2018 UK PROPERTY AWARDS - heronslea.net

2018 UK PROPERTY AWARDS

BEST RESIDENTIAL DEVELOPMENT, HERTFORDSHIRE

THE RIDINgS, PATcHETTS gREEN | HERONSLEA gROUP

THE RIDINGS | PATCHETTS GREEN


Launched in autumn last year, The Ridings by Hertfordshire’s leading residential developer, Heronslea Group, is a collection of 50 highly acclaimed luxurious family houses situated in the heart of pretty, secluded hamlet, Patchetts Green, Aldenham.

Formerly Patchetts Equestrian Centre, this flagship site is perfect for those seeking village life. Offering prestigious country living in beautiful surroundings, the development is set in ten acres, surrounded by countryside and woodland, yet also close to local amenities, transport links and excellent schools. Providing modern family living at its best, The Ridings offers the perfect synergy of modern luxury in a village atmosphere and comes complete with its own village green, pond and play area.

Buyers can handpick their dream home from nine different house styles offering a choice of layouts from four or five bedrooms. Each beautifully designed home has its own charm and character, benefiting from the highest specification that has become synonymous with the award winning Heronslea brand.

OVERVIEW


The opportunity was to redevelopment a riding school, which having operated for a number of years, came into financial difficulty and closed down. Heronslea Group acquired the site and planning consent was granted to replace the existing buildings, structures, ménages, and hard standing with 50 sympathetically designed houses. The site included a number of listed buildings which are being protected and converted into residential dwellings.

The design process included an extensive study on the site’s natural and human history, its ecology, archaeology and location. Its immediate and wider context was assessed for its physical, social and economic characteristics.

Challenges to overcome included noise constraints due to the location of the site being within close proximity to a motorway, existing listed buildings – a barn, farmhouse and other dwellings which needed to be sympathetically converted, existing trees and greenery, a pond and two public footpaths – which ran through the site.

A baseline noise survey was undertaken to establish the sites suitability for residential development due to noise from traffic along the M1 and aircraft flyovers. The noise survey identified that some areas of the site fell within NEC C and the remainder was in NEB B. Consideration was therefore given to the internal and external spaces with enhancements put in place for properties closest to the M1. The whole site was designed to respond to the noise environment. Acoustic fencing was installed

where required and close board fences feature in all rear gardens. An acoustic buffer along the motorway has been enhanced and houses facing the road now create a barrier. The houses closest to the motorway have acoustic double glazing and some units have acoustically treated mechanical ventilation.

A comprehensive study was undertaken of village and its period properties so that the development and new houses would complement and enhance the area. The layout of the site incorporates four distinctive character areas, which vary in appearance. The heritage assessment identified that the predominantly vernacular materials were bricks, clay, tile and flint. All of these materials were therefore incorporated in different combinations and ways to create a unique character to each area. The character areas create clusters of different building styles, similar to how the village has evolved.

Developed by architects who have been hugely sensitive to the environment, this stunning development ensures residents can enjoy a feeling of open space in the shape of two village greens, beautifully landscaped play areas and quiet cul-de-sacs. The design ethos behind The Ridings is that homes should be an oasis of tranquillity and calm and this highly desirable development reflects this ethos in every way.

This development really does appeal to all - first time buyers, families or downsizers. With a choice of nine different house styles in an idyllic village setting it offers something for everyone


M1

A41 M1

PATCHETTS GREEN

Public Footpath

Hillfield Lane

Hillfield Lane

Radle

tt Roa

d

Pegmire Lane

Summer

House

Lane

M1

A41

M1

M1

M1

A41

A400 8

Al de

ndah

Road

Watford Bushey

Bushey HallGolf Club

Aldenham Golf & Country Club

Aldenham

MeridenRadlett

PATCHETTSGREEN

Radle

tt Ro

ad

Radlett Road

Hillfield Lane

Hillfield Lane

Bushey Mill Lane

Park Avenu

e

The Avenue

Little Bushey Lane

AREA MAP LOcAL AREA


The area benefits from a number of leading schools including the prestigious Haberdashers’ Aske’s, voted Independent School of the Year 2017 in the Sunday Times and Aldenham School and Edge Grove, both providing first-class education.

Opposite The Ridings is the quaint and popular village pub ‘The 3 Compasses’ with its timber beams and open fires, while Aldenham Golf Club with its two courses is close by. Less than a mile away is Aldenham Country Park with its 100 acres famous for the “100 Aker Wood” features in AA Milne’s Winnie the Pooh Stories. Popular

with families and dog walkers the park has a cafe, indoor and outdoor play area and farm. The 60 acre lake is home to Aldenham Sailing Club.

Radlett and Bushey town centres are just two miles away, with train stations providing services to London and Watford. Radlett provides connections to St Pancras in 30 Minutes. Both centres also have lovely high streets filled with restaurants and shops. As well as excellent rail connections the development is close to both the M1 and M25 and just 23 minutes to Luton International Airport.

lOcatIOn

The Ridings is located in Aldenham, a highly desirable place to live and bring up a family. It is a secluded village which prides itself on being in one of Hertsmere’s

14 conservation areas, and steeped in history. Aldenham offers an intimate community, while being close to excellent transport links into the heart of London.

IDyLLIc cOUNTRy LIVINg jUST 15 MILES FROM cENTRAL LONDON


Many homes feature open plan kitchen/dining areas opening onto rear gardens, creating a wonderful heart to the home, while generous lounges provide the perfect entertaining space. Some benefit from a third floor with extra bedrooms and flexible spaces for games rooms or a study.

Only the very best fixtures and fittings have been selected for The Ridings, which offers the highest specification throughout.

layOut appEaRancE & fInIsh

Homes at The Ridings benefit from bespoke interior design and are finished with a contemporary and stylish decor, they are perfect for modern living

and provide spacious accommodation in a choice of layouts.



GEnERAl• Gas fired, underfloor heating to the ground

floor with individual room thermostats, flat panel radiators upstairs.

• Timber grain UPVC windows• 10 Year Premier Warranty

COmmUnAl AREAS, GROUnDS AnD PARKinG• Landscaped communal grounds• Allocated parking spaces

DECORATiOn• Walls painted • Bespoke designed architrave and skirtings –

painted Eggshell White• Ceilings – painted white matt• Feature ceiling details with LED strip lighting

throughout all hallways in all house types

inTERnAl DOORS• Oversized internal doors with brushed

stainless steel ironmongery• Glazed doors to kitchen and lounge

FlOORinG• Tiled flooring to hallway, kitchen, utilities and

cloak room*• Wood flooring to play rooms and study*• Carpets to all bedrooms• Tiles to kitchen, utility and bathrooms

HAllWAY CUPbOARD/UTiliTY AREA• Washing machine and tumble dryer• Hallway cupboard housing hot water cylinder

with shelving for linen

bEDROOmS• Wardrobes fully fitted with driftwood

carcasses and matt spray lacquer door fronts (where indicated on floorplan)

bATHROOm, EnSUiTE, ClOAKROOmS+• Beautifully designed contemporary bathrooms

and ensuites• Luxury wall mounted Italian bespoke glass

basin with drawer unit and hansgrohe mixer tap (Recessed LED mirror cabinet to some master ensuites)

• Fitted bath with exofil and handheld shower (Serpentine to have overhead shower & folding bath screen to family bathrooms)

• Walk in wet room style showers with fixed glass screen, wall mounted shower head and hand held shower (Shower trays to some plots)

• Thermostatically controlled shower valves• Durivt wall hung WC with soft close seat• Feature niches with LED lighting• Thermostatically controlled electric towel rails• Fully Tiled walls & floors

PRivATE GARDEnS• Landscaped gardens (where indicated on

floor plan)• External power sockets to garden

thE sERpEntInE

FULL SPEcIFIcATIONS







innOvATivE TECHnOlOGY• Brushed stainless steel socket and light

switch covers• LED downlights to all rooms• CAT6 and coax cabling to AV sockets• Data network cabling installed adjacent to

telephone locations• Telephone connections – BT Master located

in AV cupboard with points to all bedrooms, lounge and kitchen

• Full TV/SKY Plus multi-room wiring system linking to central TV aerials and satellite dish capable of receiving digital and terrestrial channels

• NACOSS approved alarm system• Smoke, heat and carbon monoxide alarms• Wiring only for future speaker installation

to all other roomThe redevelopment of The Ridings is intrinsically sustainable, ensuring that a significant reduction in hard standing has resulted in reduced surface water run-off.

SUSTAinAbiliTY mEASURES inClUDE • Reuse of a Brownfield site• Building form and orientation to maximise

daylight and natural Surveillance• Energy efficient building services design• Secure cycle storage• Car charging points • Accessible recycling and waste storage• Use of green space for Sustainable urban

drainage System (SUDS) and biodiversity• Water efficient devices are being used to

reduce water consumption. Soak aways and water butts will be incorporated to provide attenuation and water recycling.

• Timber and wood products will be sources from sustainable sources or will utilise reused or recycled timber.

• Private gardens and the shared amenity space will be designed to incorporate planting that promotes biodiversity.

• Provision of Cycling parking• Cycle parking has been provided at 1:1 in

accordance with the Hertsmere design guide

safEty, sEcuRIty, sustaInabIlIty, InnOVatIOns

The safety and wellbeing of residents and locals at The Ridings was a priority from the planning stages. A new road was built into the site from the main village road. The development is not gated so it’s in keeping with the style of Pachetts Green.

Each home is fitted with an alarm; there is also 24-hour CCTV is also in operation.



The concept for the initial branding of The Ridings was divided into three areas – the historical location, the abundance of green space and the famous Equestrian Centre

which was synonymous with the area for over 32 years.

These three core topics formed the foundation of the visual identity to follow, with the equestrian theme very much at the heart of the brand, playing homage to such a local and respected landmark.This ethos was ALSO reflected in the development name – The Ridings – a name that combines exclusivity and premium luxury with a subtle equine connection. The Ridings stands for opulence and refined distinction; a vision very much associated with Heronslea’s own brand values.

From a visual standpoint, it was important to continue these values through to The Ridings wordmark and identity. The stencil typeface exudes prestigious and premium qualities for a distinguished and aspirational aesthetic. This is echoed by the brand identity, which adopts a contemporary graphic horse and shield to create a luxurious crest, reminiscent of the brands of Ferrari, Porsche and Jaguar among others, it was pulled together with a deep emerald, mint and copper colour palette to link the countryside and equine theme.

The overall brand style was applied to a wide array of marketing collateral, utilising imagery in an unorthodox block grid fashion, combined with subtle countryside illustrations of dragonflies and bracken for unique and identifiable visual impact

An extensive marketing campaign has been employed by Heronslea Group and the agents Preston Bennett to promote The Ridings to target audiences:

mARKETinG ACTiviTiES • Onsite marketing suite • Two show homes • Website featured on – www.heronslea.net • Signage • Hoarding – which is updated regularly with

new messaging • Advertising across national, regional and

local media• Mail shots • Flyers & door drops • Events including summer fete family day/show

house launches• Social Media campaigns • Digital campaign – property portals & listings

PR CAmPAiGn The aim of the launch and ongoing PR campaign was to position The Ridings as Heronslea Groups new flagship site – “providing the perfect synergy of modern luxury in a village atmosphere”. This message was promoted to high-net worth individuals through a range of publications. The campaign has been hugely successful with coverage across all targeted media.

maRkEtIng


HEROnSlEA GROUP PROFilE

Founded 17 years ago in 2002, Heronslea Group is a family business and a private company with over 50 years combined experience in the property sector.

This fast growing residential developer specialises in building prestigious new homes of distinction in prime areas including the ‘super suburbs’ of North London,

North West London and the Home Counties.

Documents

2018 UK PROPERTY AWARDS - heronslea.net