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2017RATE CARD
Advertisement rates effective 1st Jan 2017
D&C Marketing Sdn Bhd (321673-K)99B Jalan SS 21/1A, Damansara Utama, 47400 Petaling Jaya, Selangor Darul Ehsan. Tel: 03-7729 3878 Fax: 03-7727 3761
No 1 Chinese Daily in Northern Sarawak & Brunei
Advertisement Rates (Effective Jan 2017)
Frequency : Daily
Language : Chinese
Format : Broadsheet
Circulation : 58,661 copies (source: ABC Report Jun 2016)
Coverage : Kuching / Miri / Sibu & Sarikei / Brunei
Website : http://www.eunited.com.my/
Profile:
United Daily News is the fastest growing Chinese Newspaper in East Malaysia.
Our circulation number had increased from 40,947 copies in year 2004 to 58,661
copies in year 2016. We have circulated our newspaper to all the major towns in
Sarawak such as Miri, Kuching, Sibu, Bintulu, Labuan and also Brunei. Our
distribution network had also extended to Kota Kinabalu (Sabah) in August 2009.
Publication Profile
Frequency : Daily Language : ChineseFormat : BroadsheetSize : 54cm (H) x 33cm (W)Circulation : 58,661 (ABC Report Jun 2016)Coverage : Kuching / Sibu / Miri / Bintulu / Brunei / KKWebsite : http://www.eunited.com.my/
Advertisement Rate •Casual Rate : RM 14.00 per.cm.col• 13 insertions : RM 13.50 per.cm.col• 26 insertions : RM 13.00 per.cm.col• 39 insertions : RM 12.50 per.cm.col• 52 insertions : RM 12.00 per.cm.col
Announcement / Classified : RM 14.00 per.cm.col
Color LoadingFull Color : + RM 3,300.002 Spots Color : + RM 2,300.001 Spot Color : + RM 1,500.00
Position Loading Main Paper Section 2Front Page + 100% + 50%Page 2 + 20%Page 3 + 40%Back Page + 30% + 30%Front Half Right + 30%Front Half + 20%Centerspread + 30%Others Specific Page + 20% + 20%
Column Per Width- 1 Column : 3.0cm - 6 Columns : 19.5cm- 2 Columns : 6.3cm - 7 Columns : 22.8cm- 3 Columns : 9.4cm - 8 Columns : 26.1cm- 4 Columns : 12.9cm - 9 Columns : 29.4cm- 5 Columns : 16.2cm - 10 Columns : 33.0cm
Booking / Material Deadlines (AOT / Datamation)• 3 working days before publication date
Cancellation Deadlines Front Page – 15 working days Others - 3 working days
Cancellation charges equivalent to 25% of the based advertising rate will be imposed on any cancellations made subsequently to the deadline.
2017 United Daily News Rate CardDISPLAY ADVERTISEMENT BLACK & WHITE FULL COLOR
DESCRIPTION AD SIZE COST COST
Full Page 54cm x 10cols RM7,560.00 RM10,860.00
Junior Page 37cm x 7cols RM3,626.00 RM6,926.00
Half Page 27cm x 10cols RM3,780.00 RM7,080.00
Quarter Page 27cm x 5cols RM1,890.00 RM5,190.00
Front Page Panel 10cm x 10cols RM6,100.00
Back Page Panel 10cm x 10cols RM5,120.00
Inner Page Panel 10cm x 10cols RM1,400.00 RM4,700.00
Centerspread 54cm x 20cols RM19,656.00 RM26,256.00
Multiple Platforms
Print Digital Replica www.eunited.com.my
Circulation: 58,661*
Subscriber: 3,536*
Unique Visitor:51,213
*Source: ABC Report Jun 2016
Distributed throughout Sarawak & BruneiMiri 20,700Kuching 18,055Sibu/ Sarikei 12,484Brunei Darussalam and others 7,422
Total: 58,661
ABC Report: Jun 2016
Our Readers
234,644 readership
47% male
53% female
53% are aged between
26 – 55 years old
63% has household income
Between RM2K – RM6k
Our Content
• National News• World News• Wealth• Commercial• Sports• Entertainment
Main Edition contains:-
Section 2 contains:-
• Community News• Focus Today • Local News• Features
Our Content
• Health• Pregnancy• Parenting• Beauty• Fashion• Gadget & Tech• Recipe• Travelling
Brunei Edition contains:-
United Weekly (Sunday):-
• Brunei News• Features
United Daily News is going to publish 13 EducationSupplement for the year of 2017. This comprehensiveeducation guide will be featuring information on educationcourses, local and foreign institutions and colleges asguidance for school leavers. In order to encourageeducational related advertisers to join this supplement, we areready to offer a special advertisement rate as stated below:
欲於以下日期出版《教育特辑》，欢迎所有教
育学院与大专学府参与，为莘莘学子提供本地及外国各种
教育课程最新资讯。为了鼓励商家们刊登广告，我们提供
以下优惠：
Jan Feb Mac April May Jun Jul Aug Sep Oct Nov Dec
11 15 15 12 10 14 12 16 13 18 08 06 13
Every advertiser will be offered corresponding advertorial
space to feature their write up (write-up to be submitted
by the advertiser).
Material Deadline : 7 days before publication
Write-up Deadline : 10 days before publication
Size Black & White Full ColorFull Page 54 cm x 10 cols RM7,560.00* RM10,860.00*
Junior Page 37 cm x 7 cols RM3,626.00* RM6,926.00*
Half Page 27cm x 10 cols / 54 cm x 5 cols RM3,780.00* RM7,080.00*
Quarter Page 27cm x 5 cols RM1,890.00* RM5,190.00*
Rate : RM 14.00 pccm
Education Calendar 2017
*Subject to 6% GST
Education Supplement 2017
Main Paper Front Page Box AdSize : 6cm (H) x 7.5cm (W)Color : Full ColorPosition : Main Paper Front PgCost : RM 500.006 ins : RM 400.00 per insertion13 ins : RM 375.00 per insertion26 ins : RM 350.00 per insertion
Main Paper Front Page Half PageSize : 27cm (H) x 10col (W)Color : Full ColorPosition : Main Paper Front PgCost : RM 10,680.00 per insertionOffered : RM 9,600.00 per insertion
2017 United Daily News Packages
Main Paper Front Page PanelSize : 10cm (H) x 10col (W)Color : Full ColorPosition : Main Paper Front PgCost : RM 6,100.0013 ins : RM 4,500.00 per insertion26 ins : RM 4,000.00 per insertion39 ins : RM 3,500.00 per insertion
Front Page Panel
Box AdFront Page Half Page
Wrap Around- UDN mask head size : - 7cm (H) x 10cols (W)- Across Cutter : - 54cm (H) x 68cm (W)
Or - Separate Layout : - 54cm (H) x 10cols/33cm (W) x 2
Cost : RM 64,000.00 per insertionOffered : RM 57,600.00 per insertion
2017 United Daily News Packages
Sec 2 Front Page PanelSize : 10cm (H) x 10col (W)Color : Full ColorPosition : Section 2 Front PgCost : RM 5,400.0013 ins : RM 4,000.00 per insertion26 ins : RM 3,500.00 per insertion39 ins : RM 3,000.00 per insertion
Front Page Panel
Facts you should know about United Daily News
Total Chinese Population : 374,500 (source: 2012 Sarawak Statistic Yearbook)(Age Group from 15 – 59 year old)
Total Chinese Daily Circulation : 207,754 (source: ABC Report Jan – Jun 2016)
Chinese Newspaper has the highest penetration rate 57% in Sarawak’s Chinese
community among all media platform
United Daily News is the
Local mainstream paper
No.1 Chinese Daily in Northern
Sarawak - Serving the Chinese affluent
group in Sarawak + Brunei
Kuching
Sibu
Bintulu
Miri
North SarawakSouth Sarawak
No.1 Chinese Paper in Northern Sarawak & Brunei
2 Key markets in Sarawak,
Southern & Northern Sarawak
Kuching
Sibu
Bintulu
Miri
Untapped Market Potential from Miri & Brunei• Miri (Brunei) - a missing link of most of
the advertisers
• Miri was elevated to city status on 20
May 2005 and proven its strong
development & capital income per
household
• Major Industry such as plantation like
palm oil, gas & oil and tourism.
• Bonus – Bruneian
1 hour journey from Brunei to Miri
Brunei
Chinese Print Media Coverage Throughout Sarawak
Media Kuching Miri Sibu BruneiOnly SH 30% 33% 39% No coverage
Only SC 28% 16% 34% No coverage
Only UDN 19% 47% 24% 100%
• SH = See Hua • SC = Sin Chew • UDN = United Daily News
Coverage Standard
0%-20% (Bad)
20%-40% (Weak)
40%-60% (Moderate)
60%-80% (Good)
80%-100% (Excellent)
1 title is insufficient …national title is unable to penetrate a single region with 40% market share of circulation
Media Kuching Miri Sibu Brunei
UDN + SH 48% 80% 63% 100%
Best combination of South + North Chinese DailyUDN has the widest coverage and best media plan inclusive Brunei market
Rationales of United Daily News1. Serving the 3rd largest city – Miri in East Malaysia with No.1 circulation number in Miri.
2. Over 40% of urban dweller in Sarawak is Chinese
3. Newspaper has the highest penetration rate
4. UDN has wider coverage and distributed to all major towns of Sarawak, includes Kuching, Miri, Sibu
and Brunei.
5. Best combination for 1 Southern Publication + 1 Northern Publication
6. We provide the widest reach through multiple media platform
Newspaper + Digital Replica + Website
United Daily NewsDigital Portal
www.eunited.com.my https://www.facebook.com/eunited.com.my
United Daily News Website
Google Analytics 2016
232,684
www.eunited.com.myUnited Daily News is the fastest growing Chinese Newspaper in East Malaysia with our circulations cover major towns in Sarawak such as Miri, Kuching, Sibu, Bintulu, Labuan and Brunei.Online version eUnited is one of the leading News Portal in Chinese language which has been an effective channel to connect Sarawak online users with our comprehensive content online.
monthly page views
51,213unique users
62% are aged between
18 – 44 years old
Rate Card 2017
Advertiser Portfolio
eUnited Facebookhttps://www.facebook.com/eunited.com.my
United Daily News aims to create a space on Facebook where local readers can exchange intelligent and informed commentary that enhances the quality of our news and information.
Language : ChineseNews : Sarawak regional news
: Community news: Events & Activities
General Information
Total No. of Likes
Source: Facebook Dec 2016
15,984
Total No. of Followers 15,839
Circulation 58,661 copies Page View 232,684
Monthly Unique users 51,213
Total Like 15,984
Print Website Facebook
Print + Digital Campaign AvailableReach Up to 250,000 Potential Readers in Sarawak !
www.eunited.com.my https://www.facebook.com/eunited.com.my
(source: ABC Report Jun 2016)
(source: Google Analytic Report 2016)
(source: Facebook Statistic Report Dec 2016)
Project Portfolio
Helping brands develop whole new areas of content distribution
To provide more comprehensive content while driving traffic into publisher website
½ Page Color Ads (Print) B1 Rectangle (Website) Product Feature (FB)
East Malaysia Outdoor
Kristal FM
facebook.com/DMDCMEDIA
DM Communications Sdn BhdD&C Marketing Sdn Bhd99B, Jalan SS21/1A, Damansara Utama47400 Petaling Jaya, Selangor D.ET: 03-7729 3878 F: 03-7727 3761
Jeremy Lim (General Manager) : 016 – 917 4212 / [email protected]
Bosco Lim (Marketing Manager cum Writer) : 019 – 314 0800 / [email protected]
Kit (Senior Marketing Executive cum Writer) : 016 – 320 8001 / [email protected]
Fannie Liau (Marketing Executive cum Writer) : 016 – 584 5448 / [email protected]
