8,510STUDENTS

PER DISTRICT

$14,250PER-PUPIL SPENDING

$117MILLION

$13MILLION

ANNUAL TOTAL

EXPENDITURES

ANNUAL OPERATING

EXPENDITURES

ANNUAL CAPITAL BUDGET

$106MILLION

2017 Media KitA S S O C I A T I O N O F S C H O O L B U S I N E S S O F F I C I A L S I N T E R N A T I O N A L

62%HAVE BEEN IN

THE PROFESSION FOR MORE THAN

15 YEARS

Here’s a snapshotof the average member.

CONTACT: Katie Bollegar, Account Manager, Media kbollegar@ascendmedia.com | 913.344.1322

We’ll show you the money!

ASBO International members are your ideal target market. Among the top-tier administrators in school systems, school business officials are responsible for major purchases in a wide range of product and service areas. With the majority of members staying in the profession for 15 or more years, you have the opportunity to develop long-lasting

relationships.

Raise your profile as a stakeholder in education by joiningASBO International as a Corporate Member.

CORPORATE MEMBERSHIP STARTS AT $395/YEAR.

For more information, contact Theresa Boulware at tboulware@asbointl.org or 866.682.2729 x7080

asbointl.org/Corporate

Who Are ASBO International Members? EDUCATION’S FINANCIAL DECISION MAKERS

Which areas of school business do ASBO International members manage?

• Budgeting, Purchasing, and Financial Management• Facility Operations, Maintenance, and Security• Human Resources and Personnel• Technology and Information Management• Instructional Resources• Transportation• Food Services

Where do ASBO International members get their information about what’s happening in the profession?

With a 78% read rate, our leading publication—School Business Affairs (SBA)—reaches5,000+ ASBO International members and provides access to ASBO’s 58 affiliates, which represent more than 42,000 additional school business professionals.

A S B O I N T E R N A T I O N A L 2 0 1 7 M E D I A K I T

Katie Bollegarkbollegar@ascendmedia.com | 913.344.1322S A L E S C O N T A C T

A Full Page, with bleeds ....................................................8.375” x 11.125”

B Full Page, no bleeds ....................................................................... 7” x 10”

C 1/2 Page Island .......................................................................... 4.625” x 7”

D 1/2 Page Horizontal ................................................................. 7” x 4.625”

E 1/3 Page Vertical ....................................................................2.195” x 9.5”

F 1/3 Page Horizontal ......................................................... 4.625” x 4.875”

G 1/4 Page Vertical ............................................................... 3.375” x 4.625”

H 1/4 Page Horizontal ..............................................................4.625” x 3.5”

DELIVERY:Send all files to Ascend Integrated Media for pre-flight.

ACCEPTABLE FILE FORMATS:PDF/X-ia files are required for all ads. Fonts must be outlined or embedded.All colors should be converted to CMYK (except black text).Crop marks and color bars should be outside the printable area (18-point offset).Only one ad per PDF document. (Submit full-page spreads as a single-page file.)

DOCUMENT SETUPUse QuarkXPress or Adobe InDesign for ad layouts. Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding (no JPG and no extra channels).Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links).All fonts should be OpenType. (Multiple Master and Type 1 fonts are strongly discouraged.)All colors must be CMYK (except black text); no PMS/ Pantone colors.Ink density is not to exceed 300%.Black text 12 points or smaller should be black only (C=0%, M=0%, Y=0%, K=100%).Reversed text must be a minimum of 10 points.Unacceptable file types: Microsoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted.

POLICIESDeviation from these standard guidelines may require additional time or cost, and/or sacrifice reproduction predictability.ASBO International and Ascend Integrated Media reserve the right to request new files whenever necessary.Art is returned only upon request. Otherwise, materials are stored by printer for 12 months and are then destroyed.

Print SpecificationsPrinting ............. Web offset

Binding .............. Saddle-stitched

Page Trim ......... 8.125” (Width) 10.875” (Depth)Please keep vital copy at least .25” from trim.

Live Area ........... 7” (Width) 10” (Depth)

Advertising SpecificationsMaterial Specifications School Business Affairs Ad Specifications

(width x height)

Publication (Trim) Size .... 8.125” x 10.875” (final page dimensions)

Bleed ................................. Size required for an ad to bleed off the edgesof a page (an extra .125” on all four sides)

Nonbleed/Live Area ......... A quarter-inch inner margin inside the 8.125” x 10.875” trim size that’s clear of any important “live” content such as text

Online Ad SpecificationsAccents Online eNewsletter Banner ad: 120 x 240 pixelsASBO Website Banner ad: 210 x 300 pixels Digital SBA Leader Board ad: 728 x 90 pixels

Tower ad: 160 x 600 pixels

ELECTRONIC AD SPECIFICATIONS:Ad files should be in GIF or JPEG format, 72dpi and submitted at actual size. Accents Online ads must be under 90kb in size. Web and SBA ads must be under 130kb in size.

For linked ads, URL must be submitted along with creative material. Both the ad and URL for linking are subject to ASBO International approval.

A B C

D

E

F G H

16. This Statement of Ownership will be printed in the October 2016 issue of School Busines Affairs.17. I certify that all information furnished above is true and complete. Siobhan McMahon.

TRIMBLEED

A S B O I N T E R N A T I O N A L 2 0 1 7 M E D I A K I T

Inserts

Belly bands

Tabbed pages and more!

Contact Ascend Integrated Media, LLC for personalized rates.

Frequency Discount Policies3× and 6× frequency rates are earned by running ads in any 3 or 6 issues within a 12-month period. 11× rates are earned byrunning ads in 11 consecutive issues withina one-year period. To qualify for discounts,advertisers must submit reservations for allissues initially. Advertisers will be short-ratedif they do not use the amount of space uponwhich the billing was based.

Sales ContactKatie Bollegar Ascend Integrated Media 6710 W. 121st Street, Suite 100 Overland Park, KS 66209

kbollegar@ascendmedia.com 913.344.1322

Payment Policies Recognized agencies are given

15% commission.

Payments are made on a “Net 30-day” schedule.

ASBO International Publications Rate CardSchool Business Affairs (SBA)

1× 3× 6× 11× 22×Full Page $2,380 $2,265 $2,190 $2,060 $1,880

1/2 Page Island $1,870 $1,790 $1,690 $1,605 $1,460

1/2 Page Horizontal $1,700 $1,580 $1,380 $1,335 $1,215

1/3 Page $1,250 $1,135 $1,080 $1,010 $920

1/4 Page $995 $925 $885 $840 $765

ASBO International Publications Rate Card

SBA Covers3× 6× 11×

Cover 2 (Inside Front) $5,195 $4,940 $4,680

Cover 3 (Inside Back) $4,690 $4,435 $4,220

Cover 4 (Outside Back) $5,325 $5,060 $4,820

2017 Annual Meeting & Expo Program Book4-Color

Back Cover (4-Color Only) $6,385

Cover 2 or 3 $5,935

Full Page $3,965

1/2 Page Island or Horizontal $3,225

1/3 Page Island or Horizontal $2,660

1/4 Page Horizontal $2,420

Accents OnlineAds link to your company website $750/per month

ASBO International Website1 three-month block $695

2 three-month blocks $1,215

One-year block $2,110

Digital SBA (monthly issue flipbook)Leader Board—1 position available $800/per issue

Tower Ads—2 rotating positions $535 each/per issue

Buyer’s GuideBanner Ads $2,250 – $5,000

Featured Video $3,500

Featured Listing $2,500

Complete Web-Enabled Listing $395

Video-Enhanced Listing $350

Also Available...

A S B O I N T E R N A T I O N A L 2 0 1 7 M E D I A K I T

Terms and Conditions 1. The publisher reserves the right to give better position than specified in the order, at no increase in rate.2. The advertiser’s index is prepared under the regulations and policies of the publisher as an extra service

to the advertiser over and above its space order. The publisher, therefore, does not assume liability for errors in the index notwithstanding all normal precautions.

3. The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement.4. The publisher reserves the right to limit the size of space to be occupied by any advertisement.5. Any deliberate attempt to simulate the publication’s format is not permitted, and the publisher reserves

the right to place the word “advertisement” with copy which in the publisher’s opinion resembles editorialmatter.

6. Requests for specified position are given consideration but no guarantee is made unless the positionpremium has been provided for in the contract.

7. Signing this agreement indicates firm space commitment in accordance with the corresponding rate card. A faxed, signed copy of this agreement is also binding.

8. Advertising agency and/or client are liable should one or the other default. Any ad agency signing for aclient will be held responsible for the fulfillment of this non-cancelable contract.

9. All rates are net. Payment is due at space deadline. No agency or cash discounts are permitted. Aminimum $500 late fee will be charged for materials received after the materials deadline.

10. Advertiser agrees that the publisher’s liability (if any), due to omissions or errors in such advertising, shall in no event exceed the amount of charges for the listing or advertising which was omitted or in which theerror occurred; liability shall be discharged by abatement of the charges or an advertising allowance commensurate with the error for the particular listing or advertising in which the omission or error occurred. No adjustments will be made to any free listing or advertisement.

I have read and agree to the terms and conditions as set forth in this document.

Please complete the following agency information:

Advertiser:

Agency (if applicable):

Billing Information: Agency Advertiser Contact Name:

Billing Address:

City, State, Zip:

Phone: Fax:

Email:

Please complete the following publication information: (Please refer to rate card.)

Name of publication in which you would like to advertise:

Size/Type: Color:

Price: $ Frequency: 1× 3× 6× 11× 22× = Total amount: $

Issue month:(Note: Issue month only applies for advertisements in School Business Affairs.)

Subject to acceptance by Ascend Integrated Media, LLC. All advertising subject to Association of School Business Officials International approval.

Publication Deadlines:

Space Reservation and Payment Due Materials Due

School Business Affairs (SBA)

See editorial calendar

See editorial calendar

2017 Annual Meeting Program Book July 22, 2017 July 29, 2017

Payment Method:

Payment is due at time of application.

PO #

Check (in U.S. dollars only). Please make check payable to: Ascend Integrated Media, LLC

Credit Card. (Please contact Katie Bollegar) Credit card payment is quick, easy and secure.

Ascend Integrated Media, LLC Advertising Agreement

SUBMISSION AND SALES CONTACT: Katie BollegarPhone: 913.344.1322 • Fax: 913.945.1942 kbollegar@ascendmedia.com

Please send INSERTION ORDERS TO:Ascend Integrated Media, LLC 6710 W. 121st Street, Suite 100Overland Park, KS 66209

Please remit PAYMENTS TO:Ascend Integrated Media, LLC P.O. Box 870939 Kansas City, MO 64187-0939

ASBO International PUBLICATIONS FORM

Authorized Advertiser/Agency Signature: Title:

A S B O I N T E R N A T I O N A L 2 0 1 7 M E D I A K I T

Publisher’s StatementStatement of Ownership, Management, and Circulation1. Publication Title: School Business Affairs2. Publication Number: 0036-651X3. Filing Date: September 20164. Issue Frequency: Monthly5. No. of Issues Published Annually: Eleven (11)6. Annual Subscription Price: $957. Mailing Address of Known Office of Publication:

11401 North Shore Drive, Reston, VA 201908. Mailing Address of Headquarters:

11401 North Shore Drive, Reston, VA 201909. Names and Mailing Addresses of Publisher, Editor, and Managing Editor:

Publisher: John D. Musso, CAE, Association of School Business Officials International, 11401 North Shore Drive, Reston, VA 20190. Editor: Patricia George, 37864 Alberts Farm Drive,Purcellville, VA 20132. Managing Editor: Siobhan McMahon, CAE, Association of SchoolBusiness Officials International, 11401 North Shore Drive, Reston, VA 20190

10. Owner: Association of School Business Officials International, 11401 North Shore Drive, Reston, VA 20190

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or more of Total Amount of Bonds, Mortgages, or Other Securities: None

12. Tax Status: The purpose, function, and nonprofit status of this organization andthe exempt status for federal income tax purposes has not changed during the preceding12 months.

13. Publication Title: School Business Affairs14. Issue Date for Circulation Data Below: September 2016

15. Extent and Nature of Circulation AVERAGE NO. COPIES EACH ISSUE DURING PRECEDING

12 MONTHS

NO. COPIES OF SINGLE ISSUE

PUBLISHED NEAREST TO FILING DATE

A. Total number of copies (net press run) 4,368 4,3631. Paid and/or requested circulation outside country 0 02. Mail subscriptions stated on Form 3541 4,368 4,3633. Paid in-County subscriptions as stated on Form 3541 0 04. Sales through dealers and carriers, street vendors,

counter sales, and other non-USPS paid distribution 0 0

C. Total paid and/or requested circulation 4,368 4,363D. Free distribution by mail

1. Outside County as stated on Form 3541 0 02. In County as stated on Form 3541 0 03. Other classes mailed through the USPS 0 0

E. Free distribution outside the mail 0 0F. Total free distribution 0 0G. Total distribution 4,368 4,363H. Copies not distributed 0 0I. Total 4,368 4,363J. Percent paid and/or requested circulation 100% 100%

16. This Statement of Ownership will be printed in the October 2016 issue of School Busines Affairs.17. I certify that all information furnished above is true and complete. Siobhan McMahon.

asbointl.org SCHOOL BUSINESS AFFAIRS |  MARCH 2016 11

Protecting Student Privacy in a Trusted Learning EnvironmentPrivacy continues to be a primary concern for school districts.

By Keith R. Krueger

TECHNOLOGY

Shared GuidanceThe best example of the evolving context around the pri-vacy of student data is a recently released set of student privacy principles (http://studentdataprinciples.org/).

Last fall, the Consortium for School Networking (CoSN) and the Data Quality Campaign convened rep-resentatives from diverse national education groups to reach a consensus on how student data should best be handled and protected. Their audacious goal was to cre-ate a set of common guiding beliefs from the education community.

Thirty-eight of the most prominent education non-profits have endorsed the principles since the effort went public in March, including ASBO International and pro-fessional associations representing school boards, state education officials, teachers’ unions, and the National

Privacy is often a contentious issue that raises deeply held fears. Concerns about privacy have been rising in the United States since the revela-tions of the National Security Agency’s electronic

monitoring, the theft of Target customers’ credit card data, and the shuttering of student data platform inBloom.

Privacy debates are often divisive, putting superin-tendents and other educators on the defensive. Parents believe that too much data are collected about their chil-dren, and that those data are left unsecured and are used inappropriately by companies for commercial gain.

Trust is at the heart of this privacy debate. Accord-ing to author Stephen Covey, “Trust is the glue of life. It’s the most essential ingredient in effective commu-nication. It’s the foundational principle that holds all relationships.”

asbointl.org SCHOOL BUSINESS AFFAIRS |  FEBRUARY 2016 15

The Commitment to Greening SchoolsGreen building professionals come together to create better schools for students.

By Patti Mason

FACILITIES

More than 400 green building professionals and school decision makers convened at the Green Schools Summit in Denver last year for a dialogue about how to create better

learning environments for students.The annual education and networking event hosted by

the Colorado Chapter of the U.S. Green Building Coun-cil (USGBC Colorado) covered such topics as safety and security, net-zero school districts, and whole-school sustainability and included technical tracks about water effi ciency at schools, building automation and renewable energy, and student involvement in energy effi ciency and resource conservation.

The event was organized by a group of volunteers from the Green Schools Initiative, a USGBC Colorado committee dedicated to greening all Colorado schools within this generation. As part of the initiative, a diverse group of architects, engineers, builders, innovators,

educators, and energy managers work together to fi nd ways to make Colorado schools more conducive to learning while saving energy, resources, and money.

Greening Schools“School districts have almost exclusively focused on capital improvement costs fi rst, many times to the detri-ment of life-cycle costs and energy effi ciency,” said Jeff Medwetz of Boulder Valley School District. Medwetz joined Phillip Saieg of McKinstry, a design, build, oper-ate, and maintain fi rm, and Victor Olgyay from the Rocky Mountain Institute to discuss their efforts to posi-tion each existing and new school in Boulder Valley to achieve net-zero energy over the coming years.

“We hope to encourage districts to consider a dif-ferent capital project planning paradigm by evalu-ating long-term factors that greatly affect energy use, maintenance, and occupant comfort while still

A S B O I N T E R N A T I O N A L 2 0 1 7 M E D I A K I T

School Business Affairs (SBA)The magazine for business managers in education.

2017 SBA Editorial Calendar

Published 11 times a year, SBA features school business

stories, expert columns, best practices, and special

reports. Each month, our K−12 decision makers—your

best sales prospects—meticulously review this key

information to help them evaluate and purchase

products and services for their school districts.

“The articles in School Business Affairs have been thoroughly enjoyable and very useful in my long-time school business career.” • James B. Melohn, St. Charles Parish School Board, Luling, LA •

Issue Cover Story Deadlines

January EntrepreneurshipSpace Reservation: October 24, 2016 Materials Due: November 2, 2016

February Case Studies/Lessons LearnedSpace Reservations: November 28, 2016 Materials Due: December 7, 2016

March Leading ChangeSpace Reservations: December 27, 2016 Materials Due: January 4, 2017

April Human ResourcesSpace Reservations: January 23, 2017 Materials Due: February 1, 2017

May Back to BasicsSpace Reservations: February 27, 2017 Materials Due: March 8, 2017

June CommunicationsSpace Reservations: March 27, 2017 Materials Due: April 5, 2017

July/August Resource ManagementSpace Reservations: April 24, 2017 Materials Due: May 3, 2017

September Finance/BudgetSpace Reservations: June 26, 2017 Materials Due: July 6, 2017

October LeadershipSpace Reservations: July 31, 2017 Materials Due: August 9, 2017

November PerspectivesSpace Reservations: August 28, 2017 Materials Due: September 6, 2017

December ResourcesSpace Reservations: September 25, 2017 Materials Due: October 4, 2017

Recurring Columns

Technology

Leadership

Legal and Legislative Issues

International Aspects

Member Spotlight

Tips & Tools

A S B O I N T E R N A T I O N A L 2 0 1 7 M E D I A K I T

Digital SBA – A mobile magazine for school business officials

Each digital SBA edition includes all content and advertising found in the print version, but links your ad directly to your company’s website. Additional banner advertisements are available!

Accents Online – ASBO International’s official eNewsletter

Reach an attentive audience with the newsletter delivered to ASBO members’ inboxes every two weeks.

Maximize your visibility with repeat exposure throughout the year and links directly to your company’s website.

asbointl.org Website – The hub for members andvisiting professionals

The official ASBO International website offers valuable information to members and school business professionals with more than 4,643 unique visitors per month. Opportunities are available in three-month or one-year blocks.

ASBO Buyer’s Guide – An electronic directory of K–12 service providers

Feature your business and you can be front and center as school business officials make their purchasing decisions. Opportunities include banner ads, featured videos, featured listings, web-enabled listings, and video-enhanced listings.

Other Advertising OpportunitiesIncrease your exposure to school district decision makers.

ASBO International’s Annual Meeting & Expo

Exhibiting at this annual event is an unsurpassed opportunity to network with hundreds of school business officials over the course of three days. For

exhibit booth information, contact Lauren Rich at exhibits@asbointl.org or 866.682.2729 x7087.

Increase exposure by advertising in the Annual Meeting & Expo Program Book—the most-read publication at the event, and frequently referenced well after the conference. Advertising information is included in the insert.

Corporate PartnershipReady to take your engagement with ASBO International members to the next level?

Join the elite group of trusted providers who are recognized by ASBO International members for their contributions to the association and the profession at large.

For partnership information, contact Stephanie Sadowski at ssadowski@asbointl.org, 866.682.2729 x7086 or asbointl.org/Partners