2018

Media Kit

18 years strong & still leading

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Crikey is the pivotal information source for

political and government insiders, media

movers, editors, journalists, lobbyists, lawyers,

academics, business people, decision‐makers,

leaders across key professions, industries

NGOs,

and government.

“Real journalism is factual, thoughtful and often counterintuitive. It provides an audience with vigorously independent background information, insights, analysis, data and explanations designed to stimulate their understanding and stretch their minds …”

Eric Beecher,

Private Media Chairman

The Crikey Worm hits inboxes at 7:30 am

every morning with our guide to the issues of

the day and a round-up of what happened

yesterday.

The Crikey Insider lands at lunchtime to arm

you with the information you need to navigate

your day. Both are Subscriber-only publications

reaching an audience of over 15,000.

The Crikey Weekender contains our round-up

of the best of the Crikey week and is sent

every Saturday to over 150,000 readers

Crikey Newsletters

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Audience snapshot1

Source 1. Google Analytics: Data Set SEP ’17; SEP-NOV ’17 GA Traffic, Geo Location, Gender & Age; Effective Measure Income & Education SEP-NOV ’17;

Crikey SEP ’16 Reader Survey, Crikey 2018 Subscriptions

$87k+ Average personal income

$114k+ Average house hold income

42% Have a postgraduate degree

36% Have a graduate degree

182k Twitter Followers

78k Facebook Followers

400k Unique audience members per month

13.5k Average unique visitors per day

10k Unique subscribers

438k Sessions past 30 days

663k Page views past 30 days

1.66 Pages per average session

1:50 Average session duration

Traffic Snapshot Income & Education

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Audience snapshot … continued2

Source 2. Google Analytics: Data Set SEP ’17; SEP-NOV ’17 GA Traffic, Geo Location, Gender & Age; Effective Measure Income & Education SEP-NOV ’17;

Crikey SEP ’16 Reader Survey, Crikey 2018 Subscriptions

Age

27.6%65 or older

24%56 - 65

18.8%46 - 55

16.2% 36-45

11.4% 26 - 35

2.0% 25 or under

Location

32.2%New South Wales

29.2%Victoria

15.8%Queensland

8.8% ACT

5% Western Australia

4.4% South Australia

3.4% Tasmania

1.2% Northern Territory

Gender

66%Male

34%Female

The majority of Crikey’s audience are males

above 46 years of age and who live in

Australia’s larger cities.

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First Look is Crikey’s flagship Content

Marketing offer

We partner with companies who see the

benefit of engaging with an audience that

enjoys being challenged, is sceptical without

being cynical, and loves a good yarn

Highly engaged, across key demographics, our

subscribers are voracious readers with an

appetite for politics, media, economics, culture,

ideas and national and global issues.

Whether it’s to promote a new book, film,

performance, or product, or to raise awareness

around an issue, Crikey readers are the

perfect place to extend your media campaign.

First Look

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If you would like to know more about

Crikey initiatives contact:

Malcolm Neil

Commercial Director

mneil@crikey.com.au | 0412 936 939

Thank you

Crikey is a part of the Private Media Network