TABLEO

FCONTEN

TSEventOverview

Demographics–TheBoxHolders

Demographics–TheInfield

TheCharity–MonroeCarellJr.Children’sHospitalatVanderbilt

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SponsorshipsInfo

SNAPSH

OTO

FIROQUOISSTEEPLECH

ASE

OverviewofEventWHAT: AnaUernoonofcolor,pageantryandspectaclethatfeaturesexciXnghorseraceswithpursestotalingmorethan$400,000. TheIroquoisSteeplechaseisoneoftherichestweight-for-agesteeplechaseeventsintheUnitedStates,and isconsideredthetopsocialeventofthespringseason!AffecXonatelyknownas“theritesofspring”,the IroquoisSteeplechasehasbeenanannualeventsince1941.Thisyearcelebratesthe76thIroquois Steeplechaseandthe36thyeartheMonroeCarellJr.Children’sHospitalatVanderbilthasbeenthebeneficiary.

WHERE: InbeauXfulandscenicPercyWarnerPark,Nashville,TennesseeWHEN: BytradiXon,alwaysonthesecondSaturdayinMay.Raceday2017isSaturday,May13.PostXme1p.m.

WHY: ToconXnueahistoryofgivingtoMonroeCarellJr.Children'sHospitalatVanderbilt,over$10millionhasbeencontributed fromtheproceeds,whileshowcasingthebestnaXonalandinternaXonalthoroughbredhorsesinsteeplechaseracing.

FastFacts

Expectedafendance:25,000+

Pursesandprizemoney:$400,000+AfendancethroughGeneralAdmission,BoxSeats(sold-out,waiXnglistinplace),HospitalityTents,TentsintheTurn,HuntClubTent,SkyboxSuites,andTailgaXngSpaces.

Dates

May11,2017 DrawingforPostPosiXons

May13,2017 76thIroquoisSteeplechase

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SNAPSH

OTO

FIROQUOISSTEEPLECH

ASE

Cap<vateClientsandShowcaseYourImage

Sponsorship

Sponsorshipsarecustomizedtomeetclient’sgoalsandobjecXveswithamaximumreturnoninvestment.WhetheryouarelookingtoentertainasmallorlargegrouporbroadcastyourbrandtoouruniquedemographicofIroquoisfans,wearecommifedtohelpingyouget

results!ContactourofficeandspeakwithGeorgeAnnDingus,DirectorofSponsorshipandBusiness

Development,toseehowourteamcangettoworkforyoutoday.

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TheIroquoisSteeplechaseisNashville’sRiteofSpringsince1941andtheidealvenuetoentertainorhostprospec<veclients,marketyour

products,orpromotebrandawareness.

DEM

OGRA

PHICS–TH

EBOXH

OLD

ERS

EDUCATIONMARITALSTATUS

AGE INCOME

AmarketresearchstudyconductedfortheNaXonalSteeplechaseAssociaXon(NSA)bytheCenterforSpectatorSportResearchattheUniversityofMassachusefs,Amherst,quesXonedmorethan20,000steeplechasefans.Theresearchdocumentedafendancepaferns,percepXonsanddemographicsofSteeplechasefans.Amongtheresults:morethan90percentofracefanshavecollege,graduateorprofessionaldegreesand72.8percenthaveincomesinexcessof$100,000peryear.

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DEM

OGRA

PHICS–TH

EBOXH

OLD

ERSMOREFACTSANDFIGURES

MedianIncome $271,440MedianNetWorth $1,553,760DrivePersonalLuxuryCar 78%AverageNetWorth $955,400

BoughtNewCarinLastYear 55%HaveInvestmentsWorth>$1,000,00028%Take>16AirlineTripsaYear 43%MarketValueofPrimaryResidence $803,400MemberofaFrequentFlierClub 78%OwnMorethanOneHome 27.2%

RentedaCarintheLastYear 56%OwntheirHomeOutright 81%MaintainValidPassport51%MembershipinHealthClub52.8%MembershipinCountryClub40.8%MembershipinEaXng/CityClub23.4%

Chairman/President40.5% BusinessOwner 35%

Professional/Management93.6%

OCCUPATION

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DEM

OGRA

PHICS–TH

EINFIELD

MARITALSTATUSCOLLEGEGRADUATE

AGE HOUSEHOLDINCOME

AstudybyaDenver-basedcompanyrevealstheinteresXngdemographicdichotomyrealizedinthesport.Whiletheboxholdersarehighincomethein-fieldisabitdifferent.Theseyoungcollegegraduatesaremostlysinglewithincomesinthe$70,000to$100,000rangewholiketodineoutandbuyalcohol.

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DEM

OGRA

PHICS–TH

EINFIELD

MOREFACTSANDFIGURES

PurchaseAlcoholMorethanOnceaWeek 47.2%

DineOutOncePerWeek 94.1%

BoughtAirTravel7+Times 37.9%PerYear

OwnaHome 63.4%

HOMEVALUE

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LOTSO

FOPTIO

NS

LotsofOp<onsforRaceDay

• Over1400TailgaXngSpotsintheInfield• FamilyArea• BoxSeats–IroquoisSociety,PaddockClub,TurfClub• SkyboxSuites–PrivateLuxurySuites• HuntClub-TentedseaXngwithfoodandbeverage• TentsIntheTurn–PrivateTentswithrail-sideview• HospitalityVillage–PrivateTentsnearBoxSeats• SXrrupClub• GeneralAdmission• IroquoisShoppes

andmore!

andmore!

VisitourWebsiteforMoreinforma<onhUp://iroquoissteeplechase.org

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BRANDAPPEA

L•  GetSocialwith#TNsteeplechase

•  Twiferimpressions

–  2016-301.000

–  2015-231,000

•  InstagramStats

•  Over3,000fanslikedorcommentedonInstragrampostsduringraceweek2016.•  InstagramfansidenXfythebrandwithfashion,sports,Nashville,andinternaXonalhorseracingthroughoutthespring

season.•  Raceweek2016fansonInstagramandTwiferrespondedwithover2.7millionuniqueviewsandover5.2millionin

overallreach.–  (unique+mulX-views=absolutereach)

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•  BroadBrandAppeal

•  SnapChatwasaddedin2016andincreasedfollowersby44%onraceday.

•  LiveFeedtestedon2016onracedayreceived30,236viewsin111countries.

MED

IACO

VERAGE

Socialchannelsgrowyearoveryear,andengagementwiththeIroquoisbrandhassoaredwithliveTwifer/Instagramon5jumbotrons.

TWITTERFollowers:3,896

FACEBOOKFollowers:6,657INSTAGRAM

Followers–3,892

Raceweek2016fansonInstagramandTwiferrespondedtoourcontentwithover2.7million

uniqueviewsandover5.2millioninoverallreach.

#TNSTEEPLECHASE

MediaCoverageandBlogs,PressReleases

73MediaHitsfrom37OutletsinMay2016includingGarden&Gun,USA

TodayandESPNSixTVSegments

67Blogs,pressreleases,andarUcles122reporters,bloggers,photographersfrom52mediaoutletsaXended2016

WebsiteViews

Websiteviews418,000,averaging5.13pagespersessionand95,800

uniqueusers.

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241Tweetsusing#tnsteeplechaseonracedaycamefromU.S.,GreatBritain,Australia,India,MalaysiaandGhana

•  SocialMediaStats

THECH

ARITY

MonroeCarellJr.Children’sHospitalatVanderbilt

MonroeCarellJr.Children’sHospitalatVanderbiltbenefitsfromyourgenerousdonaXonstotheIroquoisSteeplechase.Children’sHospital,constructedasafreestandingfacilityin2004,isnaXonallyrecognizedasaleadingproviderofpediatrichealthcareservices.

With271inpaXentbeds,thehospitalisalsoatop-levelteachingandresearchfacility.LivingbytheprincipleofpaXentandfamilycenteredcare,Children’sHospitalexpertstreatandhelppreventallhealthissuesrangingfrombrokencoldsandbrokenbonestoheartdiseaseandcancer.FeaturingCentersofExcellenceforthetreatmentofdiabetesandcongenitalheartdisorders,Children’sHospitalalsooperatestheregion’sonlylevel1pediatrictraumaunitandaneonatalintensivecareunitwiththehighestdesignatedlevelofcareinthestate.

ToconXnuetoprovidethehighestqualitycaretochildrenandtheirfamilies,regardlessoftheirabilitytopay,Children’sHospitaldependsonthesupportoftheenXrecommunity.Withyourhelp,wecanensurethatchildrenwhocometoMonroeCarellJr.Children’sHospitalatVanderbilt,nowandinthefuture,areabletoreceivethecaretheyneed.Overthepastthirty-fiveyears,Steeplechasehascontributedmorethat$10,000,000toChildren’sHospital.VisitChildrensHospital.Vanderbilt.orgformoreinformaXon.

BrooklynMorley2016IroquoisSteeplechaseChildAmbassador

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