2017 AVCA MEDIA KIT

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Thousands of coaches are just a step away.

Start connecting today!If you’re interested in promoting

your service or product to volleyball coaches, we can help!

Contact the AVCA to discuss a promotional strategy that fits your budget and start connecting with this growing population.

Founded in 1981, the mission of the American Volleyball Coaches Association (AVCA) is to advance the sport

of volleyball and its coaches. The AVCA currently has approximately 7,400 members*.

Keep reading to learn more about promotional opportunities!

*Numbers as of December 2016. Numbers are subject to change on a daily basis.

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Coaching Volleyball Magazine is the official journal of the AVCA.It’s published six times annually with a paid circulation of over 7,300 and a readership exceeding 21,000. Coaching Volleyball is the #1 member benefit and is read by by all levels of coaches, as well as volleyball enthusiasts.

The journal offers expert instruction on all aspects of volleyball, from technique to strategy, to nutrition, biomechanics and psychology of the sport. An ad in Coaching Volleyball will enable direct targeting to an audience that encompasses the key decision-makers in the industry – Volleyball Coaches. Take advantage of the opportuntity to provide Advertorials! You provide text and pictures and we’ll create the ad. An excellent way to introduce a new product/enchancement or tell the volleyball community what your company is up to. Have a catalog and want to send to all AVCA members? Call for polybag pricing or other premium ads, such as fold-out covers, glue tip-ins, binded inserts, etc.

ISSUE FEATURES DEADLINES

Feb / Mar 2017 Beach Preview 1/13

April / May 2017 Men’s / Club Issue 3/10

June / July 2017 Training 5/12

Aug / Sept 2017 Convention/ Women’s Preview 7/14

Oct / Nov 2017 College / High School Seasons 9/15

Dec 17 / Jan 18 Convention Issue / Men’s Preview 11/10

• 99% of AVCA members read Coaching Volleyball Magazine

• 58% of members pass the magazine on to friends and colleagues

• 63% of members keep Coaching Volleyball for 1 year or longer

• 77% of members are decision makers regarding team purchases

• 74% of members purchase apparel & shoes from April-September

• 79% of members purchase balls from April-September

Coaching Volleyball Magazine

Click here to view sample issue!

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Location 6x

Back Cover $3,500

Inside Back Cover $2,500

Inside Front Cover $3,000

Center Spread $4,000

AD SIZE NON-BLEED BLEED

Full Page 8.375 X 10.875 8.625 X 11.125

Half Horizontal 7 X 4.875

Half Vertical 4.625 X 7.25

Quarter Vertical 3.5 X 4.75

Mechanical Requirements

SIZE 2x 4x 6x

Full Page $2,200 $2,000 $1,800

Half Page $1,500 $1,400 $1,100

Quarter $1,000 $900 $750

Advertorial $1,000 $1,500 $2,200 (per issue) Quarter Page Quarter Page Full Fage

Rates (all ads full color)

Preferred Position Rates

Pricing & Submission Specifications

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Digital Advertising

67% of AVCA members read Coaching Volleyball 2.0

Coaching Volleyball 2.0 - Digital AdveritsingThe AVCA’s Coaching Volleyball 2.0 is an exciting publication that gives AVCA members more of the #1 member benefit in a digital version and gives advertisers an inexpensive option to reach all AVCA members!

Distributed to all members in January, March, May, July, September & November, Coaching Volleyball 2.0 provides fresh content that is different than the printed version. Optimize your print ad’s impact by adding Coaching Volleyball 2.0!

SIZE RATE

Quarter Page (3.5 x 4.75) $300 Half Page (7 x 4.875) $500 Full Page (8.375 x 10.875) $750 Video (Add-On) $250

Email BlastsEmail blasts are a great way to get your product or service right into AVCA members’ inboxes! Send your message to AVCA’s total membership of over 7,000 or a more targeted group (collegiate, club, high school, etc.).

DESCRIPTION RATE

One E-Blast $500

A Publication of the American Volleyball Coaches Association

Also: Drills Department • International Coaching • Under Armour All-Americans

SPIKING INTEREST

2015 in Review + Eyes on 2016 p. 6

Volume 4, Issue No. 1

Click here to view sample issue!

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Average open rate for e-blasts sent to AVCA membership in 2016 was 24 percent.

At the Net – e-Newsletter AdvertisingAVCA At the Net is sent every two weeks directly to an audience of over 6,900 readers via email. The e-newsletter is a member benefit and is read by high school coaches, club directors, collegiate coaches, sports information contacts and international coaches. The e-newsletter provides vital AVCA information and current happenings in the world of volleyball, including coaching transactions, upcoming coaches’ clinics and NCAA volleyball news.

Email advertising allows you the opportunity to target a specific audience with a banner placement within the purchased e-newsletter section. With a click-through capability, AVCA At the Net will increase name visibility, while drawing customers to your products and information. Each advertisment is 540 x 125 pixels.

Affliations – e-Newsletter AdvertisingAVCA Affiliations is the Official e-newsletter of the AVCA High School Affliate Partner Program. This monthly e-newsletter provides AVCA High School Affliates with a forum for exchange and gives all AVCA and high school club coaches an opportunity to learn what’s happening in other states. Each advertisement is 540 x 125 pixels.

AVCA Power Tips – Digital AdvertisingAVCA Power Tips is a bi-weekly drills bulletin that is distributed to all AVCA members as a member benefit. Each issue contains a feature story on a different aspect of the game, along with drills that coaches can use to help train their teams. Power Tips is a member favorite and many coaches pass these tips on to colleagues and friends ensuring your advertising reaches AVCA membership and beyond.

e-Newsletters

Specs: 7 X 4.875 inches

AMOUNT RATE

3 Month $200 per issue 6 Month $175 per issue

12 Month $150 per issue

AMOUNT RATE

3 Month $200 per issue 6 Month $175 per issue

12 Month $150 per issue

SIZE RATE

Half Page $4,000 / year (12 Issues)

Click here to view Newsletter samples!

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Social MediaJoin us in helping promote your brand via our social media accounts!Over the past several years, the AVCA Facebook and Twitter accounts have enjoyed unprecendented success and growth. In the 2016 calendar year, we surpassed 125,000 total followers on Facebook and 30,000 on Twitter. With those numbers being generated from a targeted audience of volleyball enthusiasts, we have the specific volleyball market you are looking to reach. We will work with you to ensure the message is clear, concise, fun and in a way that will resonate with our audience. By partnering with us on social media, upon completion you will receive a detailed post-by-post fulfillment report so we can identify, using hard data, the success of each post. Space is limited, so let us know TODAY!

PRICING

One Facebook Post $300 One Twitter Post $75 Facebook Campaign (One Month) $1,000 Twitter Campaign (One Month) $500

Facebook Campaign (Two Months) $1,800 Twitter Campaign (Two Months) $900

Contigent upon current AVCA Social Media Numbers.

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Events2017 JVA Rock ‘N RumbleThe JVA Rock ‘N Rumble will be held January 21-22 in Cleveland, OH. Approximately 300 club teams are expected, this provides you with the opportunity to reach over 3000 girls age 12-18 from the Midwest, Mideast and Mid-South. In addition to reaching 3000 players, 600 club coaches and 200 college coaches will also be in attendance. Click here to view exhibitor kit.

2017 JVA MKE JamboreeThe JVA MKE Jamboree will be held in Milwaukee, WI February 4-5 and is expected to bring in over 200 teams from the Midwest and Great Lakes area. This tournament provides you with the opportunity to reach over 2000 players, 400 club coaches and 200 college coaches. Click here to view exhibitor kit.

2017 JVA Buckeye BattleThe JVA Buckeye Battle is coming to Cincinnati, OH March 25-26. Approximately 200 teams from the Midwest, Mideast and Mid-South will be in attendance bringing 2000 players, 400 club coaches and 200 college coaches to Ohio’s Queen City. Click here to view exhibitor kit.

2017 JVA World ChallengeThe JVA World Challenge is one of the premier club tournaments in the country. WIth an expected audience of over 800 club teams, this provides you with the opportunity to reach over 8,000 girls age 10-18 that will be in attendance. You’ll also have access to over 1,600 club coaches and 200 college coaches. The 2017 event will take place in Louisville, KY, April 7-9. Click here to view exhibitor kit.

TURN THE PAGE FOR MORE EVENTS!

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Events - Continued

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2017 JVA West Coast CupThe JVA is heading west! The West Coast Cup will be held in Long Beach, CA May 27-29. This brand new event will bring an estimated 250 teams from all over the country. This tournament provides you with the opportunity to reach over 2500 players, 500 club coaches and 200 college coaches. Click here to view exhibitor kit.

2016 JVA SummerfestThe JVA World Summerfest will take place June 4-6 in Columbus, OH. Over 200 teams with players ages 12-18 from the Midwest, Mideast, and Mid-South will be in attendence. This tournament provides you with the opportunity to reach over 2,00 players, 400 club coaches and 200 college coaches. Click here to view exhibitor kit.

2016 AVCA ConventionSave the date as the 2016 AVCA Convention will be heading to Columbus, OH, December 14-18. If you have a product or service that volleyball coaches can use, this is the place to be! Exhibitor kits will be available in late July - early August. Sponsorships are on a first come first serve basis and can be secured anytime throughout the year.

SponsorshipsSponsorships with the AVCA gets your product or service in front of over 7,300 members. Over 2,000 coaches and volleyball club directors from around the country are in attendance at the AVCA Convention. Various opportunities exist for all budgets and there’s a vast selection of options to chose from based on each individual sponsor’s needs. There are four different sponsorship categories. Corporate Partners have a unique relationship with the AVCA as they are promoted heavily at all events, clinics, etc., gain priority placement in publications and booth selection and can use the term “Official” in their selected category. Preferred Providers are companies that agree to support the AVCA by providing member only pricing on products or services. Program Sponsorships are focused on either gaining exposure year around or during a particular volleyball season. Convention Sponsorships are directed toward making a splash at the AVCA Convention. There are also four different sponsorship levels (Platinum, Gold, Silver and Bronze) that provide a wide range of sponsor benefits. These benefits include, but are not limited to, digital and print advertising, personal interaction opportunities, complimentary tickets, registrations, etc.

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Click here to learn more about Sponsorship Opportunities!

Click here to learn how to become a Preferred Provider!

Advertising Policies and GuidelinesAVCA reserves the right to refuse advertisments based on possible impacts on the AVCA brand, conflict of interest; sensitivity of the message; and relevance to the volleyball profession.

Ad campaign may be delayed if any required information is missing or if artwork is not properly formatted. Any element(s) not meeting specifications will be returned for revision. Creative work must adhere to any and all trademark and copyright laws.

Coaching Volleyball & 2.0Submission Specifications:

• Acceptable file types include PDF or JPEG.

• Color Format is CMYK

• All materials not requested to be returned will be discarded after one year

• If new copy of instructions or specifications are not received by copy deadline, the publisher reserves the right to repeat a previous ad.

e-Newsletter Submission Specifications:

• Acceptable file types include PDF or JPEG.

• All materials not requested to be returned will be discarded after one year

• If new copy of instructions or specifications are not received by copy deadline, the publisher reserves the right to repeat a previous ad.

AVCA does not permit the following types of actions for advertisers:

• Blind downloads (cloaking software in other downloads);

• Browser manipulation (altering customary settings so user cannot gain control);

• Keystroke tracking (monitoring a consumer’s keystrokes to obtain passwords, identification); or

• Unclear origin of ads (hiding or obscuring the source of an ad, web page or e-mail).

For more advertising information or to secure a contract, please contactToby Bishop at 866.544.2822, or 859.219.3560 or Toby.Bishop@avca.org

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