2018 media kit - Ogden Publications · mother earth news 10 s 2nd st. topeka, ks 0 800.8. adinfoogdenpubs.com media kit

Mother Earth News • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthNews.com2018 media kit

Mother Earth News • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthNews.com

a Unique and Powerful marketdiscover highly engaged customers

The $290 billion sustainable lifestyle sector represents one in every four Americans — a massive group of green consumers focused on the environment, health, and sustainable living. Country dwellers, including folks who formerly lived in cities, generate $32 billion in homes, gardens, livestock, and equipment spending. This rural lifestyle market — constituting an estimated 27 million rural property owners — focuses on sustainability, self-reliance, and healthy living.

The number of acres in organic production continues to rise, and sales of organic foods are growing as much as 25 percent a year.

The Agricultural Act of 2014 continues a strong overall commitment to conservation.

More Americans are recognizing the benefits of growing their own produce. In a recent study, $2.5 billion was reportedly spent on food gardening alone.

Mother Earth News propels you into the sustainable lifestyle market. We take your brand directly into the living rooms, barns, gardens, smartphones, tablets, and backyards of a targeted, highly engaged sector.


RuRAl 20 average acres owned 80% live in C & D counties 72% of households own a pickup truck

sElf-suffICIENt & shop WIth vAluEs 98% garden 98% think it is important to grow plants using organic gardening methods 87% cook from scratch 81% of owners raise livestock for personal food supply 71% are willing to pay more for organic foods/products

MAINtAIN ACREAgE 89% have made land improvements or plan to make them in the

next 12 months 60% own riding or zero-turn mowers 55% own or plan to purchase fencing 48% plan to build or renovate a barn, shed, or outbuilding in the

next 24 months

ENgAgED 2.1 hours spent reading each issue Refer back to an issue 3.6 times 85% have taken action as a result of reading advertisements

aUdience research

source: 2017 custom study


% of readersgENDERMen 51%Women 49%

EDuCAtIoN Attended/graduated college 85% postgraduate degree 20% postgraduate work 7%

Attended college 58%

AgE 18-24 10%25-34 22%35-44 21%45-54 17%55-64 19%65 or older 11%

% of readershoME home owned 93%home value: $500,000+ 14% $200,000-$499,999 40% $100,000-$199,999 30% $50,000-$99,999 11% less than $50,000 5%

hhI $150,000 or more 10% $125,000-$149,999 6% $100,000-$124,999 17% $75,000-$99,999 13% $50,000-$74,999 20% $40,000-$49,999 16% $30,000-$39,999 10% $20,000-$29,999 6% less than $20,000 2%

AREA of REsIDENCE County size A 5%County size B 15%County size C 20%County size D 60%

demographics & audienceAverage age: 45*Average hhI: $92,637Average value of owned home: $286,405Average acres owned: 20

source: 2017 custom study *google Analytics


6% Outdoor Life5% Popular Science 3% Country Living3% Real Simple

percentage of Mother Earth News readers who read the following competitive magazines:

loW MAgAzINE DuplICAtIoN

total Audience: 9.7MIl*

subscriptions: 315Ksingle Copy sales: 60KNational paid Circulation: 375Ksource: publisher’s own data

total print Audience: 2.1MIl* print, online, newsletters, and social media

Print audience2.1 MIl

Facebook Likes2.5 MIl

newsletter subscribers435 K

average monthly Page Views

5.8 MIl

mother earth news Fair attendance

80 K

average monthly Unique Visitors

2.2 MIl

source: 2017 spring gfk MRI

Pinterest82 K

twitter68 K

instagram8 K


every issue covers a Unique, Broad range of topicsApproaching sustainable issues from a down-to-earth, practical, how-to standpoint, Mother Earth News is a pioneer in promoting waste reduction, family farms, saner agricultural practices, better eating habits, natural and herbal remedies, more meaningful education, and affordable housing. In the process, the magazine offers a platform for some of the most forward-thinking minds of the day.

What makes Mother Earth News essential reading for sustainable rural consumers? We deliver reliable, in-depth information that helps them wade through the available resources and target organic products, natural health remedies, quality farming equipment, building supplies, and many other products and services that help them achieve self-reliance.

24 MOTHER EARTH NEWS XXXX/XXXX XXXX

Back in 2003, the North Carolina Cooperative Extension Service started a program to help traditional tobacco farm-ers transition to a different crop. Shiitakes were, and still

are, considered a specialty crop. The extension office proposed that these farmers grow edible mushrooms for farmers markets, restau-rants, and health food stores, or grow medicinal mushrooms for herbal stores and acupuncturists. A diversified farm could do both!

The extension office provided each farmer with organic mush-room spores in exchange for data on how well the mushrooms produced. Each farmer received bags of spores with batch num-bers. When submitting their data, the participating farmers would refer to their batch numbers. This ongoing research is revealing which strains of shiitake mushrooms do best in various areas of North Carolina.

By Susan Tipton-Fox

Take these steps to fruit your own fungi for money, food, and fun.

SHIITAKE SHIITAKE SHIITAKE MUSHROOMSMUSHROOMSMUSHROOMS

Grow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your OwnGrow Your Own

24-28 Mushrooms.indd 24 2/10/17 11:12 AM

50 MOTHER EARTH NEWS April/May 2017

The technology of the domed oven is ancient. In one of the world’s oldest excavated Neolithic villages, every house had a domed mud oven. That was 9,000 years

ago! The technology hasn’t changed. Any refractory dome that has a hole cut into it (so you can heat the oven with an interior fire) will cook pizza and other foods when the fire is still burning. However, the ultimate power of the domed oven is that the dome functions like a battery, absorbing heat while it’s being fired. So, after the fire has died down, you can sweep out the embers and bake bread and casseroles with the stored heat radiating into the oven from the dome. When the oven is nearly cool, you can dry wild mushrooms, herbs, and fruit inside.

The oven I suggest you build is made of powdered clay — fire-clay — and sand. It heats quickly; you can start baking dinner in 15 to 20 minutes while the fire is still burning inside the oven and achieve a full firing after about an hour and a half. While the shell is thin compared with brick, it’s so well-insulated under the floor and over the dome that it can be used for days on a single firing. In summer, after making a pizza dinner, if I close the door and put insulation in front of it, my oven will almost always be at least 400 degrees Fahrenheit in the morning — still hot enough for me to bake bread that afternoon. And, its temperature will still be higher than 200 degrees by the following morning.

Ovens are beautiful architectural and sculptural statements. I built my oven on a table made of the trunk and branches of a backyard plum tree. I was inspired by ovens I saw in Italy that were built on platforms made of chestnut trees. This is my aesthetic; you’ll want your oven to reflect your own aesthetic. A friend made his oven base out of pallets, setting his oven at an

By William Rubel

This easy-to-construct clay oven fires up quickly and stays hot for days. Cook dinner at night and bake bread in the morning with its stored heat.

OUTDOOR OVENOUTDOOR OVENOUTDOOR OVENBuild an

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LThis is the first of a two-part article on backyard ovens. Part II will discuss how to cook with your oven.

50-56 Outdoor Oven 3.indd 50 2/13/17 8:33 AM

56 MOTHER EARTH NEWS June/July 2017

After seeing the variety of salad dressing recipes and tips our bloggers submitted for the April/

May 2017 issue, we decided to call on them again — this time for their favorite pickle recipes. Reflected in the bloggers’ submissions is this welcome food-pres-ervation truth: You can pickle just about anything. They’ve given us a variety of ideas — asparagus, beans, beets, and even eggs. Some of their recipes are true fermentations, taking advantage of the lacto-fermentation process. Others are “quick pickles” or “refrigerator pickles,” reliant on refrigeration. We hope this col-

lection of methods and ingredients will spark your creativity in preserving your most prolific produce this season.

— Kristi Quillen

Spicy Asparagus PicklesThe worldwide practice of pickling has

produced long-lasting and tasty veggies for millennia — lacto-fermentation is the original “quick pickle.” With a little salt and time, the process does all the work.

Asparagus is one of the season’s first truly great pickling vegetables, and if you have a good patch, it’s abundant. There are very few ways to preserve the sublime

flavor of fresh asparagus. Fermentation comes close. In this recipe, the fiery burn adds a fun element. I use dried chile pep-pers to add spice because fresh hot pep-pers aren’t in season at the same time. If you want a mild pickle, simply omit the red pepper flakes and only add 1 to 2 dried chiles to the jar.

• 1 to 2 pounds asparagus spears• 3 to 4 whole cloves garlic, peeled• ½ tsp red pepper flakes• 1 tsp black peppercorns• 4 to 5 whole dried red chile peppers,

such as cayenne or bird chiles

Ferment or quick-pickle your harvest with this assortment of ideas from Mother Earth News bloggers.

PICKLE RECIPESPICKLE RECIPESPICKLE RECIPESfor the Pickingfor the Pickingfor the Picking

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top: Adobe Stock/monticellllo; asparagus: Kirsten Shockey56-64 Pickles.indd 56 4/10/17 11:51 AM

editoriaL mission statement

WWW.MOTHEREARTHNEWS.COM 39

Grafting is the joining together of two living plant parts so that the whole grows as one plant. The rootstock pro-vides the roots and a short length of trunk. The scion

becomes the rest of the trunk, plus the stems, leaves, flowers, and fruits of the grafted plant. The graft union never moves; all growth above this union retains the identity of the scion, and all growth below the union retains the identity of the rootstock.

Grafting is useful for multiplying clones (genetically identical plants), whether the clone is a ‘McIntosh’ apple, a ‘Sargent’ cherry, or some nameless apple tree bearing tasty fruits. An old, dying apple tree can be perpetuated by grafting one of its stems onto a young rootstock.

Grafting is a way to multiply plants that don’t form roots readily as cuttings or come true from seeds.

The rootstock itself can also serve other useful purposes. It may influence the form of a plant. Weeping cherry growing on its own roots merely creeps along the ground; grafting it high on an upright trunk of a non-weeping cherry rootstock will bring the weeping head high off the ground. A rootstock might influ-ence the eventual size of a plant, as attested to by my 10-year-old ‘Liberty’ apple tree, topping out at 8 feet high thanks to the M27 dwarfing rootstock onto which it’s grafted. Some rootstocks pro-mote quicker bearing, or tolerance to soils that are too wet, too dry, too salty, or nematode-infested.

Beyond using a small rootstock to make a new tree, grafting can be used to makeover an existing tree — as when I cut back pear

Story and photos by Lee Reich

Fuse stems with rootstocks to form fast-growing, fruit-bearing plants.

GRAFTINGGRAFTINGGRAFTINGFRUIT TREESFRUIT TREESFRUIT TREES

39-42 Fruit Trees 2.indd 39 4/12/17 2:14 PM

homesteading & livestock

organic gardening

DIY

Real food

Renewable Energy

Natural health

WWW.MOTHEREARTHNEWS.COM 31

DAILY BREADSDAILY BREADSDAILY BREADSPotato, Oatmeal, White, Potato, Oatmeal, White, Potato, Oatmeal, White, and Rye with a Starterand Rye with a Starterand Rye with a StarterPotato, Oatmeal, White, and Rye with a StarterPotato, Oatmeal, White, Potato, Oatmeal, White, Potato, Oatmeal, White, and Rye with a StarterPotato, Oatmeal, White, and Rye with a StarterPotato, Oatmeal, White, and Rye with a StarterPotato, Oatmeal, White, Potato, Oatmeal, White, Potato, Oatmeal, White, and Rye with a StarterPotato, Oatmeal, White,

Baking bread is something people have practiced for centuries but have partly forgotten in modern

life. It’s a skill worth relearning for the pride and joy of putting a lovely loaf on the table, knowing it was our care and skill that made this beautiful bread for family and guests.

When we bake our own bread, we know what’s in our food. In today’s world of un-pronounceable ingredients, this is reassur-ing. We purchase the best flour available and combine it with only the healthful ingredients of our choice. The breads we bake at home have more flavor because we

allow the loaves time to develop, so they never have that odd processed aftertaste.

We can also save money by baking our family’s sandwich bread. You can make a very basic sandwich bread loaf with high-quality flour for about 70 cents. Adding organic milk, butter, and eggs will bring the cost up to nearly $1.50. Even so, that’s savings.

Expanding into more fancy artisan breads can yield even more savings. As home bakers, the entire world of breads is available to us — we can duplicate the breads of any culture right in our own oven and all at a modest cost.

A day spent baking bread is a good day. Great satisfaction comes with see-

ing loaves out of the oven, cooling on the rack. The house smells fabulous. For some, bread baking starts with just a ba-sic loaf for family sandwiches. Success can lead to passion — for creating the perfect artisan loaf, the perfect pizza, the perfect sticky bun. The more we learn, the more we want to learn.

Getting StartedI figure, if you’re going to get all the

ingredients out and make a mess, you might as well bake a lot of bread, es-pecially on a cold day. I certainly don’t want to have to wash the bowl in be-tween! The following recipes include mixer instructions, but as home bak-ers have mixed bread for centuries, you can certainly mix any of these by hand — which will take longer but will build your arm strength.

I hope you enjoy the process, fill your table, and warm your kitchen with these breads.

By Wendy Akin

Make flavorful sandwich bread out of quality ingredients to save money and warm a gathering or just your kitchen for the day.

Above left: Bakers use a bench knife — also called a bench scraper, dough scraper, or pastry scraper — to slice and move dough or scrape a work surface. Above right: A lame (pronounced “lahm”) is used to slash the dough, allowing it to expand during baking. A very sharp knife or razor blade also works.

bench knife: Fotolia/xxxxxx ; Lame: Stockfood/xxxxxxxxxp 30-35 Bread 3.indd 31 10/17/16 8:16 AM

reach Your audience with Pinpoint accuracyspecial issues are reference collections of articles on a single subject. Each special issue is 100 full-color pages of tips, information, and instructions on the topics our audience of sustainable consumers want, and is strictly limited to only 10 pages of ads, giving your product or service high visibility and premium placement.

sPeciaL interest PUBLications

organic gardening

self-Reliance

Canning

DIY



convergent media: Your Ultimate marketing solution For all our clients, we provide a full-scale content marketing department that can research and respond to the questions and challenges facing your business. Our 360° marketing solutions extend well beyond the page. From innovative online tools and sweepstakes to event marketing and sampling, let us design the promotional package that maximizes your ROI. With our sister publications combined, you can reach a total audience of more than 16 million – the ultimate destination for promoting your products and services.

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closing datesDec./Jan. 2018Ad close: 9/18/17Materials due: 9/27/17on sale: 11/14/17

Feb./March 2018Ad close: 11/17/17Materials due: 11/21/17on sale: 1/16/18

April/May 2018Ad close: 1/22/18Materials due: 2/1/18on sale: 3/20/18

June/July 2018Ad close: 3/19/18Materials due: 3/28/18on sale: 5/15/18

Aug./Sept. 2018Ad close: 5/21/18Materials due: 5/30/18on sale: 7/17/18

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Dec./Jan. 2019Ad close: 9/17/18Materials due: 9/26/18on sale: 11/13/18

WiSer LiviNg SerieSSpring 2018Ad close: 12/4/17Materials due: 12/7/17on sale: 2/6/18

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Fall 2018Ad close: 6/4/18Materials due: 6/7/18on sale: 8/7/18

Winter 2018Ad close: 9/4/18Materials due: 9/6/18on sale: 11/6/18

special interest Publications

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Convergent media is the next frontier in your marketing strategy. start by joining the conversation through traditional print advertising in the pages of Mother Earth News. our readers are informed, engaged, and loyal to our brand and its mission.


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Create an advertorial Your advertorial package will be built by one of our creative teams, and promoted through a custom digital strategy.

Print integration

engage readers to Build trust Rural and sustainable lifestyle audiences trust our brands to provide detailed information on the tools, skills, and techniques that enable their passion. our print offerings give brands the opportunity to showcase their leadership in their fields of expertise. Whether you piggyback on an existing article with a sponsored sidebar, provide pages of detailed information with an advertorial, or feature your product line alongside our editor picks, print placement guarantees performance.

SponSor a Sidebar sponsored content links your expertise to our authoritative articles, placing your brand and services in a place that feels like a seamless and logical extension of our editorial pages.

Mother Earth News • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthNews.com Mother Earth News • 1503 SW 42nd St. • Topeka, KS 66609 • 800.678.5779 • [email protected] • www.MotherEarthNews.com



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Build Your community our brands have always delivered dynamic content to engaged communities. We deliver to physical mailboxes; we deliver to email accounts; and we put magazines on community newsstands. social media runs that model in reverse. By using content to build community, our native social media packages build an immediate community around your products. Whether on facebook, pinterest, or Instagram, conversations about your product create instant connections — and those connections lead to large-scale action.

SoCial media expoSure sponsor pins, boards, and contests on pinterest + other content on the most popular and infectious social media sites and apps.

interaCtive video poStS Maximize engagement with sponsored content via live video streaming, product demonstrations, and special guest collaborations.



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reach Your target audience with Pinpoint accuracy You can be confident that we assign a slew of wordsmiths, videographers, and designers to every campaign. But our involvement doesn’t stop there. our creative marketing team is backed by a crew of digital analysts who wield audience development and targeting programs to tackle datasets at every scale.

This means that we can deliver native content to the specific audience of your choosing, or we can strategize the most effective targets for content based on your goals. When it comes to digital targeting, we can deliver precisely what you need to the audience you want.

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mother earth news Fair 2.0: a new interactive experience! Mother Earth News provides you with multiple channels to reach our unique and passionate audience of sustainable rural lifestyle consumers. In fact, you can meet them face to face via the Mother Earth News fair. Each year we bring thousands of passionate people to our vast eco-friendly marketplace for family-friendly fun and learning. They’re looking for sustainable household and cleaning products, renewable energy systems, gardening supplies, organic food, quality farm equipment, property improvement materials, and much more.

We’re strengthening our commitment to interactive programming in 2018, replacing many presentation-style workshops with demonstrations that provide a more hands-on experience. Attendees will have the opportunity to preserve their own food, test garden tools, weave fiber, make tinctures, and more! We invite all participating businesses to get interactive! have an interesting idea to engage audience members? submit it for a chance to be listed as a featured demonstration in the scheduled program!

2018 SCHedule *Belton, texasfeb. 17-18

Asheville, N.C.April 28-29

seven springs, pa.sept. 14-16

topeka, Kan.oct. 13-14

*All tentative dates and locations are subject to change until confirmed.for more information: www.motherearthnews.com/mother-earth-news-events

audienCe enGaGementThe MothER EARth NEWs fAIRs are fun-filled, family-oriented sustainable lifestyle events that feature hundreds of practical workshops from the leading authorities.



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Image area of all full bleed ads must extend 1/8" minimum beyond trim. live area must have 1/4" allowance from trim on all four sides. 2-page spreads should have live area 1/2” in from the trim on all 4 sides and gutters.

full page trim size 8” x 10.5”half page trim size 8” x 5.25”

full page 7.5" x 10"full page with bleed 8.25" x 10.75"2 pg spread, bleed 16.25" x 10.75"1/2 pg spread, bleed 16.25" x 5.25"1/2 pg horizontal 7" x 4.5"1/2 pg horizontal, bleed 8.25” x 5.375”1/2 pg island 4.5" x 7"2/3 pg vertical 4.5" x 9.75"1/3 pg vertical 2.125" x 9.75"1/3 pg square 4.5" x 4.5”1/6 pg vertical 2.125" x 4.5"1/6 pg horizontal 4.5" x 2.125"1/9 pg 2.125” x 3”1/12 pg 2.125" x 2.5"2 inches 2.125” x 2”1 inch 2.125” x 1”

Print ad sPeciFications

onLine ad sPeciFicationsRuN-of-sItE ADvERtIsINg:leaderboard (728 x 90)Jumbo Box (300 x 250)Double skyscraper (300 x 600) skyscraper (160 x 600)NEWslEttER ADvERtIsINg:Banner Ad (468 x 60)skyscraper (160 x 600)Jumbo Box (300 x 250)text Ad – logo (150 x 150) + 50 wordsMoBIlE ADvERtIsINg:Banner (300 x 50)Jumbo Box (300 x 250)

fIlE sIzE: 40kb or less at 72 dpi ACCEptED AD foRMAts:gIf, gIf89, Animated gIf, JpEg. All ads should include a click-through uRl. All ads may include an alternate text description.(Website only) htMl/Javascript (DhtMl). locally hosted on ad servers, these htMl and Javascript ads can consist of text, images, pull-down menus and/or formats.vIDEo ADvERtIsINg foRMAts:.mp4 or .wmv; 4:3 aspect ratio

DIgItAl MAtERIAl suBMIssIoN: send all ads to: [email protected]. Within the email please note the following: Company name, contact name, contact number, website the ad will be running on and expected start date.

2018 sPeciFications


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Documents

2018 media kit - Ogden Publications · mother earth news 10 s 2nd st. topeka, ks 0 800.8. adinfoogdenpubs.com media kit