2018 Sponsorship Packet - Philadelphia Ronald McDonald … · Ninth Annual “Change the Luck of a Child” Telethon 2018 Sponsorship Packet

Ninth Annual

“Change the Luck of a Child” Telethon 2018 Sponsorship Packet

Greetings!

Thank you for considering a sponsorship of the Ninth Annual CBS3 and CW Philly “Change the Luck of a Child” Telethon benefitting Ronald McDonald House Charities® (RMHC®) of the Philadelphia Region, Inc. The Telethon will air live from the station on Tuesday, March 27, 2018 from 6 a.m. to 8 p.m.

Your sponsorship will help RMHC further its mission to support children throughout Southeastern Pennsylvania, Southern New Jersey and Delaware. In case you are not familiar with the work of RMHC, we are a non-profit, 501(c)(3) corporation that creates, finds and supports programs that directly improve the health and well-being of children and their families.

Locally, we support four Ronald McDonald Houses, 17 Ronald McDonald Family Rooms, and the St. Christo-pher’s Foundation for Children Ronald McDonald Care Mobile.

During last year’s 14-hour televised fundraiser, more than $1.2 million was raised to benefit local children. Due to the tremendous outpouring of support from our sponsors and donors, the 2018 telethon will again be on-air all day— offering the greatest value to our sponsors and generating maximum awareness of the remarkable work of RMHC in our community.

We hope you will consider joining us as we continue to “change the luck” of children throughout the region. Enclosed you will find detailed information on all of the programs that we support, in addition to various sponsorship opportunities for the Telethon. We also invite you to visit us at www.rmhcphilly.org for the latest news and updates from our organization.

Please contact your local Ronald McDonald House or Andrea Landau at [email protected] or at 215-790-4318 should you have any questions. Thank you for your support!

Sincerely,

Bill Roberson, President, Ronald McDonald House Charities of the Philadelphia Region, Inc.

2016 Ronald McDonald House Charities® Sponsorship Packages

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Ronald McDonald House Charities (RMHC®) Background

RMHC is a non-profit, 501(c)(3) that creates, finds and supports programs that directly improve the health and well-being of children and their families. In the Philadelphia Region, RMHC supports the following programs:

Ronald McDonald Houses - Located in Philadelphia (on Chestnut Street and on Front and Erie Avenue), Camden, and Wilmington, our four local Houses provide a “home-away-from-home” each night for the 137 families of seriously ill children receiving treatment at nearby hospitals.

Ronald McDonald Family Rooms® - Launched in 1992 and now in over 219 locations throughout the world, Ronald McDonald Family Rooms offer all the comforts of home where families can eat, sleep, and relax, while being only steps away from their children. The Family Room staff and volunteers provide comfort, support and friendship for the families while they endure the most difficult times of their lives. Currently Ronald McDonald Family Rooms are located in 17 area hospitals throughout the Greater Philadelphia Region.

The Ronald McDonald Care Mobile® operated by St. Christopher’s Foundation for Children is a mobile dental unit which delivers diagnostic, preventative and restorative dental care at no cost to qualified children, aged one and up. Children qualify for the program if their families are unable to find a Medicaid provider or cannot afford to pay for dental services.


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2017 “Change the Luck of a Child” Telethon Recap

On Tuesday, March 28, 2017, Ronald McDonald House

Charities (RMHC®) of the Philadelphia Region joined

with CBS3 to host their Eighth Annual

“Change the Luck of a Child” Telethon, presented by

Capital One, Tri-State Toyota Dealers Association, ShopRite,

Penn Mutual, Health Partners Plans, Keystone First, P.J. Whelihan’s

and Nemours/Alfred I. duPont Hospital for Children

More than $1.2 million was raised to benefit the children

and families in the Greater Philadelphia Region, and we couldn’t

have done it without the support of our sponsors and partners!


2017 McDonald’s restaurant trayliner recognizes Telethon sponsors 3

2016 Ronald McDonald House Charities® Sponsorship Packages 2018 Ronald McDonald House Charities® Sponsorship Packages

we coulDn’t havE doNe itwiThout you!

On March 28, 2017, Ronald McDonald House Charities® (RMHC®)

of the Philadelphia Region, Inc. joined with CBS 3 to host their eighth annual

“Change the Luck of a Child” Telethon. Thanks to our generous McDonald’s® customers,

donors and sponsors, more than $1.2 million was raised to benefit children and families in the

Greater Philadelphia Region.

Ronald McDonaldHouse Charities®

of the Philadelphia Region

Special ThanksGolden Givers:• Beneficial Foundation • Cooper University Health Care • Kennedy Health • Piazza Auto Group • RMHSNJ Teen Advisory Council • Virtua • Visa • Winner Automotive

Silver Supporters:• Anthony & Sylvan Pools • Bohler Engineering • Concannon Miller & Co. • Crothall Healthcare • Cumberland Dairy • Dr. Pepper Snapple Group • Elliot-Lewis • Enterprise Rent-A-Car • Fairfax Discount Liquors • Fulton Bank • Keystone Foods • KPMG LLP • Lonnie A. Coombs, CPA • Martin-Brower • Mastercard • MK Mechanical • Moroch • Northeast Foods • Philadelphia Insurance Companies • Red Shoe Society • RMH Board of Delaware • South Jersey Industries • St. Christopher’s Foundation for Childlren • St. Christopher’s Hospital for Children • TD Bank • The Dagit Group • The Montufar Family • Tierney • Trinkle Marakovits & MacKenzie PC • UPS • Utilichoice • Wilmington University • Zenith Insurance Company

Bronze Benefactors:• Citizens Bank • CSL Behring • Cosmo DeNicola Companies • McCain Foods • United Scrap Metal

In Kind Sponsors & Partners:• CBS Radio • Del-Frisco’s Double Eagle Steak House • DiBruno Brothers • EcoLab (Kay Chemical Company) • Flemings Steakhouse • Philadelphia 76ers • Philadelphia Eagles • Philadelphia Phillies • Republic Bank • Schooley Electric • Yards Brewing Company

© 2017 McDonald's VOX 428545-5 #1

thanK you

® PRINTED ON RECYCLED PAPER 50% Post-Consumer Content

PresentingSponsors:

PlatinumPartners:

Ravitz Family Markets & Somerset Stores LLC

Presenting Sponsor$25,000 Sponsorship

• Featured as a Presenting Sponsor of the “Change the Luck of a Child” Telethon benefitting RMHC

• Logo inclusion on outdoor billboards throughout the Greater Philadelphia Region

• Logo featured on all pre-and post-promotional Telethon material

• Logo featured on cbsphilly.com, cwphilly.com and rmhcphilly.org

• Logo featured on all pre-and post-promotional Telethon media/press materials

Two weeks prior to the event: • Logo featured on 50x :30 shared promotional announcements to air on CBS3 and CW Philly

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three shared rotating ad units

During the Telethon, your organization will receive:• Logo featured on 30 on-air billboards on CBS3 and CW Philly. Billboards will air during the Telethon

• Company name and donation amount showcased in scroll on-screen during Telethon

• Logo featured on set signage during Telethon

• Opportunity for live on-air check presentation (appearances based on date of commitment)

• Opportunity to give away product as an incentive during the Telethon

• One volunteer shift (1 hour) for up to three (3) members of your organization to answer phones

After the Telethon, your organization will receive:• Logo featured on 20x :15 “Thank You” commercials (airs for one week after the Telethon)

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three (3) rotating ad units (two weeks

after the Telethon)

• Logo featured on “Thank You” letters to all donors

• Logo featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia Region)

• Logo featured as part of a full page ad in The Philadelphia Inquirer and The Daily News recognizing all sponsors


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Platinum Partners$15,000 Sponsorship

Two weeks prior to the event:

• Logo featured on a minimum of 15 shared promotional announcements to air on CBS3 and CW Philly

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three (3) rotating ad units

During the Telethon, your organization will receive:

• Logo featured on a minimum of 15 on-air billboards on CBS3 and the CW Philly. Billboards will air during the Telethon


• Logo featured on set signage during Telethon




After the Telethon, your organization will receive:

• Logo featured on 10x :15 “Thank You” commercials (airs for one week after the Telethon)

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three (3) rotating ad units (two weeks

after the Telethon)

• Logo featured on “Thank You” letters to all donors

• Logo featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia Region)

“The financial burden that the House lifts is just a small part of what is offered, and that alone is a stress relief. The staff and volunteers are so kind and it is uplifting to talk to other parents in other situations. I always feel more positive going into our appointments after staying at the House.”

- The Bonn Family


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Golden Givers$10,000 Sponsorship

During the Telethon, your organization will receive:

• Logo featured on a minimum of 5 billboards on CBS3 and the CW Philly - Billboards will air during the Telethon






• Company name featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia Region)

• Company name featured as part of the full page ad in The Philadelphia Inquirer and The Daily News recognizing sponsors

• Company name featured on “Thank you” letters to all donors


“We have met so many families through RMH that we are dear friends with today. We met so many volunteers who give their time and talents to make the world a better place for strangers. It has restored my faith in humanity.

As I look back on our journey, I cannot imagine going through it without RMHSNJ. We love you all with all our hearts!”

- The Wallace Family

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Silver Supporters$5,000 Sponsorship

Day of Telethon, your organization will receive: • Company name and donation amount showcased in scroll on-screen during Telethon


• Live on-air recognition during volunteer Telethon shifts



• Company name featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia Region)

• Company name featured as part of the full page ad in The Philadelphia Inquirer and The Daily News recognizing sponsors

• Company name featured on “Thank you” letters to all donors


“The House made what seemed like an impossible time memorable and even enjoyable. It was a very bittersweet day when we checked out of the House. Because of the Ronald McDonald House, I was able to be with Nicholas 24/7 and because of this he has made a great recovery and he is now walking with a walker or arm crutches. I would have never been able to keep him in the rehab program as long as I did if it wasn’t for the House.”

- Christine Weideman, mother of Nicholas Stickle

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Sponsorship Commitment Form

I would like to participate as a Presenting Sponsor ($25,000)

I would like to participate as a Platinum Partner ($15,000)

I would like to participate as a Golden Giver ($10,000)

I would like to participate as a Silver Supporter ($5,000)

Company/Organization name: Contact name:

Contact phone:

Address:

City: State: Zip:

Email: Phone:

Name to be listed for all sponsorship mentions:


Sponsorship commitment form: February 16, 2018

Company logo (for sponsors $10,000 and above): February 23, 2018

Preferred volunteer time (optional): March 9, 2018

TELETHON March 27, 2018

All sponsor payments due: March 31, 2018

Please type or print all information exactly as it should appear on materials.

Commitment form, brochure, payment and any other materials should be mailed to RMHC of the Philadelphia Region. Please see back page for mailing address.

Important Dates & Deadlines To receive all sponsor benefits, please submit your information by the following dates:

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Please send all correspondence and sponsorship contributions to:

RMHC of the Philadelphia Regionc/o TierneyAttn: Andrea Landau1700 Market St.,29th floorPhiladelphia, PA 19103

For questions about the 2018 RMHC Telethon or RMHC of the Philadelphia Region, please contact Andrea

Landau at [email protected] or 215-790-4318.

Susan CampbellExecutive DirectorPhiladelphia Ronald McDonald [email protected] 215-387-8406

Pam CornforthPresident and CEORonald McDonald House of [email protected] 302-428-5311

Teddy Thomas PresidentRonald McDonald House of Southern New Jersey [email protected]

Or contact your regional House President for more information:


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Documents

2018 Sponsorship Packet - Philadelphia Ronald McDonald … · Ninth Annual “Change the Luck of a Child” Telethon 2018 Sponsorship Packet