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Eric Swahn Racing, LLC 2016 Marketing Partnership Proposal
Eric Swahn – MotoAmerica Professional Motorcycle Roadracer Eric Swahn Racing, LLC (ESR) is in the business of motorsports marketing. We facilitate marketing and activation in a wide variety of forms to many different types of businesses and entrepreneurs, with the goal of increasing business long term. Included in this proposal is an outline of our future goals, history, results, demographics, and benefits involved for both parties. Our current partners include many motorsport industry companies as well as outside industry involvement including healthcare, apparel, and the food and beverage industries. ESR is involved in motorcycle roadracing at the professional level for the 2016 season complete with TV and Internet streaming coverage of events. Eric Swahn Racing, LLC would like you to become a part of our team!
[email protected] (313) 303-0708
To Our Future Partners: Hi, I’m Eric Swahn and I am proud to present this strategic partnership proposal between ESR and your brand. I’ll be entering my 6th year on the racetrack and thus far I’ve made a significant impact in the racing community. I continue to establish personal as well as professional relationships and I would love the opportunity to create a partnership with you and your brand. The following proposal outlines the benefits of partnering with Eric Swahn Racing, LLC. Our marketing objectives for 2016 are to:
Produce measurable sales results for our partners through marketing and activation Grow our social media presence by 25,000 fans total between Facebook, Instagram, and Twitter Work as a partnership and strategic marketing alliance Enter into long-‐term partnerships with 2016 as the first year of a three year plan
Our racing objectives for 2016 are to: Enter, Qualify, & Finish within the top 15 all (~7 Events) MotoAmerica Pro Superstock 600 races Enter, Qualify, & Finish within the top 10 all (~8 Events) WERA Expert National events Enter, Qualify, & Finish within the top 5 all (~10 Events) WERA Expert Regional events Attend additional events that don’t conflict including Testing & Tuning (~30 Total Events) Improve existing lap times at every track Learn & gather data from new tracks to us Overall goals: Compete internationally by or before the year 2020 Field a team of 2-‐4 riders branded as ESR Direct brand representation on track and involvement in the national motorcycle community will encourage consumers to be loyal to you. Many of your top competitors already have their brands represented in this industry and I would like to offer you the opportunity to be a strong presence as well. Through this long-‐term partnership you will gain international level exposure while increasing recognition as well as sales. I am open to your feedback and suggestions as to how we can make this work with your business. I’m working with two high level agents who would be happy to assist in your decision. Please contact me by phone, e-‐mail, or we can meet in person to discuss partnership opportunities. Thank you for your time and consideration. Sincerely,
Eric P. Swahn Owner / Pro Racer Eric Swahn Racing, LLC
Quick Race Bio Name: Eric Swahn Location: Sterling Heights, MI Class: Superstock 600 Bike Make/Model: Triumph D675R 2006 -‐Motorized riding experience began on a 2006 Kymco People 250cc Scooter 2008 -‐Began riding my first real motorcycle, a 2008 Kawasaki Ninja 250cc 2010 -‐Moved up to riding a 2006 Kawasaki Ninja ZX-‐6R 636cc 2011 -‐Started training on close course racetracks 2012 -‐Earned WERA Novice Race License -‐WERA Novice Regional 1000cc Superstock Champion -‐WERA Novice Regional 750cc Superstock Champion -‐WERA Novice Regional 600cc Superstock Champion 2013 -‐Graduated to WERA Expert -‐Qualified 10th/26 for WERA Expert National 600cc Superstock -‐2nd Overall WERA Expert Regional 750cc Superbike Championship -‐2nd Overall WERA Expert Regional 600cc Superbike Championship 2014 -‐10/12 Top Ten WERA Expert National Finishes -‐Career High 2nd Place WERA Expert National Finish -‐4th Overall WERA Expert National Challenge Series -‐ 750cc Superbike -‐Featured in the December 2014 edition of Sportbikes Inc Magazine 2015 -‐Earned MotoAmerica Professional Race License – Superstock 600 Class -‐3 Top Six WERA Expert Regional finishes -‐Near fatal crash at Grattan Raceway 05/03/15, missed remainder of season due to injury -‐Featured in the January & September 2015 editions of Sportbikes Inc Magazine -Named the 24th most influential Motorcycle Roadracer in the world by the Hookit Index -‐Fully recovered from all injuries, finished my 2nd Tough Mudder, bicycled over 1,000 mi, & ran over 300 mi as of 10/31/15
Eric Swahn Racing - Past Sponsors Sportbike Track Gear – www.sportbiketrackgear.com Sportbike Track Time – www.sportbiketracktime.com Knox Armor – www.knoxarmorusa.com Witchkraft Motorsports – www.witchkraftmotorsports.com Ballistic Performance Components – www.ballisticparts.com Scandinavian Brake Systems – uk.sbs.dk GU Energy – www.guenergy.com Sportbike Tire Service – www.sportbiketireservice.com Michelin Tires – www.michelin.com PopShadow Decals – www.popshadowdecals.com Shoei Helmets – www.shoei-helmets.com Chicken Hawk Racing – www.chickenhawkracing.com Motion Pro – www.motionpro.com Vortex Racing – www.vortexracing.com XT Racing – www.xtracing.com Kraft Chiropractic - www.kraftchiro.org K&N – www.knfilters.com Spy Optic – www.spyoptic.com
SERIES OVERVIEW
MOTOAMERICA IS THE AMA-SANCTIONED NORTH AMERICAN PROFESSIONAL ROAD RACING CHAMPIONSHIP SUPPORTED BY THE FIM AND DORNA. MOTOAMERICA’S MISSION IS TO GROW MOTORCYCLE RACING IN THE STATES AND SERVE AS A PIPELINE FOR AMERICANS COMPETING ON THE WORLD STAGE. MOTOAMERICA IS THE PREMIER NORTH AMERICAN ROAD RACING CHAMPIONSHIP OPERATED BY THE KRAVE GROUP LLC, WHICH CONSISTS OF FOUR PARTNERS: THREE-TIME WORLD CHAMPION AND AMA HALL OF FAME INDUCTEE WAYNE RAINEY, LONGTIME TEAM ROBERTS MANAGER CHUCK ASKLAND, MOTORSPORTS MARKETING EXECUTIVE TERRY KARGES, AND ENERGY SECTOR ENTREPENEUR AND BUSINESSMAN RICHARD VARNER.
WAYNE RAINEY
PRESIDENT
CHUCK ASKLAND CHIEF OPERATING
OFFICER
TERRY KARGES CHIEF MARKETING
OFFICER
RICHARD VARNER CHIEF FINANCIAL
OFFICER
Former two-‐time US Superbike and three-‐time 500cc World
Champion (1990, 1991, 1992), former MotoGP
Team Principal
Former Vice President of Motorsport Operations at Circuit of the Americas in Austin, Texas, former Managing Director of Team Roberts US and MotoGP teams (1990-‐
2008)
Executive Director of the Petersen Automotive Museum, former Roush Performance Senior Vice President, co-‐owner of bespoke motorcycle
brand Champions Moto
Energy sector investor, motorcycle enthusiast and collector, co-‐owner of Champions Moto
American Motorcyclist
Association Sanctioning Body of
MotoAmerica
Federation Internationale de
Motocyclisme Global governing/sanctioning body of motorcycle racing
Dorna Sports
The commercial rights holder for MotoGP
2016 RACE EVENTS * TENTATIVE SCHEDULE 2016 MotoAmerica Dates 2015 WERA National Dates – Example MARCH 13-15 ROEBLING ROAD RACEWAY FAULKVILLE, GA APRIL 8-10 CIRCUIT OF THE AMERICAS AUSTIN, TEXAS APRIL 15-17 ROAD ATLANTA BRASELTON, GA APRIL 25-26 TALLADEGA GRAN PRIX RACEWAY TALLADEGA AL MAY 13-15 VIRGINIA INTERNATIONAL RACEWAY ALTON, VIRGINIA MAY 16-17 NOLA MOTORSPORTS PARK NEW ORLEANS, LA
JUNE 3-5 ROAD AMERICA ELKHART LAKE, WISCONSIN JUNE 10-12 BARBER MOTORSPORTS PARK BIRMINGHAM, ALABAMA JUNE 19-21 ROAD ATLANTA BRASELTON, GA JULY (TBD) LAGUNA SECA MONTEREY, CALIFORNIA JULY 13-14 MID OHIO SPORTS CAR COURSE LEXINGTON, OH JULY 25-26 MILLER MOTORSPORTS PARK SALT LAKE CITY, UT
SEPT 9-11 NEW JERSEY MOTORSPORTS PARK MILLVILLE, NEW JERSEY SEPT 11-13 ROAD ATLANTA BRASELTON, GA OCT 22-25 BARBER MOTORSPORTS PARK BIRMINGHAM, AL DATE TBD RACE TBD LOCATION TBD DATE TBD RACE TBD LOCATION TBD
CLASS STRUCTURE SUPERBIKE & SUPERSTOCK 1000 SUPERSPORT Highly Modified 1000cc / Restricted Modifications 1000cc Highly Modified 600cc SUPERSTOCK 600 KTM RC CUP Restricted Modifications 600cc Spec Class for Riders 14-22 Years Old
AUDIENCE
375,854 TOTAL ATTENDEES IN 2015 SEASON
1,375,000 CBS VIEWERS DURING THE SEASON
EVENT PROMOTIONS
ADVERTISING AND LOCAL PROMOTIONS
Fans are able to engage in a festival-like environment at every MotoAmerica event. Every race ticket is a paddock pass and fans are able to get up close and personal with the riders, teams and the machines that they ride. Develop and place radio/TV Ads -‐ In market radio and TV ads Media Interviews -‐ Local news outlets and radio -‐ Mainstream media articles and stories Media Events prior to race -‐ Pre-‐Race weekend media events -‐ 2-‐up rides (A fan is able to ride on the back) Social media -‐ Increasing event awareness directly to fans Local events -‐ Dealership sponsored special events -‐ Bike nights with MA Riders -‐ Rider meet and greets -‐ Pre-‐sale ticket discounts through local dealers
LIVE STREAMING
1,000+ HOURS OF ORIGINAL CONTENT 25,000 VIEWERS WATCH EACH EVENT
5,000 VIEWERS WATCH REPLAYS OF LIVE STREAM
2016 TV PLANS / WEB
OVER 1.4 MILLION VIEWERS REACHED THROUGH CBS SPORTS NETWORK SEASON RACE RECAP TELECAST TRADITIONAL TELEVISION: Currently MotoAmerica is investigating and negotiating live and same day race coverage options for the 2016 race season. 2015 was aired tape delayed. LIVE STREAMING: Continued live streaming of each race in its entirety. Stream live from computer, tablet or smart phone via an Internet connection. Eric Swahn Racing’s Social Fanbase FACEBOOK 15,000+ Likes 40,000 Monthly Reach INSTAGRAM 14,413 Followers 300-‐400 “likes” per post TWITTER 182 Followers YOUTUBE 8,200+ Views 80 Subscribers 65 Videos Over 10 hours of original content NEWSLETTER 1,000+ active contacts ERIC SWAHN RACING.COM 12,500 Page Views 8,000 Unique Visitors 23 Blogs
MotoAmerica’s Social Fanbase FACEBOOK 53,500+ Likes 60,000 Weekly Reach INSTAGRAM 8,238 Followers 300-‐400 “likes” per post TWITTER 4,708 Followers MOTOAMERICA.COM 320,773 Monthly Visits 84,902 Unique Visitors
BONNIER MOTORCYCLE GROUP MotoAmerica has entered into a strategic marketing & sales partnership with Bonnier Motorcycle
Group Bonnier Motorcycle Group manages 7 magazines and 11 websites.
MotoAmerica is reaching more and more people every day. Mainstream press has been a large part in the growth of the series as well as a solid foundation of constant motorcycle press.
PLAN FOR GROWTH
2015 SAW THE REBIRTH OF A SERIES. THE GROUNDWORK FOR SUCCESS HAS BEEN LAID. WE NOW TWIST THE THROTTLE INTO THE FUTURE… EYES FORWARD. ALWAYS LEADING. • Improvements will be made to the live streaming of each event to build an even better fan experience • More mainstream press coverage of the series will be implemented to build fan base • Continued support and cross promotion with Dorna, FIM, and AMA for global attention to the series “THE UNITED STATES HAS PRODUCED SOME OF THE FASTEST RIDERS IN THE WORLD. TO BRING THAT STATUS AND EXCITEMENT BACK TO THE U.S. IS OUR ULTIMATE GOAL. MOTOAMERICA IS GOING TO BRING ONE OF THE MOST EXCITING SPORTS ON EARTH BACK TO THE FOREFRONT: TO RECRUIT, PREP AND HIGHLIGHT YOUNG RIDERS.” - WAYNE RAINEY (THREE-TIME WORLD CHAMPION)
PACKAGES
SOLE TITLE - $350,000 Cost to be our sole exclusive partner with Title naming rights. Fully dedicated design capabilities of everything including:
Truck & trailer wrap, bikes, apparel, rider gear, pit signage, etc. Where possible, social media names changed to “YOUR BRAND” ESR
TITLE (1)- $100,000 One position available for Title naming rights
Predominantly positioned biggest decals possible on: Truck, trailer, bikes, apparel, rider gear, pit signage, etc.
Where possible, social media names changed to “YOUR BRAND” ESR
SECONDARY (2)- $80,000 Two positions available for Secondary Partner
Large decals on: Truck, trailer, bikes, apparel, rider gear, pit signage
ASSOCIATE (3)- $30,000 Three positions available for Associate Partner
Medium sized decals on: Truck, trailer bikes, apparel, pit signage
MEDIA SPECIFIC (5) - $5,000 Five positions available for Media Specific Partner
4 highly targeted & boosted posts through Facebook monthly
CREW
David Grey Cell: (248) 830-8998 [email protected] Mentor & Mechanic/ Highly Decorated Retired Racer / Very Knowledgeable in Motorsports Michelin Tire Distributor, Operating Manager of Sportbike Tire Service Steve Lorenz Cell: (408) 482-9534 [email protected] Agent / Funding Specialist / 35 Years in Silicon Valley Built the fastest ever solar race car - Solar World Challenge Australia Ryan Johnston Cell: (757) 719-0486 [email protected] Agent / Motorsports Marketing Specialist / Producer of Television & Film President of Champion Motorsports Marketing Jeff O’Berry Cell: (248) 520-1646 [email protected] Mechanic / Sportbike Track Time Advanced Riding Coach / Training Partner Eric Swahn Cell: (313) 303-0708 [email protected] Professionally licensed with MotoAmerica Superstock 600 sanctioned by the FIM Owner / Racer of Eric Swahn Racing
Looking forward to racing with you as part of the team!