2016 MERCEDES-BENZ SPRINTER - Amazon Web ?· salespro competitive comparison 2016 mercedes-benz sprinter…

  • Published on
    30-Jul-2018

  • View
    213

  • Download
    0

Embed Size (px)

Transcript

  • SALESPRO COMPETITIVE COMPARISON

    2016 MERCEDES-BENZ SPRINTER

    SALES PRO COMPETITIVE COMPARISON

    2016 MERCEDES-BENZ SPRINTER

    Welcome to the Sprinter

    Sales Pro

    This guide is designed to reveal the advantages of the Sprinter family of vehicles compared to its competitors. You can also use it with potential customers to show them why the Sprinter offers clear advantages.

    For all customers, its important to emphasize the following Sprinter values. Youll see icons throughout this Sales Pro when these qualities are mentioned.

  • 3

    Cargo Vans

    2500(8,550 GVW)

    3500(9,990 GVW)

    3500 SRW(10,140 GVW)

    3500(11,030 GVW)

    WORKER(8,550 GVW)

    3500(11,030 GVW)

    2500(8,550 GVW)

    2500(8,550 GVW)

    2WD 4WD 2WD 2WD 2WD 4WD 2WD 2WD 2WD 4WD 2WD 4WD

    144" LR 144" LR 144" LR 144" LR 144" LR 144" 144" LR 144" LR 144" LR 144" LR

    144" HR 144" HR 144" HR 144" HR 144" HR 144" HR 170" 144" HR 144" HR 144" HR 144"

    170" 170" 170" 170" 170" 170" 170" 170" 170"

    170" SH 170" SH 170" SH 170" SH

    170" Ext 170" Ext 170" Ext 170" Ext 170" Ext 170" Ext

    170" ESH 170" ESH 170" ESH 170" ESH

    Cab Chassis/Cutaway Passenger Vans Crew Vans

    2016 Sprinter Portfolio

    LR = Low RoofHR = High RoofSH = Super High RoofExt = Extended WheelbaseESH = Ext + SH

    Cargo Vans

    T150(8,600 GVW)

    T250(9,000 GVW)

    T350(9,500 GVW)

    T350HD DRW

    (9,995 GVW)

    T350HD DRW

    (10,360 GVW)

    T250(9,000 GVW)

    T350(9,500 GVW)

    T350HD DRW

    (9,995 GVW)

    T350HD DRW

    (10,360 GVW)

    T150(8,550 GVW)

    T350(9,000 GVW)

    T350HD DRW

    (9,250 GVW)

    T350HD DRW

    (10,360 GVW)

    2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD 2WD

    130" LR

    130" LR 138" 138" 138"

    130" LR

    130" MR

    130" MR 156" 156" 156" 156"

    130" MR

    148" LR

    148" LR

    148" LR 178" 178"

    148" LR

    148" LR

    148" MR

    148" MR

    148" MR

    148" MR

    148" MR

    148" HR

    148" HR

    148" HR

    148" HR

    148" EL

    148" EL

    148" EL

    148" EL

    148" EL

    Cab Chassis Passenger Vans

    2016 Competitor Portfolios

    FORD

    TRA

    NSI

    T

    RAM

    PRO

    MAS

    TER

    Cargo Vans

    1500(8,550 GVW)

    2500(8,900 GVW)

    3500(9,500 GVW)

    2500(8,900 GVW)

    3500(9,500 GVW)

    2WD 2WD 2WD 2WD 2WD

    118" LR 136"

    136" LR 159"

    136" HR

    136"HR

    159" Ext

    159" 159"

    159" Ext

    Cab Chassis

    Engine Lineup4-cyl Blue TEC turbodiesel (std)6-cyl Blue TEC turbodiesel (opt)

    Engine Lineup3.7L Ti-VCT V6 (std)3.5L EcoBoost V6 with Ti-VCT (opt)3.2L Power Stroke I-5 diesel (opt)

    Engine Lineup3.6L 24V V6 (std)3.0L 14 ECO diesel (opt)

  • Look at what the Sprinter OFFERS customers

    Sprinter is the pioneer that led the way to Euro-style commercial large vans in the United States. Ford Transit copies the basic design principles of Sprinter but does not offer all of the features that make a van a true Euro-style van. Ford, Ram, and Nissan all have competitors to

    the Sprinter. Of these, Fords Transit is closest to Sprinter in basic design and is the segments volume leader. However, Transit cannot match Sprinters superior number of configurations or its reputation for reliability and cost efficiency. The callouts examine Transit and ProMaster.

    02Unitized body construction 03

    Maximized interior space to enhance cargo

    & passenger volume

    04Rear-

    wheel drive

    05Minimized weight

    for efficiency, extra payload, and added

    fuel efficiency

    06More

    payload 07Diesel-only powertrain

    08An established

    reputation as the pioneer

    09Better resale

    value and affordable cost of ownership

    10Phenomenal

    Mercedes-Benz dealer network

    01More

    flexibility and configurations

    The Competition

    RAM

    PRO

    MAS

    TER

    Primary Competitors

    Designed from the Fiat Ducato.

    Lower overall capabilities.

    Introduced in the 2014 model year.

    Doesnt have the selection or overall

    capability of the Sprinter.

    Doesnt offer a passenger van version and has

    fewer options and driver-assistance systems.

    Not considered a true competitor because it is front-wheel drive.

    FORD

    TRA

    NSI

    T

    Most comparable competitor to the Sprinter in design.

    Price advantage based on standard gasoline engine.

    Does not have the proven reliability and recognition of the Sprinter.

    One more roof height than the Sprinter but doesnt

    have Sprinters selection of wheelbases or overall features.

    Introduced as a 2015 model.

    Reputation of the outgoing E-Series.

    Large dealer network.

    Standard engine gasoline.

    Transit has fewer configurations (i.e., Transit cannot be configured

    as a Crew Van, a 4X4 or, in the case of the Super Single,

    there is not the same level of payload capability).

    New to North America.

    2016 Sprinter

    2016 Ford Transit

    2016 Ram ProMaster

    MODEL/TRIM NAMES

    Sprinter 2500, 3500

    Transit 150, 250, 350, 350HD in XL or XLT trim

    ProMaster 1500, 2500, 3500

    STARTING MSRP

    $36,495 $30,960 $27,040

    3 wheelbases, 3 body lengths, 2 cargo heights in Cargo Van, Crew Van, Pas-senger Van and Cab Chassis

    3 wheelbases, 3 body lengths, 3 roof heights in Van, Wagon, Chassis-Cab and Cutaway body styles

    3 wheelbases, 4 body lengths, 2 roof heights in Van, Chas-sis-Cab and Cutaway body styles

    CON

    FIGU

    RATI

    ON

    S

    5

  • Transit is the segment volume

    leader, but Transit CAN be beat!

    KEY TAKEAWAYS:

    Sprinter Cargo Vans are available in more configurations than Transit, with more efficient

    use of cargo space. Ford Transit does not offer a Crew version of the Cargo Van for

    specialized applications where passenger- and cargo-carrying capabilities are required.

    WHEELBASE Sprinter Cargo Vans with

    the 144" wheelbase surpass the Transit

    130" wheelbase vans in all major comparative

    categories.

    WHEELBASESprinter Cargo Vans with

    the 144" wheelbase provide capabilities to compete against the Transit with its largest

    148" wheelbase..

    WHEELBASE 170" wheelbase

    Sprinter Cargo Vans surpass the capabilities of the Transit with the 148" wheelbase and

    even the 148" EL wheelbase.

    WHEELBASE 170" Ext wheelbase

    Sprinter Cargo Vans are by far the most capable vans in the marketplace

    and surpass the next competitor by at

    least 21.7".3RD GENERATION WITH A PROVEN DESIGN. May not be the segment leader in sales numbers but is the overall leader in capability, innovation, proven dependability, and cost efficiency. This guide gives you the proof of that.

    TRANSIT TAKES OVER FOR FORD E-SERIES, the prior segment leader. Both E-Series and Transit benefit from Fords large dealer network, reasonable efficiency, and cost benefits that are associated with a standard gasoline engine.

    SPRINTER -vs- TRANSIT

    HEADtoHEAD

    Sprinter provides superior range of CHOICE for cargo van applications

    7

    SPRINTER TRANSIT

    67.577.2

    61.6 door clearance

    70.1 cargo width max.

    53.1

    67.376.978.5

    51.2 door clearance

    94

    40.2 wheel base 170.3 79.3overall length ca. 289.8

    71.7

    doo

    r cle

    aran

    ce

    76.4

    72.4

    doo

    r cle

    aran

    ce

    12.5

    36.2

    185.0

    40.2wheel base 170.379.3overall length ca. 289.8

    71.7

    doo

    r cle

    aran

    ce

    76.4

    72.4

    doo

    r cle

    aran

    ce

    12.5

    36.2

    185.0

    GAMMA

    F_SH1F_RK2 F_RK1

    GAMMA

    F_SH1 F_RK2F_RK1

    40.2

    wheel base 170.3

    63.6overall length ca. 274.2

    wheel base 170.3

    wheel base 170.3

    overall length ca. 274.2

    71.7

    doo

    r cle

    aran

    ce

    76.4

    72.4

    doo

    r cle

    aran

    ce

    72.4

    0 do

    or c

    lear

    ance

    12.5

    36.2

    169.3

    40.263.6

    71.7

    doo

    r cle

    aran

    ce

    76.4

    12.5

    36.2

    169.3

    51.2 door clearance

    94.2

    67.577.2

    61.6 door clearance

    70.1 cargo width max.

    53.1

    67.376.978.5

    GAMMA

    F_SH1 F_RK1

    GAMMA

    F_SH1F_RK1

    67.577.2

    61.6 door clearance

    70.1 cargo width max.

    53.1

    67.376.978.5

    72.4

    doo

    r cle

    aran

    ce

    71.7

    doo

    r cle

    aran

    ce

    76.4

    72.4

    doo

    r cle

    aran

    ce

    40.2 whell base 144.3 48.8overall length 233.3

    12.5

    36.2

    128.5

    132.5 on the floor

    40.248.8

    128.5

    51.2 door clearance

    12.5

    36.2

    whell base 144.3overall length 233.3

    68.168.1

    71.7

    doo

    r cle

    aran

    ce

    76.4

  • KEY TAKEAWAYS:

    Sprinter Super Single has a notable advantage over the Transit 350 SRW. Build the story

    with our customers to ensure that they fully understand how much more can be done by

    purchasing a Sprinter Super Single Cargo Van.

    TECHNICAL TIP: PALLETS Space usually means pallets. Dual rear-wheel commercial vans dont have the space between the wheel wells that appeal to a buyer with pallet needs."

    Super Single advantages versus the competitionBeats Transit 350 SRW

    in virtually all categories: cargo volume, payload

    capacity to carry that cargo, and GVWR.

    Appeals to any customer who needs to haul heavy

    payloads and needs space between the

    wheel wells.

    Provides great dimensions for carrying pallets over the Sprinter

    3500 with dual rear wheels.

    Ford does have Transit 350 SRW models, but they do not surpass Transit in the important specs of payload and cargo volume, especially the 170" wheelbase

    Transit Super Single.

    9

    2500 (8,550 GVWR) 2500 4X4 (8550 GVWR)

    144" SR 144"HR 170"HR 170" Ext HR 170" SH 170" Ext SH 144" SR 144" HR 170" HR 170" Ext HR

    Cargo Floor Length (in.) 137.4 137.4 178.2 193.9 178.2 193.9 137.4 137.4 178.2 193.9

    Max. Payload (lbs.) 3512 3446 3116 2994 3094 2927 3215 3160 2807 2686

    Cargo Volume (cu. ft.) 319.1 373.7 486.5 530.0 538.0 586.1 319.1 373.3 486.5 530.0

    Cargo Height (in.) 66.5 77.8 77.8 77.8 87.3 87.3 66.5 77.8 77.8 77.8

    SPRI

    NTE

    R CA

    RGO

    VAN

    S

    3500 (10,140/11,030 GVWR) 3500 4X4 (10,140/11,030 GVWR)

    144" HR 170"HR 170" Ext HR 170" SH 170" Ext SH 144" HR 170" HR 170" Ext HR

    Cargo Floor Length (in.) 137.4 178.2 193.9 178.2 193.9 137.4 178.2 193.9

    Max. Payload (lbs.) 5507 5133 4967 5111 4945 5199 4813 4648

    Cargo Volume (cu. ft.) 329.3 428.7 467.0 474.0 516.5 329.3 428.7 467.0

    Cargo Height (in.) 77.8 77.8 77.8 87.3 87.3 77.8 77.8 77.8

    TRAN

    SIT

    CARG

    O VA

    NS

    T150 (8600 GVWR) T250 (9000 GVWR)

    130" LR 130" MR 148" LR 148" MR 130" LR 130" MR 148" LR 148"MR 148" HR 148" EL

    Cargo Floor Length (in.) 126 126 143.7 143.7 126 126 143.7 143.7 143.7 172.2

    Max. Payload (lbs.) 3680 3550 3480 3440 4080 3950 3850 3800 3780 3510

    Cargo Volume (cu. ft.) 246.7 315.2 277.7 357.1 246.7 315.2 277.7 357.1 404.3 487.3

    Cargo Height (in.) 56.9 72.0 56.9 72.0 56.9 72.0 56.9 72.0 81.4 81.4

    T350 (9,500 GVWR) T350 HD EL (9,950/10,360 GVWR)

    148" LR 148" MR 148"HR 148" HR (3.2L) 148" HR (3.5L)

    Cargo Floor Length (in.) 143.7 143.7 143.7 172.2 172.2

    Max. Payload (lbs.) 4450 4300 4220 3890/4300 4150/4650

    Cargo Volume (cu. ft.) 246.7 315.7 404.3 487.3 487.3

    Cargo Height (in.) 56.9 72.0 81.4 81.4 81.4

    Sprinter vs. Transit Cargo Vans

    Sprinter Cargo Vans give you significant advantages (highlighted in blue) in four areas important to your business.

  • Superior capability

    SPRINTER AND TRANSIT BOTH PROVIDE A WIDE SELECTION of Cab Chassis and Cutaway models. These are designed to meet the needs of vocational buyers who require cargo-hauling capability as well as those who require a platform for upfits.

    Sprinter is available in two wheelbsases (both 3500 with dual rear wheels). Transit offers three wheelbases.

    Sprinter and Transit both provide a wide selection of Cab Chassis and Cutaway models.

    POPULAR CONFIGURATIONS

    Transit may have more configurations, including a single rear-wheel version, but for popular configurations, Sprinter is there to meet customer needs (e.g., Luxury RVs).

    MORE PAYLOAD

    Sprinter provides more payload capacity than any Transit configuration up to 6,200 lbs. Thats what customers in this segment look for, load-carrying capacity.

    11,030 GVWR

    Gross Vehicle Weight Rating is how Cab Chassis models and Cutaways are measured. At 11,030 pounds GVWR, Sprinter is the obvious winner over Transit.

    DIESEL POWERED

    Diesel engines are synonymous with this segment. Transit comes with a standard gasoline engine. All Sprinter Cab Chassis and Cutaway models are diesel powered.

    29.3 28.5

    20.78.9

    78.5 44.544.8

    36.427.7

    40.2 49.2wheel base 144.3overall length ca. 233.7

    7.1

    59.2

    4.7

    3.1

    64.1

    40.249.2 wheel base 144.3overall length ca. 233.7

    7.1

    59.2

    4.7

    3.1

    64.1

    60.979.3

    10.0

    67.879.279.7

    29.3 28.5

    20.78.9

    70.7104.5

    37.2

    36.427.7

    40.253.1 wheel base 170.3overall length ca. 263.6

    7.1

    59.2

    4.7

    3.1

    64.1

    40.2 53.1wheel base 170.3overall length ca. 263.6

    7.1

    59.2

    4.7

    3.1

    64.1

    60.979.3

    10.0

    67.879.279.7

    29.3 28.5

    20.78.9

    78.5 44.544.8

    36.427.7

    40.2 49.2wheel base 144.3overall length ca. 233.7

    7.1

    59.2

    4.7

    3.1

    64.1

    40.249.2 wheel base 144.3overall length ca. 233.7

    7.1

    59.2

    4.7

    3.1

    64.1

    60.979.3

    10.0

    67.879.279.7

    11

  • Sprinter and Transit are major competitors in carrying passengers.

    Sprinter focuses models on the

    highest volume

    SPRINTER AND TRANSIT ARE MAJOR COMPETITORS in carrying passengers. This is another segment where Ford provides greater selection within the segment, but where Sprinter focuses models on the highest volume to meet the needs of our customers. They have proven themselves as comfortable, inviting vehicles enjoyed by both drivers and passengers.

    But Sprinter has major advantages:

    POPULAR CONFIGURATIONS Transit may have more configurations, including a dual rear-wheel HD version. But for popular configurations, Sprinter is there to meet customer needs.

    MORE PRESTIGE Provides a higher level of prestige and has a proven track record in the North American market. Both Daimler AG brands have a strong reputation of quality, safety, and innovation" in the United States.

    MORE PACKAGES & FEATURES Significantly higher level of packages and features that more closely match specific customer needs and requirements. Examples include the Driver Comfort Package, Driver Efficiency Package, Active Safety Plus Package, and more.

    DRIVER ASSIST FEATURES Leads the segment in features that can enhance the driving experience for drivers, regardless of their experience level.

    4X4 EXCLUSIVE A segment-exclusive 4X4 version is available with Sprinter.

    GENEROUS CARGO ROOM Provides plenty of room for cargo and luggage behind passenger seating up to 100.5 cu. ft. behind the 5th row seat.

    13

  • Sprinter stacks up exceptionally well against its primary competitors.

    MORE CHOICES Covers all aspects of the commercial van segment, including Cargo, Cargo Crew, Passenger, Cab Chassis, and Cutaway. Only Transit comes close to this coverage.

    HISTORY MATTERS In its third generation, Sprin...

Recommended

View more >