2016: THE YEAR OF ALL FLASH IN PRIMARY … · ... THE YEAR OF ALL FLASH IN PRIMARY STORAGE ... entertainment and media service providers. The Amdocs portfolio enables service providers

© Copyright 2016 EMC Corporation. All rights reserved. © Copyright 2016 EMC Corporation. All rights reserved.

2016: THE YEAR OF ALL FLASH IN PRIMARY

STORAGE

JOSH GOLDSTEIN VP, Primary Storage

Strategy, EMC

TONY HARTE Sr. Director of Infrastructure &

Business Solutions, Lids/Hat World

OCTAVIAN ROTARU

Technical Architecture, AMDOCS


HISTORY OF ALL-FLASH

2007

SPEED

2009

ECONOMICS

2013

CONSOLIDATION

2016

BUSINESS AGILITY

© Copyright 2016 EMC Corporation. All rights reserved.

LATENCY IS AN IOPS SPEED LIMIT

7ms

IOPS = 1

Latency = 142

1000ms 7ms

=

Server Storage


DECREASED LATENCY INCREASED PERFORMANCE POTENTIAL

IOPS = 1

Latency = 2,000

1000ms 0.5ms

=

0.5ms

Server Storage


DECREASED LATENCY - PRODUCTION REAL CUSTOMER ENVIRONMENT

XtremIO Cutover


EQUALS INCREASED PERFORMANCE REAL CUSTOMER ENVIRONMENT


A TYPICAL MID-SIZE DATA CENTER

Server 1

IOPS = 142 x 200 = 28,400

Server 200

.

.

.

.

7ms

Storage


WHAT SOME PEOPLE SAY

Who’s the target customer for a 2 million IOPS ‘Beast’ configuration?

Who needs all those IOPS anyway?

Why IOPS don’t matter.



2007

SPEED

2009

ECONOMICS

2013

CONSOLIDATION

2016

BUSINESS AGILITY


INCREASED PERFORMANCE POTENTIAL

IOPS = 2,000 x 200 = 400,000

Server 1

Server 200

.

.

.

.

Storage

0.5ms


WHAT SNIA AND CUSTOMERS SAY

http://www.snia.org/sites/default/files/SNIA%20IOPS%20Survey%20White%20Paper.pdf

100K+ IOPS

<1ms Latency


WHAT HISTORY SAYS

• 16KB RAM

• 300bps modem

• Cassette storage



WHAT HISTORY SAYS


100Gbps Data Center Ethernet 28 Core CPUs 500Mbps Broadband Internet


• 2,500+ XtremIO Customers

• ~4,000 XtremIO Clusters

• ~700PB XtremIO Capacity

WHAT I SAY

App owners are beginning to understand how to take advantage of AFAs

Customers will absorb all available performance and ask for more

JUST LIKE IT HAS ALWAYS BEEN FOR CPUs, MEMORY, AND NETWORKING




2007

SPEED

2009

ECONOMICS

2013

CONSOLIDATION

2016

BUSINESS AGILITY


DRIVING BUSINESS AGILITY — iCDM



DRIVING BUSINESS AGILITY — iCDM



DECREASED LATENCY – DEV/TEST REAL CUSTOMER ENVIRONMENT

XtremIO Cutover


iCDM IMPACT

AFTER iCDM

• Instant copies for backup, dev, test, support with no need to add physical capacity

• Copies perform same as production (0.3ms latency)

• <1 hour to create a copy

• >7:1 copy leverage

• Rapid & frequent copy refreshes

• Huge reduction in task completion times

BEFORE iCDM

• Running low on capacity for test instances

• Test copies were second class citizens (6-7ms latency)

• 24 hours to create a copy

• Large administrative overhead managing copies


INNOVATORS STILL NEED PORTFOLIOS


THE AFA MARKET IS SEGMENTING

BY DESIRED BUSINESS OUTCOME

• Replace/upgrade at cost parity

• Invest to drive new capabilities

• Bigger/faster data

BY SIZE/SCALE

• Entry

• Mid-range

• High-end


INDUSTRY LEADING ALL FLASH PORTFOLIO



CUSTOMER PANEL


CUSTOMER PANEL

TONY HARTE Sr. Director of Infrastructure

& Business Solutions

OCTAVIAN ROTARU Technical Architecture Manager



OUR IT CHALLENGES

• As a retailer, Lids is facing the ever changing demands of the modern consumer and the growing Omni-channel demands.

Online, Retail, Mobile App


OUR IT CHALLENGES

• We need systems and capabilities to get our customers products they want regardless of how they transact

• Any Team. Any Time. Any Where.


OUR Vblock DECISION


OUR VBLOCK DECISION

• Proven Performance was a key driver for moving all of our workloads to Vblocks.

• The support model and TCO for the solution fit well with Lids’ strategic vision and fiduciary responsibilities.

• We have focused our use of XtremIO on our Tier 1 SQL Applications including our buying, merchandising and fulfillment systems.


LIDS BUSINESS RESULTS

• We are fairly new on our platform; however, we have experienced the power of the platform.

• Holidays of 2015 rocked due to faster availability of key business metrics to our Executives to act on.

• As we learn more and change how we manage our jobs we expect to see additional benefits.


Amdocs is the market leader in customer experience software solutions and services for the world’s largest communications, entertainment and media service providers.

The Amdocs portfolio enables service providers to capture the world of digital immediacy by operating across digital dimensions to engage customers with personalized, omni-channel experiences; creating a diversified business to capture new revenue streams; becoming data empowered to make business and operational decisions based on insight-based and predictive analytics; and achieving service agility to accelerate the fast rollout of new technologies and hybrid network services.

ABOUT US


OUR IT CHALLENGES

• Translating requirements into technology – and using technology as an enabler

• Architect the right IT infrastructure able to support multiple applications with different requirements and use-case profiles

• Data growth - doubled by an increase in IO density

• Coping with diverse IO workload profiles – some of them extremely challenging:

– High IO density

– Large IO size

– High % of Writes

– Cyclical data with Low IO Skew


• Early adoption of all flash: – Started with XtremIO

– Followed by VMAX All-Flash – we are running VMAX3 (400K) arrays in all-flash configuration prior to EMC productizing it

• Performance requirements and workload profile – main reasons for moving to all-flash

ALL FLASH SOLUTIONS


• Predictable results

• Low latency

• High Performance

• Scale & Reliability

• Data efficiency

• Eliminates Bottlenecks & Tiering Overheads

WHY ALL FLASH STORAGE


Q&A


Documents

2016: THE YEAR OF ALL FLASH IN PRIMARY … · ... THE YEAR OF ALL FLASH IN PRIMARY STORAGE ... entertainment and media service providers. The Amdocs portfolio enables service providers