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2019 Media Kit

2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

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Page 1: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

2019 Media Kit

Page 2: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

DISTRIBUTION

300,000+ESTIMATED MONTHLY TOTAL

READERSHIP/ AVERAGE MONTHLY GROSS DISTRIBUTION

80,000+

81%HAVE SUBSCRIBED3 YEARS OR MORE

AVERAGE AGE

35-65 YEARS

84%female 16%

male

77%MARRIED

AVG HHI

$197,518AVG NET WORTH

$1.3

AUDIENCE AT A GLANCE

Page 3: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

PAID CIRCULATIONPhoenix Home & Garden magazine delivers the most sought-after magazine audience: active, engaged readers who month after month pay for a subscription or single copy at the newsstand.

Phoenix Home & Garden is the exclusive magazine media partner of the ASID Arizona North Chapter, 600 members receive Phoenix Home & Garden monthly. These influential designers resource our publication for inspiring ideas and innovative products for their broad range of residential and commercial clients.

Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.

1. PHOENIX 2. Cosmopolitan 3. PHOENIX HOME & GARDEN4. AZ Highways5. Fine Cooking6. Real Simple7. Food Network8. In Style9. Oprah10. Men’s Health

WHERE DOES PHOENIX HOME & GARDEN RANK AMONG NATIONAL MONTHLY TITLES?

Phoenix Home & Garden magazine voluntarily subjects its circulation figures to independent verification by the world’s premier auditing organization – the Circulation Verification Council.

Bell Rd

tS ht7

Baseline Rd

evA ts15

McDowell Rd

evA ht 91

Southern Ave

Ray Rd

evA ht76

evA ht53

Thomas Rd

Broadway Rd

Van Buren St

evA ht95

Camelback Rd

Indian School Rd

Olive Ave

evA dr34

Northern Ave

University Dr

evA ht7 t

S ht61

Shea Blvd

dR eladsttoc

S

dR tr ebli

G

1

evAts

9

dR re

woP

dR yelgi

H

Main St

Cav

e C

reek

Rd

dvlB

mutaT

Dys

art R

d

McKellips Rd

Glendale Ave

Union Hills Dr

tS ht42

Pim

a R

d

dR yasdniL

Litc

hfie

ld R

d

Guadalupe Rd

evA lartne

C

Chandler Blvd

dR nosbo

D

rD at si

V l aV

dR l oohc

S aml

A

nL nottoC

dR htr o

wsllE

evA ht51

Cactus Rd

dR laru

R

Queen Creek Rd

evA ht57

Dobbins Rd

Buckeye Rd

Bush Hwy

Carefree Hwy

tS ht21

tS ht65Peoria Ave

Lower Buckeye Rd

dR s

meeR

99th Ave

McC

linto

ck D

r

tS ht44

rD ase

M

ywk

P allertsE

Yuma Rd

dR neeu

QcM

evA lli

M

Washington St

dR repoo

C

dR surti

C

Lincoln Dr

tS ht46

Dynamite Blvd

Bethany Home Rd

Frye Rd

tS dn23

Pecos Rd

Lake

Ple

asan

t Rd

Pinnacle Peak Rd

rD yelpat

S

dR rekce

R

evA ht74

Adobe Rd

McDonald Dr

Dunlap Ave

Use

ry P

ass

Rd

tS ht69

Oak St

evA ht701

Deer Valley Rd

Williams Field Rd

Encanto Blvd

Chaparral Rd

Happy Valley Rd

Thunderbird Rd

dR enery

K

evA lavira

S

evA dr all u

B

evA ht72

dR ecir

P

Greenway Rd

Elliot Rd

dR ettu

B l angiS

Rittenhouse Rd

tS dn25

Beltline Rd

dR niatnuo

M llewo

DcM

Lone Mountain Rd

Estrella Dr

Deer Valley Dr

Frank Lloyd Wright Blvd

Apache Blvd

evA dr38

dR dl eif neer

G

dR nedya

H

dR t ser oF

Indian Bend Rd

Mer

idia

n R

d

Warner Rd

Beardsley Rd

Doubletree Ranch Rd

Osborn Rd

Indian Springs Rd

evA ht78

Sun Valley Pkwy

Wigwam Blvd

Coral Gables Dr

Vineyard Ave

Greenway Rd

evA ts13

dR no

msirC

Thomas Rd

evA ht74

tS ht46

Thunderbird Rd

Germann Rd

Oak St

Pecos Rd

tS ht42

nL nottoC

Grovers Ave

Osborn Rd

dR na

massoS

Peoria Ave

Thunderbird Rd

dR rekce

R

Elliot Rd

Cactus Rd

evA ht99

evA ht 701

Deer Valley Rd

Pinnacle Peak Rd

tS ht84 d

R dleifneerG

evA ht 95

evA ht93

dR nedya

H

83rd

Ave

tS dn23

7th

Ave

McDowell Rd

evA

dr38

evA ht93

Thunderbird Rd

evA ts13

dR se

waH

tS dn23

Broadway Rd

Osborn Rd

Greenway Rd

evA ht55

75th

Ave

tS dn23

evA ts19

tS ht04

Oak St

Ocotillo Rd

El M

irage

Rd

Baseline Rd

evA anozir

A

40%Peoria/Surprise/

GlendaleScottsdale/

Paradise Valley

East ValleyAvondale/Goodyear

Subscription and newsstand density map. Percentage of metro Phoenix subscribers by region, September 2015.

Albertson’sA.J.’s Fine Foods

Basha’sBarnes & Noble

CostcoCVSFry’s

Fry’s MarketplaceFry’s Electronics

La Grande OrangeNatural Grocers

SafewaySam’s Club

Sky Harbor AirportSmart and Final

SproutsTarget

Wal-MartWalgreens

Whole FoodsWinco

FIND PHOENIX HOME & GARDEN MAGAZINE IN CHECK-OUT POCKETS

AT THE FOLLOWING RETAILERS:

WE ALSO SELL AT:Banner Health

Sheraton Desert Oasis

MEDIA PARTNERSMEDIA PARTNERS

CIRCULATION & DISTRIBUTION

Page 4: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

Have interest in home improvement

Find ideas in Phoenix Home & Garden that they can use in their own home

Frequently buy electronics

Made a purchase at a store they had not known about

Use the Calendar of Events to plan monthly outings

Plan on taking a vacation within the next year

Enjoy cooking

Have an interest in fashion

Are active gardeners

Travel frequently

Exercise and are health conscious

Are interested in home entertaining

Are a supporter of the arts

Are active in charity and community organizations

97%

96%

94%

92%

90%

89%

89%

88%

86%

79%

79%

75%

71%

32%

LIFESTYLE:

PHG readers have the propensity to purchase your products and services. Take a look at their purchase

intent in the next 12-24 months.

PRODUCTS:

SERVICES:

Carpet or Flooring

Computers, Tablets, or Laptops

Furniture or Home Furnishings

Home Improvements or Home Improvement Supplies

Jewelry

Major Home Appliance

New/Used Automobile, Truck, or SUV

Pet Supplies

Real Estate

Vacations or Travel

Women’s Apparel

31%

21%

82%

20%

44%

26%

36%

26%

13%

86%

84%

Dining & Entertainment

Financial Planner (Retirement, Investing)

Home Heating and Air Conditioning

Lawn Care Service (Maintenance & Landscaping)

Medical & Physicians

91%

41%

20%

56%

71%

PURCHASE INTENT

Page 5: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

JANUARYCover Theme: Before & AfterSpecial Adver tising Section:Furnishings on Trend Ad Close: 11/15On Newsstands: 12/20

FEBRUARYCover Theme: The New Mediterranean Special Adver tising Section:Remodeling Resources Ad Close: 12/17On Newsstands: 1/24

MARCHCover Theme: Masters of the SouthwestSpecial Adver tising Section: Architects & BuildersMasters of the Southwest AlumniAd Close: 01/15On Newsstands: 2/21

APRILCover Theme: The Southwest Garden Special Adver tising Section: Remodeling ResourcesAd Close: 02/15On Newsstands: 02/21

MAYCover Theme: KitchensSpecial Adver tising Section:Golf CommunitiesAd Close: 03/15On Newsstands: 04/25

JUNECover Theme: Travel—Santa BarbaraIndustry Show ReportSpecial Adver tising SectionOutdoor OasisAd Close: 04/15On Newsstands: 05/23

JULYCover Theme: Ar t & ArtistsSpecial Adver tising Section: TBDAd Close: 05/15On Newsstands: 06/20

AUGUSTCover Theme: Jewel Box HomesSpecial Adver tising Section: Remodeling ResourcesAd Close: 06/17On Newsstands: 07/25

SEPTEMBERCover Theme: BathroomsSpecial Adver tising Section: Faces of PhoenixAd Close: 07/15On Newsstands: 08/22

OCTOBERCover Theme: Outdoor LivingSpecial Adver tising Section: Remodeling ResourcesAd Close: 08/15On Newsstands: 09/26

NOVEMBER Cover Theme: Dream HomesSpecial Adver tising Section: Architects & BuildersAd Close: 09/16On Newsstands: 10/24

DECEMBERCover Theme: Celebrate the HolidaysSW StyleAd Close: 10/15On Newsstands: 11/22

EDIT & MARKETING CALENDAR

Page 6: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

GiveHOLIDAY GIFTS

FROM $10 TO $36,000

GG2018PCV1.pgs 10.19.2018 11:07

SPECIAL EDITION CALENDAR

MARCH2019 ANNUAL SPECIAL EDITION:

TOP DESIGN SOURCESSPACE CLOSE: 01/03

DELIVERY: 02/21

DECEMBER2019 ANNUAL SPECIAL EDITION:

GIVESPACE CLOSE: 10/01

DELIVERY: 11/22

APRIL2019 ANNUAL SPECIAL EDITION:

SPRING HOME & GARDEN TOUR PROGRAM

SPACE CLOSE: 3/01EVENT DATE: 4/07

OCTOBER2019 ANNUAL SPECIAL EDITION: CONTEMPORARY SOUTHWEST STYLE

SPACE CLOSE: 08/01DELIVERY: 09/26

SEPTEMBER2019 ANNUAL SPECIAL EDITION:

ASID AWARDS SHOW PROGRAMSPACE CLOSE: 07/11

DELIVERY: 08/22

NOVEMBER2019 ANNUAL SPECIAL EDITION:

FALL HOME & GARDEN TOUR PROGRAMSPACE CLOSE: 10/03EVENT DATE: 11/09

INTERNATIONAL REALTY

SATURDAY, APRIL 7

2018 GARDEN TOUR

GT2018PCV1.pgs 03.16.2018 14:26

PRESENTED BY Phoenix Home & Garden

DesignExcellence

Awards2018

ASID ARIZONA NORTH CHAPTER

ASID2018PCV1.pgs 07.23.2018 11:44

SATURDAY NOVEMBER 10TH

2018 HOME TOUR

HT2018PCV1.pgs 10.25.2018 14:48

SPECIAL EDITION 2018

Contemporary Design

SOUTHWEST STYLE

CSW2018PCV1.pgs 06.22.2018 12:50

Page 7: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

SOCIALFacebook: 10,394 LIKES

Pinterest: 4,000 FOLLOWERSInstagram: 6,105 FOLLOWERS

Twitter: 5,035 FOLLOWERS

25,534 TOTAL SOCIAL REACH

facebook.com/phoenixhomegarden

@phxhomegarden

pinterest.com/phxhomegarden

@phoenixhomeandgarden

Phoenix Home & Garden magazine extends beyond print and connects advertising partners with its readers through numerous, dy-namic mutimedia platforms. Whether you’re interested in print, digital, web, events, social media or special issues — Phoenix Home & Garden gives advertisers the potential to reach our readers across all platforms.

300,000+AFFLUENT READERS

Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media, 2013. *Audience based upon Phoenix Home & Garden magazine’s total circulation. Pass-along circulation based upon Circulation Verification Council.

PRINT80,000 Total average

monthly gross distribution

300,000+Estimated monthly total readership

E-NEWSLETTERA combined total of

50,337opt-in subscribers to our 3 monthly e-newsletters

MULTIMEDIA AUDIENCE

Page 8: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

WEBSITE RATES + AD SPECS

TYPE WIDTH HEIGHT RATELeaderboard A 728 px 90 px $750

Side Bar 1 B 300 px 250 px $300

Side Bar 2 C 300 px 600 px $600

Splash Banner D 1300 px 307 px $900

Pop-up $1,500

Page Takeover $1,000

B

A

C D

A

B

C

pop-up

BANNER ADSIncrease the exposure of your brand to our Phoenix Home & Garden magazine viewers each month. Website ads are run of site (ROS) and run per month in correspondence with Phoenix Home & Garden’s monthly print schedule.

PAGE TAKEOVEREnjoy exclusive category sponsorship with a complete page takeover. Your brand will takeover all three premium banner ad positions on the category page of your choice.

POP-UPImmediately capture the attention of our website visitors with a customized pop-up message on the Phoenix Home & Garden home page.

DIGITAL

Page 9: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

OPENRATE

19.3%

OPENRATE

20.3%

E-NEWSLETTER BANNER AD RATES + SPECS

TYPE WIDTH HEIGHT RATE Banner 728 px 90 px $250

Half Page 300 px 600 px $350

Takeover $500

E-BLASTTYPE WIDTH HEIGHT RATE Dedicated E-blast 600 px Customizable $1,500

DIGITAL

E-BLASTTYPE WIDTH HEIGHT RATE Dedicated E-blast 600 px Customizable $1500

REQUIREMENTS Subject Line 30 characters or less recommended

Target Link(s) Website link(s)

Creative Files .jpeg, .pdf, or HTML (.htm or .html) format

HEIGHT IS CUSTOMIZABLE PER YOUR SPECS

600 px wide

Page 10: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

A Sponsored Content Advertorial is an advertisement that contains editorial-like content written and designed by our Cities West Media team with the intent of blending into our actual editorial.

This type of advertising is the optimal win-win situation for all parties involved: our company, our readers/followers and, most importantly, you. Readers/followers are offered valuable, editorially crafted infor-mation and you get exposure to our audience in an organic way. And you not only get access to our expansive and diverse audience, but you have our excellent creative and editorial teams working to make sure your content is accessible, eye-catching and effective.

7 Unique Ways to Use Gems and Minerals in Your Interior Design.

We have three basic options for you to choose from:

Behind-the-ScenesThe process behind your products and services. Our editorial staff will conduct interviews with up to two key individuals who can explain the behind-the-scenes production or execution of this product or service, giving our readers an inside glimpse at the intricate processes that create the products or services they love.

ProfileThe people behind your brand. Our editorial staff will create a “Q&A” style sponsored content advertorial based on interviews conducted with an individual who can speak to your brand, your mission, and your products and services from an informed, passionate stance, giving our readers an inside glimpse at the heart, stories and real people behind your brand.

Listicle The products that make your brand exceptional. Our editorial staff will work with you to compile a list of products or information that highlights your company’s offerings in a creative manner. Using imagery, product/service names and descriptions, and prices (if desired), our readers get a unique, informative, and web-friendly way to receive useful content and experience the products, services and professional knowledge that your company offers.

• Gold + Print: Sponsored Content advertorial appears in print, online, is posted to our Facebook and Instagram profiles, and is included in an eblast. $7,500

• Gold: Sponsored Content advertorial appears online, is posted to our Facebook and Instagram profiles, and is included in an eblast

$2,500

• Silver: Sponsored Content advertorial appears online and is posted to our Facebook and Instagram profiles ............................$1,500

• Bronze: Sponsored Content advertorial appears online and is included in an eblast $1,000

SPONSORED CONTENT

Page 11: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

PRODUCTION CONTACTS:

CITIES WEST MEDIA(480) 664-3960

SCHEDULES, SPECIAL INSERTSDirector of Production ext: 143

TECHNICAL QUESTIONS Pre-Press Technician ext: 106

TRIM (W X H) LIVE AREA 2 PAGE SPREAD** 18” x 10.875” 17.25” x 10.125”

FULL PAGE* 9” x 10.875” 8.25” x 10.125”

2/3 PAGE VERT. NON BLEED 4.875” x 9.875” 4.875” x 9.875”

2/3 PAGE VERT. BLEED 5.5” x 10.875” 4.75” x 10.125”

1/2 PAGE VERTICAL 4.875” x 7.25” 4.875” x 7.25” (Gallery Row Only)

1/2 PAGE HORZ. NON BLEED 8.25” x 5” 8.25” x 5”

1/2 PAGE HORZ. BLEED 9” x 5.5” 8.25” x 4.75”

1/3 PAGE VERT. NON BLEED 2.375” x 9.875” 2.375” x 9.875”

1/3 PAGE HORZ. 4.875” x 4.875” 4.875” x 4.875”

1/4 PAGE 3.5” x 4.875” 3.5” x 4.875”

1/6 PAGE HORZ. 4.875” x 2.25” 4.875” x 2.25”

** Two-Page spreads must be provided in single page format (two page files)

For ads with bleed, add .125” on all sides

TO SUBMIT YOUR AD/CREATIVE:1. Email your print, digital and web

ad materials to your account executive.

2. If your file is too large to email, please upload your artwork to one of the following: Dropbox, Google Drive, a SkyDrive etc. and provide the link to your account executive.

If you have any questions, contact our advertising department at 480-664-3960 or [email protected]

ALL PRINT, DIGITAL, WEB & EBLAST MATERIALS DUE: The 15th of the month, 2 months prior to issue date

AD SPECIFICATIONS

Page 12: 2019 Media Kit - Phoenix Home & Garden€¦ · Sources: CVC June 2016. The Insight Group, 2007. Experian, 2008. QuestionPro Survey, 2016. QuestionPro Edit Survey 2014. Allora Media,

SIGNATURE EVENTS

GARDEN TOURSelf-guided tour of some of the

Valley’s most luxurious resi-dential gardens, outdoor living

spaces and landscapes.

HOME TOUREnjoy exclusive access to a se-

lect group of the Valley’s premier luxury homes during our popu-

lar, self -guided tour.

Presenting $8,000

Event$6,000

Beverage$4,000

Dessert$4,000

Photo Booth$4,500

MASTERS OF THE SOUTHWEST

Leaders in Southwest design are recognized for their excellence

in interior design, landscape de-sign, architecture, ar t, culinary

and more.