TRACK NAME

Customer and Stakeholder Engagement Organizational Excellence

Enabling the Customer Journey

Organizing for Customer Engagement

Engaging with Medical Stakeholders

Creating an Insights-Driven Organization

Driving Operational Efficiency

Managing Organizational Effectiveness

Getting the Most from Your Veeva Investments

DESCRIPTION

The pharmaceutical industry has a range of digital, voice

and in-person channels available to reach customers. Understand how to best use the right channels to drive

better customer engagement.

Effective customer engagement hinges on

collaboration across teams, operating with a complete

customer view. This requires new commercial approaches and access to the right data

and insights.

The approach to customer and stakeholder engagement

recognizes the dynamic nature of medical interactions. The

collaboration between Medical Affairs and

Commercial teams, including leverage of new channels

and insights is key to driving commercial excellence.

The opportunity to drive organizational objectives based on insights is here. Find out why master data

management is important to create a single source of truth and how tailored content can drive personalized customer interactions and ultimately greater customer value.

There is an increased focus on efficiency. Taking cost out

of content development. Producing insights quickly to

drive business decisions. Continuously adjusting customer alignments. Streamlining events contracting. How are

operational teams approaching these

challenges?

Intelligent engagement starts with a deep

understanding of your customer profile, including

interaction insights and content utilization across touch points. Armed with this data, you can drive

smarter engagements. Find out how to establish the foundation to achieve tailored interactions.

Discover best practices for implementing and running Veeva Commercial Cloud

solutions. From centralized teams to new approaches to partnering, Veeva customers

benefit from innovation delivered with regular release

cycles to enable new business capabilities.

WHO SHOULD ATTEND?

Commercial Excellence, Customer Excellence,

Marketing, Brand, Digital, Multichannel

Commercial Operations, Sales Management, Market

Access, Commercial Excellence, Marketing,

Brand, Digital

Medical Affairs, Commercial Excellence, Commercial Operations, Marketing,

Digital

Commercial Excellence, Commercial IT, Marketing,

Brand, Digital, Multichannel, Business Analytics

Commercial Operations, Commercial IT, Promotional

and Medical Content Management, Data

Management

Sales Force Effectiveness, Commercial Excellence, Marketing, Brand, Digital,

Multichannel

Commercial IT, Commercial Operations, Veeva

Administration

2016 Veeva European Commercial Summit29 Nov – 1 Dec, Madrid

Enabling Smarter Customer Engagement

Agenda at a Glance

veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16

Agenda subject to change18 October 2016

Tuesday, 29 November

18:30 - 20:30

Wednesday, 30 November7:00

9:00

11:00

Registration Opens

Breakfast - Meet the Experts (Partner Pavilion)

Welcome and Morning KeynotesAmanda Buckley, Veeva I Matt Wallach, Veeva

Break - Meet the Experts (Partner Pavilion)

Customer Keynotes

BREAKOUT SESSIONS

Customer and Stakeholder Engagement Organizational Excellence

Enabling the Customer Journey

Creating an Insights-Driven Organization

Driving Operational Efficiency

Managing Organizational Effectiveness

13:40 Go Beyond Customer Insights - Establishing a

Data Foundation for Commercial Operations

for All Channels Veeva Customer

Organizing for Customer Engagement

Panel: The Journey from Rep-Centric to Enterprise

Engagement Models Nat Hines, Novartis

Engaging with Medical Stakeholders

Future of Medical Affairs - Best Practices

Sital Kotecha, Veeva

Managing & Measuring Commercial Cloud Value Realization Gary Page, Veeva

Callum Hayes, VeevaJan van den Burg, Veeva

Getting the Most from Your Veeva Investments

Fast Track to Veeva OpenData

Angélique Aldaya, Veeva Sylvain Chastagnol, Veeva

Orchestrating the Customer

Engagement Journey Aaron Mitchell, ZS

Key Account Management: A Look Ahead

Julien Massinon, Veeva Chris Wade, Veeva

Unlocking the Value of KOL Data

Marco Gorini, AstraZeneca Kilian Weiss, VeevaSital Kotecha, Veeva

Preparing for the European General Data Protection Regulation Ashley Slavik, Veeva

The New Customer Data Management Journey

Ken Hoang, Veeva

Accelerating Multichannel Success in Global

Advertising and Promotion Ian Hale, Shire

Improving IT-Business Collaboration for Better CRM Governance and Release Management

Philippe Houben, BI

Driving Coordinated Key Account Engagement

Through a Structured Data Approach

Oskar Thulin, Sobi

Veeva CRM Suggestions: Lessons from Real-world

Experience at MSD Austin Wilson, MSD Ywan

Karlen, Aktana

Transforming Content Management and

Maximizing Content Reuse Veeva Customer

The Treasure in the Vault. What Else Can It Do?

Bill Strickland, AstraZeneca

Veeva Vault as a Platform for R&D and Commercial

Paul Attridge, Veeva

Best Practices for Enhancing Your Existing

Veeva CRM Implementation Veeva Customer

Break - Meet the Experts (Partner Pavilion)

Panel: Gaining Greater Strategic Value from

Medical Events Karsten Bonhoff, SPMSD Tobias Schleicher, Teva

Leveraging Digital Channels to Drive Better Customer

Engagement Jean-Sébastien Struyf, BMS

Leveraging the Brand Plan to Deliver Deeper Customer Engagement

Arno Sosna, Veeva

Using Medical Content to extract strategic insights

and drive excellence Edith Sereno, Mavens

James Hemsley, Mavens

Panel: Strengthening the Medical / Compliance /

Commercial Partnership Nat Hines, Novartis

Bill Strickland, AstraZeneca Sital Kotecha, Veeva

Evolving the content mindset at Teva

Tim White, Teva

Who Gives a DAM? DAM Good Practice!

Gary Page, Veeva Huw Jenkins, Veeva

Fostering Greater Productivity and CRM

Adherence through Dynamic Data Management Guillaume Roussel, Veeva

Multichannel Plan and Strategy - Where to Get

StartedVeeva Customer

16:50 GSK’s connected organization delivers better customer engagement

Marcel de Jong, GSK

Harnessing the value from CRM data - from information to insight

to achieving strategic use Chris Moore, EY

Quickly Improving Resource Alignment and

Accuracy Veeva Customer

TBDEva Wiedenhöft, Accenture

2016 Veeva European Commercial Summit • Agenda

veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16

Agenda subject to change

16:00 Registration Opens

16:10

14:20

15:00

17:30 - 18:30 Zinc Networking Cocktail (by invitation only)

Welcome Reception in the Partner Pavilion

Wednesday, 30 November (CONTINUED)

Thursday, 1 December7:30

8:45

Breakfast - Meet the Experts (Partner Pavilion)

Opening RemarksAmanda Buckley

ROADMAP SESSIONS

Customer Data

Veeva OpenData Roadmap Guillaume Roussel, Veeva Angelique Aldaya, Veeva

Master Data Management

Veeva Network Roadmap Patrick Kübler, Veeva

Fernando Pingitore, Veeva

Commercial Content

Veeva Vault PromoMats Roadmap Dom Eaton, Veeva

Yann Kervevan, Veeva

Medical

Veeva Medical Roadmap Sital Kotecha, Veeva

Territory Alignment

Veeva Align Roadmap Michael Geiling, Veeva

Break - Meet the Experts (Partner Pavilion) / Workshop Sessions

Laying the Framework to Having the Confidence to

Engage in a Multichannel WayJames Hemsley, Mavens

Driving Field Productivity through Advanced HTML5

Reporting CapabilitiesVeeva

Medical Affairs as a Strategic Enabler in the Evolution to

Achieving Scientific Excellence

Sital Kotecha, Veeva

Migrating from Zinc MAPS to Veeva Vault PromoMats -

Customer Case Study Hamish Miller, Veeva

12:40

2016 Veeva European Commercial Summit • Agenda

veeva.com/eu/summit Follow us @Veeva_EU #VEUCS16

Agenda subject to change

Events Management

Veeva Events Management Roadmap

Arpad Laczkovszki, Veeva

Closing Keynote (external speaker to be announced)

Farewell Luncheon - Meet the Experts (Partner Pavillion)

14:00 Summit Concludes

Buses Depart for Evening Gala

19:15 - Onwards Evening Gala

19:00

8:50 Veeva Commercial Cloud and Veeva CRM Roadmap Povilas Petkevicius, Veeva

9:40

11:30

Veeva OpenData Roadmap Guillaume Roussel, Veeva Angelique Aldaya, Veeva

The Convergence of Market Access with Commercial Teams:

How to best leverage your existing Cross-functional Teams, Tools

and Processes. Thomas Hasman, Highpoint

Ruven Remo, Highpoint

Veeva Network Roadmap Patrick Kübler, Veeva

Fernando Pingitore, Veeva

Differentiating the Customer Experience with Digital

ContentAccenture

Veeva Vault PromoMats Roadmap Dom Eaton, Veeva

Yann Kervevan, Veeva

Veeva Medical Roadmap Sital Kotecha, Veeva

Veeva Align Roadmap Michael Geiling, Veeva

Veeva Events Management Roadmap

Arpad Laczkovszki, Veeva

10:20

10:50

13:05