2016 NCAA Division I Men’s Final Four

• April 2 and 4: Semi-Finals and Championship games at NRG Stadiump p g

• 70,000+ out of towners– Direct economic spend of $150 millionDirect economic spend of $150 million

• Ancillary eventsFan Fest at the George R Brown ($10/adults– Fan Fest at the George R. Brown ($10/adults, children 12 and under FREE), April 1-4

– March Madness Music Festival at DiscoveryMarch Madness Music Festival at Discovery Green (FREE), April 1-3

– Final Four Friday at NRG (FREE), April 1sty ( ), p

2016 NCAA Division I Men’s Final Four

• Community Events and Projectsy j– Final Four 4 Miler

Dribble– Dribble

– Youth Clinics

– Court Refurbishment

– HISD Literacy Program: Read to Final Foury g

Primary Final Four AreasPrimary Final Four Areas

• Uptown/Galleria: Team Hotelsp

• Downtown: HQ hotels, Fan Fest (George R Brown) and March Madness MusicR. Brown) and March Madness Music Festival (Discovery Green)

• NRG Park: Final Four Friday and Final Four gamesFour games

Safety Zone Map

What the Safety Zone Means

• Established by the city, the point of the y y, pSafety Zone is to ensure public safety, help with the flow of transportation andhelp with the flow of transportation and prevent ambush marketing.

Transportation 101

• Street closures downtown– There will be multiple street closures around the

footprint of the March Madness Musicfootprint of the March Madness Music Festival/Discovery Green and the Fan Fest at the George R. Brown Convention Center.

• Modes of transportation for fansNCAA shuttle system (select guests only)– NCAA shuttle system (select guests only)

– NCAA Fan Express from Galleria to Downtown and NRG Park (select guests only)

– Traditional means: METRO Rail, taxis, Uber, rental cars

Hospitality Pep Rally

• Wednesday, February 24thy, y

• George R. Brown Convention Center, General Assembly TheaterGeneral Assembly Theater

• An opportunity for everyone – hotels, y yrestaurants, transportation – to get information on all things Final Four andinformation on all things Final Four and pick up promotional materials for their establishmentsestablishments.

Welcome Team Checklist

What Can You Do?

– Help us make this a WOW Event!• Be ready: Go through the Welcome Team Checklist

and disseminate to your tenants and list. Educate your team on all that will be going on the week of the Final Four so they can assist. In particular, be willing to communicate with your restaurant tenants regarding extended hours and being open on Sunday, April 3rd.

• Be ready: to impress all of our out-of-towners and the NCAA with our amazing Houston hospitality.

• Participate: in the Hospitality Pep Rally coming in p p y p y gFebruary 24th 2016, invite your tenants and your staff! Help us get the word out by sending the invite electronically to your list.

• Participate: by encouraging people you know to volunteer: www.ncaa.com/finalfour

• Participate: in the Final Four ancillary events. p y

R h l QRachel Quan

Vice President, External Operations, p

2016 NCAA Men’s Final Four

Houston Local Organizing Committee

rquan@houstonloc orgrquan@houstonloc.org

H t L l O i i C ittHouston Local Organizing Committee

Downtown HooplaDowntown Hoopla

Construction + Operations Update │ Final Four

Construction• Main Street Square COMPLETE• Main Street Square- COMPLETE• Dallas Street from La Branch to Travis- COMPLETE• ADLAADLA• Work with private contractors to make construction

sites as clean and orderly as possible

Operations

• Street light checks

• Color specialist

• Street Team

• Extra trash pickup

• DPSG & Off-duty support

Community Outreach │ Final Four

• Collaboration across multiple Houston organizations: Districts TxDot City METRO and othersDistricts, TxDot, City, METRO and others

• Engage building and property managers, businesses and others in making Houston look and feel greatand others in making Houston look and feel great

• Communicate NCAA advertising & anti-ambush guidelines and policiesg p

• Help enforce clean zones within City

• Monitor conditions and strategically respond isMonitor conditions and strategically respond is challenges occur during the event

Downtown Stakeholder Meeting- January

Final Four Pep Rally- February 24p y y

Décor │ Final Four

• Street banners- Downtown & Uptown

H bb d B h Ai t• Hobby and Bush Airports

• Building super graphics- GRBCC & Hilton

H t h t l• Host hotels

• METRORail partial wrap & station graphics

Marketing & Event Support │ Final Four

• Web, digital and social media support

D t M i ll f t• Downtown Magazine small feature

• Main Street Square activation

M k t S P k ti ti• Market Square Park activation

• Historic District Neighborhood After Party

Next Up!│ Super Bowl LI