2017 NATIONAL JAMBOREE SPONSORSHIP & DISPLAY OPPORTUNITIES

BE A PART OF THE BIGGEST EVENT IN SCOUTING

1. INTRODUCTION

• The Biggest Event in Scouting• History in the Making

2. EVENT & SITE OVERVIEWS

• 2017 National Jamboree • Summit Bechtel Reserve

3. WHY IT’S IMPORTANT FOR YOUR BRAND

4. 2013 BRAND INTEGRATION EXAMPLES

5. 2017 JAMBOREE BRAND PRESENCE

6. SPONSORSHIP OPPORTUNITIES

• Main Program Area Sponsor• Program & Product Support• Messengers of Peace • First Aid & Medical • Daily & Stadium Shows• Media & Marketing • Display/Pavilion Sponsor• Merit Badge Sponsor Exhibitor• Display Exhibitor

6. THANK YOU FOR YOUR SUPPORT

BE A PART OF THE BIGGEST EVENT IN SCOUTING 1TABLE OF CONTENTS

BE A PART OF THE BIGGEST EVENT IN SCOUTING

10 action-packed days of extreme adventure.40,000 participants, visitors, and staff. An adrenaline rush like no other.

It’s almost time to celebrate the adventures of Scouting at the legendary 2017 National Jamboree.

Scouts nationwide and internationally will pack their bags and come together at the Summit Bechtel Reserve, for the Boy Scouts of America’s flagship event that happens just once every four years. It’s that big.

They’ll partake in ultimate extreme-sports adventures, learn new skills, discover strengths they didn’t know they had, build and create things, and rock out during the most epic stadium show they’ve ever seen.

It’s the BIGGEST event in Scouting, and your brand has the opportunity to be a part of it.

2

HISTORY IN THE MAKING

2017 Marks the 18th

National JamboreeIn 1937, one of the first original National Scout Commissioners, Dan Beard, lit the opening campfire that would kick-off the very first Boy Scouts of America National Jamboree. Held mess-hall style in Washington, DC., nearly 30,000 Scouts and Scouters attended what would become one of the cornerstone experiences inthe Boy Scouts of America today.

To a Scout, that very first smell of flint and steel signifies that they’re about to become a part of something. Something big. Something so big, in fact, that they’ll carry it with them for the rest of their life.

3

2017 NATIONAL JAMBOREE OVERVIEW

LIVE SCOUTING’S ADVENTURE

Adventure at the Summit adds a new dimension to the National Jamboree experience. It’s not just about adrenaline and the “wow factor,” it’s about digging deep within yourself, finding out what makes you tick and discovering how to push beyond what you think you can do. Not just for those attending, but for brands, too.

Date & Location

July 18—27, 2017Summit Bechtel Reserve, Mount Hope, WV

Participants

Live at one of 6 base camps for the entire 10-day period

Day Visitors

Attend for one or multiple days by purchasing a visitor passVolunteers & Staff

HTTP://WWW.SUMMITBSA.ORG/EVENTS/JAMBOREE/OVERVIEW/

4

ABOUT THE SUMMIT BECHTEL RESERVE

10,600 acres | Mount Hope, WV | New River Gorge National River

Opened in 2013, the Summit is a high-octane destination in the mountains of West Virginia adjoining the New River Gorge National River, where Scouts nationwide come to discover what they’re made of, conquer their fears, and explore new adventures. It’s the BSA’s newest, and most extreme, premier high-adventure property.

With tens of thousands of acres, there’s no wonder it’s the permanent new home of the 2017 National Jamboree.

In addition to hosting the National Jamboree, the Summit offers high-adventure, Scout camp and training programs throughout the year,

HTTP://WWW.SUMMITBSA.ORG

5SUMMIT BECHTEL RESERVE OVERVIEW

BE A PART OF THE BIGGEST EVENT IN SCOUTING

EMOTIONAL CONNECTIONS DRIVE PURCHASES50% of every buying decision is fueled by emotion. When a consumer has an emotional connection to a brand, it instantly becomes more relatable and the incentive to purchase increases. With emotions at an all-time high during the jamboree, brands can tap into this opportunity.

THE IMPORTANCE OF INFLUENCEBrands have the power to influence and drive their message home. A brand’s character, ideals, and mission all impact a consumer’s choice to purchase and identify themselves. Youth today are choosing the brand personalities that best fit their own. Align your brand with the BSA and put yourself in a position to influence multiple generations of consumers.

MARKETING TO THE MASSESIt’s the largest event held by the Boy Scouts of America, and it’s at your fingertips. The 2013 jamboree hosted more than 56,000 attendees and visitors, welcoming both youth and adults. Reach multiple audiences for the price of one.

PRE, PRESENT, AND POST: MULTIPLE TOUCHPOINTSNot only will brands benefit by being at the actual event, but we’ve got you covered before and after, too. We’ve already begun communicating to Scouting youth and adults, and registration is open.

6 WHY IT’S IMPORTANT FOR YOUR BRAND

72013 BRAND INTEGRATION

Examples shown are from the 2013 National Jamboree.

82013 BRAND INTEGRATION

Examples shown are from the 2013 National Jamboree.

92017 NATIONAL JAMBOREE BRAND PRESENCE

TENT SIGNAGE

ENTRY SIGNAGE

SITE SIGNAGE BASECAMP SIGNAGE

10MARKETING OPPORTUNITIES

PROGRAM AREA SPONSOR

Take a hands-on approach to customer engagement while elevating your brand’s personality beyond the exhibitor level. Becoming a program sponsor allows the participant to fully interact with your brand, associating it with the experience they are about to have and never forget. Can’t you just feel the wind against your cheeks as you zip across thousands of feet at The Big Zip?

There are four main program areas that each offer a variety of high-powered activities:

Aquatics | Wheeled Sports | Aerial Sports | Shooting Sports

There’s also tons of additional program areas, ranging from STEM to Disability Awareness. Sponsorship opportunities are available within each area and also by individual activity.

11

BE A PART OF THE BIGGEST EVENT IN SCOUTING

AQUATICS

KayakSCUBAStand Up PaddleboardWater Obstacle 1 & 2Whitewater Rafting AERIAL SPORTS

Adventure Valley – The RopesAction Point – CanopyAction Point – Challenge CourseBig ZipBoulder Cove – ClimbingCanopy TourLaunchThe Rocks

SHOOTING SPORTS

3D ArcheryPistol EventPowder BallRifle EventSporting ArrowsSporting ClaysStatic ArcherySteel ChallengeTrap Deck (archery)

WHEELED SPORTS

Action Point BMXAction Point Mountain BikeAction Point Skate ParkATV Safety TrainingCross Country Mountain BikeDownhill Mountain BikeSkateboard – The ParkThe Trax – BMXThe Trax – Mountain BoardDisc Golf - The Park

12MAIN PROGRAM AREAS

MESSENGERS OF PEACE

For one day during the National Jamboree, each Scout will participate in a day of service. It’s what we do. Pitching in and helping—it’s in our blood.

Service projects bring Scouts together in a huge way. Ask anyone who’s been part of a really big, meaningful project. Or a really small, meaningful project. The jambo is going to be—no exaggeration—a life-changing experience. Service goes hand-in-hand with that. They’re also a blast.

We’ll customize a strategy that allows you to align with and promote both your brand and this extremely important day in a way that will touch every Scout that attends the 2017 National Jamboree. Let the world know how important a Day of Service is to your brand, and what you stand for. It’s a powerful message.

13

PROGRAM & PRODUCT SUPPORT

The supplies we use directly influence the delivery of our programs and offer brands an opportunity to be a part of the memorable experiences Scouting provides.

Did you recently go shopping and purchase supplies for a big party you were hosting? Multiply that by about a million and picture our shopping list. With tens of thousands of youth to serve over the course of ten days, you can imagine the “things” we need to host a successful jamboree.

In addition to your sponsorship participation, or on a product-only basis, we welcome product donations to meet our needs.Please inquire for a list of materials, or let us know about the products you’d like to donate to help add value to the participants’ experience.

14

SAMPLING

Though a large crux of the Summit is a heightened awareness and implementation of sustainability practices, we understand that sampling is a valuable opportunity for brands and also increases the user experience. The following areas will have opportunities for sampling.

• Attendee bags• Exhibit and display areas• Eating hall areas• Merit badge booths• Six Basecamps• Stadium show(s)• Evening basecamp shows• Buses and transportation• Scott Summit Center

15

DAILY & STADIUM SHOWS

Music. Cheering. Action. Fun. Shows big and small will take place every single day, multiple times per day, over the 10-day period. Your brand can create a show, sponsor a show already on the agenda, or both. Below is a list of shows available for brand sponsorship and integration.

Opening Basecamp Shows | Each of the 6 basecamps will kick-off the National Jamboree with their very own, special opening-night show

“The Big Shows” | At the legendary, high-energy stadium shows, participants and visitors alike all come together at AT&T Summit Stadium where they’ll shout, sing, laugh, cry and celebrate the adventure of Scouting

Basecamp Shows | 6 Basecamps | 2 shows per night, per basecamp | All participants will have their own campsite at one of 6 basecamps

ADDITIONAL SHOWSNational Eagle Scout Association Pre-Show | Order of the Arrow Show | Religious Worship Services

16

FIRST AID & MEDICAL

Fact. Scouts get sick, injured, dehydrated, and all sorts of not-really-fun things. So do the volunteers, day visitors, and staff. In the spirit of the BSA’s motto, “Be Prepared,” we’ll have First Aid stations set up within each program area, in addition to the central Medical Center.

This marketing opportunity throughout the property holds valuable potential for the right brand.

Official First-Aid Sponsor

• Signage at first-aid stations• Inclusion on directional signage to medical center and first-aid stations• Product exhibit area at the Jamboree Health Center• Product donations or BOM purchase at deep discount• First Aid merit badge booth sponsor

17

MEDIA, MARKETING & COMMUNICATIONS | PRE-PRESENT-POST

The power of messaging. It’s all around us. Your brand can determine the best sponsorship opportunity, then choose how you want to promote your presence.

In addition to the standard signage included with each level of sponsorship previously outlined, you can enhance your brand message and presence in one or a combination of the following ways:

PRE & POST EVENT COMMUNICATIONS• Website presence• Email promotion• Post-registration pre-event incentives

ON-SITE MARKETING & COMMUNCIATIONS • JumboTron exposure• Jamboree app sponsorship• App alerts • K2BSA radio spots• Hometown News• Attendee bag product distribution• Basecamp distribution• Bus/transportation wrap & signage• Site-wide signage

NATIONAL BSA-OWNED MEDIA• Boys’ Life magazine SPECIAL July

2017 Jamboree Issue (more than 15 pages of coverage, quarterfold-map, Jamboree themed cover)

• Scouting magazine May/June coverage• (Pre, present, post) Online coverage • (Pre, present, post) Social coverage

BOYS’ LIFE AREA EXPERIENCE• Participants can share stories through

various media outlets: blogs, internet, live-streaming video, photos, print channels, edit smartphone videos w/ cutting-edge techonology and more

18

DISPLAY/PAVILION SPONSOR

Increase your impact. For some of brands, 10’ X 20’ is just not enough space to spread their message.

We’ll work with your brand to develop a dynamic, immersive, *display area, that heightens the attendee and visitor experience outside of the standard exhibitor parameters.

Display/Pavilion Sponsorship Includes:

• Two daily vendor passes• One 6’ long table• Two folding chairs• One identity sign• Supplemental items are available for additional purchase

*Display sponsor opportunities are limited and are offered on a first-come-first-served basis.

Proposal Fee: $10,000+

19

MERIT BADGE SPONSOR EXHIBITOR

Earning merit badges is a fundamental and integral part of Scouting that allows Scouts to learn new things and participate in new activities that will help prepare them for life.

For brands that want to be seen as the expert in their category, sponsoring one of nearly 50 merit badge booths will put you at the forefront as an expert, educator, and the brand for that category.

Merit Badge Area Sponsorship Includes:

• Two daily vendor passes• One 6’ long table• Two folding chairs• One identity sign• Supplemental items are available for additional purchase• Merit badge tent signage• Merit badge books to be distributed

Proposal Fee: $5,000

*See following slide for list of available merit badges

20

OFFERED MERIT BADGES

• Animation• Archaeology• Architecture• Astronomy• Aviation• Biometrics

(Fingerprinting)• Bird Study• Chemistry• Chess• Disabilities Awareness

• Electricity• Electronics• Energy• Engineering• Exploration (new)• Family Life• Fishing• Fly Fishing• Forestry• Game Design• Genealogy

• Geocaching• Geology• Insect Study• Journalism• Leatherwork• Mining in Society• Moviemaking

(Cinematography)• Nuclear Science• Oceanography• Photography

• Plant Science• Programming• Pulp and Paper• Radio• Railroading• Robotics• Scouting Heritage• Search and Rescue• Signs, Signals, and

Codes• Small-Boat Sailing

• Soil and Water Conservation

• Space Exploration• Surveying• Sustainability• Weather• Welding• Woodcarving

During the jamboree Scouts can choose to earn requirements from up to nearly 50 merit badges, in the areas that interest THEM. Which one best aligns with your brand?

21

BASIC LEVEL EXHIBITOR

We’ve built a solid platform to showcase your products and services, interact with, and be responsible for tens of thousands of smiling faces.

At the most basic level of sponsorship, choose from one of three exhibitor sizes:

PAYMENT RECEIPT DATE 10’ X 10’ AREA 10’ X 15’ AREA 10’ X 20’ AREA

On or before 10/01/16 $1,800 $2,700 $3,600

On or before 02/01/17 $2,000 $3,000 $4,000

On or before 06/01/17 $2,200 $3,300 $4,400

Basic Exhibitor Package Includes:

• Two daily vendor passes• One 6’ long table• Two folding chairs• One identity sign• Supplemental items are available for additional purchase

A Scout is Thrifty | To those who register on or before October 1, 2016, discounts can be applied to any level of sponsorship.

22

THANK YOU FOR YOUR SUPPORT.