2017 Overview and Partnership Opportunities Southern Wisconsin Regional Airport, Janesville, WI

Join us for Sonic Boom September 30 – October 1, 2017 Southern Wisconsin Regional Airport

• Sonic Boom Attendance

• 2014: 8,500

• 2015: 15,500

• 2016: 17,250 per day

• Median Age: 35

• Gender: 73% Male/27% Female

• Annual HH Income: 59% $50K +

• Education: 71% college educated

• Employment: 86% are employed

• Home Ownership: 62% own/38% rent

• Audience Composition: 67% A25-54/60% A18-34

• Sonic Boom has become one of the most popular events in the Midwest attracting over 35,000 people.

• This two-day event brings over 30 national active rock bands to two stages.

• Concert-goers enjoy activities all day including games, interactive music stations, vendors, food and beverages.

• Hosted by WJJO – Madison, a nationally award winning radio station, owned and operated by Mid-West Family Broadcasting.

• Held at the Southern Wisconsin Regional Airport in Janesville, WI, this unique facility is just 27-miles north of the Illinois/Wisconsin border and is easily accessible to both Chicago and Milwaukee.

October 1 & 2, 2016 September 26, 2015

• Created over a two million dollar economic impact on local businesses during the event.

• Over 12,000 pounds of food was donated to local food pantries with ticket for donation programs.

• Several local charity groups work during the event and have raised over $10,000 for their programs.

• Active and retired military are offered discounts on concert tickets and have a special area where they get recognized for their service. Local military service organizations are encouraged to promote their services to Veterans.

Working with JJO Sonic Boom over the past few years has been a true pleasure. This is a large event for our

community, creating nearly a million dollars in economic impact for local businesses each year. An event this size has many moving parts, but JJO’s professionalism, organization

and spirit of partnership keeps all aspects of the event running smoothly every step of the way from working with

local businesses to partnering with community nonprofits for the fundraising portion of their event.

Christine I. Rebout, Executive Director Janesville Area Convention & Visitors Bureau, Inc.

Over the past 3 years JJO stopped by to hand out tickets to Sonic Boom in exchange for non-perishable food donations! The lines easily had a couple hundred

people each and tickets were gone within 15-30 minutes both times! Food donations are always slow

during the summer months and the food donated helped us out greatly. Over 3,000 pounds of food and $1,000+ was raised for ECHO. Each year, ECHO assists

over 3,500 households in our community. Without donation drives, this would not be possible.

Jessica Locher Associate Director ECHO, Inc.

The Salvation Army in Janesville is so lucky to partner with WJJO on the Sonic Boom ticket

giveaways. Summers are a crucial time at the Food Pantry when donations slow down, but with kids

home from school, the need becomes greater. Last summer our Food Pantry was giving away 600-800

grocery orders per month, that is a lot of food! Sonic Boom ticket give away came at a perfect

time; we received 11 barrels of food, that is 2,750 pounds! What a godsend!

Julie Cunningham Volunteer & Special Events The Salvation Army

RADIO Ads and ticket giveaways run May through October across the Midwest

• Madison, WI • Eau Claire, WI • Racine, WI • La Crosse, WI • Wausau, WI • Green Bay, WI • Racine, WI • Rockford, IL • Springfield, IL • Springfield, MO • St. Joseph, MI

64,297 likes

7,216 followers

SOCIAL MEDIA PAGES – JJO Sonic Boom & 94.1 JJO

JJOSONICBOOM.COM January - December, 2016

• 528,135 page views • 381,049 unique page views

Data collected from Google analytics

PRINT AND ONLINE NEWSPAPER Janesville Gazette

• 66,222 total reach of 18+ • 84.9% of readers are homeowners

GazetteXtra.com • 215,000 unique users per month on average • 100,303 impressions on three ads placed Sept-Oct

Paid Advertising for Ticket Sales • 253,388 reach • 861,248 impressions • 34,661 clicks

Data collected from Facebook analytics 2015-2016

Diamond

Brand and Custom Partnership Messaging • Branding on all advertising and promotions

throughout the Midwest crafted to fit your needs. On-site Brand Activation Space • Create your own unique brand-space or activation

zone to connect your brand directly to the Sonic Boom attendee.

Sponsor Lounge Branding • Opportunities include content/messaging to be

shown in digital monitors within lounge, secondary activation space inside/near lounge, exterior and interior physical branding presence.

Digital Content • Branding/messaging on all social media and

online promotion with home page banner ad.

Branding on Tickets • Sponsor name on all tickets and advertising space

on all print-at-home tickets. Logo/Name Recognition • Sponsor banners at concert venue, on stage

banners, and stage announcements. Sponsor and Guest Credentials • Credentials entitle bearer to full access in the

reserved Sponsor Lounge area, including complimentary food and beverages.

Tickets and Parking • Tickets for employees and parking passes to

special sponsor parking area. Advertising on all Parking Passes • Logo/coupon inclusion on all parking passes

handed out at event.

Titanium

On-site Brand Activation Space • Prime venue location for key patron engagement and

interaction. Branding on Tickets • Advertising space on all print-at-home tickets. Digital Content • Branding/messaging on all social media and online

promotion. Logo/Name Recognition • Name inclusion on advertising and promotions and sponsor

banners at concert venue. Sponsor and Guest Credentials • Credentials entitle bearer to full access in the reserved

Sponsor Lounge area, including complimentary food and beverages.

Tickets and Parking • Tickets for employees and parking passes to special sponsor

parking area. Advertising on all Parking Passes • Logo/coupon inclusion on all parking passes handed out at

event.

Platinum On-site Brand Activation Space

• Venue location for key patron engagement and interaction.

Digital Content

• Branding/messaging on social media and online promotion.

Logo/Name Recognition

• Name inclusion on advertising and promotions and sponsor banners at concert venue.

Credentials, Tickets and Parking

• Tickets for employees and parking passes for sponsor parking area. Credentials for Sponsor Lounge.

Custom partnerships available!

Military Appreciation Area A space where we honor Veterans with special take home items, freebies and information on local Veteran resources.

Parent’s Tent Bringing your kid to the show but don’t want to go to the show? Here’s the adult space to hang out!

VIP An upgraded experience for concert-goers with covered tables, private restrooms, TV’s and more.

Shuttle Free shuttles will run during the duration of the show from area Janesville locations.

Motorcycle Parking Special parking area for our two and three-wheeled friends. Sponsorship includes logo on collector Sonic Boom kick plates!

Autograph Tent Space where concert-goers can get autographs from their favorite bands throughout the day.

Crowd Sourcing Clean-Up Fans exchange a full bag of garbage for an exclusive take home item like a t-shirt, water bottle, etc.

Lost and Found The place to find all lost people and things during the day.

Other custom activations available!

Lock in your partnership today with Lyndsey Bishop, Lyndsey.Bishop@wjjo.com or 715-828-7734