincing concepts and can look forward to an

additional marketing budget.

MIONETTO SPEZIATA

— 0.5 oz Venetian spice infused syrup

(Cinnamon, Cardamom, Coriander, Cumin, and Clove)

— 5 oz lemon

— 5 oz egg white

— One dash of peychauds bitters

Shaken and double strained into a couple or a wine glass with

ice, topped with 4 oz of Mionetto Prosecco, and garnished with

3 drops of angostura bitters and a fresh oregano sprig.

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BELC H A M P A G N E

A L F R E D G R A T I E N(GOLD )

MUNDUS VINI Champagne Alfred Gratien Brut Classique (19077) Champagne Alfred Gratien

Brut Millésimé 2006 (19023) Champagne Alfred Gratien Rosé (19077) Champagne Alfred

Gratien Brut Blanc de Blancs 2012 (18264)

THE BERLIN WINE TROPHY Champagne Alfred Gratien Brut Classique (19077) Champagne Alfred Gratien

Brut Millésimé 2006 (19023) Champagne Alfred Gratien Rosé (19077) Champagne Alfred

Gratien Brut Blanc de Blancs 2012 (18264)

M I O N E T T O( GOLD )

MUNDUS VINIMionetto Prosecco DOC Treviso Extra Dry “MO”

BEST OF SHOW (L 19029)

F Ü R S T V O N M E T T E R N I C H (GOLD )

MUNDUS VINI Fürst von Metternich Chardonnay BEST OF SHOW (19133)

THE BERLIN WINE TROPHY

Fürst von Metternich Chardonnay Prestige (19085) Fürst von Metternich Riesling

Extra Dry(19021) Fürst von Metternich Riesling Dry(19018)

F R E I X E N E T( GOLD )

MUNDUS VINI

Freixenet Cava Elyssia Pinot Noir (L-9140)

Freixenet Mia Moscato (L906041 T03)

THE BERLIN WINE TROPHY

Freixenet Cordon Negro Brut (L909801)

TRAVEL RETAIL AWARD Freixenet Pinot Noir Sparkling

H E N K E L L( GOLD )

MUNDUS VINI Adam Henkell Chardonnay (19088)

THE BERLIN WINE TROPHY Adam Henkell Chardonnay (19088) Adam Henkell Rosé (19086)

Henkell Brut (19115) M E N G E R - K R U G( GOLD )

THE BERLIN WINE TROPHY Menger-Krug Chardonnay Brut (19168) Menger-Krug Imperial Rosé Brut (18156)

Menger-Krug Pinot Brut (19127)L A L A L A N D( GOLD )

THE BERLIN WINE TROPHY La La Land Tempranillo 2017 (83309)

Gold Labe l9

48 49

• T

RA

VE L R E TA I L A W ARD

S •

INTERNATIONAL WINE AWARD

• M

UNDUS VINI WINE AWARD •

INTERNATIONAL WINE AWARD

9 ×

• BERLIN WINE TROPHY •

NATIONAL WINE AWARD

15 × 2 ×

51

T H E N E W M A G A Z I N E W I L L B E O U T I N M A Y

THE ENCYCLOPAEDIA OF GRAPE VARIETIES

Find out all about the most popular grape varieties

and their characteristics – from A to Z.

THE SCHLOSS JOHANNISBERG VINEYARD

Join us in the Rheingau region and visit the

world’s first Riesling vineyard.

SPRING 2020

PEARLS MAGAZINE IMPRINT

HENKELL FREIXENET BUSINESS COMMUNICATION AND PR BIEBRICHER ALLEE 142 65187 WIESBADEN

T +49 (0)611 63-0 F +49 (0)611 63-351 E PRESSE @ HENKELL–FREIXENET.COM RESPONSIBLE FOR CONTENT UNDER PRESS LAWS JAN ROCK

EDITING, PHOTOGRAPHY AND GRAPHICS HOCH 5 GMBH & CO. KG, BÜNDE

If you would like to give us feedback , we’d love to hear from you! Contact us at the e-mail address below.

Kind regards from the Editorial Team.PEARLS@HENKELL–FREIXENET.COM

THE EXCELLENT WINES FROM THE SCHLOSS JOHANNISBERG VINEYARD HAVE LONG BECOME WELL-KNOWN AND IN HIGH DEMAND OUTSIDE OF GERMANY.

After the successful launch of its Schloss Gin last

year, Schloss Johannisberg is now once again

expanding its product range in the spirits field

and is releasing a craft vermouth with a unique

recipe: Schloss Vermouth.

This newcomer has a base of Schloss Johannis-

berg Spätlese Grünlack, which was recently

awarded “Best of Show Riesling off-dry Germany”

at MUNDIS VINI (Summer Tasting 2019). This

is complemented by the finest botanicals and

rounded off by sun-ripened bitter oranges grown

in Schloss Johannisberg’s own palace gardens,

giving this vermouth a surprisingly fruity taste

that makes it an insider tip in its category.

Schloss Vermouth is best served neat – and is

the perfect appetizer when served on the rocks

with a small slice of orange This fruity and tangy

vermouth is also ideal as a base for cocktails.

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THe Kiss of the coconut