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2016 MEDIA PLANNER

2016 MEDIA plAnnErmedia.cygnus.com/files/base/MASS/document/2015/09/... · Annual Transit Supplier Directory december 2014/January 2015 ... Clean Fleet Rail Operations Large Agency

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2016 MEDIA plAnnEr

❱❱ Mission Statement

Mass TransiT magazine and MassTransitmag.com are exclusively dedicated to public transportation.

We focus on the people to showcase best practices and give firsthand accounts that our subscribers demand. These are the decision makers who run the systems and purchase the products.

Mass TransiT gives industry professionals the information and advice they want to read.

Mass TransiT MAgAzInE AnD Its offIcIAl wEbsItE, MAsstrAnsItMAg.coM, rEAch All of your sAlEs prospEcts whEn, whErE, AnD how thEy wAnt.

contAct A rEprEsEntAtIvE AnD lEt us crEAtE A MultIMEDIA MArkEtIng progrAM for you.

MArkEtIngMARKETING

MAgAzInE DAIlyenEwslEttEr

wEb

ADvErtIsIng

wEb

chA

nn

El

tAr

gEtIn

g

EMA

Il

lEAD

gEnErAtIon

blAst

s

DIrEctory

vIDEo

wEbIn

Ars

con

fEr

EncE

s

custoM

supplIErs

Subscribers:11,634^

Monthly Page Views:

145,193**

List Size:9,949^

Monthly Page Views:30,921**

Average View Time:1:33*

Circulation:21,848^^

Sources: * YouTube Analytics, July 2015 **Google Analytics, July 2015 ^Publisher’s Own Data ^^December 2015 BPA Brand Report: 16,000 print/7,188 digital

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

Mission stateMent

Source: December 2015 BPA Brand Report

Transit System (Public and Private)/

Agency/Board:

11,813

Consultant, Engineering, Architectural, Construction Firm or Professional Service Organization:

5,118

Equipment Manufacturer/Supplier:

1,995

Governmental Department:

2,574

Mass TransiT AudienCe BreAkdown21,848Mass Transit print and digital-edition magazine circulation**

34,125MassTransitmag.com monthly unique visitors*

11,634Mass Transit Daily eNewsletter^

8,638Mass Transit twice monthly eNewsletter, Transit Security^

Source: *Google Analytics, July 2015. **December 2015 BPA Brand Report: 16,000 print/7,188 digital ^Publisher’s Own Data

Primary Business

print and digital-edition magazine subscribers

Quick fact:

More than 7,500 Mass Transit magazine subscribers are in transit rail operations.Source: December 2015 BPA Brand Report

❱❱ Audience and Primary BusinessMission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

audience & PriMary Business

❱❱ reader insights

Passenger Transport:

12%

Metro Magazine:

20%

Railway Age:

7%

BusRide:

3%

Other:

5%

Mass Transit:

41%enewsletters

received*

* 2015 Mass Transit Reader Survey

Progressive Railroading:

12% Question:Which magazine’s eNewsletters do you receive?

Answer: 41% receive Mass Transit eNewsletters.*

Question:What do you see as the three most critical issues facing the industry?

Answer: Funding, safety and keeping up with technology were identified as the three most critical issues.*

March 2015

www.MassTransitmag.com

Funding: Time Running Outpage 14

Rio Metro Regional Transit District

Bernalillo, Sandoval and Valencia counties,

New Mexico

a Regional Coordinated planRio Metro works with its local partners to accommodate the region’s growth.

page 10

How to Get Voters to Support a Referendum

page 16

» H o w w e D i D i T

March 2015

www.MassTransitmag.com

Funding: Time Running Outpage 14

Rio Metro Regional Transit District

Bernalillo, Sandoval and Valencia counties,

New Mexico

a Regional Coordinated planRio Metro works with its local partners to accommodate the region’s growth.

page 10

How to Get Voters to Support a Referendumpage 16

» H o w w e D i D i T

December 2014/January 2015

www.MassTransitmag.com

A change in conversation creates the opportunities in transit efficiency and economic development.page 10

Transit as an economic Driver» H o w w e D i D i T

John Nations President & CEO

Ray Friem Chief Operating Officer of Transit Services

Bi-State Development agency, St. louiS, miSSouri

Essential companies to know in 2015 page 30

Federal Transit Funding outlook page 16 Annual Transit Supplier Directory

December 2014/January 2015

www.MassTransitmag.com

A change in conversation creates the opportunities in transit efficiency and economic development.page 10

Transit as an economic Driver» H o w w e D i D i T

John Nations President & CEO

Ray Friem Chief Operating Officer of Transit Services

Bi-State Development agency, St. louiS, miSSouri

Essential companies to know in 2015 page 30

Federal Transit Funding outlook page 16 Annual Transit Supplier Directory

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

reader insights

February March April/May June July/August September/october november december

Ad close 01/06/2016 02/02/2016 03/21/2016 05/06/2016 07/13/2016 08/03/2016 10/14/2016 11/07/2016

Materials Due 01/11/2016 02/05/2016 03/24/2016 05/11/2016 07/18/2016 08/08/2016 10/19/2016 11/10/2016

Bus Bus Fleet Operations

Multi-Modal Operations

Paratransit Management

Contracting Pros and Cons

Choosing a Bus Training Bus Operators

Optimizing Your Data

Leveraging Web and Cloud Technologies

Rail Decreasing Fare Evasion

Propulsion Systems

Clean Fleet Rail Operations Large Agency Operations

Dealing with Graffiti

Regional Collaboration

Regional Development

Project Update

Fare Collection Update

Agency Integration

Bus System Redesign

Light Rail Update Heavy Rail Update Streetcar Update Paratransit Operations

Water Transportation

Safety and Security

Building an Alliance

Latest in Surveillance

Working with the Displaced

Personal Protective Equipment

Parking and Station Security

Maintenance-of-Way Safety

Operator Safety Crowd Control

Best Practices Internal Communication

Shelter/Station Enhancement

University Community Partnerships

Positive Train Control

Implementation

First-Last Mile Collaboration

Succession Planning

Procurement Practices

Revenue-Generating Partnerships

Technology Adoption

Rider Experience Advanced Passenger Signage

University Systems Parts Management

Maintenance Shop

Optimization

Rail Technology Update

Improving Your Public

Communications

Tomorrow’s Fleet

Product Fare Collection Digital Signage Bus Rail At the Stop/Station

Safety and Security

Maintenance Technology

Special Sections and Supplements

❱❱ supplement: Airport Transit

and Technology

❱❱ supplement: Bus Product

Guide

❱❱ supplement: Rail Product

Guide

❱❱ special section: Top Employers

❱❱ special section: Top 40 Under 40

❱❱ supplement: Transit

Maintenance

❱❱ special section: Transit Suppliers

Directory

Bonus Distribution

APTA Marketing & Communications

Workshop

Digital Signage Expo

Legislative Conference

Revenue Management & Fare Collection

Summit and TransITech Conference

Public Transportation & Universities Conference

APTA Bus & Paratransit Conference

APTA Rail Conference

BusCon APTA Annual Meeting

CUTA Trans-Expo

❱❱ editorial Calendar

GuideProductAPTA Bus & Paratransit

2015

Published by

Learn about the latest products in the bus and paratransit industry

Try Interactive Kiosk at Booth 318Try Digital Bus Stop at Booth 318

Check out page 18 for more infoVisit CHKAmerica.com

TO DO’s:

GUIDEPRODUCTMass Transit Rail

2015

Published by

Learn about the latest products in the rail industry

mass_1_0615TrainGuide_Cover.indd 1 5/27/15 3:48 PM

April/May 2015

www.MassTransitmag.com

It’s a team effort to keep people moving and regions growing.page 12

Developing a Region» H o w w e D i D i T

Michigan’s first BRT line sees success.page 24

Electric Buses: New Route Challenges page 36

CityLine A $1.5 billion, 186-acre mixed-use development located adjacent to the DART Bush Turnpike Station.

The Rapid’s Silver SolutionaDa on the Buspage 34

September/October 2015www.MassTransitmag.com

Meet the young transit professionals of 2015 page 14

7th annual

BEST AND BRIGHTEST

Congress moves toward a solutionpage 62

Project Update: A Fare Exchangepage 54 Funding Hurdles RemainaDa at the Stop

page 12

〉〉

Sponsored by

Rochester rolls out a new brand page 18

February 2015

www.MassTransitmag.com

Ticketing on the Gopage 22

Commuter Tax Benefitspage 16 Building Brand Name Transit

Carrie ButlerIncoming General Manager

Lextran brought the latest technology on board and is now planning a new LEED-certified facility.page 10

» H o w w e d i d i T

Rocky BurkeOutgoing General Manager

Lexington, KentucKy

New Technology & New Facility:

for growthLextran prepares

GuideProductAPTA Bus & Paratransit

2015

Published by

Learn about the latest products in the bus and paratransit industry

Try Interactive Kiosk at Booth 318Try Digital Bus Stop at Booth 318

Check out page 18 for more infoVisit CHKAmerica.com

TO DO’s:

GUIDEPRODUCTMass Transit Rail

2015

Published by

Learn about the latest products in the rail industry

mass_1_0615TrainGuide_Cover.indd 1 5/27/15 3:48 PM

April/May 2015

www.MassTransitmag.com

It’s a team effort to keep people moving and regions growing.page 12

Developing a Region» H o w w e D i D i T

Michigan’s first BRT line sees success.page 24

Electric Buses: New Route Challenges page 36

CityLine A $1.5 billion, 186-acre mixed-use development located adjacent to the DART Bush Turnpike Station.

The Rapid’s Silver SolutionaDa on the Buspage 34

September/October 2015www.MassTransitmag.com

Meet the young transit professionals of 2015 page 14

7th annual

BEST AND BRIGHTEST

Congress moves toward a solutionpage 62

Project Update: A Fare Exchangepage 54 Funding Hurdles RemainaDa at the Stoppage 12

〉〉

Sponsored by

Rochester rolls out a new brand page 18

February 2015

www.MassTransitmag.com

Ticketing on the Gopage 22Commuter Tax Benefitspage 16 Building Brand Name Transit

Carrie ButlerIncoming General Manager

Lextran brought the latest technology on board and is now planning a new LEED-certified facility.page 10

» H o w w e d i d i T

Rocky BurkeOutgoing General Manager

Lexington, KentucKy

New Technology & New Facility:

for growthLextran prepares

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

Magazineprint Editorial calendar

Print Ad Sizes

1x 4x 8x

Full Page $6,680 $5,845 $5,344

2/3 Page $4,700 $4,375 $3,760

1/2 Page $4,080 $3,740 $3,264

1/3 Page $2,985 $2,775 $2,388

1/4 Page $2,100 $2,010 $1,748

per column Inch

1x $225

4x $215

8x $185

two-Page spreadLive: 14 3/4" x 101/4"Trim: 15 3/4" x 10 3/4"

Bleed: 16" x 11"

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– ––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

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–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––– –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––—————————————————

––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––——————————————————————————————

Full PageLive: 73/8" x 10 1/4"Trim: 77⁄8" x 10 3/4"

Bleed: 8" x 11"

two-thirds Page Vertical4 9⁄16" x 10"

one-half Page Vertical3 3⁄8" x 10"

one-half Page standard4 9⁄16" x 7 3⁄8"

one-half Page horizontal7" x 4 7⁄8"

one-third Page standard 49⁄16" x 4  7⁄8"

one-third Page Vertical 2 3⁄16" x 10"

one-fourth Page33⁄8" x 4 7⁄8"

Gross Pricing

Four Color Classifieds

Ask us for our online classified rates.

❱❱ Print rates and Specifications

Print SpecificationsPrint-ready PDF is the preferred file format. For specific information on ad submission please contact: Barb Evenson at 800.547.7377, ext. 1629.

An Express Commute in FloridapagE 30

New Ways to attract New RiderspagE 28

Twin Cities Are Seeing greenpagE 22

June 2015

www.MassTransitmag.com

H o w w e d i d i t » Dubai has seen tremendous

growth and building transportation to

accommodate it has pushed innovation

forward.

in a Demanding EnvironmentFast growth

pagE 14

An Express Commute in FloridapagE 30New Ways to attract New RiderspagE 28Twin Cities Are Seeing greenpagE 22

June 2015

www.MassTransitmag.com

H o w w e d i d i t » Dubai has seen tremendous

growth and building transportation to

accommodate it has pushed innovation

forward.

in a Demanding EnvironmentFast growthpagE 14

July/August 2015

www.MassTransitmag.com

Bus Deck Level

Ground Level

Lower Concourse

Level

City Park

Grand Central Station of the WestTrain Station Platform» H o W T o F u n D I n F r a S T r u C T u r e

Transbay Transit Center:Value capture and innovative financing is behind the force redefining

the downtown area for generations to come.PaGe 10

What it takes for LeeD Gold Test your aDa expertisePaGe 26

PaGe 18

Transbay Transit Center Project is a $4.5 billion transportation and housing project.

July/August 2015

www.MassTransitmag.com

Bus Deck Level

Ground Level

Lower Concourse

Level

City Park

Grand Central Station of the WestTrain Station Platform» H o W T o F u n D I n F r a S T r u C T u r e

Transbay Transit Center:Value capture and innovative financing is behind the force redefining

the downtown area for generations to come.PaGe 10

What it takes for LeeD Gold Test your aDa expertisePaGe 26PaGe 18

Transbay Transit Center Project is a $4.5 billion transportation and housing project.

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

Magazine

print rates

❱❱ digital opportunities

responsive website and enewsletter Design MassTransitmag.com automatically resizes to your screen, including desktop, tablet and smartphone. In-view ad loading means ads are not counted as impressions unless they appear in a viewable area of the page.

Leaderboard

Medium Rectangle

site-wide, or channel targeted banner AdvertisingHigh-visibility banner advertising is available run-of-site, or targeted to channels aligned with market segments.

Billboard – 970 x 250

ROS: $90 cpmChannel: $110 cpm

Leaderboard – 970 x 90 (+ responsive resizing)

ROS: $60 cpmChannel: $70 cpm

Medium Rectangle – 300 x 250

ROS: $70 cpmChannel: $80 cpm

Large Skyscraper – 300 x 600

ROS: $65 cpmChannel: $75 cpm

Wallpaper

ROS: $95 cpmChannel: $115 cpm

Welcome Ad

ROS: $95 cpmChannel: $115 cpm

Page Peel

ROS: $50 cpmChannel: $60 cpm

AvAIlAblE chAnnEls:

ExpAnDAblE AD unIts AvAIlAblE:• 970x90 is expandable to 970x415• 300x250 is expandable to 600x250• 300x600 is expandable to 600x600

Upcharge applies

Wal

lpap

er

Welcome Ad

Wal

lpap

er

Quick fact:

Monthly Unique Visitors 34,125Source: Google Analytics, July 2015

wEbsItE rAtEs

websiteMission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

digitalwebsite Advertising

Mass Transit Daily: banner and text AdvertisingPut your brand in front of more than 11,000* mass transit leaders every business day with the industry’s must-read eNewsletter, the Mass Transit Daily.

Mass Transit securityTarget your message with the twice-monthly Mass Transit Security eNewsletter, introduced in 2011 and already reaching more than 8,000* readers in this rapidly changing and fast-growing sector.

Security eNewsletter

Starting at $865

rEsponsIvE DEsIgnMass Transit’s eNewsletters are now delivered via a responsive-design platform, ensuring that your ads are seen by the growing mobile audience, on smartphones and other mobile devices.

Top Medium Rectangle

Mass Transit Daily: hot productElevate your product with a highly visible text and image position for an entire week in the Mass Transit Daily eNewsletter.

Hot Product in 5 eNewsletters

$375/week

Top Medium Rectangle300 x 250Starting at

$1,070/month

Middle BannerStarting at

$945/month

Lower Medium Rectangle300 x 250Starting at

$915/month

Text Ad

$375/month

❱❱ digital opportunities enewsletters

New Add Video Lead-Gen as an upgrade to your eNewsletter Text Ad. See page 13 for more details.

$750

Text Ad

Middle Banner

Top Medium

Rectangle

Middle BannerTop

Medium Rectangle

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

digital

enewsletters

Category Sponsor – Surround all the products and services in your selected category with banner ads:

› Leaderboard (970x90 + responsive resizing)

› Medium Rectangle (300x250)

› Large Rectangle (300x600)

Includes all sub-categories within your selected category. Your ads also surround your company page, as well as the company pages of your competitors in the category. Also includes Featured Logo.

$4,800/per year

Featured Logo – Your logo appears at the top of a selected category and the Suppliers Directory home page. Increased brand visibility generates more sales leads. Additional Benefit: Unlimited text for your company and product descriptions (descriptions for "free" listings are limited in length).

$1,250/per year

suppliers DirectoryStand out from the competition! The MassTransitmag.com Suppliers Directory attracts thousands of project managers and buyers who are actively planning to purchase transit-related products and services. Highly targeted marketing provides the most cost-effective and efficient way to reach sales prospects while they are active in the marketplace.

Mass Transit Daily enewsletter: hot productElevate your product with a highly visible text and image position for an entire week in the Mass Transit Daily eNewsletter.

$375/week (five newsletters)

products & services showcase eblastNew Promote your product! Be one of six highlighted products featured in Mass Transit’s Products & Services Showcase Showcase eBlast to more than 9,000 subscribers. Starting at

$575/per blast

❱❱ digital opportunities

Quick fact:Suppliers Directory Monthly Page Views

30,921Source: Google Analytics, July 2015

Suppliers directory and Product Promos

vIDEo lEAD-gEn upgrADEInclude a video in your Products & Services Showcase eBlast listing, and receive complete contact information on each person who views your video.

$750

Medium Rectangle

Leaderboard

Featured Logo

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

digital

suppliers Directory

eblastsDrive leads, introduce new products, create improved awareness and drive buyers directly to your website with email messages sent to our highly qualified list. Customized emails are sponsored exclusively by YOU.

Full List: $2,500Partial List: $0.30/email address ($950 minimum)

products & services showcase eblastNew Promote your product! Be one of six highlighted products featured in Mass Transit’s Products & Services Showcase eBlast to more than 9,000* subscribers.

$575/per blast

❱❱ digital opportunities eBlasts

vIDEo lEAD-gEn upgrADEInclude a video in your eblast or Products & Services Showcase eBlast listing, and receive complete contact information on each person who views your video.

$750

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

digital

Email blasts

video spotlightThe Video Spotlight is a week-long campaign that promotes your marketing video to our audience by featuring it in the Mass Transit Daily eNewsletter, and on the home page and Video Center at MassTransitmag.com. Distribution also includes Mass Transit’s social and video channels (YouTube, Twitter, Facebook and LinkedIn).

$675 for two weeks ($195 for each additional week)

Multiple video options are available to help you leverage the format that produces higher advertiser engagement levels.

tradeshow videoThe tradeshow may be over and your booth packed away, but your presentations continue. We provide a complete package of production, distribution to the Mass Transit audience, and online hosting, all for a remarkably low rate.

$3,950/video

custom videoCreate brand awareness and educate your customers by digitally capturing your product and company through video. Custom videos can be shot at your desired location and can be edited to include existing images and video.

new video lead-gen + Dedicated eblastSales prospects who view your marketing videos at MassTransitmag.com are highly engaged. Gain the ability to market directly to them! Upgrade with Video Lead-Gen, and receive contact information on visitors who view your marketing video. Also includes view-time data by individual, and identifies the viewers who click through to your site. Video Lead-Gen is also available as an upgrade to the Products & Services Showcase eBlast and to Mass Transit enewsletter ads.

$750 upcharge to standard eBlast

❱❱ digital opportunities

Quick fact:Average View Time

1:33 per videoSource: YouTube Analytics

Video

Sponsor Logo

Mission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

digital

video

Webinars are a great lead-generating opportunity, and a great way to launch new products, directly interact with your customers, or share solutions to critical issues within the industry.

Turnkey program includes hosting, promotion, and contact information of each individual who registers to attend.

$7,600

Webinars are the perfect vehicle for presenting solutions to transit agencies at multiple stages of the purchase cycle.

❱❱ digital opportunities webinarsMission stateMent

audience & PriMary Business

reader insights

Magazineprint Editorial calendar

print rates

digitalwebsite Advertising

web channel targeting

enewsletters

suppliers Directory

Email blasts

video

webinars

lead generation

custom

career center

Digital rates

contact us

digital

webinars

webinarsWebinars are a great lead-generating opportunity, and a great way to launch new products, directly interact with your customers, or share solutions to critical issues within the industry. Turnkey program includes hosting, promotion, and contact information of each individual who registers to attend.

$7,500

case studies & whitepapersMassTransitmag.com online whitepapers & case studies offer you the opportunity to

reach a broad cross-section of transit professionals and generate qualified leads through your educational articles or case studies. Your target audience will register for your whitepaper over a 12-month period and you will receive a monthly lead generation report with the contact information of each individual who downloads your content.

Included in this program is an e-blast to Mass Transit magazine subscribers to introduce your whitepaper to the industry and drive leads.

$1,500

trAcktion leadsHarness both social media and direct-response marketing to drive leads with the exclusive TRACKtion Leads program. TRACKtion Leads leverages a product giveaway, enabling you to generate leads from your target market. In addition to utilizing direct response through an included email blast, TRACKtion Leads extends your pool of prospects with a unique social-media component.

Includes: eBlast, social media outreach, leads including contact info, real-time reporting, turn-key functionality & optional web and print advertising

$1,995 base fee + $35/lead

❱❱ digital opportunities Lead Generation

new video lead-gen + Dedicated eblastSales prospects who view your marketing videos at MassTransitmag.com are highly engaged. Gain the ability to market directly to them! Upgrade with Video Lead-Gen, and receive contact information on visitors who view your marketing video. Also includes view-time data by individual, and identifies the viewers who click through to your site. Video Lead-Gen is also available as an upgrade to the Products & Services Showcase eBlast and to Mass Transit enewsletter Text Ads.

$750 upcharge to standard eBlast

Sponsor Logo

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• enEwslEttErs

• wEbsItE contEnt sEctIons

• coMMIssIonED ArtIclEs

• sponsorED contEnt blocks

ADDItIonAl custoM projEcts AvAIlAblE: » Research Surveys

» Videos

» Webinars

» Tablet Catalogs, Sales Brochures and e-Books

Contact a Sales Representative for a Custom Quote

Exclusive Content and Advertising Section

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Exclusive custom content programsContent marketing and native advertising are among today’s hottest business tactics, responding to readers who tune out traditional advertising, but increasingly consume genuine, customer-focused information. Our creative content marketing opportunities position your valuable information so it enhances the editorial content in which it appears.

❱❱ digital opportunities Custom

Custom eNewsletter

Your Custom eNewsletter Header

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career center banner AdsAchieve maximum prominence in the MassTransitMag.com Career Center section, including on the site’s home page, with an exclusive advertising sponsorship.

Program includes a 300x50 ad unit in the Career Center section on the home page, plus Leaderboard, 300x600 Large Rectangle and 300x250 Medium Rectangle on the Careers Center pages.

$1,500/month*Note: 12-month rates

cArEEr cEntEr

Top Medium Rectangle

Leaderboard

Large Rectangle

career center job postingsTransit agencies: Post your recruitment opportunities and reach qualified job-seekers. Job postings appear in the Career Center at MassTransitmag.com. Featured Listings are distributed to more than 11,000* industry professionals via the Mass Transit Daily eNewsletter.

Standard $99Featured $295

❱❱ digital opportunities Career Center

Source: *Publisher’s Own Data

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❱❱ digital rates All rates net

website Advertising (cpM)

Channels: Bus • Rail • Technology • Security Funding • Sustainability • International channel ros

Billboard 970x250 $110 $90

Leaderboard 970x90 + responsive resizing

$70 $60

Medium Rectangle 300x250 $80 $70

Large Rectangle 300x600 $75 $65

Page Peel $60 $50

Wallpaper $115 $95

Welcome Ad $115 $95

career centerCareers Listing Standard $99

Featured $295

Career Section Sponsor $1,500 per month

Daily enewsletter (per-month rates) 3 Months 6 Months 12 Months

Top Medium Rectangle 300x250 $1,675 $1,375 $1,070

Middle Banner 600x100 $1,450 $1,260 $945

Lower Medium Rectangle 300x250 $1,375 $1,220 $915

Text Ad, (5 newsletters) $375/week

Hot Product, (5 newsletters) $375/week

Video Lead-Gen Upgrade $750 (per video, Text Ad only)

videoVideo Lead-Gen $750 upcharge to standard eBlast, eNewsletter Text Ad,

or Products & Services Showcase

Trade Show Video Packages: Includes production, promotion, online hosting

$3,950 Per Video

Video Spotlight $675 Two Weeks $195 Each Additional Week

Custom Video Priced per shoot

tablet AppsCustom App Available and priced per app

custom projects and native AdvertisingPriced per project

custom survey, Market IntelligencePriced per project

Email blasts full list partial listFull List CPM $2,500 $0.30/email address ($950 minimum)

products & services showcase eblast 1x 3x 6xeBlast featuring a limited number of products $675 $625 $575

Video Lead-Gen Upgrade $750 (per video, Text Ad only)

webinarsTurnkey, all promotion and hosting provided. $7,600

All rates are Net

Expandable options available on Leaderboard, Medium Rectangle and Large Skyscraper.

For file size specifications and digital standards, click here.

Send digital materials toRichele Wendt, Digital Ad Systems Manager920.563.1652 | 920.563.1699 [email protected]

online suppliers Directory Category Exclusive $4,800 per year

Featured Logo $1,250 per year

lead generation per program Video Lead-Gen $750 upcharge to

standard eBlast, eNewsletter Text Ad, or Products & Services Showcase

Case Studies and White Papers: Base Fee $1,500

TRACKtion Leads: Base Fee $1,995

+$35 per lead

Targeting Dependent

security enewsletter (twice-monthly) 3 Months 6 Months 12 MonthsMedium Rectangle 300x250, Banner 600x100, and Text Ad

$1,095 $1,000 $865

Video Lead-Gen Upgrade $750 (per video, Text Ad only)

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❱❱ Contact us

1233 janesville Avenuefort Atkinson, wI 53538800-547-7377

publisherEmily [email protected]

Associate publisherSara-Emily Lange [email protected]

classifiedsBen Preuss [email protected]

Director of Digital business DevelopmentLester [email protected]

Executive EditorLeah [email protected]

Assistant EditorMaile Bucher [email protected]

Mass TransiT is published by SouthComm Business Media, LLC, an internationally recognized business-to-business media company with a diverse portfolio of products reaching more than 5 million professionals annually.

Audited by bpA

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Sales editorial

Support Servicesproduction ManagerBarb [email protected]

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