2018 MICE Tourism Statistics - hcb.hu · 2018 MICE TOURISM STATISTICS. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Association Corporate Other Budapest Rest of country 78.1 % Other categories

2018

MICE TOURISM

STATISTICS

Data collection was non-systematicand was on a voluntary basis

296PARTNERS ANSWERED

2.6 days

AVERAGE LENGTH OF CONFERENCES

165

peopleAVERAGE NUMBER OF PARTICIPANTS

+13%

4816

INCREASE IN THE NUMBER OF EVENTS COMPARED TO 2017

MICE EVENTS

POZITÍV TRENDEK A HIVATÁSTURIZMUSBAN IS2017. ÉVI HIVATÁSTURISZTIKAI STATISZTIKA

POSITIVE TRENDS IN MICE TOURISM PERFORMANCE

2018 MICE TOURISM STATISTICS

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

Number ofconferences

Number ofHUNGARIANconferences

Number ofINTERNATIONAL

conferences

3183

1079

+13%

4262

4816

0

20

40

60

80

100

120

140

160

180

Average numberof participants

165people

+4.4%

-7.1%

158people

3361

+5.6%

1455

+34.8%

0

1

2

3

4

5

6

7

Average length ofconferences

TOVÁBBI NÖVEKEDÉS A KONFERENCIÁK SZÁMÁBAN

2.8days

2.6days

2017

2018

FURTHER INCREASE IN THE NUMBER OF CONFERENCES


2017 2018

Total 284 296

29628420182017

INCREASED RESPONSE RATE


0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000


Association Corporate Other

2017

2018+13.0%

+12.7%

Other categories include events organised by the state, a church or a foundation,

scientific events organised by universities, as well as events not otherwise specified

for reasons of commercial secrecy, or events that are inaccurately named.

+3.1%

+19.1%

4262

4816

1157 1378

24612774

644 664

CONFERENCES BY CLIENT TYPE


0

100 000

200 000

300 000

400 000

500 000

600 000

700 000

800 000

900 000

International Hungarian Total

2017

2018

+23.7%

+17.8%

+15.7%

179,192221,640

495,448573,118

674,640

794,758

CONFERENCES BY NUMBER OF PARTICIPANTS (PEOPLE)


0

50

100

150

200

250

INTERNATIONALAssociation

INTERNATIONALCorporate

INTERNATIONALOther

INTERNATIONALTotal

0

50

100

150

200

250

HUNGARIANAssociation

HUNGARIANCorporate

HUNGARIANOther

HUNGARIANTotal

2017

2018

157

188

150157147153

166152

183158 155

168 160154 156171

+15.8% +8.4% +3.9% +9.6%-16.5% -3.9% -8.4%

Average number of participants at international

events

Average number of participants at domestic

events

Other categories include events organised by the state, a church or a foundation, scientific events organised by universities, as well as events not otherwisespecified for reasons of commercial secrecy, or events that are inaccurately named.

-4.5%

CONFERENCES BY NUMBER OF PARTICIPANTS (PEOPLE)


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2018 2017 2016

Budapest Rest of country

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2018 2017 2016


International conferences by location Domestic conferences by location

50.1%

53.6%

68.9%

49.9%46.4

%

31.1%

80.2%

19.8%

20.3%

79.7%

37.4%

62.6%

CONFERENCES BY LOCATION (%)


Ranking 2017 2018

Most popular cities

other than Budapest

Share of non-Budapest

conferences*

Most popular cities other

than Budapest

Share of non-Budapest

conferences**

1. Szeged 293 16.2 % Szeged 362 16.1%

2. Pécs 166 9.2 % Pécs 266 11.8%

3. Székesfehérvár 115 6.4 % Debrecen 210 9.3%

4. Debrecen 84 4.6 % Veszprém 182 8.1%

5. Visegrád 66 3.7 % Székesfehérvár 112 5.0%

6. Kecskemét 64 3.5 % Visegrád 101 4.5%

7. Balatonfüred 63 3.5 % Eger 91 4.0%

8. Hajdúszoboszló 58 3.2 % Siófok 80 3.5%

9. Sopron 53 2.9 % Kecskemét 72 3.2%

10. Eger 39 2.2 % Gödöllő 63 2.8%

* There were a total of 1810 conferences outside of Budapest in 2017. ** There were a total of 2255 conferences outside of Budapest in 2018.

MOST POPULAR CITIES OTHER THAN BUDAPEST


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Healthcare Industry IT & Telecoms Commerce Agriculture Scientific


39.8%

60.2%

61.3%56.5

%

38.8%

80.1%

61.2%

43.5% 38.7

%

19.9%

CONFERENCES BY THEME (%)

53.1% 46.9

%


Budapest Szeged Pécs Debrecen Veszprém Székesfehérvár Visegrád Siófok Kecskemét Eger Gödöllő

1

2

3

4

5

6

HEALTHCARE INDUSTRYIT & TELECOMSCOMMERCEAGRICULTURE

RANKING BY THEME IN THE MOST POPULAR CITIES


SCIENTIFIC

None

None None

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Hotel Convention centre University Other

2016

2017

2018

19.4%

5.3%

12.6%5.2

%

9.7%

7.4%

62.9%

82.1%

Other venues include cultural and community

centres, research institutions, medical clinics,

museums, offices and chambers of commerce.

CONFERENCES BY VENUE TYPE (%)

63.6%

6.4%

11.3%

14.1%


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Hungarian agencies Foreign agencies Directly requested

2016

2017

201829.8

% 21.8%

24.7%

71.4%

5.4%

5.4%

72.8%64.8

%

3.9%

CONFERENCES BY SOURCE OF REQUEST (%)


46.9%

46.6%

3.1% 2.1% 1.0% 0.3% 50-99 pax

100-349 pax

350-499 pax

500-999 pax

1000-2000 pax

above 2000 pax

CONFERENCES BY NUMBER OF PARTICIPANTS (%)


JANUARY

7.0 %

FEBRUARY

7.6 %

MARCH

9.0 %

APRIL

10.5 %

MAY

10.9 %

JUNE

8.2 %

JULY

4.5 %

AUGUST

4.3 %

SEPTEMBER

11.8 %

OCTOBER NOVEMBER

10.5 %

DECEMBER

5.6 %10.1 %

INTERNATIONAL AND DOMESTIC CONFERENCES BY MONTH (%)


INTERNATIONAL CONFERENCES

2017

1079events

NUMBER OFINTERNATIONALCONFERENCES

2018

1455events

+ 34.8 %

NUMBER OF PARTICIPANTS

2017

179,192people

2018

221,640 people

+ 23.7 %

2017

166people

2018

152people

- 8.4 %

AVERAGE NUMBER OF

PARTICIPANTS

AVERAGE LENGTH OFINTERNATIONAL CONFERENCES

2017

3.8days

2018

3.5days

- 7.9 %

INTERNATIONAL CONFERENCE STATISTICS


0

200

400

600

800

1000

1200

1400

1600



2017 2018+34.8%

+25.4%

-10.4%

+73.0%

1079

1455

337

583 579726

163 146

Other categories include events organised by the state, a church or a foundation,

scientific events organised by universities, as well as events not otherwise

specified for reasons of commercial secrecy, or events that are inaccurately

named..

ANALYSIS OF INTERNATIONAL CONFERENCES BY CLIENT


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%


Budapest

Rest of country

78.1%

Other categories include events organised by the state, a

church or a foundation, scientific events self-organised by

universities, as well as events not otherwise specified for

business secrecy reasons, or events that are inaccurately

named.

45.3%

21.9%

54.7%

19.9%

80.1%

INTERNATIONAL CONFERENCES BY LOCATION (%)


Other venues include cultural and community centres, research institutions, medical clinics, museums, offices and chambers of commerce.

62.3%9.2%

12.8%

15.7%

Hotel

Convention centre

University

Other venues

INTERNATIONAL CONFERENCES BY VENUE TYPE (%)


2017 2018

Nationality of client Share of international clients* Nationality of client Share of international clients**

British 19.5% British 16.6%

American 18.0% American 14.6%

German 17.7% German 13.7%

French 7.2% Spanish 9.6%

Dutch 5.8% French 4.0%

Austrian 4.6% Austrian 3.6%

Indian 2.5% Swiss 2.9%

Czech 2.4% Dutch 2.3%

Swiss 2.4% Italian 2.1%

Belgian 2.0% Czech 2.0%

Other 17.9% Other 28.6%

* There were a total of 1079 international conferences in 2017, of which there is no data on 57, so results were calculated based on 1022 conferences

** There were a total of 1455 international conferences in 2018, all data were collected, so results were calculated based on 1455 conferences

INTERNATIONAL CONFERENCES BY NATIONALITY OF CLIENT (%)


THANK YOU

TO ALL OUR PARTNERS

FOR THEIR YEAR-ROUND

COOPERATION

Documents

2018 MICE Tourism Statistics - hcb.hu · 2018 MICE TOURISM STATISTICS. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Association Corporate Other Budapest Rest of country 78.1 % Other categories