2017 AGRI-MARKETING CONFERENCE APRIL … Spring Conference/2017 AMC...2017 agri-marketing conference april 26–28, ... vita plus katana ewbank ... herm edwards 2017 agri-marketing

2017 AGRI-MARKETING CONFERENCEAPRIL 26–28, 2017Dallas, Texas / Sheraton Dallas Hotel

YOUR 2017 AGRI-MARKETING CONFERENCE KEYNOTERSHERM EDWARDSLearn to create an unstoppable team—and be an invaluable addition to any team you’re on—from one of the NFL’s most successful coaches.

BRUCE TULGANWork smarter with better results after getting tips from a leading specialist in leadership and management.

JOHN O’ LEARY Every day is a gift when you approach your life with gratitude. Get simple ideas for appreciating every moment while inspiring those around you.

The Stars at Night, Are Big and Bright...

EVERYTHING IS BIGGER IN TEXASThis year’s conference is supersized and sure to keep you engaged and energized from the opening session to the close. Get ready to:

. DISCOVER how focusing on integrity and the right values can improve interactions in your career and your personal life

. LEARN management techniques that will help you perform at your best—whether you’re the manager or a critical part of a larger team

. FOCUS on the digital experience and find out how to create experiences your customers will return for again and again

2017 CONFERENCE COMMITTEEChairJennifer Anderson, John Deere

Vice Chair Jenna Oesch, Monsanto Vegetable Seeds

Committee MembersAndrea Bloom, Vita PlusKatana Ewbank, Woodruff SweitzerBrittany Hanson, MonsantoKeith Harrison, Tennessee Farmers Co-Op Melissa Jensen, HLKJohn Rozum, Association of Equipment ManufacturersRich Tiller, Agricultural Speakers Network

Executive Committee LiaisonsGary Sakin, MonsantoSara Steever, Paulsen

Maybe you don’t want to join NAMA in Texas for cowboy songs

around the campfire. But you should plan to attend the 2017

Agri-Marketing Conference to hear from our amazing keynote

speakers, take in the all-new breakout sessions and reconnect

with your agri-marketing colleagues from across the country.

Go Big in Dallas with bright new ideas and meaningful

connections that will put you on the trail to a successful

agri-marketing career.

qssssssrWHO SHOULD BE HERE?• Agencies• Account Executives• Creatives• PR Specialists

• Product Developers• Product Managers• New Hires

2 2017 AGRI-MARKETING CONFERENCE

REGISTER online at nama.org/amc/home-2017

Fort Worth Ag TourConducted by the Southwest NAMA Chapter

Does Fort Worth Ever Cross Your Mind?

Well, it should on April 26! You won’t want to miss out on this one-of-a-kind tour to Dallas’ neighbor to the west: Fort Worth, Texas. Known as the “City of Cowboys and Culture,” Fort Worth embraces its authentic western heritage while also being home to first-class art museums, a vibrant music scene, friendly folks and excellent steak houses.

Simply known as “Cowtown,” Fort Worth will take you back in time as you arrive in the famous Fort Worth Stockyards to enjoy a chuckwagon breakfast complete with cowboy coffee and hot biscuits. We’ll gather in the Livestock Exchange Building in the studios of Superior Livestock Auction and hear about the economic impact that agriculture has in the city.

Presenters from the National Cutting Horse Association and special rangers from the Texas and Southwestern Cattle Raisers Association, who serve as law enforcement officers recovering millions of dollars in livestock and assets thefts, will share their stories with you. RIDE TV and Superior Livestock reps will also discuss the value and importance of agriculture across their many media platforms. You’ll also hear from the owner of one of the largest ranches in Texas who will explain how they market their cattle locally and internationally.

Then it’s time for a tour of the Texas Cowboy Hall of Fame. Go back to the 1800s when you see the world famous Fort Worth Cattle Drive of Longhorns who traverse the brick streets twice daily. Want to buy a new pair of boots? We’re saving time for some souvenir shopping…or that cowboy hat you’ve always longed for. There will still be time

for a swing through Billy Bob’s Texas, “The World’s Largest Honky Tonk,” to grab some barbeque and beer before heading back to Dallas.

Join us to “Discover Fort Worth—The Wall Street of Texas with Cowboys and Culture.”

Cost for the tour is $70 and includes transportation, breakfast and lunch, plus more surprises.

Wednesday, April 26 7:00 a.m.–2:00 p.m.

NEW

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AG TOUR

2017 AGRI-MARKETING CONFERENCE 3

STUDENT SCHEDULE

Tues

day

4-25 Noon–5:00 p.m. Student Practice

5:30–6:15 p.m. Student Orientation

6:30–7:30 p.m. Judges’ Reception/Orientation

6:30–8:30 p.m. Student Practice

Wed

nesd

ay

4-26 7:30–11:00 a.m. Student Competition

Preliminary Heats

11:00 a.m.–12:15 p.m. Student Luncheon

12:30–3:00 p.m. Student Competition Semi-Finals

3:00–4:00 p.m. Student Critiques

Thur

sday

4-

27 7:30–8:45 a.m. Omelet Feast

7:30 a.m.–Noon Student Finals Practice

9:00–10:30 a.m. Opening General Session

11:00 a.m.–12:30 p.m. Second General Session

Noon–1:30 p.m. Student Mentor Luncheon

1:30–5:30 p.m. Student Competition Finals

5:45–6:30 p.m. Student Awards

6:30–7:30 p.m. Student Advisors’ Reception

6:30–7:30 p.m. Outgoing & Incoming Student Chapter Presidents’ Reception

9:00 p.m.–Midnight Student Party

Midnight–2:00 a.m. The After the After Party Breakfast

Follow NAMA on and on

@officialNAMA

2017 CONFERENCE AT A GLANCETu

es.

4-25 11:00 a.m.–1:30 p.m. Executive Committee Meeting

3:00–5:00 p.m. ABEF Topgolf Outing (bus leaves at 2:00 p.m.)

7:00 a.m.–2:00 p.m. Fort Worth Ag Tour

Wed

nesd

ay

4-26 8:00 a.m.–5:00 p.m. Meeting Café

9:00 a.m.–Noon Chapter Leader Workshop

1:00–3:00 p.m. Pre-Conference Workshop

3:00–4:00 p.m. Leader/First-Timer Reception

4:00–5:00 p.m. Best of NAMA Finalists’ Reception

5:00–6:00 p.m. Best of NAMA Awards Ceremony

6:00–7:30 p.m. Best of NAMA Celebration Reception in the Connection Point

Thur

sday

4-

27 7:30–8:45 a.m. Omelet Feast

8:00 a.m.–5:00 p.m. Meeting Café

9:00–10:30 a.m. Opening General Session: Doing the Little Things and

Executing Vision with Herm Edwards

10:30–11:00 a.m. Break

11:00 a.m.–12:30 p.m. Second General Session: It’s Okay to be the Boss and It’s

Okay to Manage Your Boss with Bruce Tulgan

12:30–2:00 p.m. Connection Point Luncheon

1:30–5:30 p.m. Student Marketing Competition Finals

2:00–3:00 p.m. Breakout Sessions

Doing the Little Things and Executing Vision—A deeper dive

Producer Panel: Spotlight on Texas

Digital Track: 3 sessions in 1

3:00–4:00 p.m. Break in the Connection Point

4:00–5:00 p.m. Breakout Sessions

Not Everyone Gets a Trophy. How to Manage the Millennials.

Creating an Immersive Live Brand Experience: A Case Study

Digital Track: 3 sessions in 1

5:00–7:00 p.m. Connection Point Closing Reception

Midnight–2:00 a.m. The After the After Party Breakfast

Frid

ay

4-28 8:00–8:45 a.m. Continental Breakfast

9:00–10:00 a.m. Breakout Sessions

On Fire: The 7 Choices to Ignite Your Radically Inspired Life

Consumer Attitudes About Agriculture

The Future of Big Data in Ag Marketing

10:30 a.m.–Noon Closing Session/Brunch: How One Attitude, One Action, and

One Person Can Change the World with John O’Leary


OPENING GENERAL SESSION

Doing the Little Things and Executing Vision HERM EDWARDS

Whether it’s his faith, family, or football team, Herm Edwards exudes passion in all areas of his life. A successful NFL head coach turned in-studio analyst for ESPN, Herm has a diverse background in professional leadership, and is one of the most recognized voices in sports today.

He’ll share his life experiences and emphasize how putting the focus on teamwork, integrity

and effective communication leads to an unstoppable team. Whether you’re in an executive role managing key players—or new to the game and wondering how you can make an impact—Herm's inspiring conversation will leave you energized and ready to step up to any challenge with confidence.

One of five head coaches in NFL history to take two different teams to the playoffs in their debut seasons with them, Herm exemplifies the hard work and commitment it takes to create a winning environment. In his most recent coaching job, with the Kansas City Chiefs, he led

the team to a 9-7 record and tied for the most victories for a first-year coach with the franchise. He also led the New York Jets to five postseason contests. In this exhilarating keynote presentation, he’ll draw from his winning record to show you how the “little things” lead to big gains.

Heavily involved in philanthropic endeavors, he has been named Big Brother of the Year by the Catholic Big Brothers for Boys and Girls in New York, and named to the Positive Coaching Alliance’s National Advisory Committee.

Thursday, April 27 9:00–10:30 a.m.Sponsored by Syngenta

KEYNOTE SESSIONS a WORKSHOPS

PRE-CONFERENCE WORKSHOP

Embracing ChangeBART LOESER

Change is a fact of life. However, most people don’t like it and some don’t adjust to or accept it readily. To be successful in today’s ever-changing world, you must understand what change is, how people tend to respond to it and how you can embrace it as an opportunity for growth and progress. Bart Loeser is an award-winning educator and business leader, with extensive experience in a wide range of

fields and industries including investment banking, health/medical care, event planning/management and community-based organizations.

As an expert in professional development, Bart has more than 25 years of experience working with business leaders, employees and volunteer staff with various non-profit and for-profit organizations. He has worked with groups

and corporations across the continental United States, as well as in Australia and New Zealand.

Wednesday, April 26 1:00-3:00 p.m.

If you can learn to view change positively, and respond accordingly, you will see a benefit in your professional and personal life.


John O’Leary will show you that one attitude, one action and one person can absolutely change the world.

A curious 9-year-old boy, John created a massive explosion in his garage and was burned on 100 percent of his body. Though he was given less than a 1 percent chance of survival, John miraculously recovered. Now he shares his remarkable story with audiences across the country.

Surprisingly, John’s “survivor story” focuses on celebrating the heroes who intimately served him and his family—a dedicated Hall of Fame sports announcer,

a visionary burn nurse and countless others.

With emotional storytelling and unexpected humor, John is consistently referenced as “the best speaker we’ve ever had”—earning five star reviews and igniting audiences at 100+ events each year. His book, On Fire: The 7 Choices to Ignite a Radically Inspired Life was a #1 national bestseller in 2016.

Hear life lessons that extend far beyond the workplace. Reignite your environment and work joyously toward your goals. John will reawaken you to the gift of today and the possibility of tomorrow.

Friday, April 28 10:30 a.m.–noon

CLOSING GENERAL SESSION/BRUNCH

How One Attitude, One Action, and One Person Can Change the WorldJOHN O’LEARY

KEYNOTE SESSIONS a WORKSHOPS

SECOND GENERAL SESSION

It’s Okay to be the Boss and It’s Okay to Manage Your Boss BRUCE TULGAN

Best-selling author and business advisor Bruce Tulgan believes an epidemic of under management is sweeping employees across the world. In

this interactive presentation, Bruce will share management tools and techniques that you can put into practice immediately. He will also address improvements you can make both as an employee and a supervisor.

Based on ongoing research started in 1993, Bruce will help you employ the four essential elements of a successful relationship with your immediate supervisor/manager:

• Clearly spelled-out and reasonable expectations

• The skills, tools and resources you need to accomplish those expectations

• Honest feedback about your performance and course-correcting direction when necessary

• Proper recognition and rewards in exchange for performance

Learning how to improve these relationships will allow you to do more work better and faster, get more recognition and reward, and increase chances of success at work. Now that’s what we call Going Big.

Recognized as an international expert on leadership, management and young people in the workplace, Tulgan has worked with organizations ranging from Aetna to Wal-Mart, from the Army to the YMCA.

Bruce has written several award-winning books, including It’s Okay to Be the Boss, Winning the Talent Wars and Managing the Generation Mix.

Before founding RainmakerThinking in 1993, Bruce practiced law at the Wall Street firm of Carter, Ledyard & Milburn. He currently lectures at the Yale Graduate School of Management.

Thursday, April 27 11:00 a.m.–12:30 p.m.Sponsored by Connectiv Agri-Media Committee


While you expand your mind with all the sessions, presentations and illuminating conversations you’ll be having in Dallas, don’t forget to expand your experiences as well.

Dallas is where Bonnie met Clyde. The birthplace of the frozen margarita. We’re not saying you should rob banks and cause mayhem, but please do enjoy yourself. Here are some ideas.

It’s Only Natural

Check out the Dallas World Aquarium or take in a new exhibit at the Perot Museum of Nature and Science. The Dallas Arboretum is the perfect place to take a leisurely stroll and get some fresh air.

Art is a BIG Deal HereHome to the largest contiguous arts district in the country, you will find no shortage of museums, collections and exhibitions in Dallas. The Dallas Museum of Art has more than 22,000 works alone. The Nasher Sculpture Center has an open

air garden and spacious indoor gallery. You’re sure to find exactly what you’re looking for.

Giddy Up, Gourmands

Texas may be known for its beef and steaks, but cow town cuisine isn’t the only fare you’ll enjoy in this diverse city. Get your fill of traditional meat and potatoes deliciousness, but be sure to also check out the breweries, food trucks and other fine cuisine to be found here.

For more places to visit and dine:

visitdallas.comtourtexas.comdallasartsdistrict.orgdallas.com

DALLAS, TEXAS HOTEL

The Sheraton Dallas Hotel in Dallas, TX, is the hotel for the 2017 Agri-Marketing Conference. The hotel deadline for making reservations is March 24, 2017. Reservations made after this date are subject to higher rates and potential unavailability. Make sure you mention “NAMA” when making reservations. All reservation requests will require a credit card guarantee or one night’s deposit. Deposits will be refunded by the hotel for rooms cancelled more than three (3) days prior to arrival.

Sheraton Dallas Hotel 400 North Olive Street Dallas, TX 75201 Phone: (214) 922-8000 Reservations: (866) 932-6214

Reserve your room online at

http://nama.org/amc/ registration-hotel

ROOM RATES:Single $184.00

Double $184.00

Triple $184.00

Quad $184.00



Thursday, April 27 2:00–3:00 p.m.

Doing the Little Things and Executing Vision—A deeper diveHERM EDWARDS

This session will be a deeper dive into the material presented at the opening general session. This facilitated, interactive session will allow attendees to ask questions.

One of five head coaches in NFL history to take two different teams to the playoffs in their debut seasons with him, Herm exemplifies the hard work and commitment it takes to create a winning environment. In his most recent coaching job, with the Kansas City Chiefs, he led the team to a 9-7 record and tied for the most victories for a first-year coach with the

process? Are they relying on coffee shop talk or an online forum? Learn more about how to effectively communicate with producers in this session featuring a producer panel moderated by Cliff Becker.

Cliff Becker is Vice President, Publishing Director for Farm Journal Media. Spanning a 35 year career in agricultural media, he has served on many boards for diverse food and agricultural organizations, including past Chairman of the Board of Directors for the Animal Agricultural Alliance, Washington, DC, and currently sits as Chairman of the Board of Directors for the Agricultural Business Council of Kansas City. He was also awarded the National Agri-Marketing Association Award of Excellence in Sales.

BREAKOUT SESSIONS

Digital Track: 3 sessions in 1 This unique session will be three short presentations, approximately 18 minutes in length, allowing for a more Ted Talks-style presentation format. Can’t make it? They’ll repeat again at 4 p.m.

DIGITAL TRACK 1

Digital EcosystemAMY WICK

Successful marketing is a complex equation that is part data, part strategy and part magic. It all has to work together or it just doesn’t work. Understanding the inter-connected ness of your entire marketing ecosystem—and the role of its digital components in particular—lies at the heart of

franchise. He also led the New York Jets to five postseason contests. In this compelling presentation, he’ll share even more strategies that have led him to greatness and how you can apply his winning ideas, personally and professionally.

Herm Edwards has been named Big Brother of the Year by the Catholic Big Brothers for Boys and Girls in New York, and named to the Positive Coaching Alliances National Advisory Committee.

Producer Panel: Spotlight on TexasModerator: CLIFF BECKER

When Texas farming operations make purchasing decisions, what shapes their decision-making


Sponsored by AgriLife Studios and National Cotton Council of America

session, we will take a look at some core ways to understand and formulate a very basic research plan for understanding how to construct products and experiences.

• An overview of UX research • How to know when to find a

user experience expert• What can I expect when

I begin working with this person

Preston McCauley’s 18+-year career in the UX industry has given him the opportunity not only to create and manage literally hundreds of applications and projects, but also to develop the rare industry knowledge and skill to bring a product through the entire life cycle. He is a strong believer in Practical UX, a term he coined to help teams and business owners iterate and improve the product before the coding phase. Preston has both small project and industry level, large-scale application experience.

ENCORE SESSION AT 4 P.M.

Sam Mallikarjunan is a Principal Marketing Strategist at HubSpot and former Head of Growth at HubSpot Labs, the somewhat-secret experimental arm of the world’s #1 Sales & Marketing platform. Sam teaches Advanced Digital Marketing at the Harvard Division of Continuing Education, and is the co-author of the book “How To Sell Better Than Amazon” (which, thanks to the publisher, is ironically available for purchase on Amazon).

DIGITAL TRACK 3

The Root of User Experience DesignPRESTON McCAULEY

The field of User Experience can be found in nearly every industry today. In this short

creating an effective digital marketing equation that can adjust and flex to meet your specific business goals. Learn how easy it can be to start with the end in mind to craft results-generating marketing strategies in the increasingly data-driven digital world.

Amy Wick is Principal and Chief Strategist at Wick Marketing, an Austin, Texas-based marketing agency. With an eye on the forest as well as the trees, she leads teams to create highly targeted, results-oriented marketing strategies that perform across multiple platforms. Her efforts have been instrumental in brand recognition, lead generation and business growth for major players and long-term clients in the homebuilding, insurance and retail fields. A degree in English Lit gives her a particular appreciation for the power of great stories to move people emotionally and behaviorally.

DIGITAL TRACK 2

Scaling Irritation: Why So Many People Get Marketing Automation WrongSAM MALLIKARJUNAN

Sales and marketing automation offered us the promise of repli-cating the one-to-one human interactions of your friendliest local business with the conven-ience and scale of the Internet. What it turned into was a channel in which businesses abused people’s attention and brought customer irritation to a whole new level. In this talk, you’ll learn how to use sales and marketing automation technologies to create value-added experiences that turn more leads into customers, and more customers into lasting business relationships.


Friday, April 28 9:00-10:00 a.m.

On Fire: The 7 Choices to Ignite Your Radically Inspired LifeJOHN O’LEARY

Creating an Immersive Live Brand Experience: A Case StudySHELLEY ELKINS &CRAIG CHAPLIN

Take a look inside the creation of the recent, innovative Tech Experience at CONEXPO-CON/AGG 2017—the largest trade show in the US—and discover how delivering memorable live experiences can help immerse audiences in your brand to increase effectiveness and deliver the results you need!

Shelley Elkins is SVP/Group Creative Director and Craig Chaplin is VP/Senior Creative Director for Jack Morton Chicago, an award-winning global brand experience agency.

Thursday, April 27 4:00-5:00 p.m.

Not Everyone Gets a Trophy. How to Manage Millennials.BRUCE TULGAN

In this presentation, Bruce presents his latest research and insights on

the newest “new” young workforce, along with his decades of experience helping managers in hundreds of different companies bring out the best in young talent.

Bruce separates the facts from the myths about today’s young workers. With verbatim (and often hilarious) quotes from young workers and their managers, Bruce offers actionable advice for leaders, managers and supervisors to better recruit, train, engage, develop, motivate and retain the best of the next generation of talent.

BREAKOUT SESSIONS

this morning, does not mean that we are truly living.

What would our day, impact and output look like if we lived a radically inspired life, every single day?

Living radically inspired means you learn from past mistakes, rise above challenges and thrive no matter the circumstances.

John will share the critical truth that “inflection points”—moments in time that change everything that follows—occur daily. John will help you realize it’s your choice how inflection points affect you. Your life has much less to do with what happens to you, and much more to do with how you react to it. Are you ready to live on fire?


We live in a world where “accidental living”—mindlessly moving through routines, wasting countless hours on social media, or complaining about what’s wrong in our jobs, families and society—has become the norm. But John O’Leary reminds us that just because we got out of bed


and Agricultural Business at Purdue University. A frequent speaker and consultant for agribusiness, for the last decade Scott has specifically worked on understanding customer behaviors and looking at agriculture professionals sales relationships as they align with customer preferences.

Stephanie Liska is a 25-year veteran of the agriculture industry. NAMA’s 2010 Marketer of the Year, Stephanie has a passion for helping sales and marketing professionals be successful. Along with her partners, she has built upon Beck Ag’s mission to help organizations throughout the agriculture industry think about, create and execute stronger go-to-market strategies.

Data isn’t just for production professionals in agriculture. Data drives decisions, and as an industry we are reaching a tipping point where we could soon know the field better than we know the farmer, and the animal and its behaviors and preferences better than we know the producer. Today’s marketers and sales teams need data in order to earn relationships with customers, but not the data we’ve used in the past. Join Scott Downey, Associate Director with Purdue’s Center for Food and Agribusiness, and Stephanie Liska, CEO of Beck Ag, as they lead an interactive hour that will help you think differently about the impact data has on designing, delivering and measuring a go-to-market strategy.

Scott Downey, PhD, is an Associate Professor in the Department of Agricultural Economics, and Associate Director of the Center for Food

Randy Krotz serves as the Chief Executive Officer of the U.S. Farmers & Ranchers Alliance® (USFRA®), a consumer focused ag movement consisting of more than 90 farmer and rancher led organizations and industry partners engaged in dialogue about how food is grown and raised. In addition to nearly 25 years of experience ranging from food, health care, agriculture and biotechnology, Randy continues to play an active role in the diversified farm in North Central Kansas on which he was raised.

The Future of Big Data in Ag MarketingSCOTT DOWNEY & STEPHANIE LISKA

Consumer Attitudes About Agriculture: Making Ag More Approachable RANDY KROTZ

Consumer attitudes about agriculture are more on the forefront than ever before. But what do consumers think? What are their perceptions? Randy Krotz with USFRA will present detailed findings on their Consumer Perception Survey as well as research about food issues such as GMO’s, animal-related issues and more. Learn what USFRA is currently doing to address consumer perception and what they have planned for the future. Find out how we as marketers can better communicate our message to the consumer and make ag more approachable.

Sponsored by AgriLife Studios and National Cotton Council of America

Follow NAMA on and on

@officialNAMA


GO

BIG

C

MEETING CAFE

Planning meetings during the conference? Look for the new tables we’ve installed just for this purpose outside the ballrooms on Wednesday and Thursday. This is the perfect way to get your meetings in without missing all the great sessions!

cBESThNAMAThe Best of NAMA Awards will kick off the conference again in the Lone Star State. Check out the very best in 60 categories of agri-marketing creativity and excellence. Emceed by Max Armstrong, Penton Agriculture and This Week in Agribusiness, it’s an energizing way to begin your evening and still have room for your evening plans with clients and colleagues.

But this isn’t the only cele-bration of the best in ag we have planned! Awards for Agri-business Leader of the Year, NAMA Marketer of the Year, Next Gen NAMA and NAMA Leadership Award winners will all be presented during the General Sessions.

ABEF SILENT AUCTION/STUDENT CAREERS PROGRAM

Check out the exhibits in the Connection Point and support future agri-business professionals at the same time. The exhibit hall is the bidding area for the Agri-Business Educational Foundation (ABEF) Silent Auction and Raffle that benefit NAMA’s Student Careers Program and the ABEF respectively.

Make your auction bids and buy your raffle tickets as you chat with exhibitors. To donate items to the auction, contact Sherry Pfaff at [email protected], (913) 491-6500.

STUDENT MENTORING LUNCHEON

Get to know the next generation of agri-marketing leadership. Enjoy yourself at this unique luncheon and share your knowledge with students just beginning their careers.

SOME TASTY NETWORKING

Thursday, April 27

OMELET FEAST7:30–8:45 a.m.Sponsored by High Plains/Midwest Ag Journal

THE AFTER THE AFTER PARTY BREAKFAST

Midnight–2:00 a.m.Sponsored by Rhea + Kaiser

Conference Activities

´ !#"#"#"#"#"#"#"#"#"#$

!#"#"#"#"#"#"#"#"#"#$ABEF TOPGOLF OUTING|Last year was such a success that ABEF is continuing the alternative golf outing again for 2017! Join your peers at Topgolf for a compet-itive and fun time everyone can enjoy—no golf experience required. Hit microchipped golf balls into targets to rack up points. Think darts with golf balls and you’ve got it! A chartered bus will leave the hotel at 2:00 p.m. to take everyone to Topgolf. Appetizers and drinks will be provided.

$100 per golfer

Register at https://nama.org/amc/abef-topgolf-outing-registration

TUESDAYAPRIL 25


Connection Point

TRADE SHOW HOURSWednesday, April 26 6:00–7:30 p.m. Best of NAMA Reception/Trade Show Grand Opening

Thursday, April 27 12:30–2:00 p.m. Luncheon 3:00–4:00 p.m. Break 5:00–7:00 p.m. Closing Reception/ABEF Silent Auction

Get new ideas atTHE CONNECTION POINTConnect with new ideas and new contacts in the aptly named Connection Point. NAMA is excited to welcome over 50 exhibiting companies with the latest technology, products and services to share with you in Dallas. The AMC schedule includes plenty of quality time to stroll the aisles and mingle in between sessions and during breaks. So take advantage of your chance to meet industry leaders and maybe even enter your name to win some cool prizes and giveaways as you visit the booths.

EXHIBIT BOOTHS AT THE CONNECTION POINTPut your company front and center in the Lone Star State. With more than 1,000 agri-marketers and students in attendance, there’s no better way to get noticed. Influencers and decision-makers will take note when you purchase booth space on this tradeshow floor. Lunch, refreshment breaks and receptions are scheduled to maximize traffic and draw the clients and customers you want to meet!

CONNECTION POINT PRICINGBooth space cost (10’ x 10’ space) = $600 (includes one Exhibit Hall Only pass). Trade your Exhibit Hall Only pass for a full conference registration and receive $100 off the full cost. Additional trade show floor passes are $250 with a maximum of two per booth space.

Multiple Space Discount: 2 spaces = 10% off the single booth price for a total of $1,080

3 spaces = 15% off the single booth price for a total of $1,530

4 spaces = 20% off the single booth price for a total of $1,920

5 or more spaces—call for price

Exhibitor Fees Include: • One 10’ x 10’ exhibit space• Uniform back wall and side rails (both draped)• One-line company identification sign

Visit www.nama.org/amc/connection-point to secure your spot in the Connection Point!


Sponsorship opportunities are still available. Call Jenny Pickett at (913) 491-6500 or email [email protected] for details.

SPONSORSHIP

PLATINUMiNet Solutions Group, Inc. – NAMA AppReadex – Producer's Choice Tabulation

GOLDAg Speakers Network – Keynote SpeakerAgriLife Studios – Breakout Sessions & Opening Session VideoWestern Producer Media – Registration Bags

SILVERAimpoint Research – Membership Research Boelte-Hall – Sign PrintingConnectiv Agri-Media Committee – Second General Session SpeakerHoard's Dairyman – Regional BON Judges Break & Thursday BreakNew Holland North America – Program GuideThe Sandbox Agency – Trade Show Relaxation AreaThis Week in Agribusiness – E-Newsletter & Program GuideWNAX Radio – Program GuideWoodruff Sweitzer – Conference Logo

BRONZEAssociation of Equipment Manufacturers – Thursday Break Brownfield Ag News – General Conference SupportFLM+ – Coffee Sleeves Glacier FarmMedia LP – Name BadgesInfinity Direct – Phone Charging KiosksJohn Deere Financial – Banner Ad on AMC WebsiteMartin Williams – Conference Registration DeskNatl. Cotton Council of America – Breakout SessionsSage – Registration List


Name ___________________________________________________________________________

Title ____________________________________________________________________________

Company ________________________________________________________________________

Address _________________________________________________________________________

City __________________________________ State ________ Zip ________________________

Phone_________________________________ Fax ______________________________________

Email ___________________________________________________________________________

First Name for Badge _______________________________________________________________

Spouse’s Name (if registering) _______________________________________________________

Check fees that applyFull Registration On/Before April 3 After April 3

Members $585 $640 ________________

Non-Members* $700 $770 ________________

Thursday & Friday Only

Members $465 $510 ________________

Non-Members $555 $605 ________________

Friday Only

Members $210 $225 ________________

Non-Members $250 $270 ________________

Spouse

Full Registration $185 $210 ________________

Student/Advisor $125 $125 ________________

Total ________________

* Includes one year of NAMA Membership. This membership offer is only available to non-members. Current members may not register at the non-member rate to receive free membership.

PAYMENT METHOD

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Card No. ______________________________________________________________ Exp. Date _______________

Signature _____________________________________________________________________________________

Please check if this is your first Conference.

Please check if you have special ADA requirements.

Please check if you are a vegetarian or have other dietary needs.

Payment due upon registration. Fax, phone and online registrations are by credit card only. Students should register as a group through their advisor.

Send the registration form to the national office:

NAMA, 11020 King Street, Suite 205, Overland Park, KS 66210Phone: (913) 491-6500, Fax: (913) 491-6502 Online: www.nama.org/amc/home-2017

Remember, you can register online at www.nama.org/amc/home-2017

To Register:Fill out the registration form below and mail it to the NAMA office. You may also register securely online at www.nama.org/amc/home-2017. Note that the early registration cutoff is April 3, 2017.

Send the registration form to:

NAMA 11020 King Street, Suite 205 Overland Park, KS 66210 Phone: (913) 491-6500 Online: www.nama.org/amc/home-2017

REGISTRATION INFORMATION

Special Note: If you register online, you should receive confirmation within 5-7 working days. If you do not, please call (913) 491-6500 to confirm receipt of registration.

Cancellation Policy:Cancellations until April 3 are entitled to a full refund. Cancellations from April 4–17 will receive a 50% refund. No refunds are given after April 17. All refunds will be subject to a $25 processing fee. No “Bill Me’s” will be accepted after April 17.

REGISTRATION


PRSRTFirst-ClassUS PostagePAID Boelte-Hall Inc.66205

National Agri-Marketing Association

11020 King Street, Suite 205

Overland Park, KS 66210

NAMA IS SET TO

Creating an effective digital ecosystem from automation to UX

How to own your wins and your failures in order to truly celebrate your achievements

What do consumers really think about agriculture? What role do you play in consumer perception as an agri-marketer?

GO BIG IN THE LONE STAR STATE|

I

Collaboration and Networking = Progress and AdvancementEvery part of the 2017 conference has been created to support your career and professional development as an agri-marketer. Get ready to challenge yourself, learn something new and have a lot of fun while doing it. Texas, here we come!

Hear from the leaders and doers talking aboutthe issues and ideas you need to know about:

Documents

2017 AGRI-MARKETING CONFERENCE APRIL … Spring Conference/2017 AMC...2017 agri-marketing conference april 26–28, ... vita plus katana ewbank ... herm edwards 2017 agri-marketing