2018-2019 Town of Berthoud Business Development€¦ · Town of Berthoud Business Development Strategic Plan 8 Business Attraction 9-10 Business Retention 11-12 Education & Workforce

2018-2019 Town of BerthoudBusiness Development

Strategic Plan

Small town values.Big growth for business.

Table of Contents

Introduction

3

About Berthoud

4

Planning for the Future

4

Industry Concentrations

5

Target Industry Clusters

6-7

Town of Berthoud Business Development Strategic Plan

8

Business Attraction

9-10

Business Retention

11-12

Education & Workforce

13-15

Infrastructure

16-17

Page 2 | 2018 Town of Berthoud Business Development Strategic Plan

IntroductionBerthoud is a community known for its quaint downtown, TPC Colorado at Heron Lakes golf course, and a rapidly growing residential base. With its quaint downtown, ample quality development opportunities located along the I-25, U.S. 287 and SH 56 corridors and business friendly environment, Berthoud has become a destination for people and businesses. Because of these amenities, the growth in the economy and recent policy decisions, Berthoud has become one of the fastest growing communities on the Front Range. According to the U.S. Census, Berthoud grew 72% between 2010 and 2017. This recent growth has generated increased interest in attracting additional retail, commercial and industrial development.

For Berthoud to continue to be an attractive residential community and provide the services that the residents have come to expect, the Town must continue to be a welcoming business friendly community that supports the retention of our existing businesses and the attraction of new business development. With most of the Town’s revenue generated from sales tax and the majority of our residents working out of Town, it is imperative that the Town have a sustained strategy to retain and attract retail, commercial and industrial businesses in order to generate revenues to support the needs and wants of an increasing population.

This plan sets the strategy as to how the Town will go about retaining and attracting business development. As indicated, new or expanded businesses are necessary in order to increase sales and use tax collections, which fund Town services. Maintaining and improving Berthoud’s quality of life is central to these efforts. The Town collected research from a community and market assessment, looking at the town’s assets as well as its strengths and weaknesses; market forces and our competition; and a targeted industry analysis; to support the creation of an action plan that positions Berthoud for the best chance of achieving the goals identified in the plan.

Finally, business development requires the cooperation and assistance of all the Berthoud staff and our many partners. Working with staff and our partners to achieve the desired outcomes will ultimately enhance Berthoud’s quality of life and continue to make it a desired location to live, work and do business.

BUSINESSJOBS

INFRASTRUCTURE

PEOPLE


Mountain Avenue Corridor Plan (2018)

Parks Master Plan (2018)

Berthoud Reservoir Plan (2018)

Parks, Open Space, Recreation and Trails Master Plan (2016)

Transportation Plan (2016)

I-25 Infrastructure Plan (2015)

Comprehensive Plan Update (2014)

Utility Plan (2012)

Water System Master Plan (2011)

About BerthoudLocated at an elevation of 5,030 feet on the Front Range, Berthoud is known as one of the region’s most family-friendly towns bursting with opportunity. Highly-educated and trained employees choose to live in Berthoud because of our schools, quaint neighborhoods and downtown charm. With easy access to larger markets and major transportation hubs, Berthoud is a prime location.

Population

12,686(Zip code 80513)

PopulationWithin 20 Miles

553,67972%

Growth from 2010-2017

91% High School Diplomas 35% College

Degrees

SURROUNDED BY ECONOMIC ENGINES

Berthoud is located between two of Colorado’s largest college campuses - Colorado State University in Fort Collins and the

University of Colorado Boulder. Both Schools are innovation-focused and technology transfer powerhouses that spin off dozens of

companies annually.

Median Home Price

$394K

12%Increase in

home prices since last

year

Median Household Income:

$64K

Recognizing that a considerable amount of work has gone into preparing the community for growth, this Strategic Plan takes this work and our assets into account to develop a targeted economic development strategy focusing on the retention and attraction of quality businesses.

Planning for the FutureBerthoud has been and continues to plan for its future. For several years, the staff have been planning for a future that recognizes the importance of being prepared to accommodate our existing and future development opportunities while also being able to provide the services that our residents deserve and expect. A considerable amount of thoughtful planning has gone into addressing our infrastructure and community needs. For example, our treatment plants for water and wastewater, along with our collection and distribution systems (pipes), were upgraded thereby increasing capacity and our ability to accommodate new development. Funding was received to add a center turn lane and bike lanes to CR 17 and a third southbound lane, beginning at SH 56, on I-25 (the “Berthoud Hill”). The Town was able to acquire and set aside 450+ acres of land for recreation and open space and currently the Town is in the process of developing a Park Master Plan and a Mountain Avenue Corridor Overlay Plan.

In addition, several plans have been created to address Berthoud’s future development potential. These plans include:

Town of Berthoud Transportation Plan

September 2014

Prepared for: Town of Berthoud

328 Massachusetts Avenue Berthoud, CO 80513

Comprehensive Plan Update (2014)

Transportation Plan (2016)

Parks, Open Space, Recreation and Trails

Parks Master Plan (2018)

1

1

1

BB

3

H

F

E

5

2

1

4

5

1 6

1

1

13

1

1

1

1

IIHH

II

6

II

6

II

II

II

Developer Built

Town of Berthoud Trail - Crusher Fines - Planned

Town of Berthoud Trail - Crusher Fines - Envisioned

Colorado Front Range Trail West - Planned

REGIONAL TRAILS

Colorado Front Range Trail West - Envisioned

BNSF Fort Collins/Berthoud Trail Corridor - Envisioned

Big Thompson River Trail - Envisioned

Little Thompson River Trail - Envisioned

US 34 Non Motorized - Envisioned

ConnectionCarter Lake/Horsetooth Corridor-Envisioned

Colorado Front Range Trail - Developer Built

Town of Berthoud Trail - Concrete - Planned

Town of Berthoud Trail - Concrete - Envisioned

Town of Berthoud Trail part of future Park Master Plan

LOCAL TRAILSDEVELOPER TRAILS

TOWN TRAILS

LEGEND

Town of Berthoud Regional 10’ Concrete Trail - Envisioned

ABBCDEF

1

23

4

5

G

6

HI

Existing Sidewalk Connections

ParklandWaterwaysTown of Berthoud BoundaryRailroad

Existing Trail

May 15, 2018

Source: Esri, DigitalGlobe, GeoEye, Earthstar Geographics, CNES/Airbus DS, USDA, USGS, AeroGRID, IGN, and the GIS User Community

0 0.25 0.5 0.75 10.125Miles

W CO ROAD 10

TOWN OF BERTHOUD UNIFIED TRAIL MASTER PLAN - ENLARGEMENT

Berthoud

WAGGENERFARM

BERTHOUDRESERVOIR

KNIEVELPROPERTY

RICHARDSONPROPERTY

LOVELANDRESERVOIR

WELCHRESERVOIR

LONETREERESERVOIR

BACONLAKE

287

287

BERT

HOUD

PAR

KWAY

W CO ROAD 10E

MOUNTAIN AVEW CO ROAD 8

HERONLAKES

HAMMOND

PRAIRIESTAR

VANTAGE

JASKOWSKIPROPERTY

HERONLAKES

L CO ROAD 14

HANDY DITCH

LUDLOWFARMS

ROSEFARM HERITAGE

RIDGE

MARY’SFARMS

PIONEERPARK FARMSTEAD

JOHNSON FARMANNEXATION

Trail narrows to cross on exsting bridge

Future crossing, location to be determined


Industry ConcentrationsThe chart below shows the industries in the Bethoud region as measured by total employment size (the bigger the bubble, the larger the industry in terms of employment). The x axis shows employment growth (the further to the right on the graph, the more growth), and the y axis shows location quotient (the further up in the graph, the higher the location quotient (LQ). LQ is a valuable way of quantifying how concentrated a particular industry, cluster, occupation, or demographic group is in a region as compared to the nation. It can reveal what makes a particular region “unique” in comparison to the national average.

The following guidelines are used to evaluate the LQ:

• LQ > 1 indicates a significant employment concentration compared with the nation.

• LQ = 1 indicates that the region’s employment concentration is equal to that of the nation.

• LQ < 1 indicates that the region has less of an employment concentration compared with the nation.

The dotted red line on the graph represents the location quotient equal to 1.2 to easily identify the bubbles that are above this demarcation.

High employment industries in the Berthoud region include Information, Agriculture, Food Manufacturing and Wholesale Goods. Professional, Science and Technical, Oil and Gas, Healthcare Practitioners/Technical and Support

The Berthoud region has a strong industry concentration (LQ greater than 1.2) in the following: Information, Agriculture, Food Manufacturing and Wholesale Goods. Professional, Science and Technical, Oil and Gas, Healthcare Practitioners/Technical and Support, and Retail, all of which are higher in concentration that the US average. Though Information has had negative growth (-12%) over the past 5 years, the industry in the Berthoud region still has a location quotient advantage at 2.93. 65% of the jobs in these categories are in these 8 industries.


Target Industry ClustersIndustry clusters are geographic concentrations of interconnected businesses, suppliers, and institutions associated with a particular industry. They are typically identified and developed around the following comparative advantages: traditional knowledge and skills retained in a geographic area, natural resources linked to a geographic location or technology resources associated with universities and research centers (Silicon Valley).

The Berthoud Region job and industry concentrations support a number regional industry cluster prominent in the Denver metro and Northern Colorado region. Given Berthoud’s strategic position for industries and occupations, target industries cluster that best fit the Berthoud Region are as follows:

Advanced Agriculture and Technology

The Berthoud region is a uniquely positioned with significant assets both in the innovation and design of new technologies and the manufacturing and production of products and agriculture. The region has a diverse existing concentrations of Advanced Agriculture and Technology firms in crop production, data storage, electronics manufacturing, fabricated metal product manufacturing, and related research and development.

Advance Manufacturing

Manufacturing makes up one of the largest and fastest-growing industries in Northern Colorado. The region produces a wide range of products including wood, chemicals, plastics, machinery, and fabricated metal, as well as electrical components and transportation equipment. Northern Colorado’s manufacturing workforce is made up of adept talent from engineers to project managers. The NoCo Manufacturing Sector, with support from public-private partnerships, is focused on driving the future success of the industry through talent development and community engagement by creating centers for improved business to business (B2B) communication and collaborative research.

Beverage Production

Companies in the beverage production cluster manufacture malt beverages, wines, distilled liquors, bottled drinks, and ice products. The beverage production cluster supports business activities in several other industry sectors including agriculture, energy, and bioscience as similar production processes and raw materials are used. Though not specifically included in this cluster, ancillary services such as bottle and can manufacturing are readily available in the region. The Berthoud Region has a strategic advantage with a very high concentration of Breweries in the region.


Target Industry Clusters(Continued)

Bioscience

The biosciences are a diverse group of industries and activities with a common link—they apply knowledge of the way in which plants, animals, and humans function. The sector spans different markets and includes manufacturing, services, and research activities. By definition, the biosciences are a unique industry cluster and are constantly changing to incorporate the latest research and scientific discoveries.

Healthcare, Wellness and Science

This cluster includes both direct and indirect healthcare services. Direct healthcare services include care provided in hospitals, physicians’ offices, nursing homes, offices and clinics of a variety of other healthcare providers, and various other outpatient and ambulatory care settings. These industry sectors include health insurance carriers, pharmaceutical companies, medical equipment producers and manufacturers, civilian and military medical education, biomedical research organizations, residential care and social service providers, and a variety of related endeavors. The Berthoud Region has strategic advantage in the Health Care Services, particularly Health Practitioners, Hospitals, Medical and Diagnostic Laboratories and Psychiatric and Substance Abuse Services.

Information Technology

Businesses providing custom computer programming services, prepackaged software, computer integrated systems design and other computer related services. The cluster represents one of the strongest future growth industries throughout the United States.


Town of Berthoud Business DevelopmentStrategic PlanJob growth requires explicit investments in the fundamentals of economic development: attracting, retaining and growing firms, training workers, funding innovation, and developing catalytic projects. As previously stated, Berthoud has and continues to make the investments in its infrastructure that positions it to accommodate and drive growth. Berthoud now is poised to proactively pursue new business investment through a targeted business retention, expansion and attraction strategy.

BUSINESS ATTRACTION BUSINESS RETENTIONEDUCATION & WORKFORCE

INFRASTRUCTURE


Strategy & Action PlanStrategy: Recruit and secure new businesses, in appropriate locations, that are a good fit for Berthoud.

Action Plan:

Maintain and enhance relationships with land owners and the development community to encourage Berthoud development that is reflective of the Town’s goals and policies.

Maintain a current listing of development opportunities in the community and showcase on the Berthoud Economic Development website.

Continue to use the Business Development section of the Town’s website as the economic development marketing and information tool. Use the website as the Town’s primary portal for economic development.

Current Listing of development opportunities

Regularly monitor and update the website to ensure that the data and information presents the advantages of a Berthoud location particularly for each of the targeted industries.

Utilize tech advances to identify “anonymous” website visitors.

Collect testimonials from local businesses, placing the testimonials on the Berthoud website.

Produce short videos that market development opportunities.

Complete Keyword set development and apply on-page SEO (Search Engine Optimization) to drive relevant traffic to the website.

Promote properties and businesses on the website.

Support diversification of the employment base by focusing on Berthoud’s targeted industries of advanced manufacturing, medical, agribusiness, research and development and insurance services.

(Continued)

Business AttractionDevelop a business attraction program that complements Berthoud’s economic development strategy by working to attract new business and jobs and needed goods and services.

Berthoud is strategically positioned along Metro Denver’s north Front Range, making it a desirable location for business and residents. With easy access to Denver and the Denver International Airport and situated between CU and CSU, Fort Collins and Boulder and I-25 and U.S. Highway 287, it draws from two dynamic markets as well as the north Front Range. With its roots in agriculture (dating back to the 1800’s) and a vibrant manufacturing sector, the Town has grown into a residential destination and manufacturing center.


Actively participate in the Northern Colorado Manufacturing Partnership, Advance Manufacturing, Healthcare and creative industry clusters in partnership with OEDIT and Northern Colorado communities and organizations.

Communicate Berthoud’s assets and development opportunities to national site location influencers.

Attend the conferences of national associations such as Site Selectors Guild and the International Council of Shopping Centers (ICSC).

Attend NCCAR (Northern Colorado Association of Realtors) Quarterly Business Breakfasts and CREJ (Colorado Real Estate Journal) bi monthly industry breakfasts.

Meet with Denver Metro commercial brokers quarterly.

Use social media and other media outlets to communicate news stories to targeted audiences.

Develop and present a business development incentive policy to the Board for their consideration.

Host an annual real estate tour of Berthoud for commercial brokers.

Subscribe to and maintain Siteconnect.pro, an online digital portfolio tool that allows visitors to learn about and tour developments.

Support and participate in Metro Denver EDC’s and the Northern Colorado Economic Alliance (NCEA) annual site selectors conference and other possible site selector hosting events.

Support and, when appropriate, participate in Metro Denver EDC (Economic Development Council), NCEA (Northern Colorado Economic Alliance), Upstate Colorado or OEDIT out of state marketing activities.

Evaluate the benefits of creating a creative industry and/or innovation district with the goal of encouraging entrepreneurial activities in the community.

Development Opportunities

Berthoud has over 2,000 acres and twenty sites that provide opportunities for all types of development. Sites range in size from one acre to the 1,600-acre Wilson Ranch mixed use development. With its central location and easy access to major arterials, Berthoud is suitable for just about any type of development. Berthoud is ripe for business.

“Flow Systems moved our business to the town of Berthoud over 25 years ago, and it has proved to be one of our best decisions. Berthoud has been a great location for our business to grow and attract the technical employees we require.

With our strategic location to I-25, Denver Airport, and some of the local colleges, we have been able to expand our business to 62% Internationally. The steady growth in our business has required us to enlarge our current manufacturing facility on three separate occasions. I worked directly with the town of Berthoud on all three of these expansions, and found the city of Berthoud very helpful and eager to help us expand and grow. I feel that Berthoud is a great spot for an established business, as well as a new startup company, as we plan to be here for many more years.”

Jeff Scano President - Flow Systems

Strengths: Central location &

available sites, excellent local schools & water supply

Weakness:Lack of available buildings for industrial, commercial

& retail space

Opportunity: Ample available

sites along major transportation corridors, Potential redevelopment

of Town owned sites, Mountain Avenue

Corridor Plan

Threat: Lack of affordable

(attainable) housing

SWOT(Strengths, Weaknesses, Opportunities, Threats)


Strategy & Action PlanStrategy: Support the retention and expansion of existing businesses.

Action Plan:

Continue to promote a business-friendly climate in order to retain and expand business investment.

Advocate for a positive business climate locally and statewide through EDCC (Economic Development Council of Colorado) and CML (Colorado Municipal League) who monitor state legislation and take action when necessary to maintain a positive business climate.

Periodically review Berthoud’s policies, land use regulations with the Town Administrator and Community Development Director to ensure they consider the impact on business development activity in the community.

Continue to work with the Community Development Department to ensure a timely and predictable permitting process.

Serve as the ombudsperson for Berthoud businesses voicing their plans and concerns to the Town Administrator and other departments when appropriate.

Adopt a business incentive policy to encourage high quality, primary job creation and private sector investment.

Ensure that Berthoud businesses are aware of the resources and programs available to assist their growth and expansion through such organizations as the Northern Colorado Manufacturing Partnership, Colorado Office of Economic Development and International Trade (OEDIT), Larimer SBDC, Innosphere, Front Range and Aims Colleges and Manufacturer’s Edge.

Continue to explore establishing the Berthoud Enterprise Fund.

(Continued)

Business Retention It is generally accepted that at least 80% of all new jobs created in any community are generated by businesses already located in the community. In addition, the cost of retaining a business is far less than the cost of attracting a new business located outside the community. With the competition for new jobs and investment fierce among states and communities, it is extremely important for the community to be supportive of its existing businesses. One way to accomplish this is to design and implement, a structured, systematic and sustainable business retention program.

Strength: Ease of navigating

permitting and planning process

Weaknesses:Shortage of available

buildings for industrial, commercial & retail space, shortage of

incubator space

Opportunities: Downtown as a destination & available sites along our

major corridors (I-25 & Hwy 287) Mountain Avenue

Corridor Plan, quaint downtown, Berthoud residents as potential

labor supply

Threats: Commercial growth

occurring in surrounding communities, increasing

construction costs, labor availability for

skilled positions



Partner with regional entities such as Upstate Colorado and the Larimer County Economic and Workforce Development to coordinate business retention activities.

Continue to encourage Berthoud businesses to take advantage of the possible tax credits available to them through the Colorado Enterprise Zone (EZ) program.

Communicate and meet with existing businesses on a regular basis to inform them of opportunities and to learn of expansion plans or concerns they may have.

Continue to host quarterly business appreciation breakfasts

Meet with individual primary employers on a weekly basis

Continue to publish and distribute the bi-monthly newsletter

Develop and administer an annual employer satisfaction survey

Conduct exit interviews with businesses that close or leave Berthoud to learn of any common issues or concerns.

Increase economic activity through innovation and entrepreneurship.

Encourage business startup activity by hosting events, speakers and networking opportunities.

Include a regular column in the bi-monthly newsletter on entrepreneurship

Utilize the resources and expertise of the Larimer SBDC and Innosphere to promote and encourage entrepreneurship.

Provide easy access to resources available for new and expanding businesses

“The Front Range of Colorado is one of the premier locations in the United States and the world and Berthoud is in an ideal spot in the Front Range. Its location between two great engineering universities, easy access to the airport and lower cost than most of the surrounding communities have contributed to Rapid Production Tooling’s success over the years. In addition to its central location, the Town of Berthoud and community support have also been a valuable resource for us.”

Clark Anderson President - Rapid Production Tooling, Inc.


Education & WorkforceEducation

Education is a critical factor considered by businesses and residents when making location decisions. Many businesses, particularly in professional fields, seek locations where a higher than average share of the population has a bachelor’s degree or higher. The presence of higher education institutions and college students also provides a competitive edge to some communities. Residents like to know that there are continuing education opportunities available. Businesses often require training for current employees and an existing pipeline of graduates to fill vacancies in the future. Berthoud is fortunate to be within commuting distance of a number of higher education institutions including Aims Community College, Colorado School of Mines, Colorado State University, Front Range Community College, Northern Colorado University and University of Colorado at Boulder.

Berthoud has a larger portion of residents who have some college or an associate degree than Colorado as a whole. However, it has a smaller population with graduate and professional degrees than Larimer County as a whole.

Strategy & Action PlanStrategy: Align education and training with our target industry needs.

Action Steps:

Communicate the workforce needs of Berthoud businesses to the Larimer County Economic and Workforce Development Center while also promoting the services and programs of the Center to Berthoud businesses.

Continue to inform Berthoud manufacturers of the support and assistance the Northern Colorado Manufacturing Partnership can provide in areas such as employee recruitment, industry education, networking and student careers in manufacturing.

Include a regular column in the Berthoud business bimonthly newsletter on workforce assistance programs.

EducationBerthoud has a larger portion ofresidents who have some college oran associate degree than Coloradoas a whole. However, it has a smallerpopulation with graduate andprofessional degrees than LarimerCounty as a whole.

U.S. Census Bureau American Community Survey 5-year file.

Public School Enrollment 2016-17

Community School Total Enrollment 1,921Community High School Enrollment 714Thompson District Total Enrollment 16,280Thompson District High School Enrollment 4,986Thompson District On-Time High School Graduation Rate 2016 79.4%Thompson District On-Time High School Completion Rate 2016 81.1%Thompson District Dropout Rate (grades 7-12, 2016) 1.5%

Colorado Department of Education.

Berthoud is within the Thompson R2-J School District, which primarily serves students in Loveland and Berthoud. ThompsonDistrict offers charter options and open enrollment opportunities, but most students attend their local community school.Thompson District Community Schools in Berthoud include: Berthoud Elementary, Ivy Stockwell Elementary, Turner Middle andBerthoud High.

Post-Secondary Enrollment 2016Northern Colorado has 3 Public Universities and 2 Community Colleges that support post-secondary education and training.

Community Colleges Total EnrollmentAims Community College 5,652Front Range Community College 18,961

Public Universities Total EnrollmentColorado State University 29,076University of Colorado Boulder 32,551University of Northern Colorado 10,141

Colorado Department of Higher Education

4

Source: U.S. Census Bureau American Community Survey 5-year file

“It has always been a caring community where people look out for one another, and people are passionate and involved. A sign of a happy community is that many children who grew up here – including my own – have moved back to raise their families. One of our favorite things about living in a small town is seeing people that you know everywhere you go!”

Marian Maggi Co-owner - RE/MAX Town & Country


Berthoud Larimer County Colorado

2010 Population 5,105 299,630 5,029,196

2017 Population 8,889 339,993 5,607,154

% Increase 74.1% 33.5% 11.5%

Median Age 43 36 36

Med H.H. Income $64,025 $61,942 $62,520

Per Capita Income $29,463 $32,433 $33,230

Below Poverty 7% 11% 11%

High School Graduates 98% 95% 91%

Bachelors Degree 31% 45% 38%

Graduate H.S. 91% 80% 75%

Workforce

Access to talent is one of the most critical factors in site location decisions. During the 1990s Berthoud experienced fairly rapid growth rates, outpacing both the county and state. From 2000 to 2010, Berthoud’s population growth rates slowed significantly, however, from 2010 to 2017 they grew faster than both the county and state with an estimated 8,993 residents in 2017. Our 72% growth from 2010 to 2017 rank Berthoud the fastest growing community on the Front Range.

As with most communities in the Denver Metro area, it’s important to look beyond the community’s borders when taking into account the existing and potential labor force. The Denver Metro area has a population of 3 million people and it is growing by the day. Its general population characteristics includes a young, healthy and highly educated workforce.

Community Fast Facts


Strengths: Educational institution and association partnerships,

Berthoud schools, Educated workforce, Proactive

Workforce Development Center, close proximity to

higher education institutions and community colleges

Weakness:Finding available and

dependable workers with appropriate skills

Opportunity: Higher education location

for Aims Community College. Aims Community College

site at I-25, possible location for a regional education and training center, two

community colleges

Threat: Increasing school enrollment

will require strong public, private and community financial support for the

Thompson School District, and Education funding at the

state level


Regional Economy

Berthoud, located within 45 minutes of downtown Denver, is also nestled within one of the most dynamic three county regions of the country. The community is physically located in both Larimer and Weld Counties while it also borders Boulder County on the south. This three-county region is known for its innovation, entrepreneurship, agriculture, nationally ranked communities and universities and federal research laboratories.

The region also has attracted some of the most recognizable businesses in the world including Anadarko, Anheuser-Busch, Avago Technologies, Ball Corp, Google Inc., Hewlett-Packard, Intel, JBS USA, IBM Corp., Leprino, Microsoft, Noble Energy, OtterBox, State Farm Insurance, Vestas and Woodward.

With a three county 2014 population of just over 900,000, while at the same time considered to be one of the fastest growing regions in the state and U.S., Berthoud’s central location provides its businesses and residents with access to a

significant labor supply and employment opportunities.

Labor Shed

According to ESRI (Economic and Social Research Institute) and U.S. Census Bureau, there are approximately 3.9 million people residing within a 50-mile radius of Berthoud providing the community and its businesses with a labor supply that far exceeds a community of its size. With Berthoud located between I-25 and U.S. 287 and within 45 minutes of Denver, its location provides it with an easy commute for most people living on Colorado’s Front Range.

TOWN OF BERTHOUD 2016 Business Development Strategic Plan 5DRAFT

REGIONAL ECONOMYBerthoud, located within 45 minutes of downtown Denver, is also nestled within one of the most dynamic three-county regions of the country . The community is physically located in both Larimer and Weld Counties while it also borders Boulder County on the south . This three-county region is known for its innovation, entrepreneurship, agriculture, nationally ranked communities and universities and federal research laboratories . The region also has attracted some of the most recognizable businesses in the world including Anadarko, Anheuser-Busch, Avago Technologies, Ball Corp, Google Inc ., Hewlett-Packard, Intel, JBS USA, IBM Corp ., Leprino, Microsoft, Noble Energy, OtterBox, State Farm Insurance, Vestas and Woodward .

With a three-county 2014 population of just over 900,000, while at the same time considered to be one of the fastest growing regions in the state and U .S ., Berthoud’s central location provides its businesses and residents with access to a significant labor supply and employment opportunities .

LABOR SHEDAccording to Esri and U .S . Census Bureau, there are approximately 3 .9 million people residing within a 50-mile radius of Berthoud providing the community and its businesses with a labor supply that far exceeds a community of its size . With Berthoud located between I-25 and U .S . 287 and within 45 minutes of Denver, its location provides it with an easy commute for most people living on Colorado’s Front Range .

LARIMERCOUNTY

BOULDERCOUNTY

WELDCOUNTY

BROOMFIELD COUNTY

DENVERCOUNTY

JEFF

ERSO

N C

OU

NTY

ADAMSCOUNTY

ARAPAHOECOUNTY

DOUGLASCOUNTY

GRANDCOUNTY

GILPINCOUNTY

CLEARCREEK

COUNTY

BERTHOUD

3.9 MILLION PEOPLE

within 50 miles

45 MINUTES TO DIA

40 MINUTES TO CU

35 MINUTES TO CSU

Berthoud By The NumbersBerthoud Population

2010 2017Town Limits 5,105 8,88980513 Zip Code 10,296 12,68610 minutes 24,746 27,07920 minutes 192,486 211,94130 minutes 382,864 429,5855 miles 17,075 18,88910 miles 166,403 182,22420 miles 497,241 553,679

322,226

339,993

294,932

3.9 Million People within 50 Miles

45 Minutes to DIA

40 Minutes to CU

35 Minutes to CSU


Infrastructure(Product Development)

Adequate public infrastructure is essential to retaining and attracting business and ultimately to the health of the overall economy.

Berthoud’s commercial services and centers are generally located along primary transportation corridors (including SH 56, U.S. 287 and I-25), which connect the community to neighboring Loveland and Longmont as well as points farther north and south. The Town’s industrial and employment use are concentrated in Town along the 1st and 2nd Street corridor with potential additional industrial development adjacent to I-25 off County Road 7.

Commuting Patterns

According to TIP (Theory Into Practice) Strategies in their Labor Market Profile prepared for the City of Fort Collins, in 2014, Larimer County was a net exporter of labor. About 7,000 more residents left the county for work than commuted into the county, which indicates a mismatch between the skills residents have and the jobs employers need filled.

The Community Patterns diagram shows that in Berthoud, according to the U.S. Census, less than 10% of the jobs (orange) are held by residents and 90% of the jobs are held by people who live outside of the town.

Berthoud Commuting Patterns, 2017

Strategy & Action PlanStrategy: Advocate and support the upgrading and/or expansion of public infrastructure that supports business growth and continued development.

Action Steps:

With Berthoud Community Development and Public Works Departments review the public infrastructure in the commercial, office and industrial areas identifying any inadequacies and develop a plan to address deficiencies.

Continue to actively support the expansion of I-25 by participating on the I-25 Coalition, Fix I-25 Business Alliance and supporting the efforts of the NFRMPO.

Explore the possibility of utilizing URA’s and TIF to facilitate development in certain areas of the community.

Promote the arts and cultural activities which attract entrepreneurs. Explore the possibility of forming a creative arts district.

2284Workforce

1334Jobs

219

Overlap shows those who both live and work in Berthoud.


Choosing Your EmployerSource: The Guardian

Strength: Water Supply & Public

Infrastructure

Weakness:Limited Public Transportation

Opportunity: To expand public

transportation

Threat: Long term capacity of

water supply


23%Career

development/progression

16%Image of employer

47% Location

7% Salary

6% The Job

Challenge

5% The people

working there

The primary consequences of this net export of jobs span a reduction in daytime population to longer commuting distances, which have implications on tax revenues, quality of life and the environment. Also, a look at selected characteristics of commuters by type indicate that commuters out of the community tend to have higher wages and are less likely to work in the service sector than those that live and work in the community. According to The Guardian (2017), when choosing an employer, 47% of workers said location, location, location. Location is becoming the dominant driver for workers in the tight US labor market.

Berthoud residents work primarily in Larimer (34%), Boulder (28%), Weld (14%) and Denver (6%) Counties, and a much larger portion of the laborforce lives in Berthoud than is needed to fill the jobs within town limits. Less than 10% of Berthoud’s resident laborforce works in Berthoud.


Contact Us for More Information

Town of BerthoudBusiness Development Department

807 Mountain Avenue Berthoud, CO 80513

[email protected]

www.berthoudeconomicdevelopment.com

Berthoud, ColoradoYour Road to Opportunity

Documents

2018-2019 Town of Berthoud Business Development€¦ · Town of Berthoud Business Development Strategic Plan 8 Business Attraction 9-10 Business Retention 11-12 Education & Workforce