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Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Show overview
2
Starting a new chapter on its 15th anniversary, Prolight + Sound Guangzhou was a resounding success with a shattering
attendance record of 73,986 visitors, marking an 8.1% increase from 2016! The show was held from
22 – 25 February 2017 at Area A, China Import and Export Fair Complex.
Sprawling across 130,000 sqm in 13 thematic halls and the extended area of Y Channel, 1,250 prominent companies from
26 countries and regions staged their latest pro audio and lighting advancements. New and expanded product zones, as well
as a revamped fringe programme introduced at this edition broadened sourcing options and exposed attendees to new
dimensions in the entertainment industry.
In the future, we will continue our commitment to deliver and leverage the industry interests with a multifaceted business
platform.
Prolight + Sound Guangzhou Team
3
The event is getting more influential in the industry, which
attracts more professional buyers and distributors from
China to visit. We are pleased with the visitor flow and have
successfully connected with our target customers, including
distributors from the live performance, installation and
entertainment sectors.
Mr Lijun Yao, Manager of PA Marketing Department,
Yamaha Music & Electronics (China) Co Ltd
We regard this show as one of our key marketing channels
to meet with quality distributors and partners from the upper
and lower supply chains. One of the biggest benefits of
joining this fair is the high amount of professional visitors
that we can reach.
Ms Joyce Tang, Marketing Manager,
Bose Professional Systems
EXHIBITORS
elated by the
enhanced
numbers of
attendees
3
“
”
”
“
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Professional Audio
• Amplifiers
• Cables and Accessories
• Consoles
• DJ Equipment
• Effects
• Loudspeakers
• Microphones
• Public Address
• VOD Systems
• Other audio related equipment
Professional Lighting
• Architectural Lighting
• Laser Technology
• LED
• Light Sources and Accessories
• Lighting Consoles
• Outdoor Lighting
• Stage Lighting
• Other lighting related equipment
Stage Equipment
• Flight cases
• Hoists
• Mobile Stages and Platforms
• Projection and Display Technology
• Special Effects
• Stage Decoration Materials and Curtains
• Truss and Rigging Equipment
• Other stage related equipment
AV and Communication Equipment
• Broadcasting Equipment
• Conference Systems
• Networks
• Other AV and communication equipment
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A sourcing hub
The scale of this show is astonishing and the fact that it
houses the most prominent brands reflects its importance
to the industry. Prolight + Sound Guangzhou is definitely
one of the most professional and influential exhibitions of its
kind in China.
Ms Xinmei Tan, Assistant Manager in Product Management,
Acoustic & Lighting System Sdn Bhd
I am here to seek co-operation with local manufacturers
and introduce their products to Brazil. Overall, my trip has
been fruitful as I was able to meet Chinese companies that
provided quality LED display screens at a competitive price
range.
Mr Francisco O Pinheiro Jr, Managing Director,
TEC PORT
VISITORS
pleased with
the complexity
of product
variety
7
“
”
“
”
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Buyer delegation and overseas buyer programme contributed quality buyers to the show. Over 2,000 Buyers
from delegations formed by industry associations. Club Pro, overseas buyer membership programme was firstly
introduced to offer buyer benefits and travel assistant to overseas buyers.
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Buyer delegations
Training courses like these are an indispensable part of the
show because people not only want to see the products,
but also learn about the technologies involved. China is full
of tremendous opportunities and the fair has presented us a
great opportunity to introduce the usage and configuration
of Dante technology to the Chinese audience.
Mr Bernie Farkus, Senior Technical Sales Engineer,
Audiante
I really enjoyed listening and comparing the sound quality of
speakers here. The overall quality is very high this year,
and I can visit the desired booths directly after the
demonstration to learn more about their technologies,
which saves a lot of my time and effort.
Mr Xiaoyu Guan, Deputy General Manager,
Beijing Goharston Technology Co Ltd
SPEAKERS &
ATTENDEES
praised
fringe events
9
“
”
“
”
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
More than 30 Industry seminars and live demonstrations to be delivered covering topics related to audio engineering,
sound production, KTV, stage design, installation and system integration.
10
Events
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
The two-day course opened up constructive dialogues between international and local
specialists. Topics covered the application of sound systems and acoustic technology,
enhancement of event and stage performance, as well as real-time networking and media
networking technology.
11
Event highlights – PLSG Annual Training Course
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
An exclusive opportunity to interact with leading industry players and acquire latest
development of top-notch pro audio, KTV, conference systems technology.
1212
Event highlights – Vision X Network Product Presentation
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Event highlights – Outdoor Line Array
More than 30 domestic and international brands offered an immersive sound experience of a professional
concert.
1313
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Public relations
Direct mail
Website
Road showeDM Social media
Visitor invitation
Telemarketing
Search engine marketingAdvertising
Online display banners
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Integrated marketing campaigns
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
E-newsletters, eblast by media, flyers, brochures, e-invitation, e-banner, buyer invitation and
brand booklet were produced to reach few hundred thousands of industry players.
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Promotions
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Prolight + Sound Guangzhou had a wide variety of social media engagement.
Channels include WeChat, Facebook, LinkedIn and Weibo.
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Social media – stay connected
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Onsite WeChat campaign:
15th anniversary lucky draw programme
Pre-show WeChat campaign:
15th anniversary blessings
Prolight + Sound Guangzhou held some social media campaigns before show and during the show
period to create buzz and interact with the industry before and during the show.
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Visitor engagement campaign
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
Printed and online advertising implemented to cover Asia, China, Europe and the US through trade media,
google network, and supporting partners. Furthermore, outdoor advertising were placed at fairground and
subway stations during the show period.
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Online and offline advertising
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
• A&S Asia
• Advanced Television Engineering
• Architecture & Interior Panorama
• Audio Engineering
• Audio Media International
• Beijing Shangjitong Information
Technology Co Ltd
• Building.hk eBulletin
• Building Journal
• CENS
• China-led.net
• China Light & Audio
• Church Media
• computermusic.es
• Construction & Contract News
• Discover Sources
• Entertainment Technology Asia
• futuremusic.es
• Guangzhou Sub Domain Exhibition
Service Co Ltd
• Hi-Fi & Hi-Vi
• Home Theatre Tech
• Ibsi.com.cn
• INAVATE
• Information Web of China Construction
Engineering
• Intelligent Building and Smart City
• ISP Audio
• Latam stage
• LAVA
• Light. Sound. News.
• Lighting & Sound America
• Luce e Design
• Marshall Cavendish
• Media integration
• Midifan
• Mondo dr
• Musica & Mercado
• PLSN
• Pro Audio Asia
• Proaudio-central.com
• ProAV magazine
• Professional Audio
• Projector-Window
• Pro Sound System
• Prosound
• Star Light Electric City
• Stereo Sound (Japan)
• Stereo Sound (Korea)
• Security Solutions Today
• sonicspace.es
• Southeast Asia Building
• System Integration Asia
• ziogiorgio.com
• www.af360.com
• www.audio160.com
• www.av001.com
• www.av010.com
• www.ca001.com
• www.dav01.com
• www.dhifi.com
• www.eshow365.com
• www.expofiles.com
• www.hc360.com
• www.hdavchina.com
• www.itavcn.com
• www.microphone.com.cn
• www.pjtime.com
• www.qijuib.com
• www.sl-360.com
• www.szaudio.com
• www.ty360.com
• www.world-av.com
• www.youxiuhui.com
• XiChang Electrical Appliance Concourse
• XiChang Electrical Shopping Centre
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Overseas & local media
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
*More clippings will be
found on publicity report.
21
Clippings at a glance
Exhibit Marketing CommunicationsVisitors & EventsShow Overview
• Acoustic Block
• Audio Engineering Society of China (AESC)
• ANAFIMA (National Association of Musical Instruments and Audio Manufacturers,
Brazil)
• China Association of Performing Arts
• China Association of Recording Engineers
• China Hotel Association
• Enping Electroacoustic Component Trade Association
• Guangdong Association of Recording Engineers
• Guangdong Association of Performing Arts
• Guangdong University AV & Lighting Technology Institute
• Japan Electronics Show Association
• Korea Broadcasting Equipment Industry Association (KOBEIA)
• Shanghai Performance Trade Association
• Taiwan Association of Theatre Technology (TATT)
• Thai Hotels Association (THA)
• The German Entertainment Technology Association (VPLT)
• Zhejiang Stage and Audio Institute
• Interbee
• KOBA show
• World Stage Design 2017
Global partners
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Supporting partners
Build the blocks for your success on the world stage!
Messe Frankfurt (HK) Ltd
Tel: +852 2238 9931 (to exhibit) | +852 2230 9248 (to visit)
Email: [email protected]
Guangdong International Science and Technology Exhibition Company (STE)
Tel: +86 20 8360 4329
Email: [email protected]
www.prolightsound-guangzhou.com