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2017 Supplier Marketing ProgramsMove your business forward with UNFI
discover what’s next
PRODUCT GUIDE
Monthly Specials• Highlight new products and promotions• A DC specific, monthly catalog sent to all
independent stores• Retailers’ primary source for promotional
information and hot new items
Wholesale Biannual Catalog• DC specific catalogs featuring all UNFI
products• Ads, inserts, and cover positions available• The primary reference guide and ordering
tool for retailers
Catalog Advertising
Annual Advertising Agreement
Supply Chain by ClearVue Provides heightened transparency to Suppliers through demand planning, forecasting, and procurement insights.
• Monthly Forecasting Weekly Sales Out the Door
• Weekly Quantity On Hand/On Order • Weekly Service Level Reports• A Supplier In-Site Subscription • Supplier Breakout Reporting
Supplier In-Site (SIS) • A web based portal providing 26 reports
mostly focused on the independent channel• Features chargeback, ACV, void, and sales
reporting
Individual Reports: Single or Subscription
• Monthly UNFI Sales by State• Quarterly Supplier Breakout Reports• Quarterly UNFI Warehouse Split by channel
by state
GET STARTED
Be Discovered Gain InsightReporting Suites
• Unlimited monthly promotional listings • Feature your new products in New and Now
and Monthly Specials catalogs• Publish full page ads in our catalogs• Receive discounted rates on our Marketing
Programs• Be included in the Customized Marketing
Program
Choose your level of participation and begin the partnership.
“We are your
strategic partner
and will help you
discover what’s
right for your brand
and business as we
enter new markets
and reach new
customers”
2017 Trade Marketing Programs | New Marketing Programs | Page 3
New Product MarketingNew Products - Monthly Specials
• Free with an Annual Advertising Agreement• Full color section in the front of the Monthly Specials book• Get information to prospective customers about their new
options
New and Now• Free with an Annual Advertising Agreement• Monthly magazine sent to customers and the UNFI Sales Team• Highlights brand, product, and attributes for new audiences• Color ads and advertorial options are also available
New Item Webinar • Engage the UNFI Sales Team to support a new launch• Monthly webinar that is supplemented by samples and
literature sent directly to the UNFI Sales Team
Speed to Market • Gain placement in the independent channel• Provides a free fill of each new item to participating stores
in the regions chosen. Nearly 300 participating independent accounts nationwide!
• Stores commit to stock items for at least three months
Boost NEW item launches —come out of the gate strong
PRODUCT GUIDE
Situational MarketingOur newest program gets your message where it needs to go
• Distribute timely brand messages to UNFI customers• Targeted emails to segments of interest• Engagement reporting by campaign• Situational messaging examples: back in stock after long-term
out, major new certification change for your line, substantial product innovation
NEW
“”
2017 Trade Marketing Programs | New Marketing Programs | Page 4
Seasonal MarketingSeasonal Essentials
• For those who want their items to be a part of seasonal, holiday, and themed sets at the retail level
• Themed publications and point of sale materials to help generate maximum sales
• Be the brand that the consumer reaches for when a special time of year comes around
Winter Holiday Essentials• Be featured during the winter holidays• Festive color catalog published in May to support
retailers’ promotional planning• Generate sales for one of the busiest times of the
year
Holiday Fare Pre-Order • Features items “in and out” for the season• Ample lead times to support retail pre-ordering • 3 editions: Valentine’s Day, Easter, and Winter
Holidays• Take advantage of seasonal sales
NEW
Take advantage of seasonal sales
“”
Shipper PushOne more way to get into retail
• Monthly pre-order program featuring a maximum of 20 shippers
• Electronic distribution to UNFI Sales, Customers, and Brokers
• Encourage stores to promote and display your items
2017 Trade Marketing Programs | New Marketing Programs | Page 5
Deep DealsHot Sheets
• Target all channels with deep discounts• Provides sales team and retailers with a sell
sheet and form for turnover ordering • UNFI provides tiered contribution
Volume Deals• Incentivize high volume purchases• Promotions are published in the Monthly
Specials book• UNFI provides tiered contribution
Discounts drive volume purchases and encourage trial
NEW
Online MarketingOn the UNFI website, customers place orders and conduct research; display your product on the path to purchase
UNFI Customer Portal Advertising• Advertise to customers from all channels• Customize your perfect package from banner ads
to featured brands• Track specific response data monthly
Honest Green eCommerce Marketing
• Target this fast growing area for supplements, cleaning products, and groceries
• Web, email, and sample options available for packages
• Reach eTailers through UNFI’s eCommerce division, Honest Green
“
”
2017 Trade Marketing Programs | New Marketing Programs | Page 6
Foodservice Use these resources to reach this growing market of restaurants, delis, cafeterias, colleges, hotels, and convenience stores
Triannual Catalog Advertising• Advertise in a catalog featuring a handpicked
assortment of products• Promote your brand and generate awareness for
your foodservice items• Or, upgrade to PLUS to create a comprehensive
advertising program featuring web and email marketing
Get it While It’s Hot!• A quarterly publication promoting new and trending
products in foodservice• Great opportunity to promote trending products• Get your brand in front of the UNFI Sales Team and
Foodservice Customers
Sustainable growth in new markets
“”
UNFI Tabletop ShowsSee and be seen – UNFI is a leader in the industry. Tabletop shows give you visibility to top UNFI customers and suppliers – reserve your table NOW!
• Showcase your new items, build sales, and promote seasonal items
• Sell to customers from all channels• Meet with UNFI Sales Team and other staff
2017 Trade Marketing Programs | New Marketing Programs | Page 7
Retail ActivationCirculars Natural Connection & Healthy Advantage
• Reach consumers of independent retailers • Proven to drive sales, placement, and volume• NEW! local targeting for January 2017: Circulars will
be unique by DC and open to all suppliers with strong placement in the independent channel
HEALTHY Clippings®
• Turnkey coupons to attract consumers in the aisle or to meet their demands for deals online
• Shelf tear-pads or NEW! digital format
Planning for SuccessPromotional Marketing CalendarUnderstanding seasonal food trends and consumer eating/drinking/usage patterns can help you plan the best times to promote your brand.Work with your SRM to identify what works best for you based on UNFI promotional themes, seasons, or trend opportunites.
Truck Fleet AdvertisingOn the Road Advertising
• Your billboard on wheels, targeted by UNFI DC• Amplify your consumer marketing impressions from
your social and retail outreach
Proven to drive sales, placement, and volume
“”
Contact your SRM for an in-depth seasonal planning calendar.
2017 Supplier Marketing ProgramsChoose what works for you – not sure?Your SRM can work with you to meet your goals.
Marketing Program Target Audience Content Media
pageDirect to
Consumer Independent Supermarket Gourmet & Ethnic Foodservice eComm DC Specific Print Digital
Annual Advertising Agreement 2
Advertising Essentials 2
Catalog Advertising ✔ ✔ ✔ ✔ ✔ ✔
Monthly Specials Advertising ✔ ✔ ✔ ✔ ✔ ✔
New Products 3
New Products - Monthly Specials ✔ ✔ ✔ ✔ ✔ ✔
New and Now ✔ ✔ ✔ ✔ ✔ ✔ ✔
New Item Webinar ✔ ✔ ✔ ✔ ✔ ✔ ✔
Speed to Market ✔ ✔ ✔ ✔
Situational Marketing 3
Situational Marketing (email) ✔ ✔ ✔ ✔ ✔ ✔
Seasonal Marketing 4
Seasonal Essentials ✔ ✔ ✔ ✔ ✔ ✔ ✔
Fall/Winter Holiday Essentials ✔ ✔ ✔ ✔ ✔ ✔
Holiday Fare Pre-Order ✔ ✔ ✔ ✔ ✔ ✔
Shipper Push 4
Shipper Push (seasonal) ✔ ✔ ✔ ✔ ✔
Online Marketing 5
UNFI Customer Portal Advertising ✔ ✔ ✔ ✔ ✔ ✔
Honest Green eCommerce Marketing ✔ ✔ ✔ ✔ ✔
Deep Deals 5
Hot Sheets ✔ ✔ ✔ ✔ ✔ ✔
Volume Deals ✔ ✔ ✔ ✔ ✔
Foodservice 6
Catalog Advertising ✔ ✔ ✔ ✔ ✔
Get It While It’s Hot! ✔ ✔ ✔ ✔ ✔ ✔ ✔
UNFI Table Top Shows 6
Table Top Shows ✔ ✔ ✔ ✔ ✔ ✔
Retail Activation 7
Consumer Circulars ✔ ✔ ✔ ✔ ✔ ✔
HEALTHY Clippings® ✔ ✔ ✔ ✔ ✔ ✔ ✔
Truck Fleet Advertising 7
Fleet Advertising ✔ ✔ ✔ ✔ ✔ ✔ ✔
Designedto boostyour profits