Embed Size (px)
Citation preview
Minnesota • Wisconsin • Michigan • Pennsylvania • New York • Ohio • Illinios
Targeted SolutionsOur unique audience, our people and process drive successful marketing campaigns for our clients. The intelligence of our audience targeting capabilities applied to our industry-leading products are what make us your best marketing partner.
The benefits of each product and service are vast, but they all come back to one thing—telling a compelling story that will reach your target audience.
www.OutdoorNews.com
2018 Digital Media Planner
OutdoorNews.com: • Over 3.7 Million Page Views • Over 1.7 Million Visitors • Average Income $88,000+ • 96% Hunt • 89% Fish • 68% are Archers
Email:• Over 22,000 Double-Opt-In Email SubscribersSocial Media:• Over 92,000 Followers on Facebook, Twitter, and Instagram combined• Reaching a geography where $21 Billion is spent annually in sport fishing and hunting
Our Digital
Audience:
Your message must connect with a high-value audience to be effective – saying the right thing to the right person at the right time will increase your chances of achieving your marketing goals. OutdoorNews.com draws a unique, diverse audience which allows us to create a custom campaign that matches your business needs, maintaining frequency and ROI throughout your campaign. Hunters, anglers and outdoor enthusiasts across the Great Lakes States and beyond rely on OutdoorNews.com to provide the most up-to-date outdoor information available. Our highly engaged print and digital audience has allowed our clients to target the right audience and achieve their marketing objectives.
audienceInvestment in digital advertising is only as valuable as the
who sees it
We pair an engaged audience + targeted messaging at every state of the path-to-purchase cycle.
SEE THINK DO LOVE
• Awareness • Consideration • Conversion • Advocacy • Frequency • Engagement • Call-to-Action • Reinforce Credibility • Consistency • Differentiation • Ease of Purchase • Share and Incent
The buying cycle graphic above guides our process for building a marketing strategy and is based on this principle that marketing messages should be tailored to meet the intention of the consumer. Our solution paired with this consumer-centric process will guide your most valuable target audience to see, think, do, and love.
Our audience, data, people and process are at the core of our influence. This foundation is combined with a selection of cutting-edge products and services that best fit your business goals. Plus, we’re local, making communication and collaboration easy. Experince what it’s like to have us in your court.
WHY OUR CAMPAIGNS WORK
Our Audience Targeting Tools make it easier to find and connect with customers.
OutdoorNews.comFor additional information on any of these opportunities please contact yoursales representative or go to www.OutdoorNews.com/Advertise
Print & Digital Display: Increase Awareness of your product or service with simple, eye-catching interactions that maintain a presence with a targeted audience. Ability to segment audience by state (7 editions) in both print and online. Our weekly and biweekly print editions reach a paid audience of over 740,000 readers.
Email Marketing: Achieve Conversions as well as Advocacy with the ODN suite of Email solutions. Our opt-in lists allow you to target by geo and/or audience interest. Customize your own target with our data, or sponsor our weekly ODN eNewsletter reaching over 22,000 opt-in subscribers.
Front Page Sticky Note: Increase Impact & Awareness of your product or service with your message on the front page of any of the state editions. This exclusive advertising solution is designed to have extreme impact with the audience you wish to reach.
Directory Listing/SEO Campaign: Reach a targeted audience at a time when they are ready to buy (Conversion) with a listing in the ODN Marketplace. Program also includes SEO optimization, “Click to Call” technology as well as comprehensive reporting.
Social Media: Increase Awareness, Consideration, and Advocacy of your product or service with our full suite of Facebook advertising options. Let us manage your campaigns in order to reach the right audience that fits with your campaign goals and objectives.
Event Marketing: Increase Awareness and Conversions by being part of the Outdoor News Deer & Turkey Classic. This March event draws attendees from the entire Upper Midwest region. Reach this audience as an exhibitor or as a sponsor. Go to www.MnDeerClassic.com for more information.
Outdoor News Radio Sponsorship: Create Awareness and Consideration with your message reaching listeners in the greater Minnesota region. Sponsor a news segment or run your campaign on this weekly hour long program.
Native/Sponsored Content: Create Awareness and Consideration with your expanded message reaching a targeted audience on OutdoorNews.com. Programs include landing pages, boosted Facebook posts and more. Video also available.
Native (Sponsored Content) AdvertisingBase Rate $400/month. Add one or more months for 25% discount. Content is KING. And for your business it can help tell your story or provide entertainment for your desired audience. No matter how you utilize content, you will need distribution models outside of your website or your own social media pages. We place your content in the news feed on OutdoorNews.com where it fits naturally with our content. We distinguish paid content from editorial content so as to not deceive our readers. Your campaign package includes a landing page wrapped with your own banner ads along with two posts to Outdoor News’ over 90,000 Facebook, Twitter, and Instagram followers.
OutdoorNews.comOutdoorNews.com Audience
Average Monthly Uniques 144,000Median Age 43.8Average HH Income $89,000Male % 72 %Children in HH % 57 % Annual Page Views 3,790,500Average Time Spent 1:56Pages Per Session 1.6Traffic from Mobile/Tablet Device 66.1 %eNewsletter Subscribers 22,176Social Media Followers 92,248
Display Banners - Standard Package(Includes Mobile Delivery)728x90 ($125), 300x250 ($150), 300x600 ($250) – Monthly ROS Pricing. Add $25/month to target specific state or add $75/month to target specific interest targets.
Responsive DesignAdvertising changes based on browser window size.
We turn your print ads into innovative digital marketing campaigns that increase brand exposure and increase your SEO Google results. Use your Business Profile Page as a stand-alone digital marketing page and attract loyal customers across PC’s, tablets, and mobile.
WHAT YOU GET Search Engine friendly Business Profile Page
Enriched data set includes interactive map, content info, URL, coupons & specials
We synch up your social media links with Facebook, Google+, Twitter, Pinterest, etc. Visitors can save and print your ads and content info Featured & Premium options available for extra exposure
• Expert Search Engine Optimization – Each SEO campaign is created from scratch using the latest best-practice methods, SEO friendly code and keyword phrases relevant to your business.• Fully Mobile Optimized with “click-to-call” technology.• Performance Reports – You’ll receive comprehensive and easy-to-read reports on the performance of your marketing campaign. We track your ad impressions, click-through and Google search ranking.
Ask your sales representative how you can take advantage of
this powerful platform
OutdoorNews.com MARKETPLACE/SEO
EMAIL SOLUTIONS
• You are 6x more likely to get a click-through from an email campaign than you are from a tweet.• Emailis40timesmoreeffectiveatacquiringnewcustomersthanFacebookorTwitter.• 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email.• Whenitcomestopurchasesmadeasaresultofreceivingamarketingmessage,emailhasthehighestconversionrate(66%)when comparedtosocial,directmailandmore.• Emailsubscribersare3timesmorelikelytoshareyourcontentviasocialmediathanvisitorsfromothersources. * 2016 Campaign Monitor
Email Marketing Our version of Email Marketing uses an opt-in list of SPAM compliant users of email. Our highly engaged audience result in higher than industry average open rates and click-through rates. List segmentation available by state or by subscriber interest (Ice Fishing, Archery, Open Water Fishing, Hunting, Habitat & Recreation, and more).
Featured Product Email – Starts at $50 CPM
minimumsendof5,000addressesExclusive opportunity to feature your
product or service to our engaged email audience. Include graphics or video to help
drive engagement. See your Sales Representative for
options to extend into a larger audience.Outdoor News eNewsletter – Starts at $40 CPM
minimumsendof10,000addressesDrive brand and product awareness when you take advantage of the opportunity to exclusively sponsor the weekly Outdoor News eNewsletter.
EMAIL SOLUTIONS
For additional information and advertising policies please go to www.OutdoorNews.com/Advertise
9850 51st Avenue North, Suite 130, Plymouth, MN 55442Phone (763)546-4251 | Toll Free (800)535-5191| Fax (763)546-5913 • Glenn A. Meyer | Publisher | [email protected] • Rob A. Drieslein | President/Managing Editor | [email protected] • Phil Frebault | Director of Sales & Marketing | [email protected] • Evy Gebhardt | Director of Business Development | [email protected] • Ad Production | (763)398-3462/(800)535-5191 | [email protected] • Billing Questions | [email protected] • Classified Ads | (763)398-3453/(877)494-4246 | [email protected] • Subscriber Services | [email protected] Minnesota Sales • Glen Schmitt | (320)253-5789/(877)790-5730 | [email protected] • Eric Meyer | (763)537-3326/(877)790-5704 | [email protected]
Wisconsin Sales • Jeff Bast | (262)644-7940/(800)975-3474 | [email protected] • Dan Durbin | (262)644-7940/(800)975-3474 | [email protected] • Christopher Jennings | (715)344-1749 | [email protected]
Illinois Sales • Kristen Monroe | (262)742-5264 | [email protected]
Michigan Sales • Case Allen | (269)204-6404/(877)470-3879 | [email protected]
New York Sales • Craig Turner | (607)898-5140/(877)772-2381 | [email protected]
Pennsylvania/Ohio Sales • Aaron Wolf | (412)831-6962/(877)231-5365 | [email protected]
Outdoor News Home Office
CONTACT US
