2017 - edmarket.org EDmarket Media Kit.pdf · 8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 ... 2017 RATE CARD. ESSENTIALS MAGAZINE . ESSENTIALS WEEKLY . For over 100 years,

essentialsSpring 2016

Education Market Association

Dealers Discover

What’s New

For BTS 2016 at EDexpo

PLUS: School Purchasing: 8 Simple Trends • Designing Better Learning Experiences •

Creating a High-Impact Education Sales Channel • New Member Benefit: GEI Partnership

essentialsSummer 2016


2016 State of the Education M a r k e t Report

essentialsFall 2016


Discover

Future of Learning Environments

the

PLUS: EDspaces 2016 Preview • Early Childhood Trends • EDmarket Leadership

Nominations • The Future of School Food • Get Teachers to Spend With You

INVEST IN YOUR SUCCESS ADVERTISE WITH EDMARKET

8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications

2017RATE CARDESSENTIALS MAGAZINE

ESSENTIALS WEEKLY

For over 100 years, the Education Market Association (EDmarket) has provided leadership for the educational products marketplace. Tap into the most comprehensive distribution network representing products lines — from teaching tools to school furnishings to technology products — by advertising in the official publication of the association and its dynamic and creative members.

Essentials Magazine is emailed four times each year, and Essentials Weekly, our electronic newsletter, is distributed 50 weeks a year — each to over 3,000 key decision makers in the educational marketplace industry. An ad in Essentials or Essentials Weekly provides the ideal opportunity to share your company’s new products, show specials, and unique offers with the extensive distribution and sales network.

If you service and sell to schools, parents and teachers, there is no better choice for getting your message out to your marketplace than advertising in Essentials Magazine and Essentials Weekly.

The Official Magazine for the Educational Products Marketplace

lCatalog/Internet Retai

Contract Furniture

Full Line Dealer

Educational Product Retail

Other

*Includes AV, college store, independent office products, mass market and specialty toy dealers

*



ESSENTIALS WEEKLY

6%

45%

23%

18%

8%

PROFILE OF DEALER READERS

essentialsEducation Market Association

2017 ESSENTIALS MAGAZINE editorial calendar

EDproducts Gallery — a special advertising section that gives you the opportunity to highlight your products.

ED MARKETING — gives readers effective, cutting-edge strategies to improve their markting efforts in the educational arena.

ED NEWS — provides information about current news in Education.

BUSINESS BEAT— information and tips on current marketing, social media and customer service operations.

MEMBER SPOTLIGHT— Q & A showcasing EDmarket members.

INDUSTRY NEWS— current news about members, including: product releases, awards and management news.

ED TECH — news about the teaching trends and learning in the digital age

SPECIALTY COLUMNS— features and stories regarding EDmarket conferences, statistics in the educational marketplace, and more!

ABOUT ESSENTIALS MAGAZINEEssentials Magazine is a quarterly publication that is distributed to over 3,000 subscribers around the world. Readers of Essentials are the primary decision-makers for their retail businesses. Essentials also has a bonus distribution for non-member attendees at both of EDmarket’s tradeshows that extends the magazine’s reach. The Fall EDspaces proview issue is emailed to a bonus list of over 7,000 key purchasing officials and architects.

essentialsFall 2016


Discover

Futureof Learning Environments

the




ISSUE THEMERESERVATION

DEADLINEAD DEADLINE

DIGITAL RELEASE

WINTER 2017 EDEXPO PREVIEW DECEMBER 30 JANUARY 6 JANUARY 20

SPRING 2017 BACK TO SCHOOL MARCH 31 APRIL 7 APRIL 20

SUMMER 2017STATE OF THE EDUCATIONALMARKETPLACE

JUNE 23 JUNE 30 JULY 13

FALL 2017 EDSPACES PREVIEW SEPTEMBER 15 SEPTEMBER 22 OCTOBER 5

ED

ITO

RIA

L S

EC

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NS


ESSENTIALS WEEKLY

PREMIUM 1X 2X 4XFULL PAGE - 4-COLORINSIDE FRONT $2260 $2050 $1840INSIDE BACK $2260 $2050 $1840BACK COVER $2260 $2415 $2205

2017 ESSENTIALS MAGAZINEadvertising rates

COLOR 1X 2X 4XFULL PAGE $1545 $1465 $13902/3 PAGE $1095 $1015 $9351/2 PAGE $945 $910 $8751/3 PAGE $750 $730 $7051/6 PAGE $565 $540 $520

COLOR 1X 2X 4XFULL PAGE $2315 $2200 $20902/3 PAGE $1640 $1525 $14001/2 PAGE $1415 $1360 $13101/3 PAGE $1130 $1100 $10551/6 PAGE $845 $815 $785

EDmarket member rates non-member rates

2-COLOR 1X 2X 4XFULL PAGE $1155 $1075 $9952/3 PAGE $885 $815 $7501/2 PAGE $730 $695 $6651/3 PAGE $510 $485 $4651/6 PAGE $295 $275 $245

2-COLOR 1X 2X 4XFULL PAGE $1735 $1620 $14902/3 PAGE $1325 $1225 $11301/2 PAGE $1095 $1040 $9951/3 PAGE $765 $725 $6951/6 PAGE $420 $390 $345

BW 1X 2X 4XFULL PAGE $975 $885 $8002/3 PAGE $715 $640 $5601/2 PAGE $560 $530 $4951/3 PAGE $380 $350 $3301/6 PAGE $190 $175 $165

BW 1X 2X 4XFULL PAGE $1460 $1325 $12002/3 PAGE $1070 $960 $8451/2 PAGE $845 $800 $7401/3 PAGE $565 $530 $5001/6 PAGE $285 $270 $255

PREMIUM 1X 2X 4XFULL PAGE - 4-COLORINSIDE FRONT $3385 $3070 $2755INSIDE BACK $3385 $3070 $2755BACK COVER $3935 $3325 $3305

TO RESERVE YOUR AD, VISIT: www.edmarket.org/communications

EDPRODUCT GALLERY | $175.00 EDPRODUCT GALLERY | $275.00

8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications 8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications

NO INCREASE FROM 2016!


ESSENTIALS WEEKLY


FULL PAGE

2017 ESSENTIALS MAGAZINE ad dimensions & specifications

2/3 PAGEVERTICAL

1/6 PAGE

FULL PAGEBLEED -8.75 X 11.125TRIM SIZE - 8.5 X 11LIVE AREA - 7.5 X 9.625

2/3 PAGE4.75 X 9.5 VERTICAL

2/3 PAGE7.5 X 6.25 HORIZONTAL

1/2 PAGE7.5 X 4.75 HORIZONTAL4.75 X 7.5 VERTICAL

1/3 PAGE7.5 X 3 HORIZONTAL2.25 X 9.5 VERTICAL4.75 X 4.72 VERTICAL

1/6 PAGE2.35 X 4.75

2/3 PAGEHORIZONTAL

1/2 PAGE

1/3 PAGEHORIZONTAL

1/3 PAGEVERTICAL

1/3 PAGEVERTICAL

MATERIALS SPECIFICATIONSAds may be submitted as “camera-ready” in various electronic formats -- including InDesign, Photoshop and Illustrator. Preferred formats are a high resolution PDF and JPEG file. Must include all images, fonts, and color separations. Image should be flattened in your design software before creating PDF. Any additional requirements such as art work, camera work, film conversion, prepaation and typesetting will be billed at market rates. There is a minimum $50 charge for changes/corrections to supplied film/disks.

HOW TO SUBMIT:Complete the insertion order form by deadline and forward your ad under 10mb to [email protected].

APPROVAL STATEMENTAll contracts and contents of advertisements are subject to the publisher’s approval. The publisher reserves the right to reject or cancel any advertisements, insertion order, space reservation, or position commitment. The publisher reserves the right to put the word “advertisement” on advertising which, in the publisher’s opinion, resembles editorial material.



ESSENTIALS WEEKLY

2017 ESSENTIALS WEEKLY online advertising rates and specifications

ISSUE(S) PRICING1 (one-time) $175 per issue4 (1 month) $650 per month25 (6 months) $560 per month50 (1 year) $515 per month

premium (top) position

Essentials Weekly is a weekly e-newsletter for members to receive the very latest industry and education market news. It runs 50 times a year (skipping July 4th week and Christmas) and is delivered to more than 3,000 members’ email inbox every Tuesday.

CLASSIFIED ADS:Classified ads should consist of text with standardized bold headings — job title on the first line, organization and location on the second line. All text is one size and the ad will appear in our standard inline format without graphics. Rate: $1.00 a word, $30 minimum for each issue.

body positionISSUE(S) PRICING1 (one-time) $150 per issue4 (1 month) $575 per month24 (6 months) $495 per month50 (1 year) $450 per month

please note: premium positions are booked on a first-come, first-served basis. Only two ads can rotate at a time and must reserve at least a six-month ad run.


ABOUT ESSENTIALS WEEKLY2017RATE CARDESSENTIALS MAGAZINE

ESSENTIALS WEEKLY


Ads should be: • 460 x 115 pixels

• HTML-supported in a GIF, PNG or JPG format

• not larger than 130kb

• should include a URL to link to your ad (if applicable)



EDexpo & EDspaces 2017 EDproducts GALLERY

The EDproducts Gallery is a special advertising section in the Winter and Fall Editions of Essentials Magazine that gives exhibitors the opportunity to highlight their products and services to not only nearly 3,000 EDmarket subscribers, but to a bonus distribution of EDexpo & EDspaces attendees and prospects. The EDproducts Gallery will allow show attendees to preview hot products and help convince them to add your company to their must-visit list of exhibitors.


DEADLINEAD DEADLINE

DIGITAL RELEASE

WINTER 2017 ED EXPO PREVIEW DECEMBER 30 JANUARY 6 JANUARY 20


DEADLINEAD DEADLINE

DIGITAL RELEASE

FALL 2017EDSPACES PREVIEW SEPTEMBER 15 SEPTEMBER 22 OCTOBER 5

PRICING

$175 members; $275 nonmembers

Attach a full-color hi-resolution image under 10mb. Images should be either a jpeg or a pdf.

TO SUBMIT YOUR AD FOR EDSPACES, VISIT: WWW.ED-SPACES.COM/EDPRODUCTS

8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications 8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 | [email protected] | 800.395.5550 ext. 1031 | www.edmarket.org/communications


ESSENTIALS WEEKLY

ADVERTISERS IN THE EDPRODUCTS GALLERY WILL RECEIVE: Full Color Image Of Your Product • Company Listing w/ Contact & Booth Number • Product Description (50 Words Or Less)

INSERT YOUR

PRODUCT HERE

24 essentials | fall 2016

See These Fantastic Products at EDspaces 2016BO

OTH

# 2

032 READING HAVEN Whitney Brothers | www.whitneybros.com

A versatile and engaging space for children! The cut-outs and whimsical graph-

ics invite children in, and the comfy padded seat and optional bookshelf provides

hours of socializing or quiet reading enjoyment. (WB0605 Wall Book Shelf can be

mounted on inside or outside wall and is sold separately.) Constructed in beautiful,

durable birch laminate in safe, non-toxic natural UV finish that won’t yellow and

withstands rigorous use by children. The graphics feature our exclusive direct-print

technology that won’t peel, fade or yellow under the natural UV finish. Assembled

dimensions: 43”L x 50.5”W x 33”H, weighs 86 lbs. Ships RTA by UPS or FedEx

Ground. Made in the USA. GreenGuard™ Gold certified. Lifetime Warranty.

MSRP is $369.00.

In a world that relies on constant connectivity, the Harvest Solar Canopy combines the

convenience of outdoor seating with a power station powered by the latest technology in

off-grid solar energy. Built for performance and durability, the Harvest Solar Canopy takes

using renewable energy to an affordable and environmentally-friendly purpose. Its aesthet-

ically-pleasing design fits well in any courtyard, campus, patio, park or outdoor venue. The

Harvest Solar Canopy provides a place to work, study, converse, dine or just hang out

— all while enjoying the outdoors, using the power of the sun to recharge your life and

your electronic devices.

SICO leads the way in innovation with the next

generation of cafeteria tables. New comfort

stool shape with optional accent guard. New

color palatte. Lifetime warranty on new lift assist

mechanical strut. HSLA steel. Ultralight MDF

core. It’s the lightest table in the industry! It is a

MUST see at EDspaces.

WORKFIT-TL, SIT-STAND DESKTOP WORKSTATION

Ergotron, Inc. | www.ergotron.com

Ergotron’s WorkFit-TL, Sit-Stand Desktop Workstation is an ultra

easy standing desk solution, which quickly converts a tabletop into

a healthy sit-stand workstation. Simply place the WorkFit-TL on an

open surface and you’re ready to work! The WorkFit-TL workstation

features a larger keyboard tray and wider worksurface. It saves space

because it moves straight up and down, always staying within the

footprint of your desktop. Extremely stable throughout its range of

motion, one can freely lean on it while working without worry of

tip or height-drop.

BOO

TH #

232

3BO

OTH

# 2

219

HARVEST SOLAR CANOPY

Harvest Energy Solutions | www.HarvestEnergySolutions.com

TC-65 SERIES CAFETERIA TABLES

SICO America | www.sicoinc.com

BOO

TH #

110

5

A Special Advertising Section

EDproduct Gallery

TO SUBMIT YOUR AD FOR EDEXPO, VISIT: WWW.EDEXPO.COM/EDPRODUCTS/

essentialsSpring 2016


Dealers Discover What’s New

For BTS 2016 at EDexpo

PLUS: School Purchasing: 8 Simple Trends • Designing Better Learning Experiences • Creating a High-Impact Education Sales Channel • New Member Benefit: GEI Partnership

essentialsFall 2016


Discover

Future of Learning Environments

the



essentialsSummer 2016


2016 State of the Education M a r k e t Report

RESERVE YOUR SPOT TODAY!

PAYMENT OPTIONSCredit card, prepayment and billing options are available or you can call us to pay by credit card:

800.395.5550, ext. 1031. Invoicing is prepared monthly which will include your invoice and /or reciept and a copy of your listing. Invoices reflect net rates — agency discounts do not apply.

VISIT: www.edmarket.org/communicationsSELECT: The size, placement and date of your ad(s)

SUBMIT: Click the submit button and your done!

Essentials Advertising: The Best Way To Reach Decision-Makers In The Educational Marketplace


Documents

2017 - edmarket.org EDmarket Media Kit.pdf · 8380 Colesville Rd. Ste 250, Silver Spring, MD 20910 ... 2017 RATE CARD. ESSENTIALS MAGAZINE . ESSENTIALS WEEKLY . For over 100 years,