2016 Public Relations Campaign FINAL Book

PROFESSIONAL ADVISOR: DR. KAYE SWEETSER

GROUP MEMBERS

Melanie Arzouman Mallory Graber

Michael Liu Kiana Majad Megan Miller Tori Pepperell

Josephine Villalta

The

Campaign Was Made Possible By:

TABLE OF CONTENTS

INTRODUCTION 05 Executive Summary RESEARCH 08 Pre-Campaign Survey 11 Pre-Campaign Analysis 13 Situation Analysis 13 History 14 Competition 16 Primary Needs 17 Problem Statement 18 Target Audience 19 SWOT Analysis

PLANNING 22 Goals & Objectives 24 Key Messaging 26 Media Strategy 27 Response Query 29 Budget

IMPLEMENTATION 31 Engagement 33 Website Changes 34 Publicity 36 Flash-mob 38 Homecoming Pop-Up Event 40 Greenfest Concert

EVALUATION 42 Post-Content Analysis 43 Post-Campaign Survey 46 Recommendations 49 References

TABLE OF CONTENTS

APPENDIX

A RESEARCH 51 Pre-Campaign Survey 55 Interview Transcripts

B PLANNING 117 Meeting Notes 130 Contact List 131 Billable Hours 138 Social Media 144 Flyers

D Evaluation 156 Sign-in Sheet

C IMPLEMENTATION 147 Flash-mob 151 Homecoming Pop-Up Event 152 Greenfest Concert

INTRODUCTION EXECUTIVE SUMMARY Arts Alive SDSU was created with the informational, behavioral and attitudinal

impact objectives to inform their target audience of the arts opportunities

available to them, to increase attendance at SDSU arts events, and to become

part of a transformational experience by integrating the arts with student

curriculums. In order for Arts Alive SDSU to accomplish these objectives, they

must first raise awareness of the Arts Alive SDSU program and generate

excitement regarding the arts opportunities on campus.

Arts Alive SDSU promotes three categories of

events: signature events, supported events,

and pop-up events. Signature events are

comprised of the highest quality events that

SDSU has to offer, whereas pop-up events are

designed to help raise awareness of the

various arts programs on campus.

In order to help achieve their goals, Arts Alive SDSU has taken upon a public

relations team employed by the SDSU school of Journalism and Media Studies to

stimulate awareness and excitement regarding their various events.

The team conducted extensive primary and secondary research to discover the

underlying motivation for student attendance, so that the public relations team

might effectively implement awareness strategies tailored towards their

objectives and goals. In building their agenda, the team created publicity

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“Arts Alive SDSU provides opportunities for students, faculty, and staff to engage in transformational arts interactions as part of an arts-rich, robust educational community on the campus of San Diego State University.”

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INTRODUCTION EXECUTIVE SUMMARY

campaigns and campus wide events targeting the latent and aware publics of

SDSU.

The Arts Alive SDSU campaigned is aimed at expressing the unique and

beneficial nature of the arts in everyday scenarios, as well as academic

curriculums, and is expected to be extremely successful in its implementation.

RESEARCH

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RESEARCH PRE-CAPMAIGN SURVEY Our team executed a quantitative survey as our pre-campaign research

method. With this survey, we gained insights on knowledge, attitude and

behavior regarding Arts Alive SDSU. This quantitative research allowed the team

to become knowledgeable about the program and how to raise awareness

about the issue through utilizing our target audience. This survey guided our

public relations plan, and aided us in taking the correct direction in our

endeavors regarding Arts Alive SDSU.

The team began by administering oral surveys using

convenience sampling around the SDSU campus. Our

target audience was identified through these oral

surveys, and each individual was administered the

same survey to ensure accuracy, validity and

reliability. 52 percent were female (n=267) and 46

percent were male (n=237). Respondents were from a

range of colleges on campus. Four percent were from

Education (n =22), 28 percent from Business (n = 145), 14 percent from Arts &

Letters (n = 73), 13 percent from Engineering (n = 69), six percent from Health &

Human Services (n = 31), 11 percent from Sciences (n = 56), and 18 percent from

Professional Studies & Fine Arts (n = 91). The remaining respondents were in other

colleges or did not indicate a college. These quantitative surveys acted as a

base line to measure student’s knowledge, attitude and behavior.

505 RESPONDENTS

52 PERCENT

FEMALE

46 PERCENT MALE

RESEARCH PRE-CAPMAIGN SURVEY

The survey was conducted on a total of 505 people. The team used a five-item,

five-point Linkert Scale to measure knowledge. 54 percent (n=276) of

respondents had heard of Arts Alive SDSU. The overall combined knowledge

average was 2.39 out of five. Individual knowledge items ranged from 2.26 to

2.61 out of five. The team found that PSFA students have 0.07 out of five points

greater knowledge of Arts Alive SDSU than Business students, and 0.08 out of five

points greater knowledge than both Health & Human Services, as well as

Sciences students. Arts & Letters students have 0.03 out of five points greater

knowledge than Engineering students.

The team used two ways to measure attitude: the attitude of SDSU students

toward art itself and their attitude toward Arts Alive SDSU. Questions about

attitude were asked in two specific ways because it was important to

understand the attitudes of our target audience about art in general and Arts

Alive SDSU. Attitude toward art was low at 2.80 out of five points, while attitude

toward Arts Alive SDSU was neutral at 3.67 out of five points. PSFA students have

0.05 out five points greater attitude toward art than Engineering students, and

0.06 out of five points greater than Health & Human Services students. Attitude

toward Arts Alive SDSU was 0.04 out of five points greater among Arts & Letters

students than Business students, and 0.05 greater than Engineering students.

PSFA was 0.06 greater than Business students, and 0.07 greater than Engineering

students. The team used a regression equation to find that the knowledge of

Arts Alive SDSU, along with a positive attitude toward the organization, could be

associated with attitude toward art in general.

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RESEARCH PRE-CAPMAIGN SURVEY

To measure behavior, the team asked a series of questions

on the Linkert scale to see which aspects of Arts Alive SDSU

students used, and to what degree. We found that 77

percent of students had used the student-decorated

benches, 45 percent of students have seen the Love Library

mural, 36 percent of students went to jewelry making at the

Farmer's Market, 17 percent attended a pop-up concert,

and ten percent have been to the downtown art gallery. We found that

students in PSFA interacted with art six times more in the past week than students

in Business, and four times more than Engineering students.

These convenience survey results aided greatly in our endeavors to move the

needle, and develop tactics that would increase knowledge, attitude and

behavior among the campaign’s target audiences about Arts Alive SDSU.

77 PERCENT

USED STUDENT-

DECORATED BECNHES

RESEARCH PRE-CAMPAIGN ANALYSIS Along with a quantitative survey, the team also conducted a pre-campaign

qualitative content analysis in order to get a more in depth look at our target

audience. This content analysis aided in informing the campaign about

perceptions of art and Arts Alive SDSU.

A series of questions were asked to one Engineering student at SDSU via

webcam. The questions were designed in order to measure knowledge,

behavior and awareness of art and Arts Alive SDSU. In comparison to our overall

findings from the quantitative survey, the Engineering student knew little about

Arts Alive SDSU and their contributions on campus. The student did admit that he

has used the Arts Alive SDSU benches on campus, and understands that a

knowledge of art will aid him in his future career.

In order to analyze our existing findings about our target audience in relation to

Arts Alive SDSU, it was integral to simultaneously conduct a content analysis to

provide variety and reliability within our research. The team wanted to create

the most impact in our findings by conducting the content analysis on a student

that was generally low in terms of knowledge, attitude and behavior within our

survey.

In relation to overall attitude about art and Arts Alive SDSU, the Engineering

student expressed positive attitudes about art, and expressed interest in Arts

Alive SDSU, even with a lack of knowledge. This is an integral piece of research

because it shows both potential and desire to learn more about the Arts Alive

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RESEARCH PRE-CAMPAIGN ANALYSIS

SDSU program. A more in-depth analysis of a single SDSU student allowed the

team to continue their plan of creating more awareness and generating more

excitement around Arts Alive SDSU. This in depth analysis also aided the team by

becoming better-informed about our strategy and tactics, and what needs to

be done in order to attain them.

RESEARCH SITUATION ANALYSIS

HISTORY

Arts Alive SDSU was formally launched in Fall of 2014 as part of an, “arts-rich,

robust educational community on the campus of San Diego State University”

(“About Arts Alive,” 2014). Since its creation, knowledge of the Arts Alive

program, as well as attendance of signature, supported and pop-up events has

not met the desired goals or impact objectives of Arts Alive SDSU.

In the past, Arts Alive SDSU has promoted the arts

events that are already occurring on campus through

three categories of events: signature, supported and

pop-up events. Signature events target aware publics

offering the highest quality arts SDSU has to offer,

supported events are curriculum based, targeting both

latent and aware publics, and lastly, pop-up events are

designed to promote awareness of the Arts Alive SDSU organization to latent

publics.

Despite these efforts, attendance of Arts Alive SDSU promoted events is below

ideal, with a high number of students constituting as apathetic publics who are

inattentive and inactive. It is in Arts Alive SDSU’s agenda to effectively implement

informational, attitudinal and behavioral impact objectives, as to increase

attendance, promote awareness and generate excitement.

PROMOTED

EVENTS ALREADY

OCCURING ON CAMPUS

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COMPETITION

Arizona State University: Arizona State University (ASU) implements Herberger

Institute for Design and the Arts. This institute is responsible for planning and

implementing all arts related events on campus.

According to their website, the Herberger Institute presents more than 700

events each academic year (“Events This Week,” 2016). In addition to these

evets, the institute also hosts over six exhibitions per year. In comparison to Arts

Alive SDSU, Arizona State University’s art program is much more active in

presenting events for students to attend.

Herzberger Institute primarily targets active publics in their program, but also

targets aware publics with events that students could attend, should they desire.

While Arts Alive SDSU is focused on created a transformational experience for

their target audience, students, faculty and staff of SDSU, Herberger Institute is

primarily focused on positioning their target audience, students within the

program, in the center of the public as to, “prepare them to use their creative

capacities to advance culture, build community and imaginatively address the

challenges of today” (“Our Mission,” 2016).

Herberger Institute appears to be more successful in their promotion of the arts,

due to a more arts integrated community, which they take advantage of.


COMPETITION

University of California: San Diego: The University of California, San Diego

(UCSD) implements the Department of Visual Arts. Unlike the Arts Alive SDSU

program, UCSD’s department of art offers various undergraduate degrees.

According to their website, they offer featured events that anyone could attend

(“Department of Visual Arts,” 2016). These events range from film show cases to

galleries, and even exhibits. Every event, however, is the result of students within

the program’s work.

UCSD advertises and promotes their events through use of news coverage and

press releases, primarily targeting active publics within their program. Once

again, while Arts Alive SDSU focuses on providing a transformational experience

to any and all students at San Diego State University, the Department of Visual

Arts is more oriented towards the students in their program to increase

attendance.

UCSD appears to be very successful in their promotion of the arts centered

events with over 20 instances of notable news coverage (“Notable Coverage,”

2014). In addition, many students attend these events in support of their

classmates, who will in turn promote these events through personal social media

platforms. This method not only increases participation of events, but also

awareness.

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PRIMARY NEEDS

PRIMARY NEEDS

The primary needs of Arts Alive SDSU are to increase informational, attitudinal

and behavioral impact objects through various use of strategies and tactics.

They wish to inform students of the arts opportunities available to them on

campus, increase attendance to SDSU events, and encourage SDSU students to

take part in transformational experiences, which they achieve through frequent

exposure.

Arts Alive SDSU called upon a public relations team, employed by the SDSU

School of Journalism and Media Studies, to help achieve these goals in a

reasonable and timely manner. Arts Alive SDSU gave the public relations team a

budget of $4,000 - $7,000 to utilize when implementing the strategies and tactics

designed by the students to achieve the client’s primary needs.


PROBLEM STATEMENT

Arts Alive SDSU is an organization that promotes the arts

as a transformational experience throughout San Diego

State University. Research conducted by the students of

the Introduction to Public Relations class in Spring of

2016, employed by Arts Alive SDSU, resulted in 46

percent of 505 respondents having not heard of Arts

Alive SDSU, suggesting a significant lack of awareness.

Since its creation, Arts Alive SDSU has experienced a

decrease in attendance of signature, supported and

pop-up events, resulting in the failure of Arts Alive SDSU to fully achieve its

mission of getting students, faculty and staff alike to engage in transformational

arts interactions.

46 PERCENT OF 505

RESPONDENTS

UNAWARE

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TARGET AUDIENCE

The increase in knowledge, attitude and behavior in San Diego State students,

faculty and staff is integral to making Arts Alive SDSU a more positive success.

They aim to target all members of the San Diego State University campus in an

attempt to express the importance of art. Thus, our campaign is focused on

reaching students, faculty and staff currently on campus at San Diego State

University, to help Arts Alive SDSU increase awareness to the maximum amount

of people on San Diego State University’s campus as feasible.

SDSU STUDENTS… Arts Alive SDSU aims at targeting both aware and latent publics in the student

community. This is Arts Alive SDSU’s main target audience in the three audiences

identified. The students are not only Arts Alive SDSU’s main target audience, but

also the largest in size.

SDSU FACULTY… Arts Alive SDSU is focused on exposing not only students, but also the faculty to

the transformational experience provided by Arts Alive SDSU, and is aimed at

both latent and aware publics. Obtaining faculty to share the transformational

experience with students will increase the student faculty bond on the basis of

art providing common ground.


SWOT ANALYSIS STRENGTHS: Arts Alive SDSU has many

strengths that they can and should take

advantage of. Their foundation is

supported by the School of Theatre,

Television, and Film, the School of Art and

Design, and the School of Music and

Dance. In addition, many of Arts Alive

SDSU’s events are free or of minimal cost to

the attendee, making it easy for students, faculty and staff to engage in the

transformational experience.

WEAKNESSES: Unfortunately, there are a

few weaknesses that Arts Alive SDSU

experiences. First, they rely on SDSU to

provide their budget, which can prevent

them from achieving their desired goals, due

to lack of resource money. In addition, there

is a substantial lack of awareness regarding

Arts Alive SDSU. Lastly, Arts Alive SDSU,

despite their efforts, lacks student engagement and interest due to negative

attitudes towards art and Arts Alive SDSU.

WEAKNESSES

Ø Rely on SDSU for

budget Ø Substantial lack of

awareness

STRENGTHS

Ø Support of three

school on campus

Ø Events are free

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SWOT ANALYSIS

OPPORTUNITIES: Arts Alive SDSU has

the opportunity to partner with the

School of Journalism and Media

Studies. The school would assist in their

mission of expanding student

awareness and participation by having

them help in Arts Alive SDSU’s effort to

reach students through media and

public relations. In addition, Arts Alive

SDSU could collaborate with other

organization on campus, such as Associated Students, who can assist in

implementing events.

THREATS: Due to Arts Alive SDSU relying

on the school for their budget, in the

case of a budget crises, Arts Alive SDSU

would be subjective to budget cuts, as

would other art programs. In addition,

students at SDSU do not have excess

time due to heavy work load, resulting in

OPPORTUNITIES

Ø Partner with School of Journalism and Media Studies

Ø Partner with other

known organizations on campus

THREATS

Ø Budget cuts could occur

resulting in art program losing their budget

Ø Students extremely busy

with school work

a lack of willingness to participate or attend in Arts Alive SDSU events.

PLANNING

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PLANNING GOALS & OBJECTIVES

INFORMATIONAL OBJECTIVE Arts Alive SDSU is a university organization that wants to increase knowledge of

art particularly within the SDSU community while also reaching out to the local

San Diego area. GOAL: To educate SDSU students and greater San Diego Area about art,

Arts Alive SDSU, and how art can play an important part in their lives.

STRATEGY: By getting students to create dialogue within the community

and within one another to increase the knowledge about this

organization.

ATTITUDINAL OBJECTIVE Arts Alive SDSU is a university organization that wants to increase its overall

presence on the campus later reaching out to the greater San Diego area. GOAL: To raise the organization’s reputation as a fine arts program within

the campus by reaching out to local students then, later branching out

into the local San Diego community.

STRATEGY: Promote awareness of current SDSU student population

knowledge level of Arts Alive SDSU.

PLANNING GOALS & OBJECTIVES

BEHAVIORAL OBJECTIVE Arts Alive SDSU is an organization that wants to change the SDSU student’s

perception on art and how it impacts everyday life on campus.

GOAL: To raise attendance to Arts Alive SDSU events by thirty percent

within the SDSU campus, later reaching out to the local San Diego

community.

STRATEGY: Raise the overall campus attendance to Arts Alive SDSU events

by positively encouraging them to participate.

INFORMAATIONAL ATTITUDINAL BEHAVIORAL

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PLANNING KEY MESSAGING

The team will create many key messages that showcase the purposes of Arts

Alive SDSU with the needs of the SDSU audiences. Crafting these specific

messages will show the client and target audiences the importance of all

aspects of the plan.

Media Training

The team will ensure that the key messages are communicated effectively with

each team member, and that the messages will be used to increase awareness

about Arts Alive SDSU events promoting positive attitudes.

Key Messaging Points…

Arts Alive SDSU creates opportunities for students to participate in a

transformational experience.

Ø Arts Alive SDSU offers signature, supported and pop-up events.

Ø Arts Alive SDSU contributes to every-day exposure of art to students,

faculty and staff through use of murals, sculptures and painted benches.

PLANNING

KEY MESSAGING

Arts Alive SDSU supports educational experiences and demonstrate student

commitment.

Ø Arts Alive SDSU is integrating with student curriculums.

Ø Arts Alive SDSU provides education regarding art for all major and non-

major students, faculty and staff through various art-based events.

Arts Alive SDSU can bring together student-faculty bonds through art and art-

oriented events.

Ø Arts Alive SDSU events offer the opportunity for students, faculty and staff

to converse in conversation.

Ø Arts Alive SDSU gives students, faculty and staff a relatable experience

through the common ground that art provides.

Arts Alive SDSU offers opportunities for students, who are and are not an art

major, to get involved in the arts on campus.

Ø Arts Alive SDSU will provide non-major students, faculty and staff with the

skills necessary to create arts at their pop-up events.

Ø Arts Alive SDSU opens up all of their events to students, faculty and staff

alike, regardless of their major.

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PLANNING MEDIA STRATEGY

The Daily Aztec The team will gain more awareness through the

daily Aztec gaining the attention of their target

audience. With the Daily Aztec, Arts Alive SDSU will

increase the reach of their target audiences, informing them about their social

events.

Social Media With the knowledge of our team, we will use social media to post a variety of

information. We will use multiple social media outlets, such as Facebook, Twitter,

and Instagram, so that many students are able to like, see, and share posts. This

will spread word about the organization in addition to their events that are

occurring on campus.

Campus Events Our team will investigate new events that the SDSU

campus has to offer, such as the Farmer’s Market

every Thursday, to increase awareness of Arts Alive

SDSU. Our team decided that this would be an ideal

time to engage students, staff and faculty in the

transformational experience that Arts Alive SDSU offers. Specifically, we plan on

hosting a surprise flash mob to increase enthusiasm about Arts Alive SDSU.

PLANNING RESPONSE QUERY

Our team investigated many questions that students could ask the organization

on how to get more involved, in addition to the steps required to attend

different Arts Alive SDSU events.

Questions…

Are these events free?

Answer: Most events offered by Arts Alive SDSU are of no cost to the attendee,

however; our signature events, which offer the highest quality arts events that

SDSU has to offer, do require a minimal fee, generally costing around $10-$15.

How can we know when events will be?

Answer: There will be fliers on campus. In addition, the organization will be

posting on social media platforms when upcoming events are. There is also an

events calendar on our official website: artsalivesdsu.org.

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PLANNING RESPONSE QUERY

Is there a Facebook, Twitter, or Instagram for this group?

Answer: Yes, this organization has accounts for all of these social media outlets.

Feel free to go online and check out our accounts. They also have important

information about upcoming events.

How can we help be a part of the events?

Answer: When signing up for the events, there are options to volunteer and get

more involved with the students who actually put on these events.

PLANNING BUDGET

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IMPLEMENTATION

IMPLEMENTATION ENGAGEMENT

PREMISE

Engaging SDSU students and faculty through Arts Alive SDSU will create a closer

community and relationship through art. Implementing opportunities for

professors, in the field of the art, to offer incentives to encourage students to

take part in events, which Arts Alive SDSU offers throughout the year, will create

a connection between the community and the art within it. This connection

defines the success Arts Alive SDSU has accomplished within the students,

faculty and staff. Through emails and presentations with professors, Arts Alive

SDSU can incorporate events into the curriculum, which will increase knowledge

and awareness to students, faculty and staff.

THEORY

The reinforcement theory of behavior attracts people to take part in an event

based on the incentives that come along with it (“Reinforcement Theory of

Behavior,” 2016). According to this theory, Arts Alive SDSU will gain many

students. When the professors from various colleges offer extra credit or other

incentives, students will take this positively and attend the event. Through this,

students will be exposed to the many great and truly unique things Arts Alive

SDSU offers.

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IMPLEMENTATION ENGAGEMENT

RESULTS

By allowing students to gain extra credit or other incentives through their

professors, the amount of students attending Arts Alive SDSU events will increase.

Focusing on the art programs on campus will also persuade more students to

take art courses, further expanding the knowledge of Arts Alive SDSU.

IMPLEMENTATION WEBSITE CHANGES

PREMISE Updating the Arts Alive website will create an aesthetically appealing place to

find out more about what Arts Alive offers. The new website will give plenty of

photos and videos of past events, as well as teaser videos, for upcoming events.

The new lay out will also make it accessible to connect with all of Arts Alive

SDSU’s social media outlets, allowing the publics to quickly get to all of the

information they need.

THEORY

Uses and gratification theory is reflected in the aesthetically updated Arts Alive

SDSU’s website, which will allow publics to seek new media and gain a new

perspective (“Uses and Gratifications Theory,” 2016). This is a main informational

impact objective we are trying to achieve with our audience.

RESULTS

Through the updated version of the Arts Alive SDSU website, students will

become aware of everything offered by Arts Alive SDSU, and events that are up

and coming. When students are given easier access to information, they will be

more will be inclined to visit the website and social media platforms. Student

awareness will raise by ten percent, Arts Alive SDSU will gain new followers, and

Arts Alive SDSU’s activities will experience an increase in student participation.

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IMPLEMENTATION PUBLICITY PREMISE

One of our main objectives of the campaign is to increase the overall

awareness of Arts Alive SDSU to students, faculty and staff. The team’s strategies

to achieve this objective involve press releases, media pitches and utilizing Arts

Alive SDSU’s personal contacts to attain coverage of the campaign’s signature

events.

NEWSCENTER

The team will compose a press release for all the upcoming events that will take

place during the campaign. The press release will be sent to SDSU News Center

to help further broadcast the events, and engage students, faculty and staff.

DAILY AZTEC

The team will compose a press release for the upcoming events during the

school year, and send them to the Daily Aztec, SDSU’s on-campus student

newspaper. It will highlight the implications of the campaign to give readers, as

well as anyone interested, information on upcoming events.

IMPLEMENTATION PUBLICITY

VOICE OF SAN DIEGO

The team will compose a press release about the Arts Alive SDSU program to the

non-profit, local news organization, the Voice of San Diego. Through this local

organization, the release will inform interested donors, either Alumni of SDSU or

art enthusiasts, of opportunities to support Arts Alive SDSU’s cause.

THEORY Through multiple news platforms, we can ensure salience of the organizations by

using the agenda setting theory, as to ensure we reach our target audience

(“Communications Theories and Contexts,” p. 173). This will also contribute to the

organization’s journalistic value. RESULTS

We hope to have a ten percent increase in knowledge level through the use of

multiple news platforms. In addition, we believe this increase in publicity will also

increase student participation.

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IMPLEMENTATION FLASH-MOB

PREMISE

We plan to orchestrate a flash-mob during the weekly Farmer’s Market, with

fellow students on campus who have been affiliated with Arts Alive SDSU or are

actively a part of the organization. The main initiative for this event is to bring

together individuals who share the same admiration for art in everyday life, and

expand Arts Alive SDSU’s exposure to more students on campus. Brining more

students together throughout Arts Alive SDSU will expand their awareness of the

organization itself and recruit more students to joining the cause.

THEORY

Using the power of social media, we plan on posting hints and announcements

leading up to the event (“External Media and Media Relations,” p. 225). This

strategy is used through agenda setting theory. If we entice individuals through

social media to attend the Farmer’s Market due to hinting at a surprise, then

they will gain interest and form conversations about Arts Alive SDSU.

IMPLEMENTATION FLASH-MOB

RESULTS

After the flash-mob, we expect to

raise awareness of Arts Alive by 25

percent. Based on the research

conducted by fellow students, Arts

Alive SDSU had 36 percent of

students attend the jewelry making

pop up event at the Farmer’s Market,

which shows that a larger turn out will

be produced through the use of

social media. This event will also begin conversation of Arts Alive SDSU through

social media, to expand outreach of students and a chain reaction of interest

among social media users.

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IMPLEMENTATION HOMECOMING POP-UP EVENT PREMISE

One main goal of the campaign is to get students to have more engagement

with Arts Alive SDSU. What better way to do that then to already pair up with

other school organizations such as Associated students of SDSU? Arts Alive SDSU

and Associate Students will be teaming up together during the Student Team

Competition, where students in organizations compete against each other to

win first place in the tournament. Through the Homecoming pop-up event,

students will decorate pennants in order to get awarded points. This will help the

campaign’s target audience become familiarized with the organization.

THEORY

This strategy will help further outreach to our target audience by grouping up

with a highly recognized student organizations. Using Associated Student’s

popularity, we can draw student leaders that are already involved on campus

to help promote the cause of Arts Alive SDSU, as well as the future events

planned in the campaign. Having student leaders promote Arts Alive SDSU

events also acts as a two-step flow, using the leader’s experience and

reputation to boost the organizations mission statement (“Management Process

p. 302).

IMPLEMENTATION HOMECOMING POP-UP EVENT

RESULTS

By the end of this campaign, we want to have a five percent knowledge

increase from the previous 54 percent knowledge level. The team hopes to

establish a strong relationship with the student leaders of each committee, as to

continually work together in the future.

54 Percent knowledge

level

59 Percent knowledge

level increase

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IMPLEMENTATION GREENFEST CONCERT

PREMISE Greenfest is an annual celebration that teaches sustainability across campus by

holding small interactive events all week long. The signature event of the week is

a concert that students may buy tickets to attend. By teaming up with the

Greenlove Committee and Greenfest Committee, which are a part of

Associated Students, Arts Alive SDSU can gain a notable amount of publicity to

the target audience by having members of the organization open to the

headliners.

THEORY

The uses and gratification theory will allow individuals to use media outlets as a

way to express what they will do with the information given (“Uses and

Gratifications Theory,” 2016). If students attend the Greenfest concert, then they

will be exposed to Arts Alive SDSU and what they have to offer. This outlet can

then lead to discussion within the students and community.

RESULTS

After the Greenfest concert, we will have a new awareness of Arts Alive SDSU

through students and staff. We will have a ten percent knowledge increase of

Arts Alive SDSU and their premise of joining the community together through the

everyday art.

EVALUATION

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EVALUATION POST-CONTENT ANALYSIS We expect a high level of success of our public relations campaign for Arts Alive

SDSU. After implementing a consistent social media campaign and conducting

several events on the campus of San Diego State University, we expect that we

will raise student awareness and spark interest in the Arts Alive SDSU program.

Social media success will be measured by counting and recording the current

student engagement on various social media platforms, and

then comparing those numbers with the social media engagement after the

events and social media strategies are executed.

Currently, the Arts Alive SDSU Facebook page has 913 likes and 13 people

talking about this. The Arts Alive SDSU Twitter account currently has 884 followers

and the Instagram account is followed by 855 users.

Our plan is to rev up the engines on social media by posting consistently,

engaging with students online, covering every Arts Alive SDSU event, and being

a bold, relevant social media presence. We expect this will increase social

media engagement by at least 75 percent over the next three months.

This means that the Arts Alive SDSU Facebook page will have about 1,598

likes and 23 people talking about it. The amount of Twitter followers will increase

to 1,547, and the Arts Alive SDSU Instagram will have a total of 1,496 followers.

EVALUATION POST-CAMPAIGN SURVEY

The results of the events hosted during this Arts Alive SDSU public relations

campaign will be measured by a post campaign survey and a pre-campaign

survey that will be compared to clearly portray the expansion of Arts Alive SDSU

awareness on campus. For the pre-campaign survey, our target audience was

asked a number of questions regarding their involvement and knowledge of the

Arts Alive SDSU program.

According to the pre-campaign survey, 77 percent of students have used Arts

Alive SDSU student painted benches, 45 percent have seen the Love Library

mural, 36 percent have gone to jewelry making at the Farmer’s Market, 17

percent have attended a pop-up concert, and only ten percent have been to

the art gallery downtown. Most significantly, only 54 percent of San Diego State

University Students had even heard of Arts Alive SDSU. For the post-campaign

survey, we expect a ten percent increase in these categories, and at least a 20

percent increase in the students who have heard of Arts Alive SDSU.

We expect the flash-mob event to be particularly impactful in affecting

attitude portrayed in the post campaign survey. A group of people

unexpectedly breaking into organized dance is one of the last things a student

would expect to see on campus, therefore making it one of the

most impactful and memorable events in this campaign. We expect the current

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EVALUATION POST-CAMPAIGN SURVEY

neutral attitude (3.67 out of five) towards Arts

Alive SDSU to increase up to 4.25 out of five after

the flash-mob. This will help students, faculty and

staff to see the lighter, more humorous side of Arts

Alive SDSU at their University. We expect this event

to also have a significant word-of-mouth impact,

which will begin immediately as the event

transpires, and transfer onto social media

throughout the week. This will contribute to an increase in likes and page views.

EVALUATION POST-CAMPAIGN SURVEY Updating the Arts Alive SDSU website will increase knowledge of Arts Alive SDSU

due to the fact that it will be more informational and easier to navigate than it

was prior to the update. It is important to have a modern, eye-catching website

because, this day in age, the first thing people do whenever they want more

information is to go straight to the website. Updating the website will increase

website traffic's unique users by 20 percent over the next three months.

Thanks to the behavioral construct of reinforcement theory, teachers providing

extra credit opportunities for students who attend Arts Alive SDSU events will

greatly increase awareness of Arts Alive SDSU for both teachers and students, as

well as increase event attendance (“Reinforcement Theory of Behavior,” 2016).

Getting the students to their first Arts Alive SDSU event is the biggest challenge

for event attendance, which is why providing extra credit will have long-lasting,

positive effects. Once students and faculty check out their first event, they will

be more likely to go to a second one if they have a pleasant experience. We

expect extra credit opportunities to increase event attendance by 20 percent,

and we will measure this increase by providing sign-in sheets at the door.

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EVALUATION RECOMMENDATIONS

For future public relations campaigns, we recommend a variety

of ways to achieve successful results and make the largest

impact possible. In the pre-campaign survey, we found out that

Arts and Letters students, as well as PSFA students, have an

overall greater attitude towards art than Business, Science,

Engineering and Health and Human Services students. In response to these

findings, we recommend that Arts Alive SDSU seizes every reasonable

opportunity to partner with these divisions of education in order to spread

awareness to students who are exposed to Arts Alive SDSU the least. For

example, Arts Alive SDSU could make an appearance at the next science-

related convention to show every student that art can be implemented into all

fields of study.

Promotion and coverage of events is also extremely important in

terms of reaching students of all interests. Taking pictures at

events with other clubs and organizations is always a smart

move so that those clubs and organizations will tag Arts Alive

SDSU, and vice versa. Building a strong network of SDSU leaders and students will

help increase awareness.


Allowing art to be integrated into student’s lives more directly

is another way to gain long lasting exposure on social media

after an event. For example, the presences of an artistic

Photo Booth or a wildly creative Snapchat filter (with an Arts

Alive SDSU logo) will have students taking and sharing

pictures enthusiastically on their own. Meanwhile, the friends who are not

present will see these posts and their undeniable F.O.M.O. (fear of missing out)

will have them looking forward to the next Arts Alive SDSU event opportunity.

We also recommend that Arts Alive SDSU continues to have a

mixture of students and experts who participate in the

implementation of a public relations campaign. Students know

what interests their peers, while the experts can help put the

plans into action. Using the knowledge of students to keep up with the latest

trends is another way to keep Arts Alive SDSU fresh and interesting on campus.

For example, the bohemian- hippie style trend of “festival season” could be

integrated into the pop-up booths at the SDSU Farmer’s Market. Perhaps

students could make their own tie-dye head bands, socks or tank tops, and

actually wear them in everyday life.

Of course, fundraising is incredibly important as no beautifully

crafted PR campaign wants to be limited by lack of funds. Arts

Alive SDSU should go a step beyond the typical merchandise,

and sell clothing and items that will not look as bland and as a

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typical as a club t-shirt. Examples of this are sunglasses, water bottles, hair

scrunchies, labeled chap-stick or even halter tops for the ladies.

Our final recommendation for future public relations

campaigns is to keep a detailed record of each and every

step made throughout the campaign process, from

beginning to end. When in doubt, write it down! Every time.

Having the details of the effort put forth in a public relations

campaign is beneficial for a number of reasons. First of all,

keeping track of activity will ensure that any mistakes made

the first time around will not happen again during future campaigns. Also,

having past information recorded makes it possible to view the campaign's

progress over a specific time period. Additionally, this will ensure that multiple

people working on the same campaign will not accidentally conflict with each

other's plans and strategies. It is always better to be safe than sorry, which is why

keeping a consistent, detailed record of Arts Alive SDSU’s campaign is an

absolute must.

REFERENCES WORKS CITED About Arts Alive - Arts Alive SDSU. (n.d.). Retrieved April 13, 2016, from

http://artsalivesdsu.org/about-arts-alive/

Arts Alive SDSU. (n.d.). Retrieved March 15, 2016, from

https://www.facebook.com/artsaliveSDSU

Broom, G. M., & Sha, B. (2009). Cutlip & Center's Effective Public Relations (11th

ed.). Upper Saddle River, NJ: Pearson Prentice Hall.

MSG Management Study Guide. (n.d.). Retrieved April 20, 2016, from

http://www.managementstudyguide.com/reinforcement-theory-motivation.htm

Scholarships and Fellowships. (n.d.). Retrieved March 19, 2016, from

http://visarts.ucsd.edu/scholarships-and-fellowships

School of Art | Herberger Institute for Design and the Arts. (n.d.). Retrieved April

12, 2016, from http://art.asu.edu/

Uses and gratification theory. (n.d.). Retrieved April 11, 2016, from

http://communicationtheory.org/uses-and-gratification-theory/

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APPENDIX

APPENDIX A PRE-CAMPAIGN SURVEY

JMS 480 Arts Alive SDSU Client Pre-Campaign Oral Survey

Would you please participate in a quick survey for my SDSU class? I will

not ask for your name, or any identifying information about you, and your

responses will be completely anonymous.

This should take about 3 minutes.

Gender (Do not ask- this is observed), circle: MALE or FEMALE

Today we’re going to talk about art in your everyday life.

I’d like you to tell me how strongly feel about the following statements. If

you tell me “1,” your answer is “very little” as a response to the statement.

If you tell me “5,” your response is “very much.” We will use this 1-5 scale

for all the questions.

! How important is knowledge of art to your quality of your social life?

! ... your present job or career?

! ... your future job or career?

! How interested are you in art?

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APPENDIX A PRE-CAMPAIGN SURVEY ! How frequently do you find yourself thinking about art?

Now, please use “1” for strongly disagree and “5” for strongly agree.

! I feel quite knowledgeable about the arts opportunities on campus.

! Among my circle of friends, I am most knowledgeable about the arts

opportunities on campus.

! I do not feel very knowledgeable about the arts opportunities on

campus.

! When it comes to the arts opportunities on campus, I really don't know a

lot.

! Recently, I have heard a lot of new information about the arts

opportunities on campus.

There is a campus-based program called Arts Alive SDSU. They work to put

the art in everyday life. They painted the benches on campus, a mural in

the library and host jewelry making at Farmer’s Market.

Please rate your agreement on these items using that same scale from 1

to 5.

APPENDIX A PRE-CAMPAIGN SURVEY ! The money used for Arts Alive SDSU goes for a good cause.

! Much of the money used for Arts Alive SDSU is wasted.

! My image of Arts Alive SDSU is positive.

! Arts Alive SDSU has been quite successful in putting art in everyday life.

! Arts Alive SDSU performs a useful function for society.

YES or NO

YES or NO

YES or NO

YES or NO

YES or NO

YES or NO

___________________________ What year were you born?

___________________________ How many times would you say you

interacted with art this week? Which college are you in? (circle one)

Have you heard of Arts Alive SDSU before today?

Have you used the painted benches on campus?

Have you seen the new mural painted at Love Library?

Have you attended the Thursday Farmer’s Market free jewelry making

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APPENDIX A PRE-CAMPAIGN SURVEY ‘pop-up? Have you attended one of the quick pop-up concerts near the

library?

Have you gone to SDSU’s downtown art gallery?

(1) College of EDUCATION

(2) College of BUSINESS

(3) College of ARTS & LETTERS

(4) College of ENGINEERING

(5) College of HEALTH & HUMAN SERVICES

(6) College of SCIENCES

(7) College of PROFESSIONAL STUDIES & FINE ARTS (8) College of EXTENDED

STUDIES

(9) NONE OF THE ABOVE

(10) I DON’T KNOW

//END SURVEY//

________________________ YOUR LAST NAME (JMS 480 student who

administered the survey)

________________________ YOUR FIRST NAME (JMS 480 student who

administered the survey)

APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT ONE

College of Arts and Letters

Interview Date: 18 March, 2016

Name of Interviewer: Ryan Beal

Name of Transcriber: David Hitzhusen, Dylan Grise

Group:

David Hitzhusen

Cidnee M. Walker

Patric Kreidler

Ryan Beal

Whitney Whitehall

Patricia Rivera

Dylan Grise

Length of Interview: 14 Minutes

https://www.youtube.com/watch?v=BEqy_x9brQk

I: Ready?

P1: Yeah, I got it.

I: Awesome. So, thank you for connecting with me today. I hope you can

see me and hear me okay.

P1: (Long pause) Sure, can.

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APPENDIX A INTERVIEW TRANSCRIPTS

(technology ringing sound in background)

I: Alright, maybe I’ll go in the other room. Momentarily.

(Interviewer moves locations) (P1 laughs) Okay, sorry for the change. Alright, so, my name is =Ryan Beal= and I’m

working with a program at San Diego State focusing on art in

everyday life, umm, so I appreciate you talking with me and

doing this interview. I kinda wanted to share the things that, umm,

that you tell me with my team, so is it okay if I record this conversation?

P1: Absolutely.

I: Okay, great. Uh, okay so we’ll start recording in a second. Okay, are you

ready? P1: (smiles and gives thumbs up) I: Good? P1: Good. I: Okay (clears throat)

[Inaudible segment] it’s broadcasting because it says… it’s broadcasting. Okay, so, can you tell me a little bit about your major?

P1: Uhhh, my major is international business with an emphasis in Asia Pacific,

specifically Chinese.

APPENDIX A INTERVIEW TRANSCRIPTS I: Okay, and what kind of job are you looking to have after that? The

Chinese minor as well as business major?

P1: It’s not technically a minor. It’s incorporated into the business,

international business. Uhh, collective. But, ummm... basically after I

graduate I’m… planning on technically trying to have a job, just

essentially, where I’m flexible. I can move between Europe and Asia

because I know Spanish a little bit too. It’s just anything business related

and probably I want to get into media. That would probably be like my

niche.

I: Maybe like, PR for example.

P1: Possibly.

I: Cool. You should take Sweetser’s class if you do PR. She’s a professor here

at, uh, San Diego State actually.

P1: Excited to hear it.

I: (laughs) Okay so switching gears a little bit. Um, what type of events,

places or experiences on campus, uh, do you consider art?

P1: Do I consider art?

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I: Yeah. So, it can be informal art beyond, like, you know, the traditional art

gallery, go inside a museum and see something. It can be like a mural, a

flier, painted benches, a painting.

P1: I definitely would think of the love library. The mural that they have in

there. Umm, as well as a lot of the, ummm, I remember like in the bottom

part, not in the 24 hour area, but in the library where they have the, uh,

photographs with different, umm, black authors. Like the kind of circle

around the bathroom area. I thought that was a really, umm, they were

really umm, they were really well taken photos. Umm...I just think the way

the campus is setup itself is kind of artistic. It’s kind of… umm…very natural.

I know when I think of the campus I think a lot of the koi pond and

how…it’s just so aesthetically pleasing to just be around that area. Which

is why people hang out there so often. Ummm…and just the general

layout of the campus in general I think is very aesthetic. Umm...kind of

artistic in that manner.

I: Are there any other locations on campus that you consider kind of

aesthetically pleasing, specifically, other than koi pond where you feel like

you can kind of relax or get some type of, like, healing from?

P1: Uhh, I would say the koi pond is definitely one but then there’s...uhh...not, I

think it’s west commons. Uhh...where it’s kind of that overlook, ummm,

over, it kind of just overlooks, really the, the freeway, but it’s still just a very

aesthetically pleasing view. Just sit there have a coffee and uhhh. Yeah,


kind of do that.

I: Definitely. Umm, yeah another place that actually has that if you didn’t

know, ummm, was the art and design department. It can kind of, it

overlooks the 8 freeway as well as like the mountains and also, ummm,

down into mission valley, which is actually pretty peaceful as well. I

discovered it maybe I think a year ago. But actually went back there

last week, and I just kind of was…taken aback and it had like a nice

bench and you can sit there and it kind of made me think I should come

back here as well just in terms of like the aesthetically pleasing part. I feel

like it’s, like, one of those hidden parts of campus that nobody really

frequents too much.

P1: Yeah, I actually uhh, I had the opp- that’s actually where my Chinese

class is and it uhh [cross talk]

I: Oh, perfect.

P1: (continues) overlooks that way. We’re in that art building. So yeah, I, I

know what your talking about there too.

I: So you’re trying to keep that one a secret you didn’t bring that one up.

P1: (laughs and shakes head) But no, it’s just uhh, I didn’t really think of it at

first.

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I: Alright. So, what interactions have you had with art on campus. Like, what

inspires you to interact with art or what are some barriers that you think,

um, limit your art interaction?

P1: Ummm, I personally, like I said, I do media myself. So, umm, I’ve gotten

involved with the campus film festival when it came… ummm…I think it

was last semester. So um, that’s one way that I interacted with art and

just, really seeing a lot of the same kind of art that I’m interested in, and

umm, being part of some people’s projects and then having people just

hop on and be part of our projects were, was a really cool collaborative

experience. Apart from that, I don’t, I don’t know that I see… art as out

and ready and present as some other things. I mean it’s in the benches,

it’s in certain wall, you know, things. But I don’t, I don’t see people out and

doing it as, as much as I think I would like to see it interacted with. I did see

a couple of students sketching the other day, in from of the koi pond.

Umm, but, I think that’s, that’s about the extent. As students you just see

them doing it but you don’t get to interact with that kind of art, umm, per

se.

I: Definitely, definitely. Umm… so, going back to your major. Umm, how

does art relate to your future career? You talked about the film festival so

I’m kind of wondering, in terms of art, how does that relate to your future

plans?

P1: Well I chose Chinese because, umm, America has kind of a glass ceiling,

APPENDIX A

INTERVIEW TRANSCRIPTS

umm, uhh, how far, how big you can develop as a studio and film and

that kind of thing. So China is such a large market and Chinese in general

in the fact that, umm, Chinese is not just spoken in China. It’s spoken in

Singapore, Malaysia, Taiwan. Umm, all these other countries that kind of,

almost, really, compose all of Asia. So I think that being able to market

your media to that large demographic can put you in the position to be a

large studio umm, and then really bring that expansion back to the U.S. if

you so choose. So that’s kind of why I chose it. Umm, media and, you

know, the union of media and international business together, because,

um, I feel like it’s just where it needs to go in order to, to get as big as I

want it to get. I: Definitely. So, building on that can you think of any way art can be

worked into your classroom?

P1: How it can be worked into classroom...hmm, I think that if the students, I

mean I don’t know how the the administration would feel about this, but I

think if the students had the liberty to kind of, uh, do small pieces within

the classroom or you know kind of create something aesthetically

pleasing within the hallways, or something along those lines, it might uh,

kind of give the campus its own unique vibe. Um, just from my personal

experience I’ve, I’ve stayed in a lot of hostels and, and one of the ratings

that they give a hostel is on its, um, its character, its personal own uh, kind

of characteristics that make it unique and a lot of that has to do with the

aesthetics and the art that’s involved and I think that, um, having San

Diego state be both a highly um, scholarly campus and and very

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APPENDIX A


artistically and aesthetically pleasing is something that will draw a lot of

people in, you know? Like I’m looking at you right now and you have the

the light above your head and...um...the lamp thing, and I just think that,

you know, this is cool but that’s not everywhere, that’s just where you’re at

right now and that…

I: That’s my halo that’s above me. I’m just kidding. I’m just kidding.

P1: True. Why is it held up by Devil horns? Anyway. Um, (both laughing

together) anyway, it looks good on you.

I: That was good. That was good. Um, but in terms of the art, like, how could

it be integrated into your classes, like a field trip, an assignment something

that goes into the curriculum of what you’re studying a little bit?

P1: Uh, I mean that’s hard to say as a business major, I mean you kind of have

those two separations of right brain left brain to where you kind of don’t

think that those two go together. So it’s hard for me to say that art would

go into a business curriculum, it would go into um, ya know finance or

accounting you know those are very kind of uh left brain types of, types of

things, so, I guess it’s kind of a hard [for] me to to to kind of reiterate or to,

to speak on what could make that more artistic, uh, I just wouldn’t, I really

wouldn’t know where to begin.

I: Okay. So Arts Alive SDSU works on campus to ensure that there is art in

everyday life. Um, they painted the benches on campus and there is also

APPENDIX A


jewelry making on Thursdays at farmer’s market as well, um, so knowing

that what appeals to you about Arts Alive SDSU? Is it the connection with

art in a non-stuffier exactly like formal kind of manner, or is it the creative

things they do with the benches, uh, film festival for example. So um what

kinds of things appeal to you about Arts Alive [SDSU]?

P1: Um, I think that what appeals to me about Arts Alive [SDSU] is that, you

know, like I said, business related you don’t get that element of creativity

all the time and it’s nice to… be on campus and to walk by it and it’s kind

of like a breath of fresh air, you know, um, cause even though I’m business

oriented I’m I’m still into art in a sense with the media and um I just feel like

giving you that creative breath of fresh air to go and look at somebody

create something from a totally abstract idea and seeing that first hand is

really refreshing and, and to have it on campus is something that uh… I

think is really important and valuable um, to the students.

I: Definitely. So is there anything that keeps you from participating in Arts

Alive SDSU events? Like, or enjoying the art that they share?

P1: I mean I’ve heard about it but I feel like I’ve heard about it in whispers as

far as Arts Alive [SDSU] goes. Like, I mean I never really know what’s going

on, not just, not, I don’t want to specifically categorize it to Arts Alive

[SDSU] but really with a lot of different programs um but Arts Alive [SDSU]

more particularly because I, I think when I first got here I tried to sign up for

Arts Alive [SDSU] and I didn’t really hear anything about what they were

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APPENDIX A


trying to do so it would be nice to just get an email like this is what we

have updated for what we’re gonna do, we need people for this and

that. And I think it would be cool to you make those kind of connections in

the art department. Um… yeah but, like I feel like anytime Arts Alive [SDSU]

is doing something, like I think they just did a cooking thing if I’m not

mistaken… in the middle of the union and I don’t think anybody knew

about it till it actually happened. So, um, just kind of getting it out there

would be a lot better.

I: So what could someone say or show you to convince you go to an event

or enjoy the arts shared?

P1: I mean it would just have to be something I’m interested in. Like I’d love to

go sit at like like the cooking thing I just mentioned, I’d, I’d really

thoroughly enjoy just sitting there watching people cook and getting to

taste the food and yeah it was just an awesome experience and… you

know I’m not going to be interested in every single piece of… art

artistic thing they have coming out um...but I definitely would be more

inclined to go if I knew what they had going on. Um, yeah, I definitely be

more down to be like, yeah this is awesome, let me go do this on a Friday

afternoon after a long day of classes.

I: So is there anything else you’d like to add about Arts Alive [SDSU] or art in

general at SDSU?

APPENDIX A


P1: I’d like to see some of what, uh, the students create. I feel like… uh

sometimes I don’t feel like, I mean I know we have a lot of arts students

but I never really get to see where their art is displayed at or if I have I

haven’t noticed. Um...so I’d like to, you know, see them more at the

forefront. I mean I walk through the art, like I said I’m in the art building for

a class and… even in that building I don’t think I see that much of the

students’ art or their work being displayed. So just having it on display I

think would be a cool, uh, cool thing.

I: Okay. Well I really appreciate you taking the time to talk to me P1, uhh, I

seriously really do. Um, so I'll definitely take your suggestions and

consideration and share it with Arts Alive SDSU. Umm, I appreciate your

time, thank you, and umm, Happy St. Patrick’s Day. I hope you have a

good weekend. [Inaudible segment] Alright, thank you man.

P1: Alright. Did that record?

###END OF INTERVIEW###

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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT TWO

College of Sciences

Interview Date: 22 March 2016

Name of Interviewer: Nicole Schneider

Name of Transcriber: Naseem Kasraee

Group: Carolina Martinez, Cesar Padilla, Jaclyn Murray, Kayla Williams, Ken

Priest, Naseem Kasraee, Nicole Schneider

Length of Interview: 4.49 minutes (attached to email)

I. So tell me a little about your major.

P1. Umm, I am in the psych major…I basically just learn about umm about the

mind and people’s behaviors. Ummmm I’m taking, right now, two psych

courses, psychology of personality and psych in infant child development.

And I want to be an occupational therapist, but in order to that I have to

take other classes like anatomy and physiology.

1. Okay great. What types of events, places, or experiences on campus do

you consider art?

P1. Umm… I think like the paintings in the library. There’s definitely a lot of

paintings on the walls and also…around school like the benches…are

painted. So that’s pretty artsy.

APPENDIX A


P1. That’s about it, yeah.

1. What interactions have you had with that art on campus?

P1. What’s that art?

1. With that art on campus.

P1. Ummmmm…not really much interaction I would say, just more like

observing and looking. Not much umm with the…art.

1. Okay. Are there any barriers?

P1. Ummmm I wouldn’t say barriers I would just say I don’t take the time to go

and just like appreciate it when it’s there just I’m so busy and stuff.

1. Going back to your major, how does art relate to your future career?

P1. I feel like you need to be creative in my career like you need to have

different creative ideas, especially with working with children and just like

a lot of arts and crafts and just be really artsy. So that’s how it relates to

like my future career.

1. Building on that, can you think of any ways art can be built into any of

your classes?

P1. Ummmm hmmmm…trying to think. Maybe more, I don’t how they would

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do that, but maybe more like creative like writing instead of just like

science papers all the time or just like ummm lets see like…my psychology

of children class we can talk about…like ummm… how it can be

incorporated with art and how it has to do with psychology but we never

really do anything with art.

1. Arts Alive SDSU works on campus to ensure that there is art in everyday life.

They paint benches on campus and there’s jewelry making at the farmers

market. What appeals to you most about Arts Alive?

P1. Ummmm…I think the people who are always…are they the people that stand in the middle of the school and like….do whatever they do...I haven’t like really watched them…I’ll admit I don’t really know how that art…I haven’t taken the time to actually like see what they’re doing and why that’s considered art. It’s just I don’t really know what they’re doing. 1. Okay. What keeping you from participating in Arts Alive SDSU or enjoying

the art they share?

P1. I feel like I’m always busy and stuff. I don’t really make time…so I’m like always in class always in a rush to get somewhere so just like I haven’t had any time but maybe if it was required for a class or something like that I would make time.

1. So if it was required, do du think that would convince you to go to an

event or enjoy the event?

2. P1. Yeah. Yeah definitely.


1. Okay. And is there anything you would like to add about art or Arts Alive

SDSU?

P1. Ummm no. I just think that I need to be more educated on it. I just think

more people need to be educated on it. I definitely look forward to

learning more about it.

1. Okay. Thank you for your time!

P1. Yeah, no problem!

###END OF INTERVIEW###

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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT THREE Kiana Majd

Megan Miller

Michael Liu

Josephine Villalta

Mallory Graber

Tori Pepperell

Melanie Arzouman

College of Engineering Interview

College from which student is enrolled: San Diego State University.

Date of interview: March 22, 2016.

Number of Attendees (if focus group): One.

Name of Interviewer: Melanie Arouzman.

Name of Transcriber(s): Kiana Majd, Josie Villata, Mallory Graber, Melanie

Arouzman, Megan Miller, and Michael Liu.

Length (Time) of Interview: 5:15.

Link to Interview on Google Hangout:

https://www.youtube.com/watch?v=c56O8mEixv0.

APPENDIX A INTERVIEW TRANSCRIPTS I: Hello! How are you?

P1: I’m Good! How are you?

I: I’m great [cross talk], so can you tell me a little bit about your major?

P1: Well, I’m a mechanical engineering major and essentially uh mechanical

engineers work on the design uhm the design of products and as well as

the design of processes and they deal with the testing of uhm products

and processing, so like manufacturing processes over like…you know uhm

products that you buy and you have (lips smack).

I: So, switching gears, what type of events, places, or experiences on

campus do you consider art?

P1: Uhmm…well I guess uhm we see (eee) every everyday you see the uhm

(lips smack) the benches on campus, with the art sign that said the uh or

with the art on it that says I you know I heart, I love you, or whatever or

they have the uhm different (lips smack), they have the different uhm

paintings on it, which I consider art, I guess uhm…you also see the, the

murals and there’s like a mural just going up in the library which…uhm I

would consider that art as well.

I: Have you had any interactions with this art on campus?

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P1: Uhmm, not directly, I mean I’ve I’ve seen people uhh do like

performances outside…and I’ve seen people painting and they had like

uhh shows for when the mural was done in the library but I haven’t really

had, you know direct contact or umm yeah a direct contact with art.

I: (Lips smack) so, going back to your major, does art relate to your future

career at all?

P1: Yah, actually art uh relates pretty directly to my career, I guess a career

path could take …uhm it’s it’s not art and design I aren’t that critical and

uhm majoring in mechanical engineering but once you get out in the

actual industry a lot of your…uhh a lot of your jobs can be in consumer

products and, in consumer products every, like, uhm, a lot of it is about

design and if you become a product designer, which a mechanical engineer could uhm…then it’s your whole job essentially.

I: So could you say that it could be beneficial if art would be worked into

your classes [inaudible segment]?

P1: Yah, no it definitely could because, uhm as of now a mechanical

engineering student here is basically just taught how to make something

and how to make something not fail…uhmso if you were taught ehh if you

had a design class that wasn’t based on building something it, it was

more based on designing what something looks like that would be really


beneficial and be kinda [/kind of/] open doors for a product design

career rather than a straight, a straight mechanical engineering career.

I: So Arts Alive was the organization that painted the benches on campus

and had a jewelry making event at the farmer’s market, is there anything

about Arts Alive that appeals to you at SDSU (microphone rubbing)?

P1: Um, yeah I guess…I like seeing those things when I walk around so it

definitely appeals to me it kinda [/kind of/] gives life to the campus. I

mean, it would be boring if…there wasn't ya know people doing stuff out-

outside making art and uhm…and those type of things, I’m I guess I

haven’t been directly involved, uh, with it but it is like nice to see.

I: Is there anything that keeps you from participating in Arts Alive SDSU

events?

P1: (Lips smack) uhm, I guess (short pause), I guess, maybe, most importantly

is, uh, I'm kinda just I - I feel like out of the loop. I might get emails but I

might n-, just completely ignore them cause it seems like something that,

ya know, wouldn’t apply to me at all, but, uhm…but, yeah I guess its more

just you know the difference between uhm art and you know mechanical

engineering, my major, just it’s kinda so different where um committing to

something like that, uh an event like that might, you know, to me at least

seem like its uhm not a waste of time but just something completely

different than uhh what I’m normally focused on.

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I: (Lips smack) uhm so do you think anyone could say or show you (ss)

anything to convince you to go to an event or enjoy the art that was

shared?

P1: Yea (lips smack) I guess uhm if there were more events that were directed

at uhm product design or maybe like simplistic art maybe art basics rather

than you know maybe going to see an art show mmm or rr tee eh and

you know teaching someone the basics of what looks ?(gooder)?

together that might be important, uhm for me and might make me want

to go um maybe if I got emails through my department rather than just

the school wide email, emails because if it was from the M.E department it

might seem you know a little more applicable to me, maybe something

more worth while.

I: Great well thank you so much for your time Aaron.

P1: Yeah, no problem.

### END OF INTERVIEW ###

APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT FOUR College from which the student was enrolled: College of Education

Date of interview: March 18, 2016

Name of Interviewer: Delaney Heil

Name of Transcribers: Hilda Chang, Katherine Gilman, Wyatt Guina, Delaney

Heil, Stephen Keck, Ivan Zora

Length of Interview: 10 minutes, 11 seconds

Link to Interview on Google Hangout: http://youtu.be/pJbg_Rgr4NI

I: Yeah! Okay, awesome. So, um…

P1: Okay.

I: Thank you so much for meeting with me. Uh, my name is Delaney, uh, and

I’m working with a program at San Diego State, uh, focusing on art in

everyday life.

P1: (nods) Okay.

I: So, um, thank you for taking the time to talk with me, aha, um, I wanna

share some things with you, uh, sorry, excuse me, I want to share the things

you tell me about, uh, with the class that I’m in. Is-is that alright?

P1: Yes.

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I: Awesome. Um… so tell me a little bit about your major.

P1: Um, my major is, um, Child and Family Development, and I’m working on

getting a teaching credential.

I: Awesome.

P1: And what I like about my major is that we get a lot of hands-on

experience… and, um, [inaudible segment] with the opportunity to go

internships for work, and I really like it.

I: Cool! Uh, what are you, um, what kind of classes do you take?

P1: Umm, most of them are about just learning about theories of children…

umm… from zero months all the way to adolescence and, um… it

depends if you want to learn about older people; um, my focus is on the

child so… we do a lot of… um… volunteer work in the Children’s Center

here at State. And… um, we implement curriculum, and stuff like that’s

very… fun.

I: Very cool.

P1: And we learn lots of ideas.


I: Awesome. That sounds really good; that sounds really, really cool. Um…

what, uh—

P1: And the opportunity to work with infants, which I had never done before

so it’s interesting.

I: You got to work with infants?

P1: Yes. I did Children’s Center here at State. (soft giggle)

I: Wow. That’s cool! That’s awesome. What, um, forgive me, what year are

you in?

P1: Uh, this is, next year is my last year, so technic— [inaudible segment] senior

next year.

I: [inaudible segment] Awesome. Congratulations; that’s going to be fun.

P1: Thank you.

I: Um… cool! So, uh, switching gears a little bit, what types of events, places

or experiences on campus do you consider art? And it could be—

P1: Art?

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I: Like, informal art beyond, uh, beyond the traditional sense of, like,

paintings in a gallery… um… just something that you consider art, um…

P1: I just feel like bringing in different people from different cultures. And that’s

something that SDSU does a lot; it has a lot of events with various… um…

parties or just get-together’s or reunions. I feel like that’s art, because you

learn from other people - other cultures.

I: Mhm.

P1: Um, also, um, we have like food fairs every other Thursday or something

like that—

I: Mhm.

P1: And I feel like, in a way, we get to learn from other people and I feel like

that’s art.

I: Yeah, yeah!

P1: And — And then we see it around on the benches, they also have them,

like, um, painted and with a message. And, I mean, it’s something that

everybody can look at in their spare time.

I: Yeah, oh yeah! The benches are great! Um...


P1: Yeah…

I: Yeah, the murals are everywhere, there’s flyers, painted benches, those

are all really great… Um, so now, what kind of interactions have you had

with art on campus, would you say?

P1: With art, okay…?

I: Like, what-what inspires you to interact with art and are there any barriers,

by chance?

P1: I feel like... I mean, just people out there engaging you and telling you like,

“Oh, come over here”, “You wanna look at this?”, “You wanna try

something new?” Um, especially when we come back and we have that

welcome week... um... thing, they have a lot of events where we can

participate in, then they’re very inviting… So I feel like [inaudible segment]

are some of the things that we... we can, um, get ourselves involved in.

I: Mhm. Do you ever feel like there’s any barriers, um, to interacting with art?

Or do you think it’s pretty open?

P1: Here in school? Um, I feel like it’s very opened. Just because it’s very

diverse, so… I don’t see, like, any barriers.

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I: Mhm, yeah, cool! So, um, so now going back to your major, um, how —

how does art relate to your future career by chance? Like, thinking of art

in a tradi— in a non-traditional sense?

P1: I feel like art is just another way to say “creativity” and when you’re

working with children you have to be very creative, just because...

different learning styles. And you have to get creative with the way you

teach them and also to keep things fun and out-of-the-normal. And just

create an environment where they… don’t get bored. And just have to

be very creative.

I: Mhm, yeah! Oh, absolutely, I agree. Um... so, building on that, uh, can you

think of any way that art could be worked into your classes by chance?

Or, um, maybe as an assignment or a field trip? Like — like what do you

think?

P1: Uh, in terms of classrooms I feel like many times we... read stories, but I

think that it’s important also to bring those stories to life. Um, for example

we were learning about Ros-I-I- work at Rosa Parks Elementary.

I: Mhm.

P1: And we read, um, about her story, but we took it one step further and

they had… um... uh, art teacher come in and actually teach them some


drama a-and acting skills and had them (indistinct noise in background)

act and-and, like, create a play of Rosa Park’s life so, that was very fun

and they really enjoyed it.

I: That’s awesome.

P1: And it’s different… yeah.

I: Cool! Cool, yeah… um... that’s really, really cool. That’s awesome. Um…

so Arts Alive SDSU, um, works on campus to ensure that art is in everyday

life. They painted the benches actually on campus and they have a, uh,

jewelry-making popup at-at the farmer’s market, um... So like what do you

think, um, what do you think appeals to you, uh, about Arts Alive SDSU?

(long pause) As far as like...

P1: What appeals to me?

I: Yeah, like, like a connection with art in a non-stuffy, like, formal manner, or

like, creating things, how, how does it appeal to you, personally?

P1: I just feel like when you’re having a bad day or something; for example,

the other day I was work, I was sitting on the bench and then it had a little

message on top of it, and it just made you think and analyze and, I don’t

know it just brightened, brightened up my day actually. Reading what

that art meant for them and how we interpret it, so. It, it...

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I: Yeah.

P1: I like, um, that art is very expressed here at, at SDSU.

I: Mhm. Now like, what keeps you from in, in some cases, what keeps you

from participating in Arts Alive events or enjoying the art they share? Like,

is it sometimes that you don’t, you don’t know about it, or you don’t see it,

maybe you don’t like it, like, what are, what are some things?

P1: I feel a lot of the times we don’t know about it, um... because we have

busy lives, and sometimes they’re handing out fliers and you don’t even

have time to pick up a flier. So I feel like, um, yeah it needs to be

promoted a little bit more like in multimedia because that’s where

everybody is. Um, so yes, I feel like one of the problems is that I don’t know

about it or I don’t hear about it (brief giggle) because I’m busy or

something.

I: Yeah. So what could someone say or show you to convince you, uh, to go

to an event or enjoy the art shared?

P1: Um... maybe just create, like, an event where you can bring, like, family

and friends and just... I don’t know, like a community event?

I: Mhm.


P1: I think it’d be interesting; I mean, when I was a freshman I... I think there

was an event where they had, like, a-a fair and they create--they, they

provided us with, like, different materials and we got to create stuff and it

was really interesting and it was a family event, like, I bought [/brought/]

my family and they enjoyed it so...

I: Mhm.

P1: I think j-just opening it a little bit more for the community.

I: Yeah, that’d be cool. Now, like, if-if for example, like, let’s say that

somebody... uh, like, l-let’s say that there was a play going on, um, in the

theater…

P1: Mhm.

I: And... you know someone who’s trying to get your attention about it, like,

what would you literally have them say to convince you to go, even if it,

you know, might not be of interest to you; like, what-what could think, um,

they could say in order to, like, convince you, um...to do it.

P1: Umm... it’s free—no, I’m just kidding.

I: (Laughs)

P1: (Laughs)

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I: Yeah, that would be a pretty good convincing point. [cross talk]

P1: I'm kidding. Uh, I think... I -- I just feel like... maybe just creating, like,

something that would catch your attention, like, instead of just passing out

flyers, like, put up, uh, like, a small play or give us, like, a little...sneak peak

of what’s going--what’s it going to be; and that way it capture

[/captures/] our attention.

I: Mmm.

P1: ‘Cause a lot of times we’re just walking by and we don’t even notice

people passing out flyers or stuff like that.

I: Yeah… That’s a good idea.

P1: And it’ll be like a little sneak peek. (Giggles) (Inaudible)

I: Yeah! Very cool, very good. So... cool, is there anything else you’d like to

add about art or Arts Alive SDSU? Anything that’s impacted you

personally? Anything that you would like to share?

P1: Uh, I just feel like SDSU does a good job at promoting art. And-in-in any

way, just the way it’s set up with the pond and the trees; I think that’s a

way of art as well. And... like I told you about the benches? Eh, eh,

they’re, they’re really nice; I really like that. And, yeah that’s it. I feel like...


um... I’ll look, I’ll pay more attention too (chuckles), now, when I see

people passing out flyers or stuff like that.

I: Mhm.

P1: Um, to be a little bit more involved

I: Awesome. Well, you’re all done! Thank you so much for your time. [cross

talk] I, I, really appreciate you talking with me. And I-I’m so glad that you

took out the time to talk with me. I really appreciate it.

P1: Ok thank you!

I: [inaudible segment] So much.

P1: [inaudible segment] Thank you! Have a [inaudible segment]

I: [inaudible segment] ok? Bye-bye, thank you.


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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT FIVE College of Business

March 23, 2016

1 Attendee (Mario)

Interviewer: Megan Hyatt

Transcriber: Tatiana Rizo

6 minutes, 25 seconds

https://www.youtube.com/watch?v=_pj1bmulbVg

I: Alright, Mario, go ahead and tell me a little bit about your major. Like

what are you studying?

P1: Well currently, I’m a human resource major. Um. the classes that I’m

taking right now are organizational behavior, marketing, and um,

segment management. So basically those are, you know, the very first

upper division classes that I have to do. Um, you know, for my major

hopefully when I get out I want to either work in, um, you know, work as a

recruiter, you know, how the companies recruit people, or you know,

equal employment opportunities or maybe compensation packages. I

know there’s a lot, you know, to the major, and there’s a lot of different

areas that I could go into, but um, those are just kind of a primary roles

that I want to work in.


I: Okay, awesome. Um. So your major, what types of events, places, or

experiences on campus, do you consider art?

P1: Um, well, aside from your traditional, kind of like, you know, art work on

paper, or maybe, you know, some of the art I do see on campus, might

be, you know, maybe murals. I walked around and seen a few sculptures.

But, besides that, um, I also consider music to be art. So, um, yeah I know

in the Student Union they’ll have people who are, you know, sometimes

playing out there, and it’s just always nice to go into the Student Union,

and you know, have a seat and listen to the music.

I: Yeah, definitely. I can agree with that. Uh, okay, okay. So kind of going

back to major. How do you think art relates to your future career, if it does

at all?

P1: Um, so, how does art relate to my major, was the question?

I: Yeah.

P1: Oh, um, well, you know, being a human resource, you know, major, I think,

you know, a way that something can be incorporated, um, you can look

at a, just at the very basic business function. So say, you know, maybe we

go to maybe an art gallery, um. Maybe, just, you know, take a field trip.

This is bad, can we redo this?

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I: It’s okay. That’s awesome.

P1: Um, yeah, it’s just because I have a lag. Like, there’s a lag, like, so where,

like, I don’t know what you’re saying, so I don’t know what you’re asking.

I: Okay, so, sorry about that. If you could think of any artwork being

incorporated in your future career. What do you think it could be, like,

how could it relate to human resources?

P1: Um, I think art can be incorporated into human resources you know

maybe as a, um, you know, maybe through recruitment events if you, or

say, like, in an art gallery or something like that or you could try to recruit

people just to maybe bring that art along. You know, kind of show them

what you guys are trying to do or you know, you’re at an art gallery,

you’re trying to sell other people’s art. You know, maybe you could bring

that art along. I think that’s a way you could attract new people or you

know maybe you could have a recruitment event, where you maybe

perhaps have a concert, and you know, try to draw people in.

I: Definitely. So Arts Alive SDSU works on campus to put art in everyday life.

They painted the benches on campus, there’s jewelry making at the

farmer’s market, so based on anything, would you know what Arts Alive

[inaudible segment]

P1: Could you repeat that?


I: What appeals to you about Arts Alive SDSU events?

P1: What really appeals to me is, you know, to be able to kind of take a break

from school. I’m usually, you know, we’re students, we have jobs, we work

a lot, we have to focus on school. And I think what Arts Alive at SDSU offers

is, um, you know, um, just being able to take a break from you know our

busy lives. Uh, since it is at San Diego State where we all attend, um, it’s

always nice to be able to, like, I said before go to the Student Union have

a seat, take a look around the gardens, take a look around, see what

kind of artwork um you know San Diego State has to offer.

I: Yeah. So, what keeps you from participating in Arts Alive SDSU events, or

the art that they share?

P1: You know I just think some of it is not having enough time, because of my

busy work schedule and maybe different people maybe have the same

problem. Along with that maybe not hearing about the events you know

when they happen. I know sometimes there are like flyers or posters out

there but, um, you know, I think maybe if there was more of an emphasis

through like social media or something like that it would be easier to you

know, know when something is going on.

I: Oh definitely. That kind of I guess leads into my next question of what

could someone say or show you to convince you to go to an event? I

mean you kind of touched the concept, but I mean, if someone told you

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to come with them, would you go? Or what would it take for you to go to

a show or a concert?

P1: Um, I think that if a friend came up to me, and told me, you know hey you

should come check out this event it looks really cool looks like a lot of fun,

I’d be more inclined to go, um you know, just hearing about their

experiences and maybe you know if they had a good time why wouldn’t

you know why wouldn’t you want to go.

I: Yeah, I agree. So for my last question, Is there anything else that you would like to add about Arts Alive SDSU? P1: Uh, no, that’s all. I: Okay cool. That’s the end of the interview.


APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT SIX College of Health and Sciences

Interview Date: 17 March, 2016

Name of Interviewer: Natalia Xibille

Name of Transcriber: Elizabeth Bradford, Nikki Nguyen, David Chi, Arvin Yazdan,

Baylee Akins, Kaitlyn Renison and Arianna Rybkowksi

Group:

Elizabeth Bradford

Nikki Nguyen

David Chi

Arvin Yazdan

Baylee Akins

Natalia Xibille

Kaitlyn Renison

Arianna Rybkowski

Length of Interview: 8 Minutes and 34 Seconds

https://www.youtube.com/watch?v=h2zH-yRk7Q4

START INTERVIEW

I: Alright, so we are live, so just to start off the interview, um, I wanted to know, if

you could give me, uh, just a little bit about your major, what you’re studying.

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P1: Umm, I’m a nursing major, so basically I’m part of the school of nursing so I

(long pause) learn everything about nursing right now, like I’m going to hospitals

and stuff.

I: Okay, what kind of classes are you taking?

P1: Uuuuuumm, Fundamentals of Nursing, Physical Assessment, there’s also (long

pause) as well as some GE’s like history right now.

I: Well, very cool. So, switching gears...what type of events, places or

experiences on campus do you consider to be art?

P1: Wait, I’m sorry - what? Say that again? I: What types of events, places or experiences on campus do you consider to be

art?

P1: [Cross talk] ummmm…

I: [Cross talk] so it could…

P1: Oh yeah, go ahead.

I: It could be informal art such as, umm, you know, aside from the traditional art

gallery. It could be anything from like painted benches, to flyers, anything along

those lines that you would consider art?


P1: Okay. Um definitely like the big concerts we hold … even like the open mics.

Um I’ve definitely, I’ve seen lots of cultural performances, such as like dancing

and stuff. Um and like the the, the uh benches like you said that was a good

example. Um I’ve seen (long pause) a picture of a mural somewhere, I haven’t

seen it actually on campus, but I know it’s somewhere. But yeah, stuff like that.

I: And (long pause) what interactions have you had with these forms of art? …

That you just explained … that you just [inaudible segment].

P1: Um, I’ve seen them around campus, I’ve attended a couple of things. Um I

haven’t partaken nor promoted per say, but I’ve gone and enjoyed them.

I: Which ones have you attended?

P1: Um I went to a jazz concert. I’ve been to a couple open mics … and then,

I’ve heard some of the concerts from outside the open air theater.

I: Okay so definitely, um, you know, art in motion seems to be the kind of …

P1: Yeah [cross talk] yeah definitely.

I: Alright, and um, so (long pause) what inspires you, or what, what motivated

you to partake in those, um, experiences and forms of art?

P1: Um, it just sort of matched with stuff I was interested in. Like I’m, I like music

so, a lot of stuff I go to is music oriented.

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I: Okay … and, what are some barriers you would say that you have when

participating in these events or that prevent you from par-participating in all the

events?

P1: Uhhh prevent me from participating in all the events… I guess if I’m not

familiar with some of the stuff that’s going on then, I’m not as inclined to uh be

interested.

I: Okay. Soo, going back to your major. How does art relate to your future

career? Um it could, once again in a nontraditional way, it could be, um, if

you’re making things with your hands or looking at a s-, like diagram or a

design? How, how would you relate it to your future career?

P1: Art and nursing… ummm.

I: *freezes on interviewer smiling*

P1: Well there definitely (long pause) as a therapy, I suppose? Like I know it’s

common for music therapy to be, um, implemented and I s-, maybe even like,

drawn, like art pfff art, like paintings and stuff? Possibly? Other than that I’m not

too sure.

I: Okay..Alright that’s perfect. Um.. so building on that...can you think of any way

that art could be worked into the classes you’re currently taking for your major?


P1: Maybe uh like building off the, uh, music therapy, maybe a class that

discussed the benefits and just went into more detail about that kind of stuff.

I: Okay, so more theory based?

P1: Yeah.

I: Okay. Um, what about thing like assignments or field trips. Do you have any

other ideas?

P1: To um, to uh?

I: To incorporate art in. (video static)

P1: Ummm (long pause) maybe like a uh nursing, to a nursing museum maybe

there would be some interesting exhibits or something.

I: Okay. And so Arts Alive SDS... um, have you heard of Arts Alive SDSU?

P1: I have not, no.

I: Alright well, basically it's a program on campus that works to ensure that

there’s art in everyday life. So as I mentioned before you know, the murals, um,

the different pop-up events like jewelry making, things like that.

P1: Mhm (head shaking up and down)

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I: So, based on that broad concept…of the program, what about it appeals to

you?

P1: Uh, just the opportunity to get the people on campus involved, I suppose,

that’s kind of cool.

I: Okay. Alright, so, what keeps you from participating in Arts Alive SDSU events,

or enjoying the art they share?

P1: Not knowing about it, really.

I: Okay, so just… alright, lack of knowledge. Okay, um, but do you see these

events? Have you seen any events–

P1: I’ve seen, like, you know, snapchat stories…uh, but I haven’t necessarily seen

in person. Like, oh, that’s an Arts Alive event.

I: Mhm. Okay, so, knowledge, not, um, no visibility. But you have seen it in social

media, you mentioned?

P1: Yeah, yeah.

I: What forms of social media aside from snapchat?

P1: Mainly just snapchat, I’d say.


I: Okay. And what kind of events have you seen on snapchat from Arts Alive

SDSU?

P1: Um…(sigh), “mmmif”… I know I’ve seen them, let me think.

I: Mhm.

P1: They host, they’re the ones who host some of the, uh, performances and stuff

in the, uh, theatre too right? Like, the Montezuma Hall...or no?

I: Um… I believe they do host some of those. They do a lot of events at the

farmers market, they... stuff like that.

P1: Oh, okay.

I: They did um, a giant puppet that was walking through there. They do a lot of

hands-on activity. Have you seen any of those on social media?

P1: Ummm, I guess I haven’t um, no.

I: Oh, okay. Alright. Perfect. So what could you say, what, what could someone

say or show you to convince you to go to an event, an event for Arts Alive SDSU.

P1: Uh, just let me know what (pause) kind of event it would be? And then yeah

if I’m interested I could definitely would go check it out.

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I: What kind of events would you be interested in attending?

P1: Uhmmm … That’s a good question. I’m usually kind of interested, I’m usually

pretty interested in a lot of art, stuff, so (long pause) maybe like a (long pause) a

(long pause) painting thing, or like... How do I explain this? Like you just show up,

you paint maybe part of like a larger mural everyone’s doing? Or... Uhhh maybe

impromptu like dance lessons for a quick flash mob or something? I don’t know.

I: Okay so hands on things?

P1: Yeah.

I: Alright … Okay well I think that’s it unless there’s anything else you’d like to

add?

P1: Uhh no!

I: [Inaudible segment] ...or for Arts Alive? No? Nothing else?

P1: Nope!

I: Alright well thank you so much for your time and I hope you have a nice day! It

was nice meeting you!

P1: Alright, thank you!


I: Alright, bye.

P1: Buh-bye.

END INTERVIEW

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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT SEVEN

College from which student is enrolled: College of Business Administration

Date of interview: 3/18/16

Number of Attendees (if focus group): 1

Name of Interviewer: Mikaela Mikova

Name of Transcriber(s): Mikaela Mikova (00:00-06:13), Leo Sue Jane (06:14-11:19)

Length (Time) of Interview: 11:19

Link to Interview on Google Hangout:

https://www.youtube.com/watch?v=IZT6kJ-7-VI

I: Alright, hi!

P: Hi-

I: Okay S- (laughter)

P: (Laughter)

I: Alright, so tell me a little bit about your major.

P: Uhh, I'm in the business, uh, school of business. Um, my major is, uh, Business

Administration with an emphasis in management. Um... I don't know what

else to... It's about business (short laugh). Which includes accounting, uh,


there's marketing… I think hospitality is another one, management, that

kind of thing.

I: Okay, so those are the different areas. Um, what kind of like specific classes

do you take?

P: Um, it's pretty w-… There's a wide range they give you… There's some

finance, um math is, is included in there too, um like sta- statistics and

things like that. There's marketing and then as you get in the higher

levels its like, uh, like right now I'm in an international business class.

There's a

lot of, uh, cultural and international classes to kind of get you to

understand that, you know, business is a global thing, which is kinda

[/kind of/] interesting. Um, there's some HR stuff you gotta learn, um... Uh,

I'm trying to think what else… Th- that's pretty much it. It's like all, all aspects.

I: Okay-

P: -Operations management too. That was… fun (laughter).

I: And uh, with all those different, uh, aspects, what kind of job or career does

that field… um, that major, lead into? P: Um, for me or in general? I: In general… [cross talk] or what you're in interested in.

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P: Well so, management is… you know, management of any business. It's kind

of why I choose it. It's uh... wide range of choices cause [/because/]

everything is a business, so you have that and then management;

everything needs some kind of management aspect. Um… So, that’s

kinda [/kind of/] why I choose it cause I'm still a little… umm…

undecided on what I wanna [/want to/] do so I figured it was a good

way to go. Which is true, it kinda [/kind of/] teaches you the ins and outs

of… of business and everything, you know. Everything needs management,

from budgeting… to, you know, marketing, all that stuff. So it's, it's pretty,

um… it's leaving a lot of options open which is cool.

I: Okay, cool. So, um, switching gears a little bit… Um, what types of events,

places or experiences on campus do you consider art?

P: Art, um, I would say... obviously anything in the arts department but also

probably music, um… dance, uh, theatre. Any sort of like singing, theatrical

performances, um… Even like design or like interior design… Um, I could see

architecture as being some k- form of art even though its a little bit more

engineering. Um, but any, any kind of design or... Uh, entertainment,

theatre, drawing, that kind of thing.

I: So, so all those that you mentioned and anything that would go beyond

the traditional type like, uh… a gallery experience or something like that.

You would count all those different things as art?


P: Yeah, I see that as art. Yeah.

I: Okay… So um, what interactions have you had with, uh, art on campus?

P: Umm… I've been to… um, you know Darrel, so I've been to some his music,

um, when he was doing the performances they have like, uh, this all day

sort of electro- acoustic performance thing where everybody comes in and

just does something that’s related to, to their, um… their focus. And that,

that was pretty cool. Um… uhh, I haven't been to any like theatre

performances here. Um, I don't do a lot of stuff, you know, on campus. I

kind of go to school and go home to be honest, but um… yeah, I think

that was basically it. It was just the music stuff.

I: So you said that you just go to school and go home.

P: Mhm.

I: Um, what are the barriers that keep you from attending more events?

P: I don't have time. Work full-time and then, you know, after… after work I go

to class at night, and then after that it’s like I'm- it's nighttime. I just want to

go home and eat dinner and like go to bed.

I: (Laughter)

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P: So I really don't have time. I don't know how anyone has time (laughter).

But um, yeah then on the weekends, I don't- I don't really, I'm not super

involved with any of the um... um... art stuff, so I don't know what going on

here on the weekends… but…

I: Okay… Th- that's understandable… Um, so going back to your major, how

does art relate to your future career? And you can think of this in, in the

non-traditional way like making things with your hands or looking at the

design of something…

P: That's interesting. Um… hm… So I would say… uh- you know I'm not really

sure what my future career is, but I can see that management definitely

connects to… uh, the art field because every- like I said, everything is a

business. Everything needs some sort of management, so if you're, you

need to be able to manage, you know… your… the way you market

yourself, um supplies for your art, you know… um, where you're doing your

performances or showing your art. All that stuff is, is technically a business

and you can learn a lot of ways to manage it and ways to budget, um, in,

in the art classes- or in the, uh, business classes that, that they provide. So

yeah, I mean… I guess I could, you know, you could relate it to art in that

way, I guess.

I: And uh… For you, would you want to have like an artistic aspect of your

career in management?


P: Um yeah. I mean that would be kinda... That would be interesting, I guess. I

really haven't, I haven't thought about what I wanna do really. But like I

could see owning like a little gallery here would be pretty cool. Um… um...

even, even like a coffee shop that, you know has little events like, you

know, musical performances or a gallery in the back and stuff like that. I

could see that, yeah. That would be fun-

I: That would- (noise interference)

P: -in this area.

I: -that would be very cool.

P: Yeah.

I: Alright, so building on that, can you think of any way that art could be

worked into your classes as an assignment or a project…

P: Um… Actually, I’m, uh, doing- So one of my… Um… It’s the upper, upper

division general ed requirements. It’s- it’s a women’s studies class. So, not

necessarily business but, but they, they tie in art, um, in this class cause we

have to do an interview with, uh, female relative then we have to write a

history like a short story of the relative mixed in with the history of the time

period. So it’s uh, I think- I see… Writing as art as well, so that’s kind of- if, if

we did more… Maybe…creative writing… Um, creative writing projects

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would be some kind of artistic expression. Um… tsk, I’m trying to think…

Business is not artsy, at all. You know, it’s kinda [/kind of/] dry, so… Uh, and

one of my classes we’re actually making a, a film. We have to make a

movie about, you know, some uh- using a creative concept and then

mixing in a different, um, country’s business values. So that’s kind of an

artistic expression right there, is doing a, a video. I don’t know how to

we’re gonna [/going to/] do it but, you know… we’ll find out (short

laugh)(pause).

I: Ok, so Arts Alive SDSU works on campus to ensure that there’s art in

everyday life. Umm, they painted the benches that are on, uh… on the

walk between Hepner Hall and Hardy Tower. And they also host a jewelry-

making booth at the farmers market on Thursday.

P: Nice.

I: Um, what appeals to you about Arts Alive SDSU?

P: I like that jewelry making idea. I had no idea. That’s, that’s cool. Umm…

tsk, it sounds fun. It sounds like um… if, you know, if I had like extra time,

that’d be something that I would definitely want to look into. It sounds

nice- Like, I think it’s important to, sort of, you know, the beautification of

the campus… It’s- it's important um… so it’s nice that they’re contributing

to that, um (long pause). Yeah, that’s exciting. I had no idea, I think they


need to maybe widen their- their scope. I didn’t, I didn’t know anything

about it.

I: Heh heh, that’s funny. That- that was actually my next question that I was

gonna [/going to/] ask: what keeps you from participating in Arts Alive

SDSU events or enjoying the arts they share, and it’s because you don’t

see it-

P: (Laughter)

I: -and you don’t know enough about it.

P: No, I didn’t know about it. Maybe, I… I don’t know. Do they send emails

or something like that? I haven’t, I haven’t seen any emails… Umm… I

don’t really know about it. It’s interesting. Also the business, I feel like the

College of Business is kind of on the other side of campus from like, you

know… the arts stuff too, so we’re kind of far removed… in a sense.

I: Yeah, you guys are a bit… off (short laugh), off to the side- [crosstalk]

P: Way off… Ahah yeah.

I: So, so do you think if they did more things around the business area on

campus, would, would you take notice?

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P: Yeah, definitely… and, and it’s different because, you know… You have a

group of, you know… artistic people in the arts program and business

people aren’t necessarily gonna [/going to/] be the same people who

are gonna [/going to/] uh, you know, participate in that kind of stuff. But I

think it’s worthwhile to make it um… known, you know, and there’s a lot of

entrepreneur- cause the business program also has entrepreneur, um…

classes. So you have a lot of entrepreneurs that might be interested in, in

the arts aspect too. That’s a good idea. Make it known. Get it out

there.

I: Definitely. So what could someone say or show you to convince you to go

to an art event or enjoy the art shared?

P: Hmm… Um, I would say… it would have to be within the time frame that I

can go. It, you know… A lot of us would who work full-time. So it’s like,

Monday through Friday I’m not usually, um, available. U- unless it’s at night

when I’m taking classes, you know. So maybe if it was something going on

the weekends maybe, then I’d actually be able to go. But, a lot of times if

it conflicts with class then I’m probably not gonna [/going to/] go. You

know…

I: What’s interesting is, uh, Arts Alive actually has a gallery in Downtown… P: Oh.


I: And a lot of students don’t know about that. But, I believe it’s in, in Balboa

Park. So…

P: Oh, that’s cool!

I: Would you consider attending that on the weekends or something?

P: Yeah, definitely… [noise interference] [inaudible segment]

I: Ok… (short laugh from both) [inaudible segment]

I: Um… So, is there anything, uh, you’d like to add about art or [noise

interference] Arts Alive, in general? [noise interference]

P: Mmm… no. I mean well, I’ll look it up now (laughter). Now that I know

about it, I didn’t know anything about it. So, um… yeah, it sounds

interesting.

I: Ok, well… um, thank you! I, I appreciate you participating in this interview

and, um, I guess we’re done!

P: Alright, thank you! See you later. I: Mhm, Bye! ### END OF INTERVIEW ###

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APPENDIX A INTERVIEW TRANSCRIPTS TRANSCRIPT EIGHT College of Engineering

March 24, 2016

Number of attendees: One

Interviewer: Jordan Wilkinson

Name of transcribers: Michele Chapman and Vanessa Berentsen

Length of interview: Eight minutes and forty-four seconds (0:8:38)

Link to interview: http://youtu.be/LdNuksszb5Q

Group: -

Alexis Evans-Bendel

Chandler Berke

Vanessa Berentsen

Anja Riedel

Michele Chapman

Jordan Wilkinson

Graciella Regua

I: All right so can you tell me a little bit about your major please?

PI: Uh yes I’m a mechanical engineer major. (Long pause)

I: K and uh what are you studying and what kinda [/kind of/] you know

what kinda [/kind of/] classes do you take? (short sniffle)

PI: So just a lot of math classes right now so like the calculus’s, calc

[/calculus/] 2, calc [/calculus/] 3 (claps once) uh [cross talk].


I: Physics classes?

PI: Uh yeah uh physics uh 195 and 196 and there’s also some programming

classes like uh uh yeah just general programming.

I: OK. Uh what job or career field does this major lead to? (Long pause)

PI: Uh something dealing with (stomping noise) robotics. Hopefully maybe like

building robots of some sort. That’d be pretty cool.

I: That does sound really cool. OK so switching gears a little bit. What type of

events, places or experiences on SDSU campus do you consider art?

(Long pause)

PI: Like wha-where is art in SDSU is [cross talk]?

I: Yeah.

PI: OK uh [cross talk].

I: Anything formal. Anything you’ve noticed.

PI: Uh there’s always the, the benches. I see a bunch of benches with

different art on it. It’s like really random stuff like sometimes it’s just kind

of…like, I don’t know…abstract but then sometimes there’s a theme. Like

uh before… uh one of my classes last semester I’d always sit at like the

same Mario-themed bench. (Long Pause)

I: Hm.

PI: And then there’s, I’ve also seen, there’s a, there’s like a gallery down by

Arts and Letters that I’ve walked through. (Long pause)

I: That’s cool. Any uh, paintings or uh murals that you see? Flyers? Or…

PI: Um…no there’s just one occasion where there’s just a bunch of big

canvases on display. That’s-uh-I-just-uh looked through those but…I don’t

remember any murals. (Long pause)

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I: OK. So uh, what interactions have you had with that art on campus? You

know what, what inspired you to interact with it or to look at it [cross talk]?

Stuff like that.

PI: Uh well the art is just everywhere. Like on the benches so like you can’t

really ignore it. So…that’s all-like I’m always trying to be observant too so I

always just try to see…see what each bench has. (Long pause) [Cross

talk]

I: What kind of…yeah uh what kind of barriers might happen? Uh or what

things could block you from…you know experiencing art?

PI: What could block me from experiencing art? (Interviewer quietly says

“yeah”) (long pause) Uh…I don’t know I guess if there’s like a lack of art

then I can’t experience it or…or maybe if I don’t know where it is. Like I

don’t know I was told…I haven’t seen any murals and you’re asking about

those so…I don’t really know where to find the art I guess so that’d be the

barrier for…not being able to enjoy it.

I: OK so going back to your major, how does art relate to your future

career? (Long pause)

PI: Hm so I guess art is really anything anyone can create so…going to

mechanical engineering like that’s all about creating like robots or just

anything mechanical. So if you’re creating something then that’s just art in

its own sense. So whether it’s a robot or just anything you make that’s-

that’s your art.

I: OK.

PI: It doesn’t just have to be a painting or something. (Long pause)


I: So building on that, can you think of any way that art could be worked

into some of your classes? You know physics, mathematics and uh

computer programming? Those kind of things?

PI: Hm yeah well generally those classes are pretty uh number-based and

they get a little stale that way. So it would be pretty cool to see maybe

like in a computer programming class if you have to program like a bunch

of numbers or something like that to…to correspond to make a big…art

piece or like a dr-uh…a drawing of some sort other than just like doing

algorithms and equations with numbers in the programs…That’d be a

pretty cool way to incorporate art. I: That would be really cool. Are there any field trips that you could

possibly take that would uh…help inspire art?

PI: Hm…I guess anywhere that just…maybe like where robots are even

being made cuz [/because/]…that’s just an art form in itself. Just the

building of something. And maybe like the assembly…of a robot [cross

talk] would be cool.

I: OK…yeah. Um so Arts Alive SDSU works on campus to ensure there is art in

everyday life. They painted those benches on campus and they also have

a jewelry making at the farmers market. So what kind of appeals to you

about Arts Alive SDSU?

PI: Hm. I guess what appeals is that they’re trying to it seems like show people

more art. Cause I think everyone has some sort of artistic-ness in them,

whether it's a little or a lot. And uh maybe they’re just trying ta [/to/] help

everyone find their own little art sense. (Long pause)

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I: Is there anything uh that you could create possibly that uh or any ideas of

things you could create that uh you know would appeal to that, to Arts

Alive SDSU?

PI: Anything that you could create?

I: Yeah.

PI: Uh. Nothing really comes to mind. Like uh.

I: That’s alright. [inaudible segment]. All right, we can move on to uh the

next question. Uh [background mumble] what keeps you from

participating in Arts Alive SDSU events or enjoying the art they share?

What things can prevent you from participating?

PI: Well I haven’t really even heard too much about Arts Alive. I didn't even

know that was a thing until just now in this interview. I didn't know where

the benches were painted from. I thought they were just random students.

So maybe like some sort of exposure, passing out flyers or something.

Maybe, maybe even a better way than passing out flyers, like maybe a

sign somewhere because I know when I get flyers handed to me I usually

just avoid those people. So maybe putting a sign somewhere would,

cause uh I generally read signs but I’m not really going to pick up every

flyer, so.

I: OK.

PI: So definitely [cross talk] just to be exposed more to Arts Alive would be a

cool, would be a cool thing. But I never even knew they existed.

I: So you kind of already led into the next question, which would be

PI: Oh.


I: What could someone say or show you to convince you to go to an event

or enjoy the arts shared. So I know you said uh some sort of uh poster or

flyer type thing.

PI: Yeah.

I: Is there anything specific? [Cross talk]

PI: But on that poster like there has to be some pretty cool art on it itself.

Cause maybe I would, I would want like a little sneak peak of what I’m

gonna see like, so definitely not a plain poster or anything. I need to see

some art there.

I: So [cross talk] you need to see some art to convince you?

PI: Yeah. And maybe like, like, what kind of art it is too. Cause like art can

be in so many different forms and they’d have to grab me with that

too.

I: So is there anything you’d like to add about Arts Alive SDSU now that

you know a little bit about it that you've experienced it in a few ways even

though you didn't know what it was.

PI: Uh it must be a pretty cool program because I’ve really enjoyed the

benches that that have all those different kinds of designs and I feel like

they've changed too so like it seems like there’s always something new

going on there. But yeah, I think it would be cool to just see some other

events that they have going. Cause you even said something about like a

jewelry making, uh I haven’t, I haven’t even seen that on campus so. I

don't know, maybe I’m not looking in the right places or uh maybe I’m not

getting enough exposure, but it sounds like a cool program.

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I: Awesome, awesome. Well thank you for your input and thank you for your

time. And I hope you have a great day.

PI: Thanks, you too.


APPENDIX B MEETING NOTES

Meeting Date: 2/11/16

Meeting Start Time: 2 p.m.

Meeting End Time: 3 p.m.

Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory

G., Melanie A.

Team Members Absent: Tori P.

Meeting Mode: face-to-face

Meeting Purpose: focus on RPIE and creating the problem statement

New Tasks, Who is Responsible, Deadlines: -PR Plan objectives, everyone brings ideas to the table

-Problem statement due on the 16th!

_____________________________________

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Meeting End Time: 1:30 p.m.


G., Melanie A.,

Team Members Partially Present:



Updates Since Last Meeting: Planning the PR plan objectives - at least two

people working on each objective

New Tasks, Who is Responsible, Deadlines: PR Plan objectives due on the

23rd

_____________________________________





Team Members Present: Kiana M., Michael L., Megan M., Josie V., Mallory G.

Team Members Partially Present: Melanie A



Updates Since Last Meeting: need to fix up our PR objectives

New Tasks, Who is Responsible, Deadlines: start thinking about research

proposal

_____________________________________

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120





Team Members Present: Kiana M., Michael L., Megan M., Josie V.., Melanie

A., Tori P.

Team Members Partially Present: Mallory G.

Team Members Absent:


Updates Since Last Meeting: need to wrap up the research proposal

New Tasks, Who is Responsible, Deadlines: research proposal due March

8!

_____________________________________





Team Members Present: Kiana M., Michael L., Megan M., Mallory G.,

Melanie A., Tori P.


Team Members Absent: Josie V.


Updates Since Last Meeting: we need to start focusing on the PR Plan

strategy and Tactics Proposal

New Tasks, Who is Responsible, Deadlines: PR Plan Strategy and Tactics in

about two weeks

-brainstorm events

_____________________________________

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122






G., Melanie A.




Updates Since Last Meeting: we need to fix the research proposal

New Tasks, Who is Responsible, Deadlines: together craft a calendar of

events

_____________________________________






G., Melanie A.




Updates Since Last Meeting: we interviewed an engineer student, Melanie

knew him and was the interviewer

New Tasks, Who is Responsible, Deadlines: everyone helps out listening to

the interview recording and typing out the transcript _____________________________________

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Team Members Present: Michael L., Megan M.


Team Members Absent: Josie V., Mallory G., Melanie A., Kiana M., Tori P.


Updates Since Last Meeting: we did not follow the exact transcript for the

interview assignment

New Tasks, Who is Responsible, Deadlines: Michael and Megan team up

to fix the format of the interview assignment

_____________________________________






G., Melanie A., Tori P.




Updates Since Last Meeting: discussion of the pre-survey

campaign results

New Tasks, Who is Responsibly, Deadlines: Split up sections of the book

and assign someone to each section

Mallory: Evaluation and recommendations

Michael and Josie: implementation, strategies and tactics, budget

Melanie: formative research

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126

APPENDIX B MEETING NOTES Megan: overall book format and editing, cover page, situational analysis

Kiana and Tori: intro and planning

Everyone: Appendix

_____________________________________


Meeting Start Time: 1:30pm

Meeting End Time: 2:30pm






Updates Since Last Meeting:


New Tasks, Who is Responsibly, Deadlines: everyone is still working on

their section of the book and proof-reading other sections

_____________________________________










New Tasks, Who is Responsible, Deadlines: everyone discusses and looks

through the examples of other books in the past - make sure we are following

the correct format and have all the necessary parts

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128



Meeting Start Time: 1:30 p.m.



G., Melanie A.,




New Tasks, Who is Responsibly, Deadlines: final touches on book -

organizing - everyone helps!! Book is due MAY 3!

_____________________________________


Meeting Start Time: 1pm


Meeting End Time: 2pm







New Tasks, Who is Responsible, Deadlines: putting all finishing touches on

the book, making sure everything is correct, proofreading each other’s work

_____________________________________

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APPENDIX B CONTACT LIST

APPENDIX B BILLABLE HOURS

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134



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136



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138

APPENDIX B SOCIAL MEDIA


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Social Media Posts: Pop-Up Event

Facebook

Twitter

Instagram

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Social Media Posts: Flash Mob Event

Facebook

Twitter

Instagram


Social Media Posts: Greenfest Event

Facebook

Twitter

Instagram

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APPENDIX B FLYERS

Arts Alive SDSU Homecoming Pop-Up Event

Co

me and have some competitive art fun and compete in a tournament!

When: Saturday, November 12th 2016

Where: Student Union

Time: 8:30 a.m. – 12 p.m.

APPENDIX B FLYERS

Arts Alive SDSU Special Surprise

Come to the farmer’s market for

a special surprise!

When: Thursday, March 9th 2017

Where: Farmer’s Market

Time: 12 p.m.

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APPENDIX B FLYERS

Arts Alive SDSU GREENFEST OPENER

COME and enjoy Greenfest

and see a special art surprise before the event starts!

When: Thursday, April 27th 2017

Where: Cal Coast Credit Union Open Air Theater

Time: 6:30 p.m. - 8:00 p.m.

APPENDIX C FLASH-MOB

Directions for Flash-Mob Event

SHIFT: Monday, March 9

DURATION: Monday, 12:00 p.m. to 1 p.m.

WHERE: Campanile Walkway, near Farmer’s Market

MATERIALS:

• T-Shirts

• Dancer

• Music

• Art’s Alive SDSU flags

DESCRIPTION: This impromptu flash-mob event is designed to draw the

attention of students to Arts Alive SDSU. Dancer’s, that we will obtain from the

School of Dance on campus, will pop-out from behind various objects and

corners in surprise dance. Our goal is to get students excited about the event

transpiring, so that they may Snapchat and post the flash-mob to their various

social media platforms in an attempt to maximize the awareness created.

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The Arts Program at SDSU is in for a Surprise

Media contact:

Lizbeth Persons Price, Public Affairs Specialist for the Arts

College of Professional Studies and Fine Arts

619-594-1175

[email protected]

News release

HOLD FOR RELEASE UNTIL [March 9, 2017] SAN DIEGO – What looked like a normal school day was met with a surprise

when the Arts Alive SDSU campaign launched a flash mob that nearly used the

whole campus as the stage for the performance.

“It took a lot of planning but we managed to pull it off,” said said Christianne

Penunuri, the communications manager for Arts Alive SDSU. “This took months of

planning, our students wanted to do something big so we thought of this and it

worked.”

MORE


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The students working on these planed months in advanced to surprise their

student community to show the power of what art can do. The goal of the flash

mob was to get Arts Alive SDSU more attention from the students.

The campaign hopes to create more buzz so the community can engage in Arts

Alive SDSU’s future events.

###

About Arts Alive SDSU

Arts Alive SDSU was launched in the fall of 2014 as an initiative to raise

awareness of the art programs at San Diego State University. Arts Alive SDSU’s

main goals are to broaden awareness of arts events and opportunities at

SDSU, increase attendance at SDSU arts events, expand academically

informed art-making opportunities, and integrate art events and art practices

into SDSU’s curriculum. Arts Alive SDSU is comprised of the School of Theatre,

Television and Film, School of Art and Design, School of Music and Dance, and

Creative Writing.

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APPENDIX C FLASH-MOB T-SHIRT DESIGN

APPENDIX C HOMECOMING POP-UP EVENT

Directions for Homecoming Pop-Up Event

SHIFT: Saturday, November 12

DURATION: Saturday, 8:30 a.m. to 12 p.m.

WHERE: Student union, top of the North stairs in the courtyard

MATERIALS:

• Assorted Felt Packs

• Puffy Paint

• Scissors

• Art’s Alive SDSU flags

DESCRIPTION: This event will overlap with the Homecoming 3k run so that there

will already be a good amount of traffic near the union. Volunteers that are

part of the Art’s Alive SDSU team will talk with the homecoming committee

that is already there helping to set up the run. The homecoming committee will

be there with tables and tablecloths that are available to us for use. Remember

that the pennant making is part of the student team challenge, when each

team is done making a pennant make sure that they are awarded the points for

the challenge. Once the event is over or when supplies run out please tear

down the booth and return all necessary materials to where they belong. Make

sure to get adequate photos to be able to post on social media.

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APPENDIX C GREENFEST CONCERT

Directions for Greenfest Concert Opening Event

SHIFT: Thursday, April 27, 2017

DURATION: Thursday, 6:30 p.m. to 8 p.m.

WHERE: Cal Coast Credit Union

MATERIALS:

• Any props the dancers may need

• Proper costumes for the performers

DESCRIPTION: As the opener for the concert, doors open at 7 for students to take

their seats. Everyone must meet back stage, please do not forget that the

performers must have their passes or else they will not be allowed in. Performers

should be ready on the stage for a run down at 6:30 before the guests are let

through the gate at 7. The show will promptly start at 7:15 and end at 8. After,

the performers may choose to stay or leave, if they choose to stay they must be

in the general audience section.


SDSU Reinvents Art Experience Throughout its Campus

Media contact:

Lizbeth Persons Price, Public Affairs Specialist for the Arts

College of Professional Studies and Fine Arts

619-‐594-‐1175

[email protected]

News Release

HOLD FOR RELEASE UNTIL [August 22, 2016] SAN DIEGO – This upcoming school year, Arts Alive SDSU, a campaign aimed at providing

opportunities for students, faculty, and staff to engage in transformational arts interactions as

part of an arts-‐rich, robust educational experience, is back again with even more events that

will captivate their audiences in awe.

“We’re really excited that we get to have this campaign continue on from last year because it

was a huge success,” said Christianne Penunuri, the communications manager for Arts Alive

SDSU. “This year we will have new events that will be just as or even better than the ones we’ve

had in the previous year.”

MORE

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This year the campaign is focusing its sight towards the students by teaming up

with Associated Students to further their art education by having the help of

student leaders.

With the help of Associated Students various committees such as the Greenlove

and Homecoming Commission, the events will get even more coverage by

having student leaders and their committee members advertise to their fellow

classmates.

A signature event that will be held is in collaboration with Greenfest, a weeklong

experience that teaches students about sustainability and how to be more

ecofriendly. Most notably the event will be during the concert portion of that

week.

The Arts Alive SDSU team hopes to expand academically informed art-making

opportunities at SDSU as well as broaden awareness of arts events and

opportunities at SDSU.

###

About Arts Alive SDSU

Arts Alive SDSU was launched in the fall of 2014 as an initiative to raise awareness

of the art programs at San Diego State University. Arts Alive SDSU’s main goals

are to broaden awareness of arts events and opportunities at SDSU, increase


attendance at SDSU arts events, expand academically informed art-making

opportunities, and integrate art events and art practices into SDSU’s curriculum.

Arts Alive SDSU is comprised of the School of Theatre, Television and Film, School

of Art and Design, School of Music and Dance, and Creative Writing.

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APPENDIX D SIGN-IN SHEET

Documents

2016 Public Relations Campaign FINAL Book