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2017 INSIGHTS REPORT TRAVEL
Cleartrip’s 2017 Travel Insights Report dives deep into dominant travel trends in the Gulf Cooperation Council markets. From booking behaviours to top travel destinations, the comprehensive report captures the travel path of the region’s yearning travellers
TRAVEL
OVERVIEW
Cleartrip | 2017 Travel Insights
L E A D T I M EMost travellers in GCC prefer to book their tickets within a week ahead of their trips
M O B I L E B O O K I N G SMobile bookings in Saudi Arabia jumped up 116% in2017
M A R K E T G R O W T HOnline travel sector in Kuwait expanded at a year-on-year growth rate of 19% in 2017
TRAVEL RECAP
As booking habits of travellers continue to evolve, market dynamics keep changing. Get a deep understanding of travel trends in different markets
Cleartrip | 2017 Travel Insights
IT’S A GOOD TIME
TO FLY
Ticket pricing varied between different origin and destination cities in 2017. Jeddah-Dubai marked the biggest decrease with a 28% drop in travel fares, followed by Beirut-Dubai that saw a price decline of 21% during the year
-28%Jeddah-Dubai
-21%Beirut-Dubai
Cleartrip | 2017 Travel Insights
-28%
-21%-16%
-14%
-15%
-14%
*% change as compared to 2016
Jeddah -
Dubai
Beirut -
Dubai
Sharjah-
Kochi
Dubai-
Trivandrum
Abu Dhabi-
Kolkata
Dubai-
Addis Ababa
OMANSAUDI ARABIA
-2%
-5%-21%
2%
2%KUWAIT
BAHRAINUAE
2017AVERAGE
TICKET PRICE
Different markets in the GCC region witnessed airfare fluctuations in 2017 with average prices dropping 21% in Saudi Arabia and 5% in Oman, as compared to 2016
Cleartrip | 2017 Travel Insights
*% change as compared to 2016
AVERAGE TRIP DURATION
How long are the trips booked on Cleartrip?
An average trip duration of up to 6 days represented 27% of all trips made in 2017, while 18% of trips booked on Cleartrip lasted for 35 days and more
Cleartrip | 2017 Travel Insights
7-13 DAYS
35+ DAYS
0-6 DAYS
20%
27%18%
21%
13%14-20 DAYS
21-34 DAYS
Which is the best time to travel?
With summer holidays, travel peaked in August, followed by July in 2017, while October and November recorded the least number of trips
Aug to Jul
Oct to Nov
0.74
0.71
0.70
0.78
0.77
0.74
0.94
0.84
0.69
0.69 0.
72
1.00
0.0
0.2
0.4
0.6
0.8
1.0
TOP TRAVEL MONTHS
Cleartrip | 2017 Travel Insights
*Numbers represent travel relative to the highest point on the chart for the given time period.
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
WHO LOVES A DEAL?
Credit cards top payment methods of choice for the region’s travellers. But new trends are emerging as debit cards become a popular option for online payments in Saudi Arabia
Cleartrip | 2017 Travel Insights
BAHRAIN
13%KUWAIT
19%OMAN
4%SAUDI ARABIA
13%UAE
20%Do travellers in the region crave deals?
Cleartrip data shows 20% of travellers in the UAE prefer promotions and deals
PREFERRED PAYMENT METHOD
SAUDI ARABIA
70%Credit Cards
2.1%Other
28%Debit Cards
UAE
81%Credit Cards
6.3%Other
13%Debit Cards
DEVICE AFFINITY While it is true that desktop is still the most popular platform for travellers to make their bookings, mobile is increasingly becoming the device of choice for travellers in the region, where smartphone penetration is higher than the global average
Cleartrip | 2017 Travel Insights
LAST MINUTE FLIGHT BOOKINGZERO DAY RUSH
GCC
How far in advance do travellers in the GCC book their trips?
Data shows a majority of bookings occurred within a week prior to travel dates
Desktop
1 Day
11%
15%
2 - 7Days
30%
33%
8 - 14Days
14%
14%
15 - 21Days
9%
8%
22 - 28Days
7%
6%
29 - 56Days
15%
13%
57+Days
14%
11%Mobile
Cleartrip | 2017 Travel Insights
Customers that book less than 7 days in advance - 2 in 5
1 Day
12%
18%
2 - 7Days
33%
39%
8 - 14Days
15%
15%
15 - 21Days
9%
8%
22 - 28Days
6%
5%
29 - 56Days
13%
9%
57+Days
11%
6%
Are Saudis fond of last-minute booking?
More than 57% of travel bookings via mobile devices in the Kingdom took place within seven days before departure
Desktop
Mobile
Cleartrip | 2017 Travel Insights
Customers that book less than 7 days in advance - 2 in 5
LAST MINUTE FLIGHT BOOKINGZERO DAY RUSH
KSA
SAUDI ARABIA
31%
+116%
Transactions
Increase
UAE
25%Transactions
+61%Increase
KUWAIT
+12%Increase
32%Transactions
OMAN
+55%Increase
31%Transactions
BAHRAIN
+25%Increase
29%Transactions
MOBILE TRANSACTIONS
Cleartrip | 2017 Travel Insights
Transactions made on mobile devices have been on the rise in the region with Saudi Arabia marking a 116% increase in 2017 whilst Kuwait grew by only 12%
*% change as compared to 2016
BOOKINGSDISTRIBUTION
Bookings from mobile devices were the highest in Riyadh at 32% closely followed by Jeddah at 31%
MUSCAT
ABU DHABI
KUWAIT CITY
SHARJAH
RIYADH
DUBAI
DAMMAM
JEDDAH
74%
78%
70%
75%
68%
78%
74%
69%
26%
22%
30%
25%
32%
22%
26%
31%
Cleartrip | 2017 Travel Insights
Desktop Mobile
Kuwait recorded the highest average fare per booking in 2017 and Oman had lowest in the region
AVERAGE FARE PER BOOKING
Cleartrip | 2017 Travel Insights
$$
$$$$
$$
$$
1422
500
1000
1500
2000
$ 38
7
$ 34
7
$ 43
0
$ 42
0
$ 28
0
$ 25
7
$ 39
6
$ 36
0
$ 33
3
$ 29
4BAHRAIN KUWAIT OMAN SAUDI
ARABIAUAE
Mobile
Website
TOP DESTINATIONSHome to a large population of travellers with a desire to explore new places, taste new flavours, and learn new cultures, the GCC witnessed marked differences in trending destinations in 2017
Cleartrip | 2017 Travel Insights
THE MOST TRENDING DESTINATIONS
Yerevan 498%
TOP 5 DESTINATIONS
Tbilisi 210%
Kathmandu 207%
Cleartrip | 2017 Travel Insights
INDIA REST OF THE WORLDKochi DubaiMumbai SharjahKozhikode Manila Trivandrum Abu Dhabi New Delhi Cairo
*Based on itineraries that include a toddler or child
Sialkot 180%
Khartoum 161%
Addis Ababa 158%
Multan 153%
Sarajevo 130%
Bucharest 107%
TOP FAMILY TRAVELDESTINATIONS
Amman
Tbilisi
Beirut
London
Bangkok
Goa
Istanbul
Baku
Paris
ECONOMICS
Cleartrip | 2017 Travel Insights
All signs are showing that Saudi Arabia will continue to see very strong growth for airlines in the next five years with solid capacity growth facilitated by local airlines and new entrants in the market
How has the year 2017 been for the region’s air travel industry?
Kuwait’s travel market saw the biggest growth of 19% followed by Saudi Arabia which jumped up by 14%
Saudi Arabia
UAE
Kuwait
Oman
Bahrain
*% change as compared to 2016. Market data growth estimates are from internal aggregated sources
OVERALL MARKET GROWTH
+19%
-1%
-3%
+14%
+3%
Cleartrip | 2017 Travel Insights
THANK YOU!
LOOK FORWARD TO OUR H1 2018 INSIGHTS REPORT
PUBLISHING IN AUGUST 2018 Special thanks to:Adnan AshrafMatthew SliedrechtNeeraj GoswamiSneha Abraham
Legal DisclaimerAny exploitation and usage which is not explicitly allowed by copyright law, in particular reproduction, translation, storage in electronic database, on the internet and copying of this research requires prior consent of Cleartrip MEA FZ LLC.
All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing.However, in view of the natural scope for human and/or mechanical error, either at source or during production, Cleartrip accepts no liability whatsoever for any loss or damage resulting from errors, inaccuracies or omissions affecting any part of the publication. All information is provided without warranty, Cleartrip or their affiliates make no representation of warranty of any kind as to the accuracy or completeness of any information hereto contained.