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T R A N ECOMFORT SPECIALIST™
P R O G R A M
PRIME GUIDE
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THE TRANE COMFORT SPECIALIST™ PROGRAM
Designed to Support Dealer Excellence. Dedicated to Inspire Customer Confidence.
Since 1999, the Trane Comfort Specialist™ program has given consumers an easy way to recognize the best HVAC dealers in their community. For those who often feel unprepared for such an expensive purchase, especially when buying a product they will own for years, the assurance of the TCS program can be a welcome relief.
On the other side of the equation, the Trane Comfort Specialist™ program provides a platform that enables Trane dealers of any size to build a thriving company and stay on the leading edge of consumer demand. It also provides an invaluable network of like-minded businesses that share a common brand identity with Trane. The high standards of the TCS program present participating dealers with a way to showcase the dedication and integrity of their company, while inspiring a culture of customer satisfaction within their business to drive referrals.
The Trane Comfort Specialist™ program also serves as a trusted source of professional training for the business, sales and technical development of a dealership, training that helps dealers stay current and maximize every opportunity in the face of maturing markets and changing consumer needs.
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2017 PROGRAM ENHANCEMENTS
We are excited to announce the introduction of new benefits for 2017. Two new benefits include a special financing program with both 72 month and 15 month terms and exclusive access to the TCS Hotline and Info Center.
Special Financing TCS dealers have exclusive access to:
Two (2) finance promotions 1. 0% APR for 72 months 2. No interest for 15 months if paid in full
TCS Prime dealers receive a 3% subsidy on rate card.
TCS Hotline and Info CenterExclusive access to answer questions and provide issue resolution quickly, easily, and friendly.1-855-820-5692 [email protected] Center: ComfortSite > Marketing > MAX > Info Center
Local Presence ManagementLocal Presence Management optimizes your online listings by uploading your business information to the four core databases that distribute business listings. Over time, your consistent & optimized data will get picked up by hundreds of website including major search engines, local search sites, Internet Yellow Pages, mobile sites, and GPS services. For more information click here or refer to MAX Info Center for further details.
TCS Dealer ConferenceNovember 9-12, 2017Gaylord National Resort and Convention CenterOxon Hill, MD
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Access to the TCS LogoThe program allows you access to an the ability to reproduce the Trane Comfort Specialists™ logo. Also, you will receive a certificate to display in your office or showroom that acknowledges your participation in the program.For more information click here or refer to MAX Info Center for further details.
Exclusive Access to Creative MaterialsYou will have exclusive access to local advertising materials designed specifically to highlight the benefits of doing business with Trane’s Prime retail dealers. Advertising templates are available for print, direct mail, outdoor, internet banners, radio, TV, etc.
Uniforms, Apparel and PatchesThe uniform program provides another way to show your professionalism and pride on all sales, service and installation calls. A wide variety of attractive, professional TCS logo apparel is available for customization. Contact Cintas for more information, (888)806-4402 or visit www.cintas.com.
ID BadgesID badges are available that include dealership name, employee ID information and a special designation as a Trane Comfort Specialist™ dealer. Two are provided free, with additional badges available for purchase.For more information click here or refer to MAX Info Center for further details.
Vehicle DecalsLet the world see your commitment to excellence with custom Trane Comfort Specialist™ vehicle wraps and graphics packages. Each piece is durable, attractive and highly visible to promote your professional image any time your vehicle is on the road. When you place the TCS logo on a vehicle(s), you can claim back 100% of the cost of the decals. For more information click here or refer to MAX Info Center for further details.
Please note: Trane Comfort Specialist™ decals cannot be displayed on a vehicle with other manufacturers’ logos. While TCS decals can be used in place of the Trane logo, Trane prefers the TCS and Trane logos to be displayed together.
Trane.com - Dealer LocatorThey can’t call you if they can’t find you, and the Dealer Locator ensures you’re found. When homeowners use trane.com to search for a dealer in their area, only Trane Comfort Specialist™ Dealers, like you, are listed in the results. Contact your DSO/IWD for more information and to add additional zip codes to the locator.
IDENTIFICATION MATERIALS
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Trane.com - Dealer Landing PageTrane.com offers Trane Comfort Specialist™ a customizable landing page tocommunicate key information to consumers to make your phone ring faster. Customizable components include dealer website URL, up to ten areas served, license number, personalized dealer description, dealer logo, customer satisfaction survey rating and business hours. For more information click here or refer to MAX Info Center for further details.
Digital Lead GenerationTrane is driving more leads to our TCS dealers via Paid Search, Social Media Advertising and Online/Banner Advertising. For more information click here or refer to MAX Info Center for further details.
SMART Lead ManagementSMART (Sales Marketing Advertising and Relationship Tool) is a management tool that will help you verify advertising results and monitor the lead from a phone call to a closed sale within your business. Dealer phone numbers on the dealer locator and dealer landing pages are replaced with unique call forwarding phone numbers that will track the call, provide caller information and record the conversation. For more information click here or refer to MAX Info Center for further details.
LeadSaveDealers have the opportunity to enroll in LeadSave. LeadSave is an additional benefit available from CallSource that can help you get even more out of leads. Dealers who participate in LeadSave will have representative from CallSource listening to their recorded calls. For more information click here or refer to MAX Info Center for further details.
Yellow Page ListingsYour optional listing in Trane’s Yellow Pages advertising is branded with the Trane Comfort Specialist™ logo, where available. Furthermore, Trane Comfort Specialist™ dealers always appear first in the listings. This includes the internet yellow pages as well. Contact DAC/Broom Marketing (www.dacgroup.com) for more information.
HomeAdvisorTrane Comfort Specialist™ dealers will have the opportunity to take advantage of new benefits available with HomeAdvisor, which is designed to drive more leads. TCS dealers receive an exclusive 50% off their first 30 days of leads, and a 10% quarterly rebate thereafter. For more information click here or refer to MAX Info Center for further details.
MARKETING
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Exclusive National PromotionsTo help you differentiate yourself in the market and close more sales at the kitchen table, you will be offered additional TCS-exclusive promotions throughout the year in addition to Trane’s national consumer promotions.
Retail FinancingTrane offers the industry-leading consumer financing program with... • Superior Rates • Incremental Subsidies• 1% Discount on ANY Wells Fargo Program, Any Product, Any Time• Exclusive TCS Enhanced Year-Round Financing Promotions
Trane Retail Financing allows you to drive high quality leads, drive closure at the kitchen table, and increase your average sales price. For more information click here or visit ComfortSite - Financial Center - Consumer Financing
Cell Phone DiscountsTo help you stay connected to your crews, your office and your customers, Trane has negotiated special discounts with cell phone service providers on their monthly rates, data plans, equipment and accessories. Refer to MAX Info Center for further details.
Vehicle DiscountsSavings from fleet purchases alone can sometimes pay for your TCS membership. Your commitment to professionalism includes the appearance of the vehicles that represent your company. That’s why Trane has negotiated special purchase prices on service vehicles from major manufacturers. Refer to MAX Info Center for current manufacturer information.
Product ExchangeAs a Trane Comfort Specialist™ dealer, you will have the authority to replace outdoor split/packaged units and furnaces when faced with major system leaks, compressor or heat exchanger failures within the first 60 days after installation. It’s just one more way you can give your customers peace of mind and reinforce the kind of service you’re known for. (Equipment must have been installed at the same time along with a Trane comfort control to qualify and the dealer must provide the labor to replace the unit at no charge to the customer.)
NATE Training ReimbursementNorth American Technician Excellence, Inc. (NATE) is the leading certification standard for heating, air conditioning, ventilation and refrigeration in the United States. To help your service staff maintain the level of service your customers expect, Trane will reimburse your dealership the full cost of NATE certification for up to two (2) technicians per year. The dealer must submit a claim for reimbursement with the local sales office (DSO or IWD) with proof that the employee passed the exam.
SALES SUPPORT
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Enhanced TrainingTo help you maintain an educational advantage, Trane has created developmental courses in a format that are easy to access and navigate. The new Learning Management System makes training more convenient, with day or night studying to fit your schedule and a clearly defined curriculum. The SkillSoft™ Business and Desktop Skills E-Learning Library has also been added to our Learning Management System and is available to you and your employees for a $75 yearly subscription fee per user. Access our E-Learning courses at www.tranelearningresources.com. Or ComfortSite -Training Center - Trane LMS – Single Sign On.
CoolfrontCoolfront is a service flat rate pricing application that offers the best way to increase service profits and customer satisfaction. Coolfront allows you to create and manage invoices and work orders on your mobile device using their extensive repairs database. TCS membership allows access to the Coolfront application at discounted fees. For more information click here or refer to MAX Info Center for further details.
100% Satisfaction Guarantee. For your customers, this means that if the new system you install doesn’t perform to the factory specifications for the homeowner’s application and ambient conditions during the first year, you have the authority to repurchase the equipment from the homeowner and Trane will refund to you the price you paid for it. For more information click here or refer to MAX Info Center for further details.
Parts Concession This program gives dealers the ability to concession a major component part that is within those certain time periods of the registered limited warranty. Trane will concession the part and the dealer must concession 100% of the labor for the replacement. For more information click here or refer to MAX Info Center for further details.
Everyday Business DiscountsAs a Trane Comfort Specialist™ you have free access to Distributors Solutions (DSI), a co-op purchasing organization for independently owned companies. DSI negotiates and manages purchasing programs that help participating companies find substantial savings on their businesses’ everyday purchases in 13 categories including: health benefits, office supplies, copiers, tires, auto parts, etc. For more information click here or refer to MAX Info Center for further details.
PROGRAMCONTACTS
TCS Hotline and Info Center1-855-820-5692 [email protected] Info Center: ComfortSite > Marketing > MAX > Info Center
MarketingFederal Heath Sign CompanyBuilding Signs(903) 589-2100
HomeAdvisorBrett SymesPhone: (303) [email protected]@HOMEADVISOR.COM
Marketing Advertising eXpress (MAX)(855) [email protected]
Pretty Incredible Communications (PI) Personalized Print Materials(800) 237-5894Customer Support & Literature Ordering Center Accessed through Comfortsite
Shabang Exhibits Inc.Tradeshow/Home Fair BoothsDoug Wickwire(214) [email protected]
Lead Save Jas Jackson(414) [email protected]
SystemsComfortSite Support(800) [email protected]
VehicleChrysler Vehicle Discounts - Additional InfoMatt Reilly(704) [email protected]
Ford Vehicle Discounts - Additional InfoJ. Bryan TaylorPhone (678) 984-4201Fax (888) 227-0587 [email protected]
GM Vehicle Discounts - Additional InfoSteven A. English(919) [email protected]
Nissan North America - Additional InfoPeter HanleyPhone (770) 238-8711Fax (615) 967-3163www.nissancommercialvehicles.com
Cell PhoneSprint/NextelLars Wennborg(704) [email protected]
Verizon - Additional InfoScott Williams(901) [email protected]
IdentificationCintasTrane Uniforms, Apparel & Patches (888) 806-4402 cintas.com
Signature Graphics Vehicle DecalsVeronica McMullin or Renee Carr(800) 356-3235 x3166Signaturegraph.com
FinancialCoolfrontTom D’Amico(585) [email protected]
Wells FargoPhone: (877) 249-8038Fax: (877) 279-4548
OtherStaples Office Supplies(888) [email protected]/ingersollrand
Distributor Solutions Inc. Jonathan Hellrung(303) [email protected]
trane.comWe are committed to using environmentally conscious print practices. ©2017 Ingersoll-Rand Company 0CS-5055-10P 01/17
