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H e l lo !
Thank you so much for thinking of Southern Weddings. We are
thrilled to have the opportunity to present our digital and print
marketing options to you!
Throughout the following pages, we’ll introduce you to our darling
readers, share a little about the Southern Weddings brand and
mission, and walk through some fun and innovative ways to
reach our sweet, Southern brides. We love to create customized
recommendations and creative campaigns, and we can’t wait to put
our dedicated followers and niche demographic to work for you!
Thank you again for thinking of Southern Weddings—we truly look
forward to working with you. If you have any questions at all or would
like to chat through options, we’d love to set up a time to talk!
Cheers to you!
F I V e r e a s o n s w H y s o u t H e r n w e d d I n g s
I s t H e b e e s k n e e s !
O N E O F A K I N D | Southern
Weddings is an heirloom publication,
publishing just one issue per year. Brides
who weren’t engaged when our past
issues debuted work to collect them all!
S E L L-T H R O U G H R AT E | Southern
Weddings is proud to boast sales at 40%
above the national average. Our issue
is sold at Target and Barnes & Noble
stores throughout the country, and at
many major grocery chains.
L O N G E V I T Y | Brides often tell us that
they leave their treasured copies out on
the coffee table for years! This creates
a powerful, long-lasting investment for
our sponsor family.
P O W E R F U L A D S | Brides pay more
attention to our ads because they are
seamlessly integrated into our gorgeous
content and spread through the
magazine. Just 20-30% of each issue is
made up of ads, as opposed to 67% for
other leading titles.
AU T H O R I T Y | Our readers trust us
as the Southern wedding experts, and
they trust the vendors we endorse and
partner with. Solid as a Southern oak,
our integrity and reputation are of the
utmost importance.
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copies of Volume 9 currently in circulation. We are distributed nation-wide through retailers, grocery stores, and drug stores, including:
Couples in the South are TWO TImES mORE LIKELY to hire
a wedding professional through a
magazine ad than couples in other
parts of the United States.*
57% of couples in the South spend
between 1-5 HOURS a week
reading wedding magazines.*
30% of Southern brides purchase
a wedding magazine before they
get engaged
42% of Southern brides use
wedding media to plan logistical
aspects of their wedding
Volume Nine shipped directly from our office to
43 STATES
47,000
and the true Southern Favorite PIGGLY WIGGLY.
• TARGET• WALmART• BARNES & NOBLE• WALGREENS
• DUANE READE• FOOD LION• PUBLIx
p r I n t s tat I s t I c s
We are proud to have
* VIA SPLENDID INSIGHTS** E x A c T c I r c u L AT I o N N u m b E r S S u b j E c T T o c H A N G E.
❝
Each ad design is reviewed by our editorial team to reflect our readers' preferred aesthetic, ensuring you get the very most out of your investment.
s u c c e s s F u l p r I n t a d s
Working with the Southern Weddings team is a personal
experience, something that is rare and should never be
underestimated. In a saturated market, it’s paramount to
have someone in your corner, and advertising with SW feels
just like that: having someone rooting for you. Their readers
are loyal and authentic, and engage with the ads. Advertising
with Southern Weddings is not only a worthwhile
investment, but also a really lovely experience.
K AT H E R I N E M I L E S J O N E S P H OTO G R A P H Y
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b a c k c o V e r
I n s I d e F r o n t c o V e r
Fa c I n g I n s I d e F r o n t c o V e r (pa g e 1)
b a c k I n s I d e c o V e r
o p p o s I t e e d I to r 's l e t t e r
r e a l w e d d I n g s o p e n e r
s o u t H e r n w e d d I n g s b o o k M a r k I n s e r t
Southern Weddings provides the best wide-spread exposure for the brand that
wants to grow like kudzu on a Southern highway—like wild! Because we produce
O N E FA B U L O U S I S S U E A Y E A R , we remain on newsstands for months and
our brides leave their treasured copies out on the coffee table long after other
magazines have been discarded. This gives your print ad maximum impact.
P R I m E S P A C E S
P R I N T A D O P T I O N S
t w o-pa g e s p r e a d
F u l l pa g e
H a l F pa g e H o r I Z o n ta l
Q u a r t e r pa g e
$4900
$2500
$2000
$1650
$5500
$4200
$4200
$3000
$3450
$3250
price upon request
Need an ad designed? We're happy to help!A D D E S I G N S E R V I C E S S TA R T AT $200
G U A R A N T E E D A D P L A C E M E N T U P G R A D E SWe place ads throughout the magazine based on our editorial content and flow.
If you'd like to guarantee that your ad will be in a specific spot, we'd love to chat
about that!
F O R E x C LU S I V E B R V I N P R I N T O P T I O N S , S E E PA G E 12
* ALL rATES ArE NET rATES
p r I n t a d r at e s
W E 'R E c E L E b R AT I N G O u R T E N T H
A N N I v E R S A R Y I S S u E !
❝Our ad relationship with Southern Weddings makes us proud to share pages with such an excellent publication brand and the South's top weddings and their artists. It also has connected us
with exceptional clients who found us right here! We choose this approach for our company because it works beyond what we
hope....connecting us with like-minded people.
M A R I A N N E, R I v E R O A K S c H A R L E S TO N
OuR SOuTHERN cOuPLES
OuR ONLINE PRESENcE
98% Of our readers are female
89% Are between the ages of 18 and 30
75% Grew up in the South
44%Of our readers have a household income of $75,000+
41% Have a wedding budget of $25,000+
24% Of our readers visit the blog at least once a day
* VIA GooGLE ANALY TIcS, rEADEr SurVEYS, AND SPLENDID INSIGHTS
We are proud to receive over
We share a bit of the South across the
country and around the globe with
OVER 816,500 followers
175,000 PAGE VIEWS
415,000 ImPRESSIONS
per month to our daily blog.
214,000
236,000
72,500
294,000
d I g I ta l s tat I s t I c s
Did you know that 62% OF ENGAGED COUPLES READ WEDDING BLOGS EVERY DAY? Here's a little more about our readers.
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Need an ad designed? We’re happy to help!A D D O N O U R D E S I G N S E R V I C E S F O R j U S T $50
o n l I n e a d r at e s
Our F R O N T PA G E A D S PA C E S offer the highest visibility to our
wonderful readers and put you right next to our hand-picked content.
Don’t hesitate to ask Marissa if you have any questions about our
options. She’ll also happily tell you about our online + print bundles!
Email her at [email protected]
Advertising terms require a three month minimum commitment.
Additional discounts are available for extended terms.
TIER ONE:FIxED POSITION$750 per month
TIER TWO$275 per month
TIER THREE$300 per month
TIER FOUR$200 per month
TIER FIVE$150 per month
Looking for CPM rates? We offer those,
too! Ask Marissa for more information.
We love to think outside the box! Ask us about custom sizes and innovative banners like slide up banners, sticky banner, and expandable banners. Price upon request.
* ALL rATES ArE NET rATES
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I n s ta g r a M c a M pa I g n s
Our readers love using Instagram to find inspiration, tips, and recommendations
they trust, straight from the Southern Weddings office. With an array of options
from Standard Sponsored Instagram Posts and Product Spotlights to Instagram
Takeovers and Ask the Expert posts, we’ll work together to strategically combine
beautiful imagery with engaging captions that help our readers to get to know (and
love!) your brand.
SOCIAL CAMPAIGNS START AT $750
I N S T A G R A m P R O D U C T S P O T L I G H T
Looking to promote a
beautiful product? We'll
use our editorial expertise
and deep understanding of
our audience to style and
photograph your product in a
way our Instagram audience
will love, resulting in an
authentic recommendation
that increases awareness
and builds buzz for your
brand.
S T A N D A R D S P O N S O R E D I N S T A G R A m P O S T S
A quick and effective way to
share your product/services
with our rapidly growing
and interactive Instagram
community, consisting of
Southern Weddings readers
and brides from across the
South and around the world.
I N S T A G R A m T A K E O V E R
We love helping our clients
grow their own Instagram
followers, and taking over
your account is such a fun
way to collaborate! We’ll
work together to choose
images and captions that
will be conveyed through
the Southern Weddings
voice on your own account
to increase followers and
interaction on your account.
* ALL rATES ArE NET rATES
1 in 4 couples used Instagram in their wedding planning process.
93% of our readers follow us on Instagram.
1 in 3 readers click through to the blog from Instagram every time.
DID
Y
OU K N O W
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We are delighted to offer S P O N S O R E D P O S T S
to our wonderful vendors and brands. These highly
coveted posts (limited to one per week) are prime
features that draw much reader attention and
interaction! Each feature is posted on our main page
and supported with a social media push to our loyal
followers, including pins to our enormously popular
Pinterest account. We use what we know about our
brides to create custom posts, written exclusively by a
Southern Weddings editor, that integrate seamlessly
into our editorial content while positioning your brand
perfectly for our audience.
Many brands choose to combine their sponsored
post with a giveaway, a great way to encourage
deeper reader engagement and promote
stronger website click-throughs.
A S K U S A B O U T G I V E A W A Y S !
s p o n s o r e d p o s t s a n d g I V e away s
* ALL rATES ArE NET rATES
SPONSORED POSTS AND GIVEAWAYS START AT $750
c u s to M c o n t e n t c r e at I o n
V I E W A C U S TO M C A M PA I G N T H AT W E
C R E AT E D F O R TA R G E T !
SEEING IS BELIEVING
In printA registry feature with custom
quiz bookended by two Target ads
click to view
1
OnlineAn advertorial post featuring tips
for building your wedding registry
sponsored by Target
click to view
2
InteractiveA digital quiz and custom landing
page: Discover your newlywed style!
click to view
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* ALL rATES ArE NET rATES
Our ten years in the editorial space have given us a deep understanding of what
makes our brides tick. In our C U S T O m C O N T E N T C R E AT I O N program, we put
this to work for you. With the same creative direction and styling expertise we use
in our print magazine, we bring to life a campaign designed to place your product
or service in the best light possible. Whether it's a styled shoot for an advertorial
post on our blog, an interactive webpage, or a creative collaboration, we'll create a
campaign that lets your brand shine. Happy clients include Target, David's Bridal,
Zales, Shutterfly, Bailey Banks & Biddle, Heidi Elnora, Joanna August, Francis
Ford Coppola Wineries, Framebridge, and Donna Morgan. Ask Marissa about this
comprehensive, powerful option, as each campaign is built completely from scratch!
CAMPAIGNS START AT $2000
From concepting To sharingTo creating
BRINGING YOUR CAmPAIGN TO LIFE
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We've turned our editorial eye to the world of wedding vendors by
recommending the best the South has to offer to our darling brides.
If you're devoted to the client experience, produce exemplary work,
and have glowing peer and client reviews to back you up, you could
be just the type of vendor we're looking for. Broken down by state
and category, each listing features a portfolio-style gallery, contact
information, and a fun getting-to-know-you (and your work!) Q&A
section. Listings can be purchased in more than one state or category.
$200 FOR 6 MONTHS | $375 FOR 12 MONTHS
DESTINATION AND ADDITIONAL STATE LISTINGS CAN BE ADDED
ON FOR $125 FOR 6 mONTHS OR $250 FOR 12 mONTHS.
OUR BRV DIRECTORY IS BY APPLICATION ONLY, SO BE SURE TO ASK HOW TO jOIN!
Each BRV listing comes with an
endorsement from the SW editors!
t H e b lu e r I b b o n V e n d o r d I r e c to r y
* ALL rATES ArE NET rATES
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Current BRV members are given exclusive access to join our Blue
Ribbon Vendor Directory in print section. Your Photo Listing
will include your business contact information, an image, and a
brief text description of what you do best. Listings are organized
alphabetically and filled on a first come, first served basis. Space is
limited, and this feature sells out every year!
$450 FOR PHOTO LISTINGYou must be a member of our digital directory to purchase.
t H e b lu e r I b b o n V e n d o r d I r e c to r y I N P R I N T !
* ALL rATES ArE NET rATES
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o u r r e a d e r s a r e t H e b e s t !
We'd be honored to have you join the
Southern Weddings family. Call or
email anytime, y'all!
mARISSA KLOESSDirector of Advertising
(919) 590-4028 Ext. 1
KRISTIN WINCHESTEREditor in Chief
(919) 590-4028 ext. 2
Like Sunday brunch at your grandmother’s house or an afternoon spent chatting over the wisteria-covered fence,
the South is built on community and friendship. We are thrilled to have such an incredible community of readers,
advertisers, and vendors from across the globe. Southern Weddings readers know that we’re all in it together. We love
hearing from our readers on the progress of their weddings, surprise engagements, and everything in between. So pour
yourself a glass of ice cold Cheerwine and join in the conversation. We’d sure be happy to have you stay awhile!
Readers have shared their love for our most recent issue on instagram over 892 times! Check out the #SouthernWeddingsV9 hashtag!
WE'RE CELEBRATING OUR TENTH ANNIVERSARY ISSUE THIS YEAR! WON'T YOU JOIN US?
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