Shaping the future of pastry!

ORGANIZED BY: Forum SA, 328 Vouliagmenis Ave. 173 42 Athens, Greece • Tel.: +30 210 5242100 • Fax: +30 210 5246581 • E-mail: info@forumsa.gr • www.artoza.com

METROPOLITAN EXPO

22 -25

FEB2019

UNDER THE AUSPICES OF THE HEllENIC

BAKERS’ & CONFECTIONERS’ ASSOCIATIONS

EXHIBITORS' BROCHURE

artozaINTERNATIONAL TRADE FAIR FOR THE BAKERY & PATISSERIE SECTORS

16th

For 29 years, ARTOZA has been the most important commercial forum for the

bakery and patisserie sectors in Greece. However, ARTOZA is not only a platform for

commercial meetings and contacts, but also an important information and innovation

hub, which defines the development and modernization of the entire industry. With its

immense recognition and international appeal, ARTOZA is a pole of attraction for tens

of thousands of professionals, not only from Greece, but from the wider region.

We are certain that the next, 16th ARTOZA 2019 will yield the greatest commercial

benefits possible for your business, we invite you to examine the information in this

brochure with due care, in order to decide on your participation in the exhibition and

select the best stand for your company.

Few exhibitions have withstood the test of time like ARTOZA, who—despite the

crisis of recent years—has not only managed to maintain its strengths, but has

blossomed into a shining institution as one of the most successful trade shows of

its kind, in Greece and internationally.

G E N E R A L I N F O R M A T I O N

N. SAKELArIADISAKTINA SA

As always, ΑRΤΟΖΑ was impeccably organized. It is a positive development that the exhibition has begun to gain international appeal! We have been here since the beginning, and we will always participate in ARTOZA!

m. mouSIoSOAE PRESIDENT

ΟΑΕ (Bakers Association of Greece) has long-lasting, unwavering ties with ARTOZA. The presence and support of the industry will be strong, as the exhibition is the most powerful “tool” for business and for the future of all of us!

2 3

29Years

27.000* exhibition

sPaCe

300*exhibitors

40.000*Visitors

50hours of

sPeCial eVents

sq.m.

artoza16η

2019

s h a P i n G t h e f u t u r e o f P a s t r Y !

2 9 Y e a r s a r t o Z a : a n u n w a V e r i n G , t i m e l e s s t r a d e s h o w i n s t i t u t i o n !

EXHIBITORS PER YEAR

2003 2005 2007 2009 2011 2013 2015 2017 2019

100

200

250

300

203

267 275300

234

201

240212

248

VISITORS PER YEAR

2003 2005 2007 2009 2011 2013 2015 2017 2019

25.000

32.00030.000

35.000 36.500 36.00040.000

30.00025.00020.000

10.000

35.00040.000

33.00035.000

*foreCast

ARTOZA will invest more than €250,000 for promotion and advertising. This will

include Television and Radio coverage, digital marketing actions, promotion

in sector magazines, and the sending of 40,000 targeted barcode invitations,

whose aim is to maximize turnout by sector professionals.

Bakery, patisserie and ice cream raw materials / Ready-to-use mixes

Butters, margarines, etc.

Bakery-patisserie flours, flour mixtures

Baked goods

Chocolate and confectionery products

Bulk ice cream and ice cream products

Ready-made sweets by weight – syrup sweets

Frozen dough products

Coffee & hot beverages / Coffee machines

Bakery and patisserie ovens

Machines used to make bakery and patisserie products

Machines for packaging bakery and patisserie products

Machines for producing phyllo pastry sheets and shredded phyllo (kataifi), etc.

Various utensils and bakeware/cookware

Pizza and pasta machines

Furnishings and decorations for bakeries and patisseries

Patisserie and ice cream display cases

Patisserie and ice cream decorations

Packaging materials – Consumables

Freezing/cooling systems and equipment. Cold rooms Warehouse equipment.

Storage systems

Cash register systems / Scales

Service providers (ISO, HACCP, etc.)

Sector organizations and bodies

Vocational bakery- patisserie schools

Trade press

Owners of bakeries & patisseries Owners of patisserie workshops Owners and staff of facilities producing bakery, patisserie, ice cream, pastry and chocolate products

Raw material merchants and suppliers

Machinery and supply merchants Bakery-patisserie artisans Pizza & cheese pie workshop owners Hotel chefs, cooks and food & beverage managers

Catering companies Liquor stores, coffee dealers, sweet shops

Cafes, snack bars, fast food and pizza restaurants

Restaurant - coffee shop chains

V i s i t o r s

Television 43%

Radio 17%

Digital Marketing 14%

Barcode Invitations 13%

B2B Magazine Ads 13%

DIsTRIbuTION OF ADvERTIsING

buDGET 2019

Demonstrations of Traditional Greek Bread Recipes From flagship regions of Greece for

bread, such as Epirus, Crete, etc.

Hi-tech Pastry Show Spectacular shows with 3D cakes, caramel, chocolate and sugar paste.

Packaging Demonstrations Very useful demonstrations for packaging and decorating store

windows so that the professionals of the industry can maintain their business up to date.

Coffee Seminars Informative seminars on the secrets of the perfect coffee in modern bakeries/

patisseries and the important role of baristas at the bakeries.

Management & Digital Marketing Training on modern management techniques and advice on

exploiting internet marketing and social media.

Presentation of ice-cream production and window preparation. Internationally renowned

gelaterias will present the latest techniques on ice cream.

4 5

I. GLYKoSOEZE PRESIDENT

We are eagerly waiting for the largest celebration of the industry, ΑRΤΟΖΑ 2019, to be informed about all the new products and to enrich our knowledge with new ideas and innovations.

oD. PAPADoPouLoSALL ATINI MILLS SA

ΑRΤΟΖΑ is a historic exhibition and this year, it was exactly as we expected it. The overwhelming majority of visitors were industry professionals. The trade show is constantly evolving for the better.

G E N E R A L I N F O R M A T I O N

artoza16η

2019

2 5 0 , 0 0 0€ a d V e r t i s i n G b u d G e t

s P e C i a l e V e n t s

e x h i b i t o r s & e x h i b i t s

w w w . a r t o z a . c o m

22FEB

23FEB

24FEB

25FEB

10.00 - 19.00FRIDAY

10.00 - 19.00SATURDAY

10.00 - 19.00SUNDAY

10.00 - 18.30MONDAY

2019

METROPOLITAN EXPO

22 -25

FEB2019

artozaINTERNATIONAL TRADE FAIR FOR THE BAKERY & PATISSERIE SECTORS

16th