Embed Size (px)
Citation preview
2018
Media Kit
CAXTONmagazines
Cape Town 26 Old Mill Road, Ndabeni, Cape Town, 7405 • tel 021 530 8600 durban 115 Escom Rd, New Germany, Durban, 3610 • tel 031 716 4444 JoHanneSburG 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600webSITe www.caxtonmags.co.za
Living and Loving is South Africa’s trusted authority on pregnancy and motherhood, offering sound, balanced information and advice and a warm, inspiring approach to the many challenges, and joys, of modern parenting. Living and Loving is every new mom and dad’s best friend, covering topics from fertility, pregnancy and birth to baby development and toddler behaviour. It also offers fun activities and creative party ideas for little ones, as well as smart shopping, health and lifestyle tips. The brand engages and interacts with its audience across a range of platforms, offering parents practical guidance, support and reassurance during this special life stage.
ABOUT THE BRAND
Brand insights
2018 VisionWhen it comes to parenting,
Living and Loving has over 45 years’ experience. Trusted by generations of South African
women, our vision is to reinforce our brand as a
leading source of information about pregnancy and the many challenges of raising an infant
in today’s world.
BRAND AND PLATFORMS
LivingLovingMag
@livingandlovingmagazine
Living and Loving magazine
PrintMonthly Readership: 333,000Circulation: 11,048 (Jul-Sep 2017)
digitalWebsite: 62 768 UBS
Facebook: 63 911Pinterest: 517Twitter: 8 256
Instagram: 3 111Mailer: 10 773
@LivingLovingMag
ABC (Jul-Sep 2017)Effective Measure, Everlytic and Individual Social Media Platforms (October 2017)
Source: AMPS 2015
12 BEAUTY HAMPERS,
WORTH R5 000EACH!
WIN!
WW
W.L
IVIN
GA
ND
LO
VIN
G.C
O.Z
A
NOVEMBER 2017 R29.00 (INCL. VAT) OTHER COUNTRIES R25.44 (EXCL. TAX)
TRUSTED ADVICE FROM PREGNANCY TO PRESCHOOL
TODDLER BEHAVIOURNAUGHTY OR NOT?
NEWBORN REFLEXESWHAT YOU NEED TO KNOW
THEULTIMATETOY GUIDE
‘I WANT MY DAUGHTER TO KNOW THAT I MADE ALL
MY DREAMS COME TRUE’
TV/RADIO PRESENTER
ROMY TITUS
EXPERT APPROVED
HELLOIN THERE!HOW YOUR BABY DEVELOPS IN UTERO WEEK-BY-WEEK
JUST IN TIME FOR THE FESTIVE SEASON!
TIPS ON CONNECTING WITH YOUR GROWING BUMP
BABY’S FIRST SWIMSPLASH WITH CONFIDENCE!
OFF KIDS LUGGAGE
25%Special offer
www.livingandloving.co.za
15-24 35-4425-34 45-54 55+
PR
iNT
Gendermale 21% female 79%
24%11% 24% 24% 17%
RaceblaCK 59%
Coloured/indian 24%
WHiTe 17%
15-24 35-4425-34 45+
24% 13% 11% 25%
76% 24%
HH Income25% 20% 14% 41% 0%
r0-r
5 99
9
r6 0
00-r
11 9
99
r12
000-
r 19
999
r20
000+
oTHe
r
r0-r
5 99
9
r6 0
00-r
11 9
99
r12
000-
r 19
999
r20
000+
DEMOGRAPHiCSW
EBS
iTE
Effective Measure (October 2017)
Age
Gender
HH Income Age
73%
26%
LSM
LS
M
Effective Measure (October 2017)
14% 86%
Effective Measure (October 2017)Source: AMPS 2015
7-10
4-6
7-10 4-6
42% 15% 11%32%
ABOUT THE AUDiENCE
Pregnancy and Birth53% had a C-section birth.58% were in their 20’s when they had their first baby.
Babies*79% parenting influencers95% are interested in good parenting practices63% are interested in recipes for babies and tots
Health*71% health influencers65% are interested in health information for children.51% are interested in articles about health and diet.
Fashion and Beauty87% like to dress well.75% visit the hair salon regularly.70% keep up with the latest trends, fashions and styles.
Online85% have a Facebook account.56% shop online.76% use Facebook to get parenting and family life information.
* InfluencerBrandMapp indicates influencer level by asking the following:• How interested are you in the content category AND what is the likelihood of friends and family asking your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.
Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016
BaBYFan
MOOD BOARD
SNAP SHOT
Who is the LIVING AND LOVING woman?
She is the ultimate BABYFAN
Her baby is her entire world and she is 100% besotted with her little bundle of joy! Although she loves her tot more than anything, she is new at parenting, so she looks for advice, support and guidance to make it through this exciting and challenging time of her life because she only wants the best introduction to the world for her little one.
Ba
BY
Fa
ns
Baby Comes First: She spends her disposable income on her baby and his/ her needs come first
Advice Hungry: Being a new mom, she craves expert info, guidance, and reassurance that she can trust
Baby Weight Blues: She is struggling to shift her baby weight and is conscious of being more active
Yearns for Balance: She would love to spend more time with her baby and thinks of working from home
Full-time Worker: She has no idea how she will cope with a new baby and a full-time job
Au Naturale: Her beauty regime is quick and easy, preferring a more natural, simple and practical look
Nurturing: She is dedicated to giving her baby the best possible care, food and develop-mental stimulation
Simple Chef: She enjoys cooking simple, healthy and wholesome meals
2018
CoST
Full ColourDPS R 45 900.00
FP R 23 000.00
1/2 DPS R 34 400.00
1/2 Hor/Ver R 17 400.00
1/3 Hor/Ver R 16 100.00
Special positionsInside Front R 28 900.00
Inside Back R 26 600.00
Outside Back R 27 600.00
1st Double Page Spread R 50 900.00
2nd Double Page Spread R 50 900.00
3rd Double Page Spread R 50 900.00
Any Guaranteed Full Page R 25 300.00
advertorial ratesDouble Page Spread R 63 400.00
Full Page Full Colour R 31 700.00
Half Page R 26 300.00
Print rate card
AdVeRtoRIAl closIng dAte
Issue dAte AdVeRtIsIng closIng dAte
FInAl AdVeRt mAteRIAl dAte
delIVeR All Added VAlue
on sAle dAte
Deadlines
January 2018 2-nov 16-nov 23-nov 30-nov 18-dec February 2018 30-nov 6-dec 13-dec 20-dec 22-Jan March 2018 11-Jan 18-Jan 25-Jan 1-Feb 19-Feb april 2018 1-Feb 15-Feb 22-Feb 1-mar 19-mar May 2018 8-mar 22-mar 29-mar 5-Apr 23-Apr June 2018 5-Apr 19-Apr 26-Apr 3-may 21-may July 2018 3-may 17-may 24-may 31-may 18-Jun august 2018 7-Jun 21-Jun 28-Jun 05-Jul 23-Jul September 2018 5-Jul 19-Jul 26-Jul 2-Aug 20-Aug october 2018 2-Aug 16-Aug 23-Aug 30-Aug 17-sep november 2018 6-sep 20-sep 27-sep 4-oct 22-oct december 2018 4-oct 18-oct 25-oct 1-nov 19-nov All deadlines to be understood as 12 noon on each respective day.
adVerTISInG raTeS •ALL ADVERTISING RATES EXCLUDE VAT
•ALL RATES ARE NETT OF ANY AGENCY FEES AND/OR COMPLETE MATERIAL DISCOUNTS
Classifieds
Insert rates
adVerTISInG and oTHer raTeS •ALL RATES EXCLUDE VAT
•ALL RATES ARE NETT OF ANY AGENCY FEES AND/OR COMPLETE MATERIAL DISCOUNTS
R340.00 R470.00 R510.00 R570.00 R670.00 R730.00 R850.00 R900.00
R1 020.00 R1 120.00 R1 240.00 R1 290.00 R1 350.00 R1 400.00 R1 470.00 R1 520.00 R1 570.00 R1 630.00 R1 690.00 R1 740.00
R370.00 R520.00 R600.00 R670.00 R750.00 R820.00 R940.00
24
6+810+12
16202432364044485256606468727680
paGeS CoST CoST
LOOSE PRE-PRINTED INSERTS(PER 1000)
BOUND/STITCHED PRE-PRINTED INSERTS (PER 1000)
ALL NON-STANDARD bound InSerTS reQuIre
PRE-INSERTION.r480 per 1000 CopIeS
LOOSE INSERTS LARGER THan 32 paGeS reQuIre
baGGInG r950 per 1000 CopIeS
6 x 1 60mm height x 45mm width
6 x 2 60mm height x 92mm width
12 x 1 120mm height x 45mm width
6 x 4 60mm height x 180mm width
12 x 2 120mm height x 92mm width
24 x 2 240mm height x 92mm width
12 x 4 120mm height x 180mm width
R 962.72
R 1 925.44
R 1 925.44
R 3 850.79
R 3 850.79
R 7 701.58
R 7 701.58
SIZeFULL COLOUR CoST
adVerT SIZeS:300 DPI, CMYK, PDF FORMAT
2018
Digital rate card
SOCIAL MEDIA Facebook
endorSeMenTS
SOCIAL MEDIA AD SPEND
Endorsements - Facebook
endorsements - twitter
Facebook post ad spend
twitter ad spend
Instagram ad spend
Branded Facebook cover
Per post (does not include ad spend) - includes eCard.
Per post (does not include ad spend) - includes eCard.
Per post (does not include ad spend) - includes eCard.
Sharing client’s social media posts on Caxton Magazines’ social media platforms.
social media ad spend is mandatory on campaigns in order to meet the client’s goals.
no ad spend and no metrics. At editorial discretion. Max. 1 post per week per campaign.
no ad spend and no metrics. At editorial discretion. Max. 1 post per week per campaign.
min. R3 500 per brand, per campaign. Any campaign period. not more than 6 posts.
min. R5 000 per brand, per campaign. Any campaign period. no limit on tweets.
min. R5 000 per brand, per campaign. Any campaign period. not more than 6 posts.
cost per day. design included.
R5 000
R8 500
R7 500
**R4 025
**R5 750
**R5 750
R 5 500
R4 000
R3 500
ELEMENT PLACEMENT SPECS / GUIDELINES CoST
VIdeo Commercial content video execution
Excludes: additional venue hire, additional equipment hire, travelling (included provided it’s within 30km one way). Any
additional stock footage or images will be negotiated.
From R30 000
CoMpeTITIonS 1 page with entry form Prize value must be over R3 500. R5 000
DIGITORIALS STANDARD DIGITORIAL
digitorial hosting feedigitorial hosting fee
PREMIUM DIGITORIAL
digitorial hosting feedigitorial hosting fee
one page. Includes one visual and top or bottom banner when required. Hosted for the campaign duration.
Excluding monthly updates.Including monthly updates (design or content updates).
Max 3 pages. Includes one visual per page and top or bottom banner when required. Hosted for the campaign duration.
Excluding monthly updates.
Including monthly updates (design or content updates).
R10 000
R3 000R5 000
R12 500
R3 000R8 000
• producer • storyboard artist • scriptwriter• treatment • stylist (food/fashion)• photographer• videographer
• editing• sound – music or ambient sound
(excludes final mix)• ingredients (R500 per video)• wardrobe (subject to the shoot)• make-up artist
(subject to the shoot)
Video production includes:
campaign video/Flipagram
gIF
still images with captions and basic animation.
3-second loop, no sound.
R18 000
R 8 000
All displAy rAtes Are CpM (Cost per thousAnd iMpressions). rAtes subjeCt to ChAnge with 2018 supplier inCreAses. Cost is subjeCt to Client brief, ACtiVAtion MeChAnisM, produCtion requireMents And editoriAl ApproVAl.
All rAtes exClude VAt, All rAtes Are nett of Any AgenCy fees And/or CoMplete MAteriAl disCounts. rAtes Are subjeCt to the stAndArd terMs And Conditions of CAxton MAgAzines.
if Content is supplied ‘booked As’, no ChAnges will be MAde exCept Agreed upon otherwise.
*poA - priCe on AppliCAtion ** Ad spend inCludes MAnAgeMent fee of 15%
ELEMENT PLACEMENT SPECS / GUIDELINES CoST
produCTIon CoSTS P/hOURstudio design or content creation R850Animation costs R750digital development R950Rich media creative is generally supplied material from client/agency Additional stock images charged R500Additional music track charged R1 500
CaMpaIGn reporTInGCampaign Reporting: Campaign feedback documents and insights (PowerPoint) are provided for all campaigns developed by Studio to the value of R100 000. Campaign feedback data (Excel) will be supplied for campaigns below R100 000. PR Packages that have a campaign attached to them will only get one report at the end of the campaign. If feedback is required before the end of the full campaign, it will only be data. Clients can purchase full campaign feedback documents (PowerPoint) for R5 000 if required.
MObILE bannerS
mobile banner
MPU/medium rectangle
mobile adhesive
R150 CPM
R300 CPM
R250 CPM
320x50
300x250
320x50
DIGITAL EXTENSIONS
web bannerS
NEwSLETTER
microsite/website development
navigation tab and special section to house sponsored content and digitorials
leaderboard
Half page
MPU/medium rectangle
Ros
Banner package - 10 000 impressions
Banner package - 20 000 impressions
Premium targeted banners
newsletter mention
newsletter banner
sponsored newsletter
R950 p/h development fee
Flat rate for 1 month
728x90
300x600
300x250
728x90, 300x250, 300x600, 320x50
Includes design of 4 banners created by Caxton Creative Studio.
Includes design of 4 banners created by Caxton Creative Studio.
Includes design of 4 banners, rate is based on how targeted the audience is. Building and retargeting an audience is available.
1 x Editorial mention on a newsletter. This may only click through to a digitorial/content article on a Caxton Magazines’ website.
1 x Banner on a newsletter, this can click through to a client’s page or Caxton Magazines’ website.
newsletter sent out to our database. content consists of all articles and assets created for a campaign.
Min. 4 x digitorials need to exist for this type of newsletter.
*POA
R 25 000
R300 CPM
R300 CPM
R300 CPM
R300 CPM
R 4 000
R 8 000
POA
R 6 500
R 3 000
R 10 000
banner TAKEOVERS
Roadblock
Page takeover
sectional sponsorship
Site takeover
728x90, 300x250, 300x600, 320x50
728x90, 300x250, 300x600, 320x50
728x90, 300x250, 300x600, 320x50
728x90, 300x250, 300x600, 320x50
R1 500 per day
R1 500 per day
R2 500 per day
R3 500 per day
Tweet Tweet Buzz
PACKAGE deSCrIpTIon CoST
Be Like the Cool Kids
Break the Internet
Maximum 4 magazine brands
6 x Tweets per brand (24 Total)
Total posts = 24
Maximum 6 magazine brands
10 x Tweets per brand (60 Total)
1 x Facebook post per brand (6 Total)
1 x Instagram per brand (6 Total)
Total posts = 72
Maximum 10 magazine brands
10 Tweets per brand (100 Total)
1 Facebook post per brand (10 Total)
1 Instagram per brand (10 Total)
Total posts = 120
R 30 000
R 125 000
R 90 000
PR PACKAGE RULES Subject to availability. Highest bidder for key events. only 12 packages per year, 1 per month. Any other launches must be discussed before engaging with client. Calendar supplied Q1 for available annual dates. We cannot guarantee an event to trend – it has to be trend worthy and valuable content for our users. Ideally needs to be part of a bigger campaign. Caxton Magazines have full editorial control, no client approval on social media elements. Excludes production, travelling and accommodation costs, ad spend, volume discounts and VAT. Client can request a social listening post-campaign PowerPoint/Excel report at an additional cost of R5 000. POST PR PACKAGE FEEDBACKThe post campaign recon will be provided 14 working days after the PR Package has been concluded in an Excel spreadsheet. If a post campaign analysis is required, this will be billed at R5 000 - this includes a full campaign performance overview and feedback in a PowerPoint document.
ADD-ON ITEM COST TO ADD-ON DETAILStwitter Ad spend Recommended
Facebook Ad Spend Recommended
Instagram Ad spend Recommended
digitorials
editorial Attendance
Photography
green Room events
social listening
POA
R 500
R 500R 5 000
R 1 000
R 12 000
R 25 000
R 5 000
Per post
Per post
Per post
Per post
Per brand
Per day
min. charge
Per package
Will be advised at strategy stage if needed.
Will be advised at strategy stage if needed.
Will be advised at strategy stage if needed.
One sign-off client to provide press release + brand assests [e.g.: fonts, colours, cI] inlcudes one image + client branded top banner
During work hours offsite for client launch, media day, event, activations etc.
Includes: 1 x photgrapher, 1 x art director, 1 x stylist, ingredients and/or props to the max. value of R 1500.
POA - to discuss with Marketing Team.
Full campaign listening beyond PR Package analysis (includes: client performance + Caxton performance + other influencer
performance) recommended for bigger national client events e.g.: World Food Day, Slipper Day, Valentines Day.
2018
PR Packages
CONTENT OPPORTUNiTiES
Here are some ideas for booklets we would love to compile and publish as brand extensions:
Living and Loving Cover Star of the Year: we are constantly approached by moms who want to be photographed and featured with their babies on the cover of our magazine, but we do need a sponsor who wants to partner with us in this initiative.
Pick the perfect baby name – an A-Z of baby names
Planning the perfect baby shower – an essential guide which includes baby shower ideas and a gift shopping list
Countdown to birth – everything you need to know to get organised for your birth
Let’s party – a guide to planning your little one’s party which includes our most popular party ideas, shopping lists and coolest party recipes.
Guide to an easy pregnancy – top 100 tips from our experts including advice on nutrition, maintaining your weights, curbing your cravings etc including templates you can use to create your own pregnancy keepsake.
Living and Loving Registry Guide 2017 – Being pregnant means you get to go on one big shopping spree, but pecking your way through shelves brimming with baby gear can be hugely overwhelming. From car seats and diaper bags to highchairs, cribs and tubs, we want to help our moms-to be shortlist their registry selections.
Favourite Recipes for Babies and Toddlers OR Recipes for fussy eaters
Eating for two – recipes and menu plans for moms to be
We hosT TaIloR-Made WoRkshoPs WITh exPeRTs In The FIeld FoR ouR ReadeRs. Please enquIRe FoR FuRTheR deTaIls.
Caxton Events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, Caxton Events puts the stylish Living and Loving stamp on every event, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each event, ensuring maximum consumer engagement.
For more information, please contact: Reinhard lotz, Group Marketing Manager [email protected]
CAXTON EVENTS & SPECiAL iSSUES
