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2018
Media Kit
The leading critical information source
for self-storage owners, managers,
investors and developers
2018MEDIA
Helping self-storage professionals
break through the hype, ambiguity
and information overload!
Everything we do here at Inside Self-Storage begins with content.
This ensures that our magazine, website, newsletters and other resources deliver high-quality, in-depth coverage of the industry'smost critical topics.
This content and audience relationship enables us to develop performance-marketing campaigns that attract the audience aligned with your core market.
TABLE
Market Overview
Content Overview
Audience Overview
Online
Social Media
Editorial Anatomy
Editorial Calendar
Magazine
Website
Self-Storage Talk
Self-Storage TV
Lead-Generation Programs
Online Advertising
Contact Us
OF
CONTENTS
Industry construction, which remained largely stagnant during the Great Recession, is now revitalized, with facilities being built, renovated or expanded nationwide. Financing is available, zoning boards are better educated on the asset class, and facility design has evolved to retail-style sophistication. All of these factors create a recipe for strong development in urban, suburban and rural areas. Still, anyone building a storage facility today must be prudent in regard to facility location, competition, amenities and marketing.
On the operational side of the business, competition is fiercer than ever. The popularity and effectiveness of digital marketing tools has allowed self-storage operations of all sizes to expand their reach and target profitable market niches. Some operators battle for market share using concessions; but the days of rampant discounting seem to be tapering off, with most operators focusing on facility marketing programs and stellar service to attract and retain customers. Operational strategy is paramount, with owners and managers learning all they can about revenue management, community outreach, social media, risk management and more. Today’s operators are marketing-smart, sales-proficient and service-oriented.
ISS is the self-storage community's go-to resource for the latest industry news and information. Through our platform and monthly print publication, industry professionals can get the information they need when they want to effectively manage their business.
MARKETOVERVIEW
Improving conditions in the U.S. economy have created
new opportunities and business challenges for owners,
managers, investors and developers or self-storage real
estate.
For ISS, the decision to align with one vendor or another or sell one solution vs. another is complex. Not only do we have to vet the provider or solution from the viewpoint of the end-customer but from the perspective of a business partner or opportunity. From early-stage investigation and needs analysis, to research and immersion, to identification of potential vendor partners and solutions, to the decision to partner and source products and services, there are specific information needs along the way.
Our content strategy is aligned with this process at every stage. Print articles present the big picture, while reports offer more specific information, and guides offer data. Our in-person events represent the full
marketplace and enable the face-to-face opportunity to seal the deal.
CONTENTOVERVIEW
Aligning Content
With the Self-Storage Process
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ISS is the trusted information source for thousands of self-storage managers, owners, investors and developers. By having a deep understanding of our audience, we’re able to provide content these key individuals need for their specific roles in the businesses. Our audience includes people involved in each step of the buying process, from innovation to research to analysis to operations.
AUDIENCEOVERVIEW
Facility Owners Facility Managers Investors/Develope
rs
Suppliers
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PRINT AUDIENCE
OVERVIEW
82%
10%
5% 2%
1%
Owner
Facility Manager
CEO/President
Vice President
Regional/Third-Party Manager
Total circulation: 18,000 industry professionals
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ONLINE AUDIENCE
OVERVIEW
77%
12%
5%
5% 1%
Owner
Facility Manager
CEO/President
Vice President
Regional/Third-Party Manager
Total website registrants: 13,000+ and growing
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SOCIALMEDIA
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0
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Sept.2014
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ISS is the most trusted information source in the self-storage industry.Our editorial anatomy is designed to provide readers with the specific content they need to make competitive business decisions. As a premier source of information, ISS engages a variety of media, allowing our audience the flexibility to consume the premium content they need in the format they prefer.
EDITORIALANATOMY
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The editors of ISS have identified a slate of topics that will be of paramount importance to readers in 2018. The editorial calendar outlines specified print coverage of these issues throughout the year. Though these topics will be regularly covered via articles, blogs, reports and other premium-content assets on the ISS website, the editorial calendar ensures magazine readers experience intense coverage of these important subjects.
CALENDAR2018 EDITORIAL
January
Investment & Real Estate
July
Safety & Security
February
Profit Enhancement
August
Buyer’s Guide
March
Risk Management
September
Development
& Construction
April
Day-to-Day Fundamentals
October
2018 Top-Operators Lists
& Operator Spotlight
May
Technology
November
Best of Business
June
Design
December
Ownership Essentials
Download the
Editorial Calendar
>> Table of Contents
ISS Magazine is the leading publication for self-storage owners, managers, developers and investors. It has been the leader in providing breaking news and in-depth coverage of the industry’s most critical topics.
The ISS team is led by Vice President Teri Lanza, who has nearly 20 years of self-storage experience and more than 20 years in trade publishing. Business Development Manager Debbie Pirkey and Editors Amy Campbell and Tony Jones have all been with the brand for more than a decade.
As the official media of the Inside Self-Storage World Expo, ISS Magazine is the market leader to which industry professionals go first to meet theirinformation needs.
MAGAZINEPRINT
Download Print
Editorial Calendar
Download Magazine
Rate Card
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InsideSelfStorage.com provides content
regarding industry news, trends, legislation,
operators, REITs, products, acquisitions and
much more. In-depth feature articles delve into
all aspects of the business including
marketing, management, finance, real estate,
add-on services, development and others.
Our website makes it easy for busy
professionals to get the most important info
they need quickly, and to stay updated using
features including RSS feeds, weekly
newsletters, and our Facebook, Twitter and
LinkedIn profiles.
The combination of relevant editorial and
traffic that consistently tops industry
competitors makes our website the perfect
vehicle to reach self-storage operators,
developers and investors on the go.
WEBSITEISS
Download Digital
Rate Card
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Self-Storage Talk is the
largest and most active
online community in the
industry. It’s where
managers and owners can
network with industry
experts, chat with peers,
find answers to common
questions, read industry-
related anecdotes or even
participate in a contentious
debate over a hot-button
issue.
TALKSELF-STORAGE
Download Digital
Rate Card
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Self-Storage TV is your online stream for all types of industry video. From expert insights to how-to’s to facility events and much more, SSTV is your place to see what's hot and happening in the business.
TVSELF-STORAGE
Download Digital
Rate Card
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Key takeaways are highlighted as “pulses," or
bursts of information presented in a graphic
format including charts, tables, lists, etc. Pulses
can be produced on a wide range of topics
including performance trends, operational
strategies, asset management, revenue
opportunities and more!
DIGITALISSUES
Summarizes a specific hot issue in the
marketplace, giving your customers a
quick take on the topic and allowing
them to walk away with an overall
understanding of the relevant issues.
Download Digital
Rate Card
Program Details
Time to Market 45 days
Program Duration 90 days
Cost per Lead $67
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Many organizations have created valuable whitepapers and case studies but lack a marketing strategy to distribute and support them. What good is a whitepaper if the right people don't see it?
Allow us to position your whitepaper or case study in front of the ISS audience, apply a performance-marketing strategy, and drive the traffic to create the qualified leads you demand.
WHITEPAPERSANDCASE STUDIES
Program Details
Time to Market 60 days
Program Duration 90 days
Cost Per Lead $67
Download Digital
Rate Card
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Standard Positions
ADVERTISINGONLINE
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Premium Positions
Rich media: These ads include a large canvas,
full rich media interactivity experience for the
user. The high-impact engagement position
features, scroll, click, hover and touch
functions. Several sizes and positions available.
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Sponsored content: Gives an advertiser the
opportunity to sponsor specific content such as
articles, blogs, categories and more.
ADVERTISINGONLINE
MEETTHE
Vice President
Teri Lanza
480.281.6013
Business Development Manager
Debbie Pirkey
480.281.6789
Marketing & Education Manager
Melissa Black
480.543.7898
Editor
Amy Campbell
480.281.6091
Contributing Editor
Tony Jones
480.281.6734
Project Coordinator
Kortney Hannes
480.281.6028
TEAM
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