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2018Brand Loyalty Statistics
43% of customers spend more money at brands they’re loyal to (ICSC)
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BrandLoyalCustomers
84% of adults are loyal to retailers (ICSC)
Retail Loyalty
82% of adults are loyal to products / brands (ICSC)
65% of a company’s business comes from existing customers. (Viable)
Existing CustomersNew Business
Loyalty program members spend between 12-18% more per year than non-loyalty program members. (Accenture)
80% of customers are willing to pay more for a better customer experience. (Accenture)
A 2% increase in customer retention can lower costs by as much as 10%. (SmallBizTrends)
It costs 5 times more to acquire a new customer than it does to retain a returning one. (Slideshare)
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Part 1
New customer cost
Returning customer cost
