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2018 MEDIA PACK © Photos Copyright Tourism NI

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Page 1: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

2018MEDIA PACK

© Photos Copyright Tourism NI

Page 2: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

Live It Experience It is a community of tourism businesses based across Northern Ireland who work hard to provide our visitors with the best experience possible.

As travel writers and journalists we want to tell the story of our members using multi-media publishing platforms. We are businesses working together as much as we can and we all want the same thing - to grow, to prosper, to enjoy life, share our stories and know that our visitors leave with a good story to share about their time in Northern Ireland.

Northern Ireland is a great place. There is so much to see, to do, to learn and to explore and it’s businesses, like our members, who can make sure this happens.

[email protected]

liveitexperienceit

LIEICluster

theexperientialtourismcompany

WELCOME

Eleanor McGillie© Photos Copyright Tourism NI

Page 3: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

• tells people living in Northern Ireland what there is to enjoy on our own doorsteps

• influences the international traveller by showcasing our beautiful countryside, rugged coastline, mountain ranges, celebrates our food and drink and tells stories about our great places to stay

• encourages a cluster approach among our member businesses to boost return visitors and attract new visitors - from domestic and international markets.

Live It Experience It...

Live It Experience It is a comprehensive marketing tool which offers visitors a fantastic platform to search our region by county through our easy to use website. We offer members a platform to shout about what you do and what you can offer. We work together to give our visitors the best experience possible.

ABOUT US

Page 4: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

EXPOSURE

Our members are invited to meetings across Northern Ireland with Live It Experience It where members meet, pitch their business and make new contacts.

MEETINGs

We will actively be seeking local and national campaigns to promote Northern Ireland and the Live It Experience

It brand

Press and PR

We are very social when it comes to Facebook, Twitter, Instagram and Google+ - we like to engage with our

members and the public - connect with us!

SOCIAL MEDIA

We work with members to run social media competitions which will drive brand awareness and

build profiles - get involved!

Competitions

We will actively be promoting our members to benefit from travel features written by travel writers and

bloggers - let your story be told!

TRAVEL FEATURES

Live It Experience It has a team of multi-media journalists who blog, write sector news, write

travel features and create content to be shared - be part of our story!

CREATIVE CONTENT

We actively promote Northern Ireland and our website using a variety of tools.

Page 5: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

JOIN US TODAY...

© Photo Copyright Tourism NI

Page 6: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

WHAT’s IncludedAs a member, you will receive a full page profile to showcase your business and attract new customers.

• Main listing on liveitexperienceit.com location page

• Full description to introduce your business with profile picture and welcome quote

• Large map so customers can easily locate your business

• Prominent link directing customers to your website

• Up to 8 photos to showcase your business

• Mobile friendly design enabling customers to view your business on the go

... and much more!

See the next page for more member benefits...

Each business profile features:

Page 7: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

a word from our membersI became a member of Live It Experience It following its launch in February 2017. It has provided me with the opportunity to promote Slemish Market Supper Club on a larger scale.

The food industry in Northern Ireland is always expanding and there is an increasing amount of new food experiences and products being introduced all of the time. It was therefore very important for the Slemish Market Supper Club to be acknowledged as part of the food scene in Northern Ireland.

Since becoming a member of Live It Experience It, I have had articles published in newspapers and magazines as well as being promoted on the radio and through the Live It Experience It Facebook Page as well as Instagram, Google+ and Twitter.

As a result of Live It Experience It’s brand journalism approach, the team were able to tell the story of our brand and get it out to a larger audience which has attracted new diners to our supper club which took place on Saturday. We were totally booked to capacity and the next club, which takes place in Tralee, is also fully booked up.

While attending the launch of the project, I met other people who I have worked with to develop and improve the Slemish Market Supper Club.

Eleanor McGillie, who established the Live It Experience It project, has always had a

very “hands on” approach to the extent that she travelled to Ballymena to experience the Slemish Market Supper Club for herself.

Following this, she blogged about her experience on Instagram using pictures taken on the evening. The team is very supportive and is always keen to continuously promote my business. I keep in regular contact with Live It Experience It and vice versa – this ensures I am maximising my membership and ensures the Slemish Market Supper Club’s profile remains consistently active and that together we are telling the story of this food movement.

One of the benefits of being a member of the collective is that I have learned about many other businesses in Northern Ireland which are part of the food and leisure industry.

It is very motivating to be identified as a part of this group and it gives me a sense of belonging in a community of businesses which all strive to promote the food and leisure industry in Northern Ireland.

Overall, Live It Experience It has expanded my knowledge, introduced me to new contacts which I would never otherwise have had and it has been an excellent forum in which my business has been further promoted.

I would recommend, any business working in the tourism sector, to come on a journey with us all.

Here’s what our member Rob Curley of the Slemish Market Supper Club has to say about us.

Since becoming a member I have had

articles published in the media, promoted on the radio and through Facebook, Instagram, Google+ and Twitter.

Page 8: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

2018MEMBERSHIP

Page 9: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

Land | Air | Water (inc walking tour guides) Gardens | Spas | Shopping | Arts, Crafts & Culture

ACTIVITIES AND ATTRACTIONS

Activities Price

1 £165 + VAT

2-5 £320 + VAT

6-10 £650 + VAT

11+ £725 + VAT

Description Visitors Price

Spas, Galleries, Shops

N/A £250 + VAT

Small Attractions / Gardens

>25,000 visitors per year

£250 + VAT

Medium Attractions25-100,000

visitors per year£495 + VAT

Large Attractions100,000+ visitors

per year£695 + VAT

2018 Membership Fees

* Activity prices relate to listing visibility on website, which correlates to number of activities you provide.

Page 10: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

accommodation2018 Membership Fees

Campsites | Caravan Parks | Holiday Parks

Self Catering | Cottages | Rental Agencies

Hotels | B&B’s | Guest Houses | Hostels

Units Price

1-2 £250 + VAT

3-6 £320 + VAT

7-20 £435 + VAT

21-50 £550 + VAT

51-100 £650 + VAT

101+ £895 + VAT

Units/Pitches/Statics Price

1-2 £195 + VAT

3-6 £225 + VAT

7-20 £265 + VAT

21-50 £435 + VAT

51-100 £600 + VAT

101+ £665 + VAT

Rooms Price

1-6 £225 + VAT

7-20 £275 + VAT

21-50 £450 + VAT

51-100 £595 + VAT

101+ £1000 + VAT

* Group Hotel Rates Available* Campsite Pitches Only - £275 + VAT

Page 11: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

food & Drink

Description Price

Food & Drink Tours £250 + VAT

Tearooms & Cafes £250 + VAT

Cookery Schools and Cake Studios

£325 + VAT

Restaurants / Pubs £550 + VAT

Food & Drink Producers £450 + VAT

2018 Membership Fees

* Group Restaurant Rates Available

Page 12: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

Submit your information using our easy online form.

You can find this here: www.liveitexperienceit.com/

become-a-member/

By clicking the submit button you are confirming your membership with Live It Experience It

An invoice will be sent to you by email which will include our bank

details

Once you make payment and payment has been received your listing

will go live and you can now avail of your membership opportunities!

HOW TO JOINIf you commit to becoming a member, you have accepted our Terms and Conditions.

We welcome you into our cluster with open arms. The process is simple:

1 2 3

Page 13: 2018 MEDIA PACK - Live it experience itliveitexperienceit.com/.../2018/03/2018-LIEI-Media-Pack.pdfbusiness with profile picture and welcome quote • Large map so customers can easily

LET’S GET READY TO

#LIVEITEXPERIENCEIT

© Photo Copyright Tourism NI