Trademark Administratorsand Practitioners MeetingSeptember 12–14 | Orlando, Florida

2018 TMAP

Learn, Connect, and Grow at 2018 TMAP We are delighted that you are thinking about attending the 2018 TMAP Meeting. This Attendee Justification Toolkit provides important information about the meeting for you and your supervisor to consider.

The toolkit includes:

• Meeting details and demographics of previous attendees from 2017• Attendee testimonials• Top 7 reasons to attend the meeting• An expense worksheet to calculate the direct costs of attendance• Tangible and intangible benefits of attending the meeting• A justification letter to present to management

We hope you find this toolkit useful in making your case for attending the 2018 TMAP Meeting. This popular event provides so many unique educational, networking, and benchmarking opportunities that many consider it the industry’s one-stop meeting for trademark admininstrators, young practitioners, and other trademark professionals.

TMAP is a MUST for all trademark administrators—the ability to learn what’s trending and gather best practices from others in our field is invaluable. In 2018, I am looking forward to more networking and benchmarking opportunities with other in-house trademark professionals, as well as more opportunities to develop and enhance my trademark skills.

—Kara Zioba, Trademark Paralegal, The Hershey Company

Top 7 Reasons to Attend 2018 TMAPHear from experienced trademark professionals about how to advance your organization’s IP goals during programming tailored specifically to trademark administrators, paralegals, and new practitioners.

Connect with the global trademark community to exchange knowledge and experiences, including innovative solutions to shared challenges.

Improve your practical understanding of hot button issues during in-depth, small-group Table Topic discussions.

Get better acquainted with new and existing contacts at various receptions and the ever-popular Dine-Around!

Explore an exhibition hall filled with tools you can use to improve your team’s performance and efficiency.

Learn from one another and develop professionally during a career advisory session.

Network in a relaxed environment while being of service to those in need in Orlando by engaging in a volunteer community service program at the Second Harvest Food Bank.

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“Fighting Hunger, Feeding Hope” Begin your meeting by making a difference! Join us at Second Harvest Food Bank of Central Florida, where TMAP Meeting attendees will take part in sorting and bagging produce that will benefit thousands of families and individuals from the area.

Table TopicsTake a break from the larger educational sessions and join a moderated discussion for groups of 10 people on a wide variety of timely and important issues.

Dine-AroundA perfect opportunity to sample some of Orlando’s world-famous food while enjoying the company of your TMAP Meeting colleagues from around the world.

How to Justify Meeting AttendanceIf your organization is in the business of brands in any capacity, then this is a must-attend event for you and your organization. Be able to show your supervisor the value of having you attend the 2018 TMAP Meeting by understanding your meeting expenses and advocating the variety of benefits.

Outline your approximate meeting expenses. To get started, calculate meeting expenses on our Microsoft Excel expense worksheet.

Then, identify meeting attendance benefits, such as:

• Meeting content: What sessions have particular relevance to your employer’s work? Are there specific tools your team is seeking to learn more about or use in your work? What issues or challenges are you looking to tackle?

• Best practices: What processes is your team looking to change? Can you ask your team members about challenges they are facing? What questions arise in your team meetings or with your supervisor?

• Training: Are there skills that you want to learn more about or that are specifically important to your team’s work?

Regional Breakdown2017 TMAP Meeting

Organizational Breakdown2017 TMAP Meeting

16East Asia & Pacific

12Middle East and Africa

2South Asia

242North America59

Latin America &Caribbean

37Europe

2Academic

7Staff

246Associate Legal

113Corporate

Who Attends TMAP Meetings?

Apart from the most beneficial content and learning from the best in the IP field, TMAP has over the years created an atmosphere for building long-lasting relationships across continents, and this is one of the reasons I will be registering and attending this year.

I look forward to making a difference by actively participating in the “fighting hunger, feeding hope” drive that sets a good tone for the meeting.

— Busola Bakinson, Intellectual Property Associate, Jackson, Etti & Edu, Lagos, Nigeria

Draft Letter to Supervisor< Date >

Dear < supervisor’s name >,

I would like to attend the International Trademark Association’s (INTA’s) Trademark Administrators and Practitioners (TMAP) Meeting on September 12–14, 2018, in Orlando, Florida. The TMAP Meeting is the only educational event of its kind for trademark administrators and practitioners, and is regularly attended by my colleagues in the field who are helping to manage trademark portfolios.

The meeting will enable me to attend numerous educational sessions that are directly relevant to my work and will allow me to network with global experts and speakers from the INTA community. The meeting presentations are tailored for trademark administrators and practitioners, with a focus on managing a global trademark portfolio and brand protection strategies.

I kindly request approval to attend this meeting. The meeting expenses would include the registration fee and expenses. A summary of these expenses is attached.

After reviewing the meeting schedule, I have identified a number of key sessions that will allow me to gain knowledge and understanding of our team’s work. As you know, INTA’s educational sessions are high-level and are led by leaders in the field. Additionally, this meeting provides professional development to assist me with my work style and team strategy. Attached is a chart summarizing the key benefits of this meeting.

Thank you for the consideration of my request. I look forward to discussing it with you.

< your name here >

Download this letter as a Microsoft Word document

INTA’s TMAP Meeting provides an exceptional opportunity, particularly for administrative professionals, to hone your trademark skills in a relaxed environment. There is no better opportunity to interact and build relationships with existing and new colleagues while enjoying numerous professional seminars and social opportunities along the way. I especially enjoy the smaller social opportunities presented at the TMAP Meeting, such as the Dine-Around dinners, to connect with fellow attendees.

— Michael Bradley, Paralegal and Trademark Specialist, Bean Kinney & Korman