2019 Media Solutions - Waste360...2019 MEDIA SOLUTIONS | 2 Reach your Customers and Best Prospects! Waste360 connects industry professionals at WasteExpo, the industry’s largest

2019 Media SolutionsConnect your brand with the largest audience of waste-and-recycling industry decision makers online and in person

Waste360.com WasteExpo.com

2019 MEDIA SOLUTIONS | 2

Reach your Customers and Best Prospects!

Waste360 connects industry professionals at WasteExpo, the industry’s largest trade show, and delivers news & insights every day via Waste360.com, e-newsletters, webinars, and other digital channels.

Our audience of 102,000 includes waste service companies, generators, government officials, and engineering firms from both the public and private sectors.

About Waste360


Waste360’s Audience By the Numbers

Reach 102,000 waste, recycling and organics decision-makers from both the private and public sectors with Waste360’s events, websites and newsletters.

TOTAL MARKET PENETRATION

Waste360 reaches all of the key stakeholders (your customers and prospects) across the industry

Waste Services Companies 29%Government Officials 26%Recycling Firms 13%Equipment Manufacturers 10%Consulting Engineering Firms 6%Distributors & Dealers 6%Waste Generators 3%Legal/Insurance/Financial Firms 2%

AUDIENCE PROFILE

Influencers and decision-makers comprise Waste360’s audience

Operations Management: 33%

Private or Public Sectors including Superintendents, Directors or Managers of Sanitation, Public Works, Facility or Plant and other Dept. Heads.

C-Level Executives: 35%

Corporate management including Presidents, Owners, Partners, CEO’s, Chairmen of the Board and VPs

Financial & Sales Management: 12%

CFOs, Treasurers, Controllers, VP Sales and Purchasing Directors

Engineering/Maintenance Mgmt: 11%

Chief Engineers, Maintenance Managers, Project Managers and Engineers

Other: 2%

Industry Consultants: 7%

Waste360 reaches 100% of the Top 100 waste companies by revenue! * More than 50% of the Top 100 attend WasteExpo Source: Waste360 Profile Study, 2018

Waste360 Audience


Waste360.com

Waste360.com remains the leading source for critical and timely news and insights on the most integral solid waste, recycling, organics and sustainability industry topics!

EDITORIAL EXCELLENCE

Waste360’s unrivaled editorial team and recognized industry columnists have been providing essential content to readers and buyers for 45+ years. You can count on Waste360 to cover the entire recycling and organics industry.

Waste360 Editorial Team• , Editorial Director• , Senior Editor• Leone Young, Waste360 Business Insights Columnist

Industry Contributors• Stuart Buckner, Ph.D., Buckner Environmental

Associates LLC• Will Flower, Winter Brothers Waste Systems• Michael E. Hoffman, Stifel Financial Corp• Eric Lombardi, Eco-Cycle International• Chaz Miller, NWRA**• Michele Nestor, Nestor Resources, Inc• Barry Shanoff, SWANA*• Bryan Staley, P.E., Ph.D., EREF† * Solid Waste Association of North America** formerly with the National Waste & Recycling Association† Environmental Research and Education Foundation

“My day starts with coffee and the Waste360 Daily Wire."

—

“ I wouldn’t be where I am today if it wasn’t for the cutting edge news I receive from Waste360, a must for everyone in the recycling and trash industry.”

— Rick Gray, Operation

epublic Services

267,000+avg. monthly

page views

102,000+unique visitors

per month

Waste and recycling professionals turn to Waste360.com every day for the information they need to make decisions on their business.


Waste360’s Targeted OpportunitiesWaste360.com’s high-impact ad units and sponsorships will connect you directly to the buyers you want to reach.

Primary Ad PositionsAsk about rich media options for each ad position at NO additional cost!

Run-of-siteFeature your message throughout Waste360.com with multiple banner sizes available for maximum exposure.

728x90 Top

300x250Left

300x250Right

728x90 Interscroller

Channel SponsorshipOwn one of the highly trafficked content channels on Waste360.com: The Business, Collection & Transfer, Energy, Fleets & Technology, Landfill, Organics and Recycling.

Sponsorship Includes:• Sponsored by Logo• Exclusive use of all ad units

Featured ContentSponsor’s content can include:• Videos & Photos• Whitepapers• ArticlesCOST: CALL FOR PRICING, 3 MONTH MINIMUM

• Infographics• Social media links & blogs• And More!

• 728x90 Top ............................ $60 CPM

• 300x250 Left .......................... $60 CPM

• 300x250 or 300x600 Right Flex ............................... $60 CPM

• 728x90 Interscroller ............. $60 CPM

In-Article VideoVideo auto-expands in the body of an article when the area comes into view on the user’s screen. It’s a premium environment for 30-60 seconds.

COST: CALL FOR PRICING

InterstitialRich media that appears in a separate pop-up browser window for 10 seconds. Standard size - 640x480

COST: CALL FOR PRICING

2019 MEDIA SOLUTIONS | 6Waste360 eNewsletters

Waste and recycling professionals worldwide turn to Waste360’s newsletters for essential industry content—a combination of original news, commentary and analysis. Sponsorships are unique and effective since they match buyers and sellers around compelling content. There are four eNewsletter options with enormous reach and potential for you and your business.

Waste360 Daily WireYour daily dose of the latest news in the waste and recycling services industry that includes:• Daily themed features on key industry topic areas. These features include case

studies, analysis, best practices and Q&As with thought leaders.

• Commentary from our industry columnists• “5 Things You Need to Know”—A daily round up of headlines from around the

waste & recycling industry

Waste360 Recycling BusinessA weekly newsletter devoted to news, commentary and analysis about recycling & organics that includes:• A feature delivering in-depth coverage of a news story or industry trend• A column examining issues including commodities pricing, best practices for

managing facilities and workforces, e-waste and big-picture challenges facing the space

• A roundup of the important headlines from the past week

AVERAGE CIRCULATION: 24,000 AVERAGE OPEN RATE: 38%


2019 MEDIA SOLUTIONS | 7Waste360 eNewsletters

* COSTS: ALL NEWSLETTER PRICING OPTIONS ARE DETAILED ON THE NEXT PAGE

Waste360 Business InsightsA monthly newsletter that takes the reporting of news and events in the solid waste management community one step further with interpretive and/or quantitative analysis of industry issues and events from leading industry analyst, Leone Young, plus:• News & analysis on financing, investment and business operations• Regular updates and analysis of our mergers & acquisitions database• A roundup of recent news and analysis pieces

Waste360 Technology Report It’s an informative quarterly newsletter devoted to keeping you up-to-speed on the latest trends in technology, services and products reshaping the waste industry. Readers eagerly turn to this newsletter for important news and analysis, including:• Technology Roundups• The latest on IoT• Insights on route optimization and big data• A closer look at the products paving the way• and much more! AVERAGE CIRCULATION: 42,000

AVERAGE OPEN RATE: 31%


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Waste360 eNewsletters (4 issues per month) Cost net/month

Leaderboard (670x90) $2,000/month

Position 1: Newsletter Banner (468x60)* $1,600/month


Position 3: Classified/Recruitment Ad $900/month


Position: Top Vertical Tower (160x600)** $1,600/month

Position: Second Vertical Tower (160x600) $1,000/month

* Includes 40 words of copy. ** Includes 10 words of copy.

Waste360 Recycling Business (4 issues per month) Cost net/month

Leaderboard (670x90) $1,500/month


Position 2: Newsletter Banner (468x60)* $900/month



Position: Top Vertical Tower (160x600)** $1,200/month

Position: Second Vertical Tower (160x600) $750/month


Waste360 Business Insights (1 issue per month) Cost net/month

Position 1: Leaderboard (670x90) $1,000/month





Position: Top Vertical Tower (160x600)** $750/month

Position: Second Vertical Tower (160x600) $400/month


Waste360 Technology Report (Quarterly) Call for pricing


Sponsor a webinar to demonstrate your leadership and expertise to the industry and generate qualified, targeted leads.

Use a webinar to • Generate qualified leads• Raise your industry profile• Generate brand awareness• Reach top waste and recycling decision-makers• Maximize your exposure to a topic targeted audience

Sponsorship includes • Opt-in registration list delivered to sponsor for future marketing/prospecting• Hosted for 12 months on Waste360.com• Branding of logo on the webinar interface• Document download on webinar viewer (whitepapers, executive bios)• 3 email blasts (2 prior, 1 after) to a targeted selection from Waste360’s database• Sponsor mention/logo inclusion in all webinar marketing efforts

COST: $8,500 PER WEBINAR

Webinars

If you promote your replay, you can get both original “no shows” and net new registrants to attend.TIP


White PapersCustom whitepapers will establish your company as an expert and leader within the industry while driving high-quality leads. Need to create content? Waste360 has decades of experience creating content proven to engage audiences. COST: CALL FOR PRICING

Sponsored ContentHave your company’s message featured on Waste360.com and in Waste360’s e-newsletters in the form of an article, press release, video, or infographic. Contribute your own content or work with Waste360’s editors on turnkey development of custom content. It’s a great way to use con-tent to stand out from the crowd! COST: CALL FOR PRICING

Content Marketing: Leverage your Market Expertise

Content marketing generates three times as many leads as outbound marketing.

INTEL


INTELGet direct access to the largest and most qualified solid waste, recycling, organics and sustainability industry buyers.We’ll work with you to select the audience (choose from job titles or geo selects), set up the email campaign and get it into the market for you. You control the entire look and feel of the email and we deploy it.

Reach deep into the waste and recycling industry.

Reach across key job titles, including• Corporate Management• Operations Management• Engineering/Maintenance Management• Financial/Sales Management• Consultants

COST: $200/M PER EMAIL DEPLOYMENT

* Message Systems, Marketing Channel Engagement Benchmark Survey

Direct marketing respondents who said that email provides the strongest ROI.*

Survey respondents who leveraged email as the top channel for marketing campaigns.*

Smart phone users who made a purchase after receiving a promotional email.*

32%

63%

97%

Email Campaign


WasteExpoWasteExpo is North America’s largest waste-and-recycling tradeshow, and has been bringing the industry together under one roof for over 50 years. We're pulling out all the stops insunny Las Vegas and you’re invited to come see the latestinnovations and meet your next customer.

14,000+ total participants / 7,800+ motivated buyers

New connections, fresh ideas, and substantive business deals!


Breakthrough research – Since this event only happens once every two years, you’ll want to be there to see this innovative research and content while you still can!

Award-winning golf – Attendees, sponsors and experts will enjoy golf at the renowned Indian Wells Golf Resort in Palm Springs, CA.

GWMS 2020Hyatt Regency Indian Wells Resort & SpaIndian Wells, Californiawww.wastesymposium.com

In 20 you can expectInnovative poster sessions that were vetted by a committee of technical and business experts

Solutions – Intelligent buyers are looking for the solutions they need. Will you be there to meet them?

Networking atmosphere – Connect with the industry while the latest research is unveiled in a discussion-driven environment.

GWMS is the industry’s #1 resource for solid waste management research & content and your best chance to reach the most intelligent group of buyers.

We have a solution for every budget and every marketing goal. Turn to us to help you maximize your ROI while reaching the solid waste, recycling and organics decision-makers that you need most. To learn more, contact

Mark HickeyVice President — [email protected]

Chris ColinaDigital Sales [email protected]

Documents

2019 Media Solutions - Waste360...2019 MEDIA SOLUTIONS | 2 Reach your Customers and Best Prospects! Waste360 connects industry professionals at WasteExpo, the industry’s largest