2017 Rate Card

High Impact Fixed PlacementsMaximum impact ad formats on ebay Rate Estimated Daily Impressions Dimensions

High Impact Roadblock Package $50K 9M/day

- Desktop Roadblock Homepage Only $40K 8M/day • 300x250 + 728x90

- mWeb Homepage Only $10K 1M/day • 300x250

Native Pushdown (NPD) Uplift $30K 4M/day • Collapsed - 970x30• Expanded - 970x250

Sign Out Takeover $15K 1M/day • 300x250 + 640x480

Category Homepage Roadblock (Weekly) $10K Motorcycles,Sporting Goods, Toys • 970x90

Category View Item Page (VIP) Lockout $12 Lockout of first 3 impressions/user/day on PLP • 300x250

Rotational PlacementsStandard IAB and Native ad formats

IAB $5

• 160x600• 300x250• 728x90• 300x600 (Checkout page only)

Mobile Native $8 • Mobile App: Native

Successful Checkout Native $12 • Successful Checkout: Desktop: 460x94 and mWeb: 288x110

VIP Text Link $3 • 375x35

Audience PremiumsAudience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate.

CRM (eBay/S2S/Acxiom) $4

Shopalike/Custom Modeling $3

Behavioral/Personas/Demographic $2

Contextual UpliftsContextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate.

Category $1

Pagetype $2

Keyword $4

Geo $1

Premium Viewability 80%+ $3

Video (off-ebay)Video ad units available on premium properties across our network.

Pre-roll Video up to 30 seconds $16

*Minimum Deal Size $25K*Separate line item needed for Audience and Contextual targeting

Display Solutions Rate Card

Brand Solutions Rate Card

*Minimum Deal Size $25K*Separate line item needed for Audience and Contextual targeting*Halo Search Module must be packaged with IAB/Native ad units

High Impact Fixed PlacementsMaximum impact ad formats on ebay Rate Estimated Daily Impressions Dimensions

High Impact Roadblock Package $37.5K 9M/day

- Desktop Roadblock Homepage Only $30K 8M/day • 300x250 + 728x90

- mWeb Homepage Only $7.5K 1M/day • 300x250

Native Pushdown (NPD) Uplift $22.5K 4M/day • Collapsed - 970x30• Expanded - 970x250

Category Homepage Roadblock (Weekly) $7.5K Motorcycles,Sporting Goods, Toys • 970x90

Category View Item Page (VIP) Lockout $9 Lockoutoffirst3impressions/user/dayonPLP

• 300x250

Rotational PlacementsStandard IAB and Native ad formats

Halo Search Module $4 • Custom

IAB $4

• 160x600• 300x250• 728x90• 300x600 (Checkout page only)

Mobile Native $6 • Mobile App: Native

Successful Checkout Native $9 • Successful Checkout: Desktop: 460x94 and mWeb: 288x110

VIP Text Link $2 • 375x35

Native In-Feed (Homepage) $4 • Custom

Audience PremiumsAudience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate.

CRM (eBay/S2S/Acxiom) $3

Shopalike/Custom Modeling $2

Behavioral/Personas/Demographic $2

Contextual UpliftsContextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate

Category $1

Pagetype $2

Keyword $3Geo $1

PMP Rate Card

*Minimum Monthly Spend $20K

High Impact Fixed PlacementsMaximum impact ad formats on ebay

Rate Estimated Daily Impressions

Dimensions Platform

High Impact Roadblock Package $50K 9M/day

- Desktop Roadblock Homepage Only $40K 8M/day • 300x250 + 728x90 AdX Programmatic Guaranteed

- mWeb Homepage Only $10K 1M/day • 300x250 AdX Programmatic Guaranteed

Sign Out Takeover $15K 1M/day • 300x250 + 640x480 AdX Programmatic Guaranteed

Category Homepage Roadblock (Weekly) $10KMotorcycles, Sporting Goods, Toys

• 970x90 AdX Programmatic Guaranteed

Rotational PlacementsStandard IAB and Native ad formats

Notes

First Look Brand PMP Base Rate(Direct Priority) - Brand PMP $5

• 160x600• 300x250• 728x90• Native App

AdX Only

Brand PMP Base Rate (Above OMP) $4• Desktop• mWeb• Mobile App (AdX only)

AdX, Index, Pubmatic

Always On Rate (Competes with OMP) $3• Desktop• mWeb• Mobile App (AdX only)

AdX, Index, Pubmatic

Audience PremiumsAudience targeting add-ons available for all rotational ad formats. Cost is incremental to base rate.

CRM (eBay/S2S/Acxiom) $4 AdX (including PG) Only

Shopalike/Custom Modeling $3 AdX (including PG) Only

Behavioral/Personas/Demographic $2 AdX (including PG), Index, PubMatic

Contextual UpliftsContextual targeting add-ons available for all rotational ad formats. Cost is incremental to base rate

Category $1 AdX (including PG), Index, PubMatic

Pagetype $2 AdX (including PG), Index, PubMatic

Keyword $4 AdX (including PG)

Geo $1 AdX (including PG)

Premium Viewability 80%+ $3 AdX (including PG), Index, PubMatic