Optometric StaffProgram

2018 Annual Conference & OPTOFAIRFebruary 17 – 19, 2018

SERVE UPMORECOVERAGE

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It is with great pleasure that I invite Doctors of Optometry and optometric staff to our 2018 Annual Conference & OPTOFAIR. This conference is a terrific opportunity to obtain relevant CE with renowned speakers, discuss areas of interest or concern, hear from the Association Board of Directors at the Annual General Meeting, as well as catch up with colleagues and industry partners. The theme at this year’s OPTOFAIR is “Chinese New Year – The Year of the Dog”. Please join us in honouring this important cultural event. Our exhibitors are excited to show you their products and services, so we thank them and our corporate sponsors for making this event possible. I also look forward to mingling with you at the “A Night in Paris” Cocktail Reception, a social event that connects doctors, optometric staff and industry partners, on Saturday evening.

See you in February 2018!

Sincerely,

Dr. Amanda Farley, President

We are excited to present an extraordinary line-up of speakers who will expand your field of vision and keep us updated on the best treatment and care for our patients.

Our fantastic line up of speakers includes Drs. Patrick Quaid and Julie Legendre, Ms. Jodi Whiteside, Ms. Maria Petrucelli, Messrs. Don Ross, Boyd Godfrey and Andrew Elgar.

We wish to thank the CE committee for their hard work in putting this exciting program together. We hope to see you all there!

Drs. Monisha Lal & Mahnia Madan

Conference Chair’s Message

You’re Invited

2018 Annual Conference

President’s Message

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Friday, February 16, 2018

6:00 pm – 8:00 pm Registration

Saturday, February 17, 20187:00 am – 12:00 pm Registration

7:30 am – 8:25 am Hosted CE Breakfasts

8:40 am – 12:55 pm CE Sessions

1:00 pm – 5:00 pm OPTOFAIR

6:00 pm – 8:00 pm ‘A Night in Paris’ Cocktail Reception

Sunday, February 18, 20186:30 am – 4:00 pm Registration

7:00 am – 7:55 am Hosted CE Breakfasts

8:05 am – 12:20 pm CE Sessions

12:25 pm – 1:50 pm Awards Luncheon

2:00 pm – 4:00 pm CE Sessions

Why Should You Attend?

Schedule of Events

The Annual Conference & OPTOFAIR is a great opportunity to learn and to connect with colleagues. The conference provides 20 Hours of available Continuing Educations sessions for optometric staff.

The annual Awards Luncheon on Sunday February 18 will celebrate the achievements of member Optometrists as well as optometric staff. The Annual General Meeting will be held on Sunday afternoon.

Your CE attendance hours are electronically scanned and tracked as you go into and out of each CE course and a CE credit report will be forwarded to you after the conference.

Register Online2018 BCDO Annual Conference & Optofair

Visit: https://oa.optofair.ca/

Conference Information

Early Bird Prize Draw AccomodationAll BCDO Optometric Staff who register online and pay for the full conference by midnight on January 24, 2018 will be entered to win an Apple Watch Series 3.

Winner will be drawn during OPTOFAIR; Saturday February 17, 2018.

*CAO fees, Public Education Assessment and taxes are not included.

The Hyatt Regency Vancouver has extended a special rate of $209 per night for a standard double room. There are also additional room options ranging in price up to $279. These rates do not include taxes. This rate is available until January 25, 2018. When you register online you may make bookings through the site, or you may make reservations directly through Hyatt.

Hyatt Regency Vancouver655 Burrard StreetVancouver, British Columbia, V6C 2R7vancouver.regency.hyatt.com

Book via:Phone: 1-888-421-1442 (Quote ‘BCDO’)Website: http://bit.ly/bcdohyatt

Parking: Self – $40.66/NightValet – $50.82/Night

Conference Information

Enjoy yourself during our cocktail reception from 6:00 – 8:00 pm on Saturday night. Enjoy the Hyatt Regency’s 34th floor Perspectives Lounge while you mingle with colleagues, take in the view, and enjoy French food and entertainment.

Join your colleagues and industry suppliers during OPTOFAIR, where you’ll have the opportunity to receive product information and services, while having a great time!

Come help us celebrate Chinese New Year – the Year of the Dog!

A Night in Paris OPTOFAIR 2018

2018 Annual Conference & OPTOFAIR

Optometric Staff Program | Course Descriptions Saturday, February 17, 2018

7:30 am 8:25 am

B1 OA - 1CE COBC: 83.516 “Optical Needs and Newsfeeds: Strategies and Insights to Win Against Online Retailers” Boyd Godfrey & Andrew Elgar Better understanding today’s optical consumer with strategies to improve the effectiveness of your patient conversations. The use of role-play scenarios to help illustrate some helpful strategies in action with Q&A and open forum discussion. Supported by Carl Zeiss

8:40 am 9:35 am

OA1 - 1CE COBC: 83.517 Understanding Digital Eye Strain Michelle McLeod It is estimated that 70% of digital device users are suffering from Digital Eye Strain, yet most of them do not have the correct eyewear solutions to alleviate their symptoms! Learn the technical reasons why digital devices affect the comfort and clarity of vision, what we can do to diagnose the issues and how to fit and dispense near vision specific eyewear.

OA2 - 1CE COBC: 83.519 40 Best Marketing Strategies to Grow Your Small ECP Business Trudi Charest Let’s kick start some growth in your ECP Business with the 40 Best Marketing Strategies. Whether you are a new practice, established optical store or an office with stalled growth numbers, you will find tons of tips to attract and retain customers in this workshop.

9:45 am 10:40 am

OA3 - 1CE COBC: 83.518 Understanding Consumers Julie Legendre In today's ever changing market, how have consumers evolved and how can we better communicate with them. We will take a look at what we can change in our approach with consumers to better understand them and to improve the buying experience. Supported by Nikon Optical Canada

OA4 - 1CE COBC: 83.520 Personalizing & Finishing the Eyewear Sale Trudi Charest Personalizing & Finishing the Eyewear Sale will help Opticians, Dispensers and Frontline staff take selling eyewear to a whole new level. By understanding generations and personalities we start to understand different buying behaviors and learn to tailor and personalize our sales process. We finish the presentation by learning the art of closing the sale in personal style.

10:55 am 11:50 am

OA5 - 1CE COBC: 83.521 Adding a Scribe (chairside assistant) to Your Clinic: How, When and Why! Dr. Gurpreet Leekha In early 2017 I trained a new employee with a potential career interest in optometry to be a chairside assistant (or 'scribe') in the exam room. This presentation will describe the reasons you may also want to try this in your office, how to go about recruiting the right person, and the ups and down of doing so. Audience participation welcome, especially from those with experience working with scribes.

OA6 - 1CE COBC: 83.522 Resolving Conflict in your Internal Eye Care Team Trudi Charest We work in small and large teams depending on our organizations but every team will once in a while have issues with conflict. It is natural occurrence in an environment where people are working closely every day, dealing with new situations and challenges. Conflict is not the issue, but not dealing with conflict between employees can lead to all sorts of problems from staff retention, loss of productivity, loss of revenue due to patient satisfaction and more. Conflict affects work period. Understanding how to deal with it as a practice leader is an important and crucial business strategy to ensure your team is cohesive and productive.

2018 Annual Conference & OPTOFAIR

12:00 pm 12:55 pm

OA7 - 1CE COBC: 83.523 Saving, Investing and Retiring Alphil Guilaran In this session, you will learn how to effectively save and invest money wisely. We will look at the landscape of available investment vehicles (stocks, bonds & investment funds). We will also tackle whether or not you should have an RRSP or TFSA or both. The workshop will end with a “to do list” as you plan for your future retirement.

OA8 - 1CE COBC: 83.524 The Importance of Oxygen for your Patients’ Eyes Jodi Whiteside We all need oxygen. So do our eyes. Join us to gain a better understanding of the migration from hydrogel to silicone hydrogel contact lens materials by reviewing current market trends. Expand your knowledge on the importance of oxygen for ocular health, even in a daily disposable, and review clariti™ 1 day and MyDay® as viable options for offering your patients the healthiest (i.e. silicone hydrogel) daily disposable contact lenses. • Better understand the migration from hydrogel to silicone hydrogel contact lens material by reviewing Canadian market data trends • Expand knowledge on the importance of oxygen for ocular health, even in a daily disposable • Review clariti™ 1 day and MyDay® as viable options for offering patients silicone hydrogel (i.e. higher oxygen) daily disposable contact lenses Supported by CooperVision

1:00 pm 5:00 pm

OPTOFAIR Regency Ballroom 3rd Floor

6:00 pm 8:00 pm

A Night in Paris Cocktail Reception 34th Floor Perspectives Lounge

2018 Annual Conference & OPTOFAIR

Sunday, February 18, 2018 7:00 am 7:55 am

B2 OA – 1CE COBC: 83.533 Blue Light Facts, Solutions & Recommendations 2.0 Don Ross Great sales do not happen by accident or luck. During this interactive session, we cover the essential sales tools to ensure your practice operates efficiently and continues to flourish into the future. Supported by Essilor Group Canada

8:05 am 9:00 am

OD/OA9 – 1CE COBC: 83.525 Vision and Learning Overview and Research Update Dr. Patrick Quaid Eye co-ordination issues can cause symptoms that very closely resemble conditions such as ADHD. Peer reviewed research shows that children with ADHD have a 3x higher incidence of concurrent binocular vision issues such as convergence insufficiency. This lecture reviews publications published by Dr. Quaids group, and others in different fields, showing very clearly that there is a need to look at learning issues much more closely than just needing 2020 visual acuity.

OA10 – 2CE COBC: 83.526 Conversation Arts© Patrick von Ponder Everybody knows that communication is foundational for great customer engagement, & everybody says they want to improve their communication with their prospects & customers. Most people understand & appreciate that influence has an important role to play in our interactions with our sales opportunities & service situations, & most people want to be more influential with others. Would it be OK if we had some fun learning the Martial Verbal Arts that help us connect more deeply & meaningfully with others for even better sales & service results in your business? Conversation Arts will help you weave these 10 influential phrases & word strings into the fabric of your Sales, Service, & Supply conversations for even better conversion.

9:10 am 10:05 am

OA11 - 1CE COBC: 83.527 Rethinking Single Vision Lenses Maria Petrucelli Technology impacts our daily lives in every area, from the way we communicate, how we do our jobs, the way we keep fit, plan our vacations and even how we meet our partners! Nowhere is this more relevant than for our millennial generation and their children. It is time to rethink how single vision lenses and looking objectively to assess whether we are meeting today’s single vision wearer’s visual demands. Supported by HOYA Vision Care Canada

10:20 am 11:15 am

OD/OA12 – 1CE COBC: 83.528 Concussion and Vision Overview and Research Update Dr. Patrick Quaid This lecture provides an overview of current literature linking concussion and vision problems and also delves into the links between oculomotor function and gross motor and neck issues. This lecture will also provide examples, including actual patient video footage, of how lenses and prisms can significantly help in such cases and how a patients quality of life can be dramatically improved by rehabilitative vision therapy approaches.

OA13 - 1CE COBC: 83.529 Why 80% of Businesspeople Miss Out on 80% of Their Opportunities© Patrick von Ponder Behavioral studies have shown clearly that a simple task in people’s Buying Process has been avoided by the majority of businesspeople. This simple behavior is the #1 reason Why businesspeople across a broad spectrum of industries & professions miss out on the majority of their new business opportunities. Join us and discover what this is, plus learn the simple approach to avoid this from happening to you.

2018 Annual Conference & OPTOFAIR

11:25 am 12:20 pm

OA14 - 1CE COBC: 83.535 How to Handle Difficult Adjustments Sara Moshurchak Learn elements of the perfect eyewear fit and some of the more difficult adjustments like: making wide frames fit tighter, moving temple bends forward and backward, adjusting bridges for flat/petite noses, tips for adjusting wood and horn and so much more! Sara believes that giving great adjustments is an easy way to encourage loyalty in clients. They are looking for an optician who prides themself in paying attention to the details and the best way to deliver that is through a thoughtful and personalized fit assessment and adjustment.

OA15 - 1CE COBC: 83.530 Grand Rounds for the Optometric Assistant – How to Deal with Patient Problems Dr. Petar Prpic Patient problems can quickly and easily become problems for the clinic. This presentation will explore specific case reports and clinical situations that can routinely be encountered at an optometric office. Emphasis will be on developing an understanding of where the problem arises from in order to have the information needed to quickly and effectively deal with it.

12:25 pm 1:50 pm

Awards Luncheon A Celebration of Achievements by Member Doctors & Optometric Staff

2:00 pm 2:55 pm

OA16 - 1CE COBC: 83.531 Pre-Screening Test Interpretations Dr. Sherman Tung The course will cover optometric testing techniques including autorefractor, autotonometer, visual fields, retinal photography, nerve fibre analysis, colour vision and stereopsis. We will go over results and tips that will help enhance your skill sets.

OA17 - 1CE COBC: 83.534 Repairs and Modifications Sara Moshurchak Learn how to repair and modify frames with Sara Moshurchak: Canada’s only custom framemaker. It's a great way to make a sale when the frame is "almost perfect, if only it were a bit more ___________." Sara and her apprentice, Dana Dempsey, will walk you through various techniques like matte-ing a frame, shrinking and stretching a bridge, adding on adjustable nosepads and what to do when an acetate frame turns white. This session is filled with tips and tricks to get you started on your journey to frame modification mastery.

3:05 pm 4:00 pm

OA18 - 1CE COBC: 83.532 MSP Billing Tips Dr. Murray Hurlbert This session will provide updates on the BC Government Optometry Agreement under the Medical Services Plan. The session will enable attendees to better understand the updates, changes, billing codes and administrative details necessary to submit billing to the Medical Services Plan (MSP).

2018 Annual Conference & OPTOFAIR

Policies and Notices Payment All prices are in Canadian dollars ($ CAD) and are subject to 5% GST. Our secure server will process Visa and Mastercard. Charges on your credit card statement will appear as BC Association of Optometrists. Please make Cheques payable to: BC Association of Optometrists

Please mail cheques to:

BC Doctors of Optometry 121-10551 Shellbridge Way Richmond, BC, V6X 2W8

Schedule Changes & Speakers Schedules are subject to change to accommodate emergent situations.

Visit http://bc.doctorsofoptometry.ca/doctors/continuing-education/ for speaker and schedule changes as well as other important updates. Delegates will also be sent notifications via e-mail wherever possible and/or be informed through announcements on site. BC Doctors of Optometry (BCDO) reserves the right to cancel its Annual Conference, or any part of the meeting, due to unforeseen circumstances or to limit enrollments. Costs incurred, such as airline or hotel penalties, are the responsibility of the individual.

Cancellation & Refund Policy A $75.00 + GST administration fee will apply to all refunds. Cancellations must be in writing and submitted by January 24, 2018 for full refunds; 50% refunds from January 25, 2018 - February 6, 2018. No refunds for cancellations made after February 7, 2018.

Course Registration and Attendance Courses are limited by room capacities; admittance will be based on time of registration. The name badge provided in your delegate registration is required to be visible for entry into any course. Registrants are required to attend the entire session to receive continuing education credit.

Each course attendee’s badge will be scanned upon entry and exit to verify complete attendance. Continuing education credits will be electronically recorded.

All attendees are required to attend the full length of the course. Course auditing is not permitted. You need to attend a minimum of 50 minutes for each 1 hour of credit. If you do not meet the minimum requirements of 50 minutes for each 1 hour of credit, you will not receive CE credit.

CE Credits Delegates are requested to complete an evaluation of each session attended. The evaluation will be sent by e-mail at the end of each day of the Conference to the email address that you provided upon registration for this event.

Continuing Education Verification letters will be sent by e-mail to each delegate within four weeks of completing the evaluation and uploaded to the ARBO CE Tracker Database. It is the delegate’s responsibility to provide BC Doctors of Optometry with correct OE Tracker numbers upon registering. While we upload the credits to CE Tracker, please retain your verification letter as it is the responsibility of the delegates to maintain their continuing education records for reporting to your appropriate College or Licensing authority.

2018 Annual Conference & OPTOFAIR

Policies and Notices (Continued) Course Notes Course notes, if they have been provided by the session speaker, will be available for download before the conference. Delegates will receive an email with download instructions closer to the date of the conference. Audio Recording Select continuing education sessions may be audio recorded for future use. Please note personal audio and/or video recording of any presentation is not permitted and cannot be rebroadcasted.

Photography All delegates accept that they may be photographed or video recorded during the event. Consent is hereby provided to the BCDO to use delegates’ images by name or without, whether alone or with other persons, for the purpose of promotional or educational material, publications, on the BCDO website or any other form of media. All delegates waive any right to inspect or approve the image and to be compensated. Furthermore, delegates agree to hold the BCDO free and harmless from any claims when used lawfully within the scope described above.

Delegate Information

Delegates who sign up for a sponsored event (including breakfasts, lunches, reception events, etc.) will have their names shared with sponsors, post conference. Our Diamond corporate Partners will receive the list of names of all delegates, post conference.

Electronic Communication Delegates who register for the BC Doctors of Optometry Annual Conference agree to receive electronic communications from BCDO related to the current conference along with other events.

Privacy Policy BC Doctors of Optometry is the sole owner of the information collected on our websites. We do not sell, share or rent this information to third parties or partners, unless clearly indicated. The importance of security for all personally identifiable information associated with our customers is of utmost concern to us. This site has security measures in place to protect against the loss, misuse and alteration of the information under our control.

When you register on our website, we use your information to process and fill your registration. We may send you an email to confirm or to update you on your registration. We may also need to contact you by regular mail, email or phone if we have any questions about your registration. If you have voluntarily provided information, you have consented to the collection, use and disclosure of your personally identifiable information as described in this privacy policy. We will not use personal information for any purpose other than that for which you consented.